Carter's Plumbing

Name

Carter's Plumbing

Legal name

Carter's Plumbing, Heating & Cooling

Website

https://callcartersplumbing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Plumbing and HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

akta.pro primary industry

Boiler & Hydronic Heating Repair & Service (HSAOAHAG)

akta.pro secondary industries

Heat Pump Repair & Maintenance (HSAOAHAD), Boiler & Hydronic Heating System Installation (HSAOAGAF), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), Water Heater/Boiler Flue, Venting & Chimney Liner Service (HSAOACAF)

Keywords

• Residential plumbing services
• HVAC repair and installation
• Drain and sewer services
• Water heater services
• Home heating and cooling

Headquarters

HQ city

White Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Service and Repair Fees: Charges dispatch fees for service calls including $159 water heater repair, $89-$49 heating repair, $278 tankless water heater descale, $49 sump pump repair, and $69 AC tune-up. Revenue generated from diagnostic fees plus labor and parts for repairs.
2. Installation Services: Revenue from installing new HVAC systems, water heaters, sump pumps, air ducts, humidifiers, dehumidifiers, and other equipment. Financing options available for larger installations.
3. Maintenance Plans: Family assurance membership plan offering ongoing maintenance to ensure home systems stay safe and comfortable year-round.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Carter's Plumbing, Heating & Cooling provides residential plumbing, drain, and HVAC services to homeowners across Southeast Michigan. Core offerings include water heater repair and installation, sump pump services, water softener systems, drain clearing and rooter work, video camera pipe inspection, air conditioning and furnace installation and repair, air duct services, and whole-home humidifier and dehumidifier installation. The company also sells a recurring Family Assurance maintenance membership and offers financing for larger installations.

