Cuidarlos
Cuidarlos is an Argentine mobile-first marketplace that connects families seeking qualified caregivers for elderly relatives with professional and informal caregivers across multiple Argentine provinces, monetizing through $15/month Premium subscriptions, prepaid Contact Packs, caregiver training courses, and a gerontology family advisory service.
- Company typePrivate
- Founded2020
- HeadquartersDel Viso, Argentina
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cuidarlos does
Cuidarlos, legally operated by TECHELDER S.A. (CUIT 30-71630790-1), is an Argentine mobile-first marketplace that connects families seeking caregivers for elderly relatives with qualified caregivers across multiple provinces including Buenos Aires (CABA and Province), Córdoba, Santa Fe, Rosario, San Juan, Chubut, and Comodoro Rivadavia. The platform is headquartered in Del Viso, Argentina, operates with a staff of 11–50, and was co-founded by Fernando Piccolo. Founding date is inconsistently reported as 2018 in firmographics and 2020 in company-history material; the product itself launched in 2021.
The platform architecture centers on native iOS and Android apps (listed on Apple App Store and Google Play Store as 'Cuidarlos App') plus a web application at app.cuidarlos.com. Functional components include a smart dashboard (Tablero Inteligente) for 24/7 schedule, task, and event management, GPS-based geolocation attendance verification, secure in-app chat and video interviewing that masks personal contact details, a points-based 1–5 star caregiver ranking system factoring training, performance, and reviews, an immediate caregiver replacement service, and a Cuidarlos Wellbeing activity engine delivering cognitive, physical, social, and dietary programs for elderly care recipients. Supporting modules include Cuidarlos Cursos for caregiver training and the Asesor Integral Familiar gerontology advisory service.
Cuidarlos runs a freemium, two-sided marketplace model. Caregivers register free of charge; families receive a 3-month free trial before paid conversion. Monetization derives from a $15 USD monthly Premium subscription, prepaid Contact Packs at $13 USD for 10 caregiver contacts with a 3-month validity, paid caregiver training courses with a 10-day refund window, and the professional Asesor Integral Familiar advisory service. Distribution is product-led through app-store optimization, earned media coverage in La Nación, El Cronista, Revista Pymes, and regional outlets, a structured Programa de Referidos with benefits disbursed through Mercado Pago, and social media presence on Facebook, LinkedIn, YouTube, and Instagram. The company is privately held and bootstrapped, with no disclosed external venture or institutional investment.
Cuidarlos firmographics
Firmographics- Name
- Cuidarlos
- Legal name
- TECHELDER S.A.
- Website
- https://cuidarlos.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cuidarlos is an Argentine mobile-first marketplace that connects families seeking qualified caregivers for elderly relatives with professional and informal caregivers across multiple Argentine provinces, monetizing through $15/month Premium subscriptions, prepaid Contact Packs, caregiver training courses, and a gerontology family advisory service.
- Ownership category
- akta.pro rank
Cuidarlos industry classification
Industry- Product category
- Elderly Care Marketplace
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Family Caregiver Relief & Coaching (Respite-Integrated) (HSABAGAJ)
Keywords
Where Cuidarlos is headquartered
LocationHeadquarters
- HQ city
- Del Viso
- HQ country
- Argentina
- HQ region
- Latin America
Markets served
Cuidarlos business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Premium Membership (Servicio Premium): Monthly subscription service for families providing access to publish job listings, initiate chats with multiple caregivers, and additional platform functionalities. Billed monthly at $15 USD with automatic renewal unless cancelled.
- Contact Packs: Prepaid packs of contacts allowing families to access caregiver contact information and initiate conversations. Initial pack priced at $13 USD for contacts with caregivers. Pack contacts expire after 3 months.
- Training Courses for Caregivers: Paid online training and certification courses for caregivers to increase their skills and platform ranking. One-time payment per course enrollment with 10-day refund window if course not started.
- Family Advisory Service (Asesor Integral Familiar): Professional gerontology advisory service for families seeking guidance in finding appropriate caregivers, offered as a premium service by specialized advisors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier for caregivers - full platform access to find work |
| Transaction based/ take rate | Pay-as-you-go | Contact Pack - Access to 10 caregiver contacts |
| Subscription | Monthly | Premium Monthly Membership - Full access with unlimited features |
| Freemium | Others | Launch Promotion - 3 months free for families |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Cuidarlos product offering
Product offeringCore offering
Cuidarlos operates a mobile-first marketplace platform that connects families seeking in-home caregivers for elderly relatives with qualified caregivers in Argentina. The platform provides caregiver search and matching, in-app chat and secure video interviews, geolocation-based attendance tracking, a real-time care management dashboard, caregiver training courses, and a family advisory service. Revenue is generated through family subscriptions, contact packs, caregiver training fees, and advisory services.
Product overview
Cuidarlos is a platform connecting families seeking caregivers for elderly persons with qualified caregivers, primarily operating in Argentina. The portfolio consists of the core Cuidarlos App and Web Platform, supplemented by the Asesor Integral Familiar service for professional gerontological guidance, Cuidarlos Wellbeing for elderly activity programs, and Cuidarlos Cursos for caregiver training. Key sub-products include the Smart Control Panel for real-time care management, Secure Chat/Video Interview system, Geolocation Attendance tracking, Caregiver Ranking system, and Immediate Replacement service. The platform also offers a Premium membership tier and a Referral Program.
