Real Club Deportivo Mallorca

What Real Club Deportivo Mallorca does

Real Club Deportivo Mallorca S.A.D. is a professional Spanish football club founded on March 5, 1916 (originally as Alfonso XIII FBC), based in Palma de Mallorca and competing in LaLiga EA Sports. The club operates a first team across a 38-match league campaign per season, supplemented by RCD Mallorca B in Tercera Federación, a full youth academy (Fútbol Base) spanning Benjamín through Juvenil categories, and RCD Mallorca Genuine (LaLiga Genuine Moeve) for players with intellectual disabilities. Community and social activity is delivered through Fundació Reial Mallorca (founded March 2002) and a network of more than 20 peñas (fan clubs), the Veterans Association (150 members since 1993), Hermandad Alfonsinos, and the L'Infern 1916 ultras group.

The operational footprint centers on Estadi Mallorca Son Moix (25,736 spectator capacity, inaugurated January 2024 after a 601-day modernization that removed the athletics track, installed 232 LED floodlights, replaced all seating, added new hospitality zones, and introduced a rainwater collection system yielding approximately two million liters per year of grass irrigation water savings) and the Ciudad Deportiva Antonio Asensio training complex in Son Bibiloni (four natural pitches, one artificial pitch, gymnasium, physiotherapy pool). Beyond the first-team match, the club sells a diversified product stack: tiered VIP hospitality (Ikono Premium Club, Tramuntana, Tramuntana Sky Box, Presidential Lounge, Premium Box West, Prezero Tunnel Club, Tunnel Experience, Player Walk Out), the Football Park and Sports Bar venues adjacent to the stadium, a 600 sqm RCD Mallorca Sports Clínic, a stadium Museo & Tour, a Business Club corporate platform, and direct-to-consumer merchandise via tienda.rcdmallorca.es. The owned media layer is led by the Play Red YouTube streaming channel and RCD Mallorca Studios.

Revenue is generated across six streams: matchday tickets and season abonos; multi-tier premium hospitality (Football Park Premium Experience at €300, Team Arrival Premium Experience at €850); merchandise and kit sales; sponsorship anchored by main global partners Nike, AlphaGel by Taica, and the government tourism agency AETIB, with a premium tier comprising Estrella Damm, Air Europa, Alua Hotels, Caixabank, PreZero, and Futbol Emotion; LaLiga central broadcasting rights; and player transfer/loan fees (e.g., Vedat Muriqi to Fenerbahçe SK, Pablo Maffeo to Olympiacos FC). Go-to-market is hybrid B2C (fans, season ticket holders) and B2B (corporate hospitality, sponsorship contracts). The legal entity is a Sociedad Anónima Deportiva constituted by public deed on June 29, 1992, not listed on any exchange and not in bankruptcy proceedings since exiting Concurso de Acreedores in August 2021. Andy Kohlberg has been President and majority shareholder since 2023 following Robert Sarver's exit, with a board that includes Sam Garvin and Glenn Richard Carlson, and a dual-CEO structure (Alfonso Díaz as CEO Corporativo and Pablo Ortells as CEO de Fútbol).

Name

Real Club Deportivo Mallorca

Legal name

Real Club Deportivo Mallorca S.A.D.

Website

https://rcdmallorca.es

Company type

Private

Founded year

1916

Operating status

Operating

Short description

Real Club Deportivo Mallorca is a 110-year-old professional Spanish football club based in Palma, competing in LaLiga from a 25,736-seat modernized stadium and generating revenue from matchday, hospitality, sponsorship, broadcasting, merchandise, and player transfers.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Amusement Parks and Arcades (7131), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Soccer Equipment Retail (CRAMAEAC)

akta.pro secondary industries

Sports, Concert & Venue Gift Shops (CRALAJAH), Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Professional football club
• Sports entertainment
• Matchday hospitality
• Fan merchandise
• Stadium experiences

