Cuidum
Cuidum is a Valencia-based authorized placement agency connecting Spanish families with elderly or dependent individuals to vetted caregivers across all provinces. The company manages employment contracts, payroll, and Social Security compliance for domestic workers as a professional employer organization.
- Company typePrivate
- Founded2017
- HeadquartersValencia, Spain
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Cuidum does
Cuidum (legal entity: CUIDUM TECH, S. L.) is a Spanish home care services company founded in 2015 and headquartered in Valencia. It operates as an authorized placement agency (Agencia de Colocación No. 9900000517), connecting families with elderly or dependent individuals to qualified caregivers across all Spanish provinces. The platform hosts more than 240,000 registered caregiver profiles and has served over 84,000 families since inception, carrying a 4.7/5 rating from 526 verified eKomi reviews and operating only the eKomi Gold Seal among Spanish home care providers. Cuidum vets caregivers through a five-step selection process with a 23% acceptance rate, with matching specialization in conditions such as Alzheimer's, Parkinson's, dementia, stroke, and ALS.
The company's core offering comprises two primary care models — Cuidados Externos (external hourly care) and Cuidados Internos (live-in 24/7 care) — packaged under four differentiated service tiers: Tranquilidad (labor regularization), Relax (personalized selection), Despreocúpate (unlimited caregiver search), and Contrata Legal (full labor management). Beyond placement, Cuidum acts as a professional employer organization for domestic workers, managing employment contracts, payroll processing, and Social Security filings on behalf of families. Under a CDTI-funded R&D project (LIC-20250072, January 2026–June 2027), the company is developing 'Gestoría en Casa,' an AI-powered SaaS platform integrating natural language processing and automated document validation to streamline compliance in the domestic employment sector.
Cuidum runs a direct-to-consumer go-to-market model with quote-based subscription-style pricing billed monthly, supported by SEO-optimized provincial landing pages, content marketing, organic social media, referral channels, and advocacy through its AESPD partnership (with co-founder Pablo Cortés on the AESPD Executive Committee). Revenue is generated through professional-services fees tied to placement and ongoing labor management. The company has raised approximately €2.0 million across four disclosed equity funding rounds between 2015 and 2019, led by Bewater Funds in the two most recent rounds alongside co-investors Cabiedes & Partners, Mission, Pinama Investment, Reus Capital Partners, Sensu Invest, and Toubkal Partners. Founders Jorge Cantero (CEO), Pablo Cortés (Director of Family Care), and Franz Miranda (Technical Director) retain operational leadership with no institutional control or parent holding identified.
Cuidum firmographics
Firmographics- Name
- Cuidum
- Legal name
- CUIDUM TECH, S. L.
- Website
- https://cuidum.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cuidum is a Valencia-based authorized placement agency connecting Spanish families with elderly or dependent individuals to vetted caregivers across all provinces. The company manages employment contracts, payroll, and Social Security compliance for domestic workers as a professional employer organization.
- Ownership category
- akta.pro rank
Cuidum industry classification
Industry- Product category
- Home Care Services
- NAICS
- Employment Placement Agencies (561311), Professional Employer Organizations (561330), Private Households (8141)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI)
- akta.pro secondary industries
- Background Screening, Credentialing & Compliance Services for Caregiver Placement (HSABAMAL), Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB), Chronic Care & Complex Care Management (HSABAIAD)
Keywords
Where Cuidum is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Cuidum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Intermediation and placement services: Cuidum acts as an authorized placement agency (Agencia de Colocación, authorization 9900000517), connecting families with caregivers. The company manages payroll, contracts, and compliance on behalf of families.
- Labor management and payroll services: The company offers 'Contrata Legal' and 'Gestoría Laboral' services, managing employment contracts, payroll processing, and Social Security registration for domestic workers on behalf of families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Service levels based on care intensity and schedule |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Cuidum product offering
Product offeringCore offering
Cuidum is an authorized Spanish placement agency that connects families with elderly or dependent persons to qualified, vetted caregivers for in-home care. The company manages the full caregiver lifecycle — selection, matching by pathology and schedule, employment contracts, payroll, and Social Security registration — under four service tiers: Contrata Legal (full labor management), Tranquilidad (labor regularization), Relax (personalized selection with admin handling), and Despreocúpate (unlimited comprehensive search). The company also operates a Gestoría Laboral payroll service and is developing an AI-powered SaaS platform (Gestoría en Casa) for automated domestic-employment compliance.