Differentiator
Problem solved
Functional benefit
Products and services
- Cuidarlos App Mobile application (iOS and Android) connecting families with caregivers for elderly care. Includes caregiver search with advanced filters, job postings, real-time chat and video interviews, smart scheduling board, geolocation-based attendance tracking, task management, and caregiver ranking/reputation system.
- Cuidarlos Web Platform Web-based platform (app.cuidarlos.com) for both caregivers and families to manage profiles, search, post jobs, communicate, and track care activities.
- Asesor Integral Familiar (Family Integral Advisor)
Quantifiable outcome
- Access to hundreds of qualified caregivers across Argentina
- +2 more outcomes
Companies that use Cuidarlos
Customer profileSegments2 records
Ideal customer profiles2 records
Cuidarlos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature7 records
Cuidarlos partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Fundación InecominorCuidarlos acknowledges support and collaboration from Fundación Ineco, a neuroscience foundation focused on brain health and cognitive care. The partnership provides credibility in the healthcare/care domain and may enable content or knowledge sharing related to elderly care and cognitive wellbeing.
- Gobierno de la Ciudad de Buenos AiresminorCuidarlos courses are approved and certified by the Buenos Aires City Government, adding legitimacy to training programs offered on the platform. This institutional endorsement enhances credibility for caregivers seeking certified training.
- Gobierno de San JuanminorSeveral caregivers on the platform hold certifications from the San Juan Government (Gobierno de San Juan), indicating regional governmental recognition of caregiving qualifications in that province.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cuidarlos competitors and assessment
Company assessmentRegional players
- Elder: UK live-in care marketplace matching families with vetted caregivers for elderly relatives. Comparable on the matching-plus-management value proposition but operates in a different geography with a live-in care focus.
- Careseekers: Australian aged and disability care marketplace connecting families with support workers and caregivers. Comparable on the family-to-caregiver matching model with vetting and profiles, though serving the NDIS/Aged Care market.
Broad incumbents
- Honor Technology: US home care company operating a technology-enabled caregiver network for older adults, including workforce management tools. Comparable on tech-enabled matching and care management but at much larger scale.
- Care.com: Global marketplace for caregivers spanning child care, senior care, pet care and housekeeping. A broad incumbent that overlaps with Cuidarlos on the senior-care vertical but operates at much greater scale and category breadth.
- A Place for Mom: US-focused senior care advisory and directory platform connecting families with care options, including in-home care. Overlaps with Cuidarlos on the family-facing senior care discovery journey.
Direct peers
- HelperChoice: Global online marketplace for caregivers (child care, elder care, pet care) with multi-country presence. Comparable marketplace mechanics and family/caregiver two-sided model.
- Cuidum: Brazilian elder care marketplace connecting families with caregivers, very similar in language, geography and product to Cuidarlos. Closest direct comparable given shared LATAM focus on in-home elderly care matching.
- CareLinx: US online caregiver marketplace connecting families with in-home caregivers for seniors and adults with disabilities. Closely comparable marketplace model, though English-language and US-focused.
Emerging players
- Wellbe: Brazil-based care platform with caregiver matching and senior care services in the Brazilian market. Adjacent peer addressing similar needs to Cuidarlos within Portuguese-speaking LATAM.
- Homage: Singapore-headquartered platform providing on-demand home care and caregiver matching across Southeast Asia. Comparable two-sided model with technology-enabled matching and care management, though more clinical in nature.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cuidarlos social profiles
Digital presenceCuidarlos compliance and trust
Trust signalCompliance1 record
Cuidarlos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cuidarlos leadership team
Management profileNumber of profiles
Profiles1 record
Cuidarlos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cuidarlos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cuidarlos
What does Cuidarlos do?
Cuidarlos operates a mobile-first marketplace platform that connects families seeking in-home caregivers for elderly relatives with qualified caregivers in Argentina. The platform provides caregiver search and matching, in-app chat and secure video interviews, geolocation-based attendance tracking, a real-time care management dashboard, caregiver training courses, and a family advisory service. Revenue is generated through family subscriptions, contact packs, caregiver training fees, and advisory services.
Is Cuidarlos a public or private company?
Cuidarlos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cuidarlos founded?
Cuidarlos was founded in 2020. It employs 11 to 50 people.
Where is Cuidarlos based?
Cuidarlos is headquartered in Del Viso, Argentina, in the Latin America region.
How does Cuidarlos make money?
Four revenue lines are on record. Premium Membership (Servicio Premium) is the primary driver. The others are contact Packs, training Courses for Caregivers and family Advisory Service (Asesor Integral Familiar).
Who are Cuidarlos's main competitors?
Regional players on record are Elder and Careseekers. Broad incumbents are Honor Technology, Care.com and A Place for Mom. Direct peers are HelperChoice, Cuidum and CareLinx. Emerging players are Wellbe and Homage.
Does Cuidarlos have an API?
No public API is recorded for Cuidarlos.
What industry is Cuidarlos in?
Cuidarlos's product category is Elderly Care Marketplace. Its primary akta.pro industry code is HSABAGAJ, Family Caregiver Relief & Coaching (Respite-Integrated). Its NAICS code is 62412 and its SIC code is 7370.