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches at Estadi Mallorca Son Moix, including regular tickets, premium seats, and multi-match packs
2. Hospitality and Premium Experiences: Revenue from VIP hospitality packages including Ikono Premium Club, Tunnel Experience, Player Walk Out, Tramuntana, Sky Boxes, and Presidential Lounge experiences
3. Merchandise Sales: Revenue from official online store selling team kits, sportswear, and fan merchandise
4. Sponsorship: Revenue from main global partners (Nike, AlphaGel by Taica, AETIB), global premium partners (Estrella Damm, Alua Hotels, Air Europa), premium partners (Caixabank, PreZero, Futbol Emotion), and official partners/suppliers
5. Broadcasting Rights: Revenue from participation in LaLiga EA Sports professional football competition broadcasts
6. Player Transfers: Revenue from player transfers and loan fees (e.g., Vedat Muriqi transfer to Fenerbahçe SK, Pablo Maffeo to Olympiacos FC)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

RCD Mallorca fundamentally delivers professional football matchday experiences at Estadi Mallorca Son Moix, selling match tickets, season subscriptions (Abonos), and tiered premium hospitality packages (Ikono Premium Club, Tunnel Experience, Presidential Lounge, Sky Boxes, etc.). The club also sells official team merchandise via its online store and operates supplementary experiences including stadium tours, the Mallorca Football Park entertainment venue, a sports clinic, and a Business Club for corporate partners.

Product overview

RCD Mallorca operates as a professional football club with a diversified product and service portfolio. The core offering is football match attendance through ticket sales and season subscriptions. Premium hospitality experiences (VIP Hospitality) form a significant revenue stream, featuring tiered products including Ikono Premium Club, Tunnel Experience, Prezero Tunnel Club, Player Walk Out, Tramuntana, Tramuntana Sky Box, Presidential Lounge, and Premium Box West. Matchday experiences include Team Arrival Experiences and Big Match Premium packages (Football Park Premium Experience, Sports Bar Premium Lounge). Supporting products include the online store, stadium museum and tour, Mallorca Football Park entertainment venue, Mallorca Sports Bar restaurant, and Business Club corporate platform. The club also operates healthcare services (RCD Mallorca Sports Clínic) and community initiatives through Fundació Reial Mallorca and RCD Mallorca Genuine inclusive football team. Training facilities include Ciudad Deportiva Antonio Asensio. Digital content is distributed via Play Red YouTube streaming channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Entradas (Match Tickets)
• Abonos (Season Tickets)
• VIP Hospitality (Premium Matchday Experiences)
• Team Arrival Premium Experience
• Football Park Premium Experience
• Sports Bar Premium Lounge
• Tienda Online (Official Online Store)
• Museo & Tour
• Mallorca Football Park
• Business Club
• Play Red
• RCD Mallorca Sports Clínic
• Mallorca Sports Bar
• Fundació Reial Mallorca
• RCD Mallorca Genuine

