BOGBALLE A/S
BOGBALLE A/S is a Danish manufacturer of precision mineral fertiliser spreaders, serving commercial farmers, contractors, and large-scale operations globally through a dealer network spanning approximately 96-100 countries.
- Company typePrivate
- Founded1934
- HeadquartersUldum, Denmark
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What BOGBALLE A/S does
BOGBALLE A/S is a Danish manufacturer of mineral fertiliser spreaders, headquartered in Uldum, Denmark, and founded in 1934 by Anders Peter Laursen. The company designs, produces, and sells a single product line — fertiliser spreaders — organized into the M-line (M60W plus up to 6,000 kg, M45W plus, M35W plus) for high-capacity operations and the L-line (L20W plus, L15W plus) for compact applications. All parts are manufactured in-house at the 20,000 m2 Danish factory, maintaining the 'Made in Denmark' designation, and the product is supported by an electronic control unit family (CALIBRATOR TOTZ, ZURF, ICON, ISOBUS Controller, ISOconverter), a free NAVI App for GPS-based section control and headland management, and a Spread Charts App backed by over 56,000 spread test results from one of Europe's largest test halls.
Underpinning the product is a precision agriculture technology stack that includes weighing-based dosing (introduced in 1988 as the world's first), GPS-based variable-rate application mapping (1991, also a world first), Section Control Dynamic, and ISOBUS (ISO 11783) compatibility with major tractor terminals including Fendt Vario and John Deere Greenstar. Automatic field data is stored in Google Drive for free documentation and traceability, and the system interoperates with Yara Atfarm, Cropsat, and major GPS brands (AgLeader, Trimble, Topcon, TeeJet).
BOGBALLE generates revenue primarily through one-time hardware sales of spreaders, control units, and accessories via a global network of importers and dealers in approximately 96-100 countries, with 95% of production exported. Pricing is dealer-discretionary, supported by a 7-year frame warranty on registered units, and complemented by free software updates and free apps (NAVI, Spread Charts). Primary customers are commercial farmers, contractors, agricultural consultants, and large-scale operations, with named reference customers including Czech enterprise AGROSS Klícany and Danish farmer Christian Juul Jensen. The company is privately held by Erhvervsinvest, which in March 2023 combined BOGBALLE with Bredal A/S to form the world's largest production facility for fertiliser and lime spreaders at 38,600 m2 across three Danish locations.
BOGBALLE A/S firmographics
Firmographics- Name
- BOGBALLE A/S
- Legal name
- BOGBALLE A/S
- Website
- https://bogballe.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Short description
- BOGBALLE A/S is a Danish manufacturer of precision mineral fertiliser spreaders, serving commercial farmers, contractors, and large-scale operations globally through a dealer network spanning approximately 96-100 countries.
- Ownership category
- akta.pro rank
BOGBALLE A/S industry classification
Industry- Product category
- Agricultural Machinery - Fertiliser Spreaders
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Granular & Fertilizer Spreaders (Broadcast, Drop, Variable-Rate) (AFAAADAC)
- akta.pro secondary industries
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Fertilizer Application Services & Equipment (Spreading, Injection, Variable-Rate Application) (AFABABAK)
Keywords
Where BOGBALLE A/S is headquartered
LocationHeadquarters
- HQ city
- Uldum
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
BOGBALLE A/S business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Fertiliser Spreader Sales: Revenue from sale of fertiliser spreaders including M-line (M60W, M45W, M35W) and L-line (L20W, L15W) models with various configurations and capacity options.
- Control Units and Electronics: Sales of CALIBRATOR TOTZ, CALIBRATOR ZURF, CALIBRATOR ICON, ISOBUS Controller, and ISOconverter units for spreader control.
- NAVI App: GPS application for Android tablets with no annual subscription fee. Free to download with full functionality for section control and application maps.
- Accessories and Spare Parts: Sales of GPS antennas (NAVI Ant), communication modules (NAVI Com), spreader components, and spare parts through dealer network.
- Software Updates: Free software updates for control units distributed via website download and USB updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | M60W Plus - Maximum capacity spreader |
| One time/ perpetual license | Multi-year contract | M45W Plus / M35W Plus - Medium capacity spreaders |
| One time/ perpetual license | Multi-year contract | L20W Plus / L15W Plus - Compact spreaders |
| Freemium | Pay-as-you-go | NAVI App |
| Subscription | Annual | 7-Year Frame Warranty |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
BOGBALLE A/S product offering
Product offeringCore offering
BOGBALLE A/S designs and manufactures mineral fertiliser spreaders under the "blue and yellow" Bogballe brand. Its product line comprises the large-capacity M-line (M60W plus, M45W plus, M35W plus) and compact L-line (L20W plus, L15W plus) spreaders equipped with proprietary weighing technology, GPS application mapping, section control, and ISOBUS-compatible electronics for precision agriculture. All parts are produced in-house at a 20,000 m2 facility in Uldum, Denmark, with exports to approximately 96-100 countries.
