Coldwell Banker Weir Manuel

What Coldwell Banker Weir Manuel does

Coldwell Banker Weir Manuel is a residential real estate brokerage operating across Southeast and Central Michigan. Per the source data the firm runs a network of 15 office locations staffed by over 500 trained Realtors, providing buying, selling, commercial real estate, property management (through partner Metro Investments LLC), and relocation services (through partner HRC Relo) to individual consumers in markets including Ann Arbor, Birmingham, Grosse Pointe, East Lansing, Midland, Plymouth, and Richmond. The firm operates as part of the Coldwell Banker franchise system under Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Advisors LLC.

On the technology side, the firm offers a property search and listing platform featuring the CB Estimate automated home valuation tool and a Search by Drive Time function that ranks properties by commute duration rather than geographic distance, along with property listing syndication to external real estate websites. These capabilities are largely consumer-facing front-end tools layered onto the Coldwell Banker franchise technology stack rather than proprietary AI systems developed in-house.

The business model is commission-based: agents represent buyers and sellers in residential transactions and earn commissions on closed deals, with no publicly disclosed commission rates. The firm augments core brokerage revenue through ancillary services — title, mortgage, home warranty, property management, and relocation — delivered via a partner ecosystem. Customer segments are horizontally distributed across residential home sellers and buyers in the Michigan service area, with no disclosed enterprise anchor clients. The firm has earned Coldwell Banker's Chairman's Circle Award (top 9% of North American offices), a Real Trend 500 Report listing among the top 500 US real estate companies, and recognition as part of the Coldwell Banker brand ranked #1 most visited real estate brand online in 2023 per Comscore.

Name

Coldwell Banker Weir Manuel

Legal name

Coldwell Banker Professionals

Website

https://cbwm.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Coldwell Banker Weir Manuel is a residential real estate brokerage operating across Southeast and Central Michigan with 15 office locations and 500+ trained Realtors, serving individual home buyers and sellers in markets including Ann Arbor, Birmingham, Grosse Pointe, Lansing, Midland, and Plymouth.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Home buying services
• Property listing search
• Commercial real estate services
• Relocation services

Headquarters

HQ city

Grosse Pointe Farms

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: The company earns revenue through real estate transaction commissions from buying and selling homes. Agents represent buyers and sellers in residential real estate transactions, earning commission based on transaction value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Coldwell Banker Weir Manuel operates a full-service real estate brokerage delivering residential buying, selling, and listing services through a network of more than 500 trained Realtors across 15 Michigan offices. The company supplements its core brokerage with commercial real estate services, property management, and relocation services, supported by an online search platform featuring active and sold listings, CB Estimate home valuation, and an open house locator.

