Good Fruit Video
- Company typePrivate
- Founded2009
- HeadquartersLansing, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Good Fruit Video firmographics
Firmographics- Name
- Good Fruit Video
- Legal name
- Good Fruit Video
- Website
- https://goodfruitvideo.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Good Fruit Video industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Retail & Ecommerce Video (Product Pages, Shoppable, Amazon/DTC) (MPADAEAE)
Keywords
Where Good Fruit Video is headquartered
LocationHeadquarters
- HQ city
- Lansing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Fruit Video business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Video Production Services: Project-based video production services including documentary style videos, scripted productions, animation, and live event capture and streaming. Revenue is generated through one-time project fees based on scope, duration, and production requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Documentary Style Production |
| One time/ perpetual license | Pay-as-you-go | Scripted Video Production |
| One time/ perpetual license | Pay-as-you-go | Animation Services |
| Unit Pricing | Pay-as-you-go | Video Editing & Social Media Integration |
| Unit Pricing | Pay-as-you-go | Live Event Video Capture |
| Unit Pricing | Pay-as-you-go | Live Streaming |
| Unit Pricing | Pay-as-you-go | Consultation Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Good Fruit Video product offering
Product offeringCore offering
Good Fruit Video is a video production company that creates documentary-style videos, scripted video productions, animation, and live event video capture and streaming for organizations. Services are sold as project-based engagements with pricing that scales by scope, duration, equipment, and crew, supplemented by editing and consultation add-ons. The company operates a Customer Journey process covering Free Assessment, Launch, Create, Revise, and Deliver, serving clients throughout Michigan and beyond.
Product overview
Good Fruit Video is a video production company offering a unified portfolio of production services. Their core offerings include Documentary Style Videos (authentic real-world content starting at $3,500), Scripted Video Production (precision-timed content starting at $5,000), Animation (starting at $10,000), and Live Events & Video Capture (ranging from $600 to $7,000 per day depending on camera setup and streaming). They supplement these with Video Editing services ($300-600) and Consultation training. They also offer GoodU (Good Fruit University), an educational video series for client learning. The company operates a four-step Customer Journey process: Free Assessment, Launch, Create, Revise, and Deliver.
Differentiator
Problem solved
Functional benefit
Brands
- GoodU: Good Fruit Video's Educational Video Series - Good(Fruit) University providing video tutorials and educational content
Products and services
- Documentary Style Videos Authentic documentary-style video production featuring real people, real words, and real-world storytelling designed to resonate with target audiences. Budgets start at $3,500 and serve organizations seeking genuine, audience-resonant content.
- Scripted Video Production Scripted video production for projects that require exact words and precise timing, deploying specific crew and specialized equipment. Budgets start at $5,000 and serve organizations needing precision-timed, scripted messaging.
- Live Events & Video Capture Live video capture and streaming for training sessions, panel discussions, and organizational events. Single camera from $600-$1,000/day, multi-camera from $1,200-$4,000/day for capture; live streaming from $800-$1,500/day single camera and $2,000-$7,000/day multi-camera.
- Animation Animation services for engaging viewers and showcasing products. Budgets start at $10,000 and include script development and animation production for organizations seeking animated video content.
- GoodU (Good Fruit University) Good Fruit Video's educational video series (Good Fruit University) providing video tutorials and learning resources for clients seeking to improve their own video production skills.
Companies that use Good Fruit Video
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Good Fruit Video technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good Fruit Video partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Good Fruit Video competitors and assessment
Company assessmentDirect peers
- Demo Duck: Explainer video production company producing animated and live-action content for organizations, with a comparable consultative sales motion and SMB/mid-market customer profile.
- Thinkmojo: Brand and culture video production agency creating documentary-style and scripted content for mission-driven organizations and tech companies. Mirrors Good Fruit's strategic-authentic positioning.
- Yum Yum Videos: Animated explainer video production agency serving brands and organizations worldwide. Overlaps with Good Fruit's animation tier and mid-market commercial storytelling focus.
- Studio B Films: Corporate and nonprofit video production company producing brand storytelling, recruitment, and event content. Comparable client mix spanning enterprise, nonprofit, and SMB.
- Lemonlight: On-demand video production company producing branded, documentary, and animated content for brands and agencies. Closely matches Good Fruit's project-based model and commercial/organizational client focus at similar price points.
- Epipheo: Explainer video studio specializing in animated storytelling for businesses and nonprofits. Directly comparable animated video offering and similar mission-driven organizational clients.
- Wyzowl: Explainer video and animation agency serving B2B and B2C brands with a similar mix of scripted, animated, and documentary-style content. Comparable service portfolio and SMB-to-mid-market client base.
- Sandbox Studios: Midwest-based video production company serving brands with documentary, scripted, and live event content. Geographic and service-model parallels to Good Fruit Video.
Broad incumbents
- Vidyard: Video hosting, creation, and analytics platform serving B2B sales and marketing teams. Adjacent rather than directly competing, but increasingly overlapping as it bundles lightweight production tools aimed at organizational customers.
Regional players
- LocaliQ (Thryv/Yelp-style local marketing): Multi-region digital marketing and video advertising provider serving SMBs. Comparable SMB and mid-market video production and advertising offerings, but operating at much larger regional/national scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Good Fruit Video social profiles
Digital presenceGood Fruit Video financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Fruit Video leadership team
Management profileNumber of profiles
Profiles2 records
Good Fruit Video funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Fruit Video M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Fruit Video
What does Good Fruit Video do?
Good Fruit Video is a video production company that creates documentary-style videos, scripted video productions, animation, and live event video capture and streaming for organizations. Services are sold as project-based engagements with pricing that scales by scope, duration, equipment, and crew, supplemented by editing and consultation add-ons. The company operates a Customer Journey process covering Free Assessment, Launch, Create, Revise, and Deliver, serving clients throughout Michigan and beyond.
Is Good Fruit Video a public or private company?
Good Fruit Video is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Fruit Video founded?
Good Fruit Video was founded in 2009. It employs 1 to 10 people.
Where is Good Fruit Video based?
Good Fruit Video is headquartered in Lansing, United States, in the North America region.
How does Good Fruit Video make money?
One revenue line is on record: video Production Services.
Who are Good Fruit Video's main competitors?
Direct peers on record are Demo Duck, Thinkmojo, Yum Yum Videos, Studio B Films, Lemonlight, Epipheo, Wyzowl and Sandbox Studios. Vidyard is listed as a broad incumbent. LocaliQ (Thryv/Yelp-style local marketing) is listed as a regional player.
Does Good Fruit Video have an API?
No public API is recorded for Good Fruit Video.
What industry is Good Fruit Video in?
Good Fruit Video's product category is Video Production Services. Its primary akta.pro industry code is MPADAEAE, Retail & Ecommerce Video (Product Pages, Shoppable, Amazon/DTC). Its NAICS code is 51211 and its SIC code is 7812.