Product overview
Cuidum operates as a comprehensive home care services platform and authorized placement agency (Nº 9900000517) in Spain. The company connects families with dependent or elderly individuals to qualified caregivers through two primary service models: External Care (Cuidados Externos) for non-residential hourly care, and Internal Care (Cuidados Internos) for live-in arrangements. The core offering includes four service tiers — Contrata Legal, Tranquilidad, Relax, and Despreocúpate — differentiated by the level of labor management and administrative support provided to families. Cuidum also provides a Gestoría Laboral service for payroll and contract management. Under CDTI funding, the company is developing Gestoría en Casa, an AI-powered SaaS platform leveraging natural language processing and automated document validation for the domestic employment sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Cuidados Externos (External / Hourly Care)
Quantifiable outcome
- 84,000+ families served with home care services
- +2 more outcomes
Companies that use Cuidum
Customer profileSegments2 records
Ideal customer profiles2 records
Cuidum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
Cuidum partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Asociación Española de Servicios Personales y Domésticos (AESPD)coreCuidum collaborates with AESPD to advocate for the professionalization and rights of domestic caregivers in Spain. Pablo Cortés, Co-founder and Director of Family Care, serves as a Vocal Member of the AESPD Executive Committee. The partnership focuses on fighting the informal economy, improving labor conditions, and advancing caregiver rights.
- Confianza OnlineminorCuidum is a member of Confianza Online (Association without profit motive), registered in the National Association Registry Group 1, Section 1, number 594400. The association provides alternative dispute resolution mechanisms for e-commerce and consumer protection matters.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Cuidum competitors and assessment
Company assessmentDirect peers
- Familiados: Spanish platform connecting families with caregivers for elderly and dependent persons. Direct competitor in Spain's caregiver matching and home care services market.
- Cuidaplus: Spain-based home care services company providing caregivers for elderly and dependent persons. Competes directly with Cuidum in the Spanish market across external and internal care arrangements.
- Cuideo: Spanish home care platform connecting families with caregivers for elderly and dependent individuals. Direct competitor to Cuidum in Spain's formal home care placement market with similar service offerings including live-in and hourly care.
- QIDA: Spain-based home care services company providing professional caregivers for elderly and chronically ill individuals. Direct competitor offering similar external and live-in care services.
Broad incumbents
- Care.com: Global online marketplace connecting families with caregivers across elderly care, childcare, and pet care. Operates in Spain among other markets, competing in the broader caregiver matching category.
- Clece (ACS Group): Major Spanish facility services and social services provider, part of ACS Group, offering home care services for elderly and dependent persons. Large incumbent with extensive public sector contracts in social care.
- Caser Residencial: Spanish operator of residential elderly care facilities with growing home care services arm. Established incumbent in Spanish senior care with broader care continuum overlapping Cuidum's offerings.
- DomusVi: Major Spanish and European provider of elderly care services including home care, residential care, and day centers. A larger incumbent with broader service portfolio overlapping Cuidum's in-home care segment.
- Sanitas Mayores: Spanish elderly care division of Sanitas (part of Bupa), offering home care, day centers, and residential care. Established incumbent in Spanish senior care with broader service offerings than Cuidum's home-focused model.
Regional players
- Tunstall Healthcare: European telecare and home care technology provider with operations in Spain. Adjacent player in the elderly care ecosystem offering technology-enabled care solutions that complement or compete with traditional caregiver services.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cuidum social profiles
Digital presenceCuidum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cuidum leadership team
Management profileNumber of profiles
Profiles8 records
Cuidum funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cuidum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cuidum
What does Cuidum do?
Cuidum is an authorized Spanish placement agency that connects families with elderly or dependent persons to qualified, vetted caregivers for in-home care. The company manages the full caregiver lifecycle — selection, matching by pathology and schedule, employment contracts, payroll, and Social Security registration — under four service tiers: Contrata Legal (full labor management), Tranquilidad (labor regularization), Relax (personalized selection with admin handling), and Despreocúpate (unlimited comprehensive search). The company also operates a Gestoría Laboral payroll service and is developing an AI-powered SaaS platform (Gestoría en Casa) for automated domestic-employment compliance.
Is Cuidum a public or private company?
Cuidum is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cuidum founded?
Cuidum was founded in 2017. It employs 1,001 to 5,000 people.
Where is Cuidum based?
Cuidum is headquartered in Valencia, Spain, in the Europe region.
How does Cuidum make money?
Two revenue lines are on record. Intermediation and placement services are the primary driver. The others are labor management and payroll services.
Who are Cuidum's main competitors?
Direct peers on record are Familiados, Cuidaplus, Cuideo and QIDA. Broad incumbents are Care.com, Clece (ACS Group), Caser Residencial, DomusVi and Sanitas Mayores. Tunstall Healthcare is listed as a regional player.
Does Cuidum have an API?
No public API is recorded for Cuidum.
What industry is Cuidum in?
Cuidum's product category is Home Care Services. Its primary akta.pro industry code is HSABAMAI, Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support, with a secondary code of HSABAMAL, Background Screening, Credentialing & Compliance Services for Caregiver Placement. Its NAICS code is 561311 and its SIC code is 8050.