Product overview

Coldwell Banker Professionals is a full-service real estate brokerage operating as a single unified brand with multiple interconnected service modules. The core offering is residential real estate brokerage (buying and selling), supported by digital platforms including active/sold listing databases, the CB Estimate home valuation tool, and a Search by Drive Time feature. Additional services include commercial real estate, property management (via Metro Investments LLC), relocation services (via HRCRelo), and an open house locator. The company has 15 physical office locations throughout Southeast and Central Michigan serving as the delivery channel for these integrated services.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Full-service residential real estate brokerage providing buyer representation, seller listing representation, MLS syndication, and transaction negotiation for individual consumers in Michigan markets.
• Active Property Listings Search Online property search experience allowing home buyers to browse and filter currently for-sale residential listings through the Coldwell Banker website.
• Sold Listings Database Searchable archive of past residential property transactions on the website used by consumers and agents to evaluate comparable home prices.
• CB Estimate Home Valuation Tool Standalone property valuation tool accessible to homeowners to estimate the value of their property as a starting point before engaging broker listing services.
• Open House Locator Standalone online tool that helps buyers find scheduled open houses for properties on the market and plan property visits.
• Property Management Services Property management offering for residential property owners seeking third-party tenant and maintenance management of their rental assets.
• Commercial Real Estate Services Brokerage representation for commercial property transactions including purchase, sale, and lease for investors, owners, and tenants in Michigan markets.
• Relocation Services Relocation coordination service for individual consumers and corporate transferees that pairs Michigan agents with Coldwell Banker affiliates in destination markets to handle cross-state home sale and purchase.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Metro Investments LLCminorOthersProperty management partner company referenced in the website navigation as part of the Coldwell Banker Professionals ecosystem.
• American Home ShieldminorGTM or Marketing PartnerHome warranty partner offering protection plans for home sellers and buyers as part of the partner services program.
• America's Preferred Home WarrantyminorGTM or Marketing PartnerHome warranty partner offering warranty protection plans for real estate transactions as part of the partner services program.
• ATA TitleminorChannel Partner/ Reseller/ DistributorTitle and closing services partner providing title insurance and closing services for real estate transactions.
• Cason Home LoansminorChannel Partner/ Reseller/ DistributorMortgage lending partner offering home loan services through preferred loan officer Christa Simmonds.
• Dart BankminorChannel Partner/ Reseller/ DistributorBanking and mortgage partner providing mortgage lending services for home buyers and sellers.
• Diamond MortgageminorChannel Partner/ Reseller/ DistributorMortgage lending partner with loan officer Lawrence Longcore serving the Michigan market.
• Flagstar BankminorChannel Partner/ Reseller/ DistributorMortgage banking partner providing home loan products with loan officer Rafi Sabbagh in Sterling Heights.
• Gold Star MortgageminorChannel Partner/ Reseller/ DistributorMortgage lending partner providing home financing options with loan officer L. Schaefer.
• MiMutual MortgageminorChannel Partner/ Reseller/ DistributorMichigan-based mortgage lender partner providing home loan services.
• Metro MortgageminorChannel Partner/ Reseller/ DistributorMortgage partner with loan officer Jerry Meyer serving the Michigan market.
• Title OneminorChannel Partner/ Reseller/ DistributorTitle services partner providing title insurance and closing services for real estate transactions.
• HRC RelominorGTM or Marketing PartnerCorporate relocation services partner helping employees and families with relocation needs during home buying and selling.
• Coldwell Banker Real Estate LLCcoreStrategic or Co-development PartnerFranchisor and brand licensor. The Coldwell Banker System is comprised of company owned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. The company is part of this prestigious franchise network.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Real Estate One: Michigan-headquartered independent residential brokerage with multi-office presence across Southeast Michigan. Closest local-market peer competing for the same agents, listings, and buyers in the same geography.
• Century 21: Global residential real estate franchise with a brand-and-agent model closely comparable to Coldwell Banker. Competes for franchisees, agents, and consumer brand recognition in the same regional markets.
• Keller Williams Realty: Largest US residential brokerage by agent count, operating a comparable franchise/agent model with heavy emphasis on agent productivity and technology. Competes for agent recruitment and listings in Michigan.
• RE/MAX: One of the largest global residential real estate franchise networks with a similar agent-centric, transaction-commission model. Direct competitor for both consumer mindshare and agent recruitment in Michigan.
• Berkshire Hathaway HomeServices: National residential real estate franchise network with comparable agent-based model and brand-driven lead generation. Competes directly with Coldwell Banker for franchisees, agents, and listings across the US including Michigan.
• Sotheby's International Realty: Luxury-focused residential real estate franchise competing in the same high-end Southeast Michigan submarkets (Birmingham, Grosse Pointe, Ann Arbor) where Coldwell Banker Professionals also lists premium properties.
• Howard Hanna Real Estate: Large privately-held residential brokerage concentrated in the Midwest and Mid-Atlantic with comparable agent-network, multi-office model. Direct regional competitor especially in Michigan and surrounding states.

Emerging players

• eXp Realty: Cloud-based residential brokerage with rapidly growing agent count and a commission-revenue-share model. Increasingly recruits agents from traditional franchises including Coldwell Banker in Michigan.

Broad incumbents

• Redfin: Tech-enabled residential brokerage with lower-commission model and direct-to-consumer portal presence. Operates in select Michigan markets and competes on price and consumer experience.
• Compass: National tech-enabled residential brokerage with a broader geographic and product footprint. Competes for top-producing agents and premium listings in major Michigan markets with an agent-first technology platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cbweirmanuel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Weir Manuel