Quantifiable outcome

• 57 goals scored by Vedat Muriqi - club's all-time top scorer in LaLiga
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• NikecoreStrategic or Co-development PartnerMain global partner and official kit supplier for RCD Mallorca. Nike provides all team equipment, kits, and apparel for players and fans.
• AlphaGel by TaicacoreStrategic or Co-development PartnerMain global partner providing technology solutions, listed as one of three main global sponsors alongside Nike and AETIB.
• Estrella DammmajorStrategic or Co-development PartnerGlobal premium partner and sponsor of Trofeu Ciutat de Palma (48th edition, 150th Anniversary Estrella Damm). Beer brand with significant presence at stadium.
• Air EuropamajorStrategic or Co-development PartnerGlobal premium partner - airline providing travel services and connectivity for the club.
• Alua HotelsmajorStrategic or Co-development PartnerGlobal premium partner - hotel chain providing accommodation services for the club.
• PreZeromajorStrategic or Co-development PartnerPremium partner and sustainability collaborator. Partnered with club to achieve zero-waste certification goal for stadium, with recycling target of over 90%. Also provides Prezero Tunnel Experience hospitality product.
• Futbol EmotionminorChannel Partner/ Reseller/ DistributorPremium partner - sports equipment retailer.
• SpecializedminorStrategic or Co-development PartnerOfficial partner - cycling and sports equipment brand.
• Coca-ColaminorStrategic or Co-development PartnerOfficial partner - beverage company with presence at stadium events.
• JuanedaminorStrategic or Co-development PartnerOfficial partner - healthcare/medical services provider.
• OK MobilityminorStrategic or Co-development PartnerOfficial partner - mobility/car rental company.
• Melchor MascaróminorStrategic or Co-development PartnerOfficial partner - construction/infrastructure company.
• Vanda PharmaceuticalsminorStrategic or Co-development PartnerSponsor of Mallorca Championships tennis tournament, with Dimonió mascot visiting their Champi mascot.
• Palma City CouncilcoreStrategic or Co-development Partner50-year agreement for stadium exploitation rights. Collaborative partnership for stadium modernization and renovation project.
• Inter de MilánminorStrategic or Co-development PartnerInternational football club that has conducted training sessions at Ciudad Deportiva Antonio Asensio.
• Chelsea FCminorStrategic or Co-development PartnerEnglish Premier League club that has trained at Ciudad Deportiva Antonio Asensio facilities.
• Sevilla FCminorStrategic or Co-development PartnerSpanish LaLiga club that has conducted training at Ciudad Deportiva Antonio Asensio.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Getafe CF: Madrid metropolitan LaLiga club with Coliseum Alfonso Pérez (~17k), comparable mid-table competitive profile and similar reliance on player-trading revenue. Closest size-and-budget peer in current top flight.
• Real Sociedad: Basque Country-based LaLiga club with strong regional identity, comparable stadium capacity (~39k), historical Copa del Rey winner, and similar mid-tier LaLiga competitive profile. Closest analog in terms of regional brand + top-flight footprint.
• Valencia CF: Valencia-based LaLiga club with similar historical silverware (Copa del Rey, Fairs Cup), Mestalla stadium with comparable capacity constraints, and parallel financial-distress history (Mestalla debt, ownership turmoil). Most direct mid-tier LaLiga comparable on financial profile.
• Levante UD: Valencia-based club with Ciutat de València (~26k capacity, near-identical to Son Moix), with experience of multiple relegation cycles and promotion returns. Most direct peer in stadium size, geography-adjacent fanbase, and recent promotion/relegation pattern.
• RCD Espanyol de Barcelona: Catalan club that experienced relegation and promotion cycles (currently in LaLiga from Segunda), RCDE Stadium (~40k). Directly comparable trajectory on promotion/relegation dynamics and stadium economics, with similar heritage brand positioning.
• Rayo Vallecano: Madrid-based working-class LaLiga club with Estadio de Vallecas (~14k capacity) and ultra-passionate fanbase; comparable to RCD Mallorca as a smaller-stadium, high-engagement regional club punching above its weight in commercial terms.
• Real Betis Balompié: Seville-based LaLiga club with deeply loyal local fanbase, similar commercial perimeter (premium hospitality, museum tour), regional identity comparable to Mallorca's Balearic identity. Similar tier of competition and brand monetization philosophy.
• RC Celta de Vigo: Galicia-based LaLiga club of similar mid-tier scale with strong regional fanbase, Balaídos stadium (~24k capacity close to Son Moix), and parallel balance between top-flight survival and commercial development. Comparable in regional-only brand reach.
• Deportivo Alavés: Basque-based LaLiga club at smaller scale than Mallorca, with Mendizorrotza (~19k). Comparable as a regional LaLiga club recently oscillating between divisions with similar commercial constraints.
• Athletic Club: Basque Country LaLiga club defined by regional identity and cantera philosophy, with new San Mamés (~53k). Operates a similar vertically-integrated model (academy, women's team, multi-venue commercial operations) at slightly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rcd_mallorca
• YouTubeyoutube.com/@OficialRCDMallorca/streams
• Facebookfacebook.com/RCDMallorcaOficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Club Deportivo Mallorca