EMPA Middle East

What EMPA Middle East does

EMPA Middle East FZCO is a privately held, Dubai-based IT value-added distributor established in 1998, operating across the Middle East, Central Asia and North Africa. The company sources hardware and software directly from global manufacturers and resells through an extensive channel network of System Integrators, Solution Providers, IT Retailers and Corporate Resellers. Its portfolio spans nine product verticals — Storage, IT Infrastructure, Networking, PC & Notebook, Security, CPU & Boards, Memory, Document Imaging and Unified Communications & Collaboration — covering more than 11 authorized brands including Intel, Huawei (flagship enterprise distributor for the GCC), Supermicro (master distributor for MENAT), Toshiba, Kingston, Samsung, Fujitsu, SanDisk, ESET, Kodak and Transcend. The business model is multi-vendor hardware and software distribution with quote-based B2B pricing; EMPA monetizes the spread between OEM procurement and channel resale, supplemented by logistics services and channel-marketing support. It has no public listing, no disclosed venture or institutional shareholders, and no documented equity funding rounds.

Name

EMPA Middle East

Legal name

EMPA Middle East FZCO

Website

https://empa-me.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

EMPA Middle East FZCO is a Dubai-based, authorized multi-vendor IT distributor founded in 1998 that delivers hardware and software from Intel, Huawei, Supermicro, Toshiba, Kingston, Samsung, Fujitsu, SanDisk, ESET, Kodak and Transcend to System Integrators, Solution Providers, IT Retailers and Corporate Resellers across the Middle East, Central Asia and North Africa.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. IT Product Distribution: EMPA generates revenue through distribution of IT hardware and software products sourced from global manufacturers, serving as an authorized distributor across the Middle East, Central Asia and North Africa regions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

EMPA Middle East is an authorized IT distributor serving the Middle East, Central Asia, and North Africa regions since 1998. The company distributes IT hardware and software products from global manufacturers across nine product verticals: Storage, IT Infrastructure, Unified Communications & Collaboration, Networking, PC & Notebook, Security, CPU & Boards, Memory, and Document Imaging. EMPA serves System Integrators, Solution Providers, IT Retailers, and Corporate Resellers through an extensive channel partner network, distributing brands including Intel, Toshiba, Huawei, Kingston, Samsung, Kodak, Sandisk, Fujitsu, ESET, Transcend, and Supermicro.

Product overview

EMPA Middle East is an authorized IT distributor serving the Middle East, Central Asia, and North Africa regions since 1998. The company operates as a multi-vendor distribution platform offering a comprehensive portfolio of IT hardware and software across nine product verticals: Storage (SSDs, external/internal drives, USB flash drives), IT Infrastructure (servers, workstations, Cloud OS, UPS, converged infrastructure), Networking (routers, switches, WLAN, network management), PC & Notebook (desktops, laptops, ultrabooks, monitors), Security (antivirus, firewall, intrusion detection, unified security gateways), CPU & Boards (Intel processors and desktop boards), Memory (RAM modules, flash cards, USB drives), Document Imaging (scanners), and UC&C (IP phones, unified gateways, video communication). The company distributes products from Intel, Toshiba, Huawei, Kingston, Kodak, Fujitsu, Samsung, SanDisk, ESET, Transcend, and Supermicro, serving System Integrators, Solution Providers, IT Retailers, and Corporate Resellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Storage Systems

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• IntelcoreChannel Partner/ Reseller/ DistributorEMPA is the authorized distributor of Intel products including CPU, motherboards, solid state drives, servers and workstations for the Middle East region.
• ToshibacoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Toshiba storage products including external hard drives, internal hard drives, digital multimedia and notebooks in the Middle East region.
• HuaweiflagshipChannel Partner/ Reseller/ DistributorEMPA appointed as Enterprise Distributor for Huawei's full Enterprise range including Networking, Unified Communications, IT Infrastructure, and Security solutions across entire GCC region including Bahrain, Iraq, Kuwait, Oman, Qatar, UAE, and Kingdom of Saudi Arabia. Agreement signed March 2013.
• KingstoncoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Kingston memory products, flash products and solid state drives in the Middle East region.
• SamsungcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Samsung notebooks, tablets and LCD screens in the Middle East region.
• KodakcoreChannel Partner/ Reseller/ DistributorEMPA signed as Regional Distributor for Kodak Document Imaging products including award-winning scanners and capture-software products in Middle East and North Africa regions. Agreement signed December 2012.
• SanDiskcoreChannel Partner/ Reseller/ DistributorSanDisk appointed EMPA as distributor to enhance flash memory product availability in the Middle East region. Agreement signed May 2013.
• FujitsucoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Fujitsu notebooks, desktops, workstations, servers and storage products in the Middle East region.
• ESETcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for ESET security solutions including NOD32 Antivirus, Smart Security and endpoint security products.
• SupermicroflagshipChannel Partner/ Reseller/ DistributorEMPA signed master distribution agreement with Supermicro to offer full range of Server, Workstation, Storage, and Embedded products through extensive reseller network across Middle East, North Africa and Turkey. Agreement signed October 2012.
• TranscendcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Transcend memory modules, flash cards, solid state drives and USB drives in the Middle East region.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Westcon-Comstor: Specialized IT distributor focused on networking, security, and collaboration — directly overlapping with EMPA's Huawei networking and ESET security franchises — operating as part of a larger global platform.
• Ingram Micro: Global IT distribution incumbent with MENA operations. Competes with EMPA on enterprise product distribution but with substantially broader vendor portfolio, deeper credit lines, and global logistics.
• Exclusive Networks: Global cybersecurity and cloud-focused value-added distributor. Comparable to EMPA in security category (ESET) and channel model, though specialized in cybersecurity/cloud rather than broadline IT.
• TD SYNNEX: Global IT distributor formed from Tech Data and SYNNEX. Competes with EMPA in enterprise distribution categories across MENA but operates at vastly larger scale and with a wider service portfolio.
• ALSO Group: European-headquartered broadline IT distributor with growing MENA presence. Overlaps with EMPA in vendor portfolio and channel model, though more weighted toward European SMB.

Direct peers

• Mindware: Leading MEA value-added IT distributor headquartered in Dubai with multi-vendor distribution (HP, Dell, Huawei, Microsoft, others) and strong enterprise coverage. Directly competes with EMPA for vendor authorizations and reseller share.
• Starlink Middle East: Dubai-headquartered IT distribution arm with a comparable multi-vendor model serving enterprise and channel partners across MENA. Competes for vendor authorizations and reseller relationships in the same GCC markets.
• Aptec (an Arrow Electronics company): MEA-focused broadline IT distributor (part of Arrow) distributing enterprise products across storage, networking, security, and servers. Directly comparable in vendor portfolio, customer segments, and GCC geography.
• Redington (Redington MEA): Pan-MEA IT distributor with overlapping vendor portfolio (Huawei, Intel, Samsung, Kingston, ESET, etc.) and a comparable channel partner model across the GCC. Closest like-for-like competitor for EMPA's enterprise and SMB distribution lines.

Regional players

• Asbis: EMEA-focused IT distributor with value-added distribution in components, peripherals, and mobility. Overlaps with EMPA in memory, storage, and PC categories, with comparable channel orientation across emerging EMEA markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMPA Middle East