Horton Plumbing and Remodeling

What Horton Plumbing and Remodeling does

Horton Plumbing, Heating, Cooling, & Remodeling (operating as Horton Plumbing & Remodeling and Horton Plumbing, Heating & Cooling) is a privately held Michigan LLC founded in 1988 and headquartered at 1382 S Main St, Plymouth, MI. The company provides residential and light-commercial plumbing, heating, cooling, indoor air quality, and remodeling services across approximately 11 communities in Wayne and Oakland counties in Southeast Michigan, including Plymouth, Ann Arbor, Dearborn, Dearborn Heights, Farmington Hills, Garden City, Livonia, Novi, Romulus, Southfield, Taylor, and Wayne. Service is delivered direct-to-consumer through 24/7 emergency response and same-day scheduling, supported by a website (hortonplumbing.com), online booking, SEO-driven blog content, video marketing, and promotional coupons.

The company's core product set is organized into four service categories: Plumbing (drain cleaning, hydro jetting, leak detection, sewer services, sump pumps, water heaters, water line replacement, commercial plumbing), Heating (furnace repair/installation, heat pumps, boiler repair/installation), Cooling (AC repair/installation/maintenance, mini-split systems), and Indoor Air Quality (whole-home purification, humidifiers, dehumidifiers, advanced filtration). Service execution relies on professional-grade field equipment such as high-pressure hydro jetting rigs and video camera inspection technology for sewer diagnostics, with technicians licensed and insured to service all major equipment makes and models.

Horton's revenue model is predominantly transactional professional services across plumbing, HVAC, and IAQ, with growing exposure to recurring revenue through a Maintenance Plan subscription offering and flexible consumer financing via a partnership with GreenSky. Pricing is quote-based, with free no-obligation estimates and upfront transparent pricing; specific rates are not publicly disclosed. The customer base is overwhelmingly residential SMB/individual homeowners, supplemented by a small commercial book. The business is founder-owned, with no disclosed institutional investment, no parent company, no subsidiaries, and no headcount data beyond the 11–50 employee range.

Name

Horton Plumbing and Remodeling

Legal name

Horton Plumbing, Heating, Cooling, & Remodeling

Website

https://hortonplumbing.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Horton Plumbing and Remodeling is a privately held, founder-owned home-services company founded in 1988 in Plymouth, Michigan, providing residential and light-commercial plumbing, heating, cooling, indoor air quality, and remodeling services across 11 communities in Southeast Michigan.

Ownership category

akta.pro rank

Product category

Plumbing and HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Plumbing & Pipefitting Contracting (IMAFALAC)

akta.pro secondary industries

Pipe Installation, Repair & Repiping (HSAOAAAB), Boiler Repair, Maintenance & Tune-Ups (HSAOACAD), Water Heater/Boiler Flue, Venting & Chimney Liner Service (HSAOACAF), Boiler & Hydronic Heating Repair & Service (HSAOAHAG)

Keywords

• Plumbing services
• HVAC services
• Drain cleaning
• Furnace repair
• Water heater installation

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Plumbing Services: Revenue generated from plumbing repairs, installations, drain cleaning, hydro jetting, leak detection, sewer services, sump pumps, water heaters, water line replacement, and commercial plumbing services.
2. HVAC Services: Revenue from heating (furnace, heat pumps, boiler repair and installation) and cooling (AC repair, installation, maintenance, mini-split systems) services, including equipment sales and installation.
3. Maintenance Plans: Ongoing maintenance contracts for HVAC and plumbing systems to prevent costly repairs and ensure long-term customer retention.
4. Indoor Air Quality Services: Revenue from air purification systems, whole-home humidifiers, dehumidifiers, and advanced filtration solutions installation and service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Horton Plumbing, Heating & Cooling is a regional home-services contractor providing plumbing, heating, cooling, and indoor air quality services to residential and commercial customers across Southeast Michigan. Its core work consists of repairs, maintenance, and new installations of plumbing systems, water heaters, sump pumps, drains and sewers, furnaces, boilers, heat pumps, central air conditioners, mini-splits, and whole-home air quality equipment, delivered by licensed, insured field technicians with 24/7 emergency response and same-day availability.

Product overview

Horton Plumbing, Heating & Cooling offers a comprehensive suite of home services as a unified offering rather than a modular software platform. The core portfolio consists of three main service categories: Plumbing Services (including drain cleaning, hydro jetting, leak detection, sewer services, sump pumps, water heaters, water line replacement, and commercial plumbing), Heating Services (furnace repair/maintenance, furnace installation/replacement, heat pumps, boiler repair/maintenance, and boiler installation/replacement), and Air Conditioning/Cooling Services (AC repair, AC installation/replacement, AC maintenance, and mini-split systems). Additional offerings include indoor air quality services, 24/7 emergency response for both plumbing and HVAC, and maintenance plans. The company serves Southeast Michigan including Plymouth, Ann Arbor, Dearborn, Farmington Hills, Garden City, Livonia, Novi, Romulus, Southfield, Taylor, Wayne and surrounding communities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 35+ years of trusted service
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Thornton & Grooms: Family-owned Southeast Michigan plumbing, heating, cooling, and electrical contractor. Closely comparable on founder-owned structure, regional Michigan footprint, multi-trade service offering, and residential customer focus.
• AJ Danboise Mechanical: Michigan-based plumbing, heating, cooling, and electrical service company serving Metro Detroit. Directly comparable regional competitor with similar service portfolio and customer base in the same Southeast Michigan geography.

Broad incumbents

• Benjamin Franklin Plumbing: National plumbing franchise with emphasis on punctuality and upfront pricing. Comparable on residential plumbing service model, transparent pricing, and emergency availability, though broader geographic reach.
• Roto-Rooter: National plumbing, drain cleaning, and water damage service franchise. Directly comparable as a residential and commercial plumbing service provider with emergency response capability, though operating at much larger scale and broader geographic footprint.
• Mr. Rooter Plumbing: Neighborly company-owned plumbing franchise network offering residential and commercial plumbing services. Comparable service menu, target customer (homeowners), and emergency-response model.

Regional players

• Carter Plumbing Electric & Heating: Midwest multi-trade residential service company offering plumbing, heating, cooling, and electrical. Comparable as a regional, multi-service home services brand with similar customer-acquisition model.
• Len The Plumber: Mid-Atlantic/Midwest residential plumbing, heating, and drain service company. Comparable as a regional, multi-trade home services company with same-day service and a broad service portfolio similar to Horton.
• University Heating & Cooling: Michigan HVAC and plumbing service contractor serving Metro Detroit and surrounding counties. Comparable regional competitor with similar trade-mix and residential customer focus.
• Home Heating & Air Conditioning: Michigan-based HVAC, plumbing, and indoor air quality service provider serving Southeast Michigan. Comparable on geography, residential/commercial split, and bundled HVAC + plumbing service portfolio.

Others

• GreenSky (now part of Goldman Sachs): Financing platform that Horton explicitly partners with to offer consumer payment plans for HVAC and plumbing projects. Adjacent ecosystem participant; included as a directly-named partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hortonplumbingandremodeling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horton Plumbing and Remodeling