Product overview
BOGBALLE A/S is a Danish manufacturer specializing in a single product line: fertilizer spreaders. The portfolio includes M-line spreaders (M60W plus, M45W plus, M35W plus) as large-capacity models with weighing technology for capacities up to 6000 kg, and L-line spreaders (L20W plus, L15W plus) as compact models with capacities up to 2000 kg. These spreaders are controlled through a range of electronic control units: CALIBRATOR TOTZ (full touch display for M-line with weighing), CALIBRATOR ZURF (for L-line and travel-dependent dosing), and CALIBRATOR ICON (for spreaders without weighing). The ISOBUS Controller enables integration with tractor terminals, while the ISOconverter bridges CALIBRATOR and ISOBUS worlds. The NAVI App provides GPS-based section control and headland management with Google Drive integration, and the Spread Charts App enables fertilizer testing and settings lookup. All products share precision agriculture capabilities including weighing technology (since 1988), application maps (since 1991), and section control.
Differentiator
Problem solved
Functional benefit
Brands
- Bredal: Brand producing red fertiliser spreaders, acquired and operated alongside Bogballe under Erhvervsinvest
- NAVI App
- Spread Charts App
Products and services
- M60W plus Fertiliser Spreader Large-capacity fertiliser spreader with weighing technology, 6000 kg maximum capacity and 5550 L hopper volume, featuring full automatic dosing, intelligent control, and section control capabilities for large-scale commercial farming operations.
- M45W plus Fertiliser Spreader Mid-large capacity fertiliser spreader with weighing technology and 4500 kg capacity, supplied with CALIBRATOR control units for professional mineral fertiliser application.
- M35W plus Fertiliser Spreader Medium-large capacity fertiliser spreader with weighing technology and 3500 kg capacity, designed for precision mineral fertiliser application.
- L20W plus Fertiliser Spreader Compact fertiliser spreader with weighing technology, 2000 kg capacity, supplied as standard with the CALIBRATOR ZURF control unit and used for multi-purpose spreading including fertiliser, slug pellets, and cover crop seeds.
- L15W plus Fertiliser Spreader Compact fertiliser spreader with weighing technology and 1600 kg capacity, compatible with the NAVI App for GPS-based section control.
- CALIBRATOR TOTZ Control Unit Full touch color display control unit for M-line spreaders with weighing technology, featuring illuminated keys, full automatic corner spreading with Section Control Dynamic, and GPS connectivity via Android tablet.
- CALIBRATOR ZURF Control Unit Control unit with travel-dependent dosing and GPS connectivity via Android tablet, supplied standard on L20W plus spreaders and compatible with all L-line spreaders.
- CALIBRATOR ICON Control Unit Icon-based control unit for M-line and L-line spreaders without weighing technology, providing all functions needed for professional spreading results via intuitive icon operation.
- ISOBUS Controller ISO 11783 compliant controller enabling operation of Bogballe W-spreaders with weighing technology via the tractor's ISOBUS terminal (e.g., Fendt Vario, John Deere Greenstar), with support for data mesh sizes from 280x280 pixels.
- ISOconverter Device combining the ISOBUS world with CALIBRATOR, allowing spreaders to be operated directly from either a CALIBRATOR or ISOBUS terminal, meeting ISOBUS Level 3 standard with USB software updates.
- NAVI App Free Android GPS app for fully automatic headland and section control on Bogballe W-spreaders with CALIBRATOR TOTZ/ZURF, including Google Drive integration for automatic field data storage and application map support from Yara Atfarm and Cropsat.
- Spread Charts App Mobile app for searching specific fertilisers, performing online fertiliser tests, and finding settings for seeds or slug pellets, drawing on Bogballe's library of over 56,000 spread test results.
Quantifiable outcome
- Work widths from 10-42 metres depending on model
- +4 more outcomes
Companies that use BOGBALLE A/S
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
BOGBALLE A/S technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature9 records
BOGBALLE A/S partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and strategic.
- Bredal A/ScoreIn March 2023, Bredal A/S (known for red fertiliser spreaders) joined Bogballe under Erhvervsinvest ownership. Combined, the two brands operate from 38,600 m2 across three locations, forming the world's largest production facility for fertiliser and lime spreaders. The area is known as the 'Silicon Valley of fertiliser spreaders'.
- GooglecoreGoogle Drive integration for automatic field data documentation. Bogballe's NAVI App integrates with Google Drive for storing field data, application maps, and documentation files. The integration is free for users with Google accounts.