Product overview

Carter's Plumbing, Heating & Cooling is a residential home services company offering a unified suite of plumbing, drains, and HVAC (heating and cooling) services in Southeast Michigan. The core offering consists of three integrated service categories: Plumbing Services (including water heater repair/installation, sump pumps, water softeners, and drain services), Drain Services (rooter, clearing, camera inspection), and HVAC Services (cooling with air conditioning and dehumidifiers; heating with furnace, humidifiers, and general heating repair). Additional offerings include air duct services (installation, repair, cleaning, sealing), maintenance membership plans, and financing options. The company services and installs equipment from brands including Rheem, Lennox, Bradford White, TOTO, Navien, Delta, Zoeller, State Water Heaters, InSinkErator, and Legend Valve. Services are delivered through fully stocked service trucks with licensed technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services Full-service residential plumbing including installation, maintenance, and repair covering pipes, fixtures, water lines, and emergency plumbing needs for homeowners.
• Water Heater Repair Repair services for traditional and tankless water heaters, including diagnostic assessment and component replacement for residential customers; $159 dispatch fee applies.
• Water Heater Installation Installation of traditional tank and tankless water heaters from brands such as Bradford White, Rheem, State Water Heaters, and Navien for residential customers; financing available.
• Sump Pump Repair Repair services for residential sump pump systems including submersible and pedestal types, addressing issues like age, corrosion, noise, and power problems; $49 dispatch fee.
• Sump Pump Installation Installation and maintenance of residential sump pump systems including battery backup and water-powered backup pump systems (brands serviced include Zoeller).
• Water Softener Systems Installation Installation of residential water softening systems to address hard water issues, using Sterling Water Treatment products.
• Drain Services Comprehensive residential drain services including rooter clearing, drain cleaning, and video camera inspection to diagnose and resolve blockages.
• Video Camera Pipe Inspection
• Heating Services Residential heating system installation, maintenance, and repair covering furnaces, general heating systems, and related components.
• General Heating Repair
• Furnace Installation, Repair, and Maintenance Residential furnace installation, repair, and maintenance services for home heating.
• Cooling Services Residential air conditioning installation, maintenance, and repair services for home cooling needs.
• Air Conditioning Installation
• Air Conditioning Maintenance / Tune-Up
• Air Duct Installation
• Air Duct Repair
• Air Duct Cleaning Service
• Air Duct Sealing
• Humidifier Installation
• Humidifier Repair
• Dehumidifier Installation
• Tankless Water Heater Descale and Repair
• Family Assurance Maintenance Membership Recurring maintenance membership providing year-round home comfort protection and scheduled maintenance for residential customers' plumbing and HVAC systems.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• Adam Home ServicesminorChannel Partner/ Reseller/ DistributorRegional partner providing HVAC, plumbing and electrical services across Chester, Delaware and Montgomery Counties in Pennsylvania since 2002. Offers heating and AC repair, installation, maintenance, water heaters, and indoor air quality solutions.
• Allied ExpertsminorChannel Partner/ Reseller/ DistributorRegional partner serving Cherry Hill, NJ and over 130 municipalities across New Jersey. Takes a whole-house approach to home performance issues.
• Delco Storm & Sewer ServicesminorChannel Partner/ Reseller/ DistributorFull service drain and sewer contractor for residential, commercial, and municipal customers across Delaware County and surrounding counties including Chester, Montgomery, Philadelphia and Bucks.
• ECS Comfort Heating & CoolingminorChannel Partner/ Reseller/ DistributorFull service heating and cooling contractor serving homes and businesses in Palmyra, PA and surrounding communities since 1988. Serves residential and light commercial customers across Lebanon, Dauphin and Lancaster counties.
• Gary & Sons, Inc.minorChannel Partner/ Reseller/ DistributorDependable home comfort services provider since 1978 serving DuBois, Clearfield, St. Marys, Ridgway, Clarion, Kane, Brookville and Punxsutawney areas. Services include heating/cooling repair, plumbing, electrical, generators, and air duct cleaning.
• Guy Smith Home ServicesminorChannel Partner/ Reseller/ DistributorExpert heating, cooling, plumbing, and electrical solutions throughout the Hampton Roads area in Virginia Beach, Norfolk, Chesapeake and Portsmouth. Founded in 1968 with over 55 years of local expertise.
• John Nugent & SonsminorChannel Partner/ Reseller/ DistributorComprehensive heating, air conditioning, and plumbing services to homeowners throughout Northern Virginia. In business since 1975 with over 50 years of service.
• Levine & SonscoreChannel Partner/ Reseller/ DistributorExpert home water heater repairs, furnace and boiler repair, AC service, and plumbing services in the entire Detroit Metro area of Oakland and Wayne County. One of the best-reviewed plumbing and HVAC companies in Michigan.
• My Plumber PlusminorChannel Partner/ Reseller/ DistributorExpert residential plumbing, HVAC, and electrical services throughout Northern Virginia and Suburban Maryland with over 40 years of experience in the Washington, D.C. metro area.
• Oxford Plumbing, Heat & AirminorChannel Partner/ Reseller/ DistributorPlumbing, heating and air conditioning services serving the entire Oxford, PA area and surrounding communities.
• Sila Heating, Air Conditioning & PlumbingminorChannel Partner/ Reseller/ DistributorExpert HVAC and plumbing solutions across Washington D.C., Maryland and Northern Virginia with over 30 years of experience. Available 24/7 for emergency repairs.
• Sila Heating, Cooling, Plumbing & ElectricalminorChannel Partner/ Reseller/ DistributorServing customers in the Greater Philadelphia area since 1989 with expert same-day services. Over 30 years of trusted local expertise for HVAC, plumbing, and electrical needs.
• Triangle Heating, Cooling, Plumbing & ElectricalminorChannel Partner/ Reseller/ DistributorReliable HVAC, plumbing, drain and electrical services for Bellefonte and Central Pennsylvania for over 30 years.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Roto-Rooter: National plumbing and drain service franchise with strong Southeast Michigan presence. Competes with Carter's on drain clearing, water heater and sump pump work but at vastly larger scale and brand-recognition.
• Benjamin Franklin Plumbing: National residential plumbing franchise operating in Michigan markets. Competes directly with Carter's on water heater, drain and general plumbing services via a franchised local-operator model.
• ServiceMaster: National home services platform (restoration, cleaning, HVAC via subsidiaries). Adjacent to Carter's through shared homeowner-services distribution and franchise-style operating model.
• Mr. Rooter Plumbing: National residential and light-commercial plumbing franchise with Michigan operators. Overlaps with Carter's on drain cleaning, water heaters and general plumbing repairs.

Emerging players

• HomeServe USA: Home repair protection plan and contractor network provider offering plumbing, HVAC and electrical service memberships. Comparable to Carter's Family Assurance Membership concept but at national scale with utility/municipality partnerships.

Direct peers

• Allied Experts: Regional home performance company in New Jersey offering heating, cooling, plumbing and electrical. Listed in Carter's partner network; comparable multi-trade residential service model.
• Adam Home Services: Regional HVAC, plumbing and electrical service company serving Chester, Delaware and Montgomery Counties (PA) since 2002. Listed in Carter's partner network; closely comparable full-service residential trade business.
• Guy Smith Home Services: Hampton Roads (Virginia) residential HVAC, plumbing and electrical company since 1968. Listed in Carter's partner network; comparable decades-old full-service home services operator.
• Levine & Sons: Detroit Metro residential plumbing, HVAC and water heater company serving Oakland and Wayne Counties. Identified in Carter's own partner network, indicating close geographic and service-line overlap; comparable in size, multi-trade offering and homeowner-focused positioning.
• John Nugent & Sons: Northern Virginia residential HVAC and plumbing company operating since 1975. Listed in Carter's partner network; long-tenured, multi-trade, homeowner-focused operator similar to Carter's profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cartersplumb
• LinkedInlinkedin.com/company/cartersplumbing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carter's Plumbing