- YarastrategicBogballe's NAVI App supports application maps from Yara Atfarm, allowing users to download and use Yara's precision farming maps directly through the Bogballe system.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
BOGBALLE A/S competitors and assessment
Company assessmentDirect peers
- Rauch Landmaschinenfabrik: German family-owned specialist in mineral fertiliser spreaders (AXIS, MDS, AGT series) with weighing technology and variable-rate control. Direct product-line competitor with comparable precision-agriculture positioning.
- Bredal A/S: Bredal is the manufacturer of red fertiliser spreaders now operating alongside Bogballe under Erhvervsinvest. It is a direct comparable in fertiliser and lime spreaders and effectively the group's sister brand.
- Amazonen-Werke (Amazone): German manufacturer of fertiliser spreaders, sprayers, and tillage equipment with global distribution. Closest direct European competitor to Bogballe, particularly in mounted and trailed centrifugal spreaders with weighing options.
- Kuhn Group: French agricultural machinery manufacturer (now part of Bucher Industries) offering fertiliser spreaders alongside a broad implement portfolio. Comparable to Bogballe in spreader product line, broader in adjacent implements.
- Hardy International (HARDI): Danish crop protection and fertiliser application equipment manufacturer. Direct geographic and product-line peer, particularly in mounted spreaders and sprayers used by European professional farmers.
- Kverneland (Kubota): Norwegian-origin, Kubota-owned manufacturer of agricultural implements including fertiliser spreaders with precision application features. Competes with Bogballe via European dealer networks and OEM tractor integrations.
- Sulky-Burel: French manufacturer of fertiliser spreaders and tillage equipment. Competes directly with Bogballe in European mounted spreader markets with comparable weighing and section-control features.
Broad incumbents
- AGCO Corporation: Global agricultural equipment OEM owning Massey Ferguson, Fendt, and Valtra. Broad incumbent competing with Bogballe indirectly via tractor-implement bundles and first-party spreader offerings on Fendt platforms.
- CNH Industrial: Owner of Case IH and New Holland; broad incumbent with global tractor and implement footprint that competes with Bogballe through dealer cross-selling and precision-agriculture platform strategies.
Others
- Trimble Inc. GPS and precision-agriculture technology provider integrated with Bogballe via serial connectivity. Not a direct competitor but a key ecosystem enabler whose platform decisions affect Bogballe's addressable installed base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BOGBALLE A/S social profiles
Digital presenceBOGBALLE A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
BOGBALLE A/S leadership team
Management profileNumber of profiles
Profiles1 record
BOGBALLE A/S subsidiaries and ownership
Company hierarchySubsidiaries1 record
BOGBALLE A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BOGBALLE A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BOGBALLE A/S
What does BOGBALLE A/S do?
BOGBALLE A/S designs and manufactures mineral fertiliser spreaders under the "blue and yellow" Bogballe brand. Its product line comprises the large-capacity M-line (M60W plus, M45W plus, M35W plus) and compact L-line (L20W plus, L15W plus) spreaders equipped with proprietary weighing technology, GPS application mapping, section control, and ISOBUS-compatible electronics for precision agriculture. All parts are produced in-house at a 20,000 m2 facility in Uldum, Denmark, with exports to approximately 96-100 countries.
Is BOGBALLE A/S a public or private company?
BOGBALLE A/S is a private company. It is classified as private equity controlled and is currently operating.
When was BOGBALLE A/S founded?
BOGBALLE A/S was founded in 1934.
Where is BOGBALLE A/S based?
BOGBALLE A/S is headquartered in Uldum, Denmark, in the Europe region.
How does BOGBALLE A/S make money?
Five revenue lines are on record. Fertiliser Spreader Sales are the primary driver. The others are control Units and Electronics, NAVI App, accessories and Spare Parts and software Updates.
Who are BOGBALLE A/S's main competitors?
Direct peers on record are Rauch Landmaschinenfabrik, Bredal A/S, Amazonen-Werke (Amazone), Kuhn Group, Hardy International (HARDI), Kverneland (Kubota) and Sulky-Burel. Broad incumbents are AGCO Corporation and CNH Industrial. Trimble Inc. is listed as an others.
Does BOGBALLE A/S have an API?
No public API is recorded for BOGBALLE A/S.
What industry is BOGBALLE A/S in?
BOGBALLE A/S's product category is Agricultural Machinery - Fertiliser Spreaders. Its primary akta.pro industry code is AFAAADAC, Granular & Fertilizer Spreaders (Broadcast, Drop, Variable-Rate), with a secondary code of IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders). Its NAICS code is 42382 and its SIC code is 5080.