What Animated-Teeth.com does

Animated-Teeth.com is a consumer dental education website launched in September 2000 by Dr. Paul Cotner, a licensed general dentist, and operated by WMDS, Inc., a privately held Missouri corporation headquartered in Saint Louis. The site delivers free, dentist-authored content covering dental conditions, procedures, oral surgery, cosmetic dentistry, orthodontics, dentures, dental costs and insurance, prevention, pediatric dental development, and related oral health topics. The underlying platform is a custom, hand-coded website built on static HTML pages with animated GIF illustrations and illustrated dental guides — there is no public API, no mobile app, and no documented AI/ML capability.

The product surface comprises dental topic pages, interactive quizzes aimed at both consumers and students, embeddable infographics released under Creative Commons licensing, electric toothbrush reviews (Oral-B iO and Sonicare models), and educational dental anatomy materials. Target audiences are dental patients and consumers seeking accessible explanations in advance of dental appointments, students studying dentistry and dental hygiene, and parents and caregivers looking for guidance on children's dental development. Marketing and distribution are exclusively organic: SEO-optimized content, embeddable assets for backlinks, email contact, and a moderated comment system. There are no paid acquisition channels, social media profiles, or third-party distribution partnerships on the demand side.

Revenue is generated entirely through indirect monetization. Display advertising was historically provided through Google AdSense (introduced 2003) and is now placed through Raptive (CMI Marketing, Inc.), which is described as the primary advertising partner. Affiliate referral income is earned via Amazon.com and Walmart.com programs. The business is bootstrapped and self-funded with no external investors or funding rounds, operates effectively as a single content creator (Dr. Cotner, retired from clinical practice in 2020), and distributes all content free of charge through its own website on a fully ad- and affiliate-supported model.

Name

Animated-Teeth.com

Legal name

WMDS, Inc.

Website

https://animated-teeth.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Animated-Teeth.com is a privately held, dentist-authored consumer dental education website founded in 2000, offering free articles, interactive quizzes, custom illustrations, and infographics on dental conditions and procedures for dental patients, students, and parents, monetized via display advertising and affiliate programs.

Ownership category

akta.pro rank

Product category

Consumer Dental Health Education

akta.pro primary industry

Oral Hygiene Instruction & Patient Education (HLABAHAG)

Keywords

• Dental education content
• Oral health information
• Dental procedure guides
• Consumer dental resources
• Tooth anatomy quizzes

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Third-party Advertising (Google AdSense): Display advertising through Google's AdSense program, which enabled the website to monetize content while maintaining editorial independence. AdSense was introduced in 2003 and was critical to the site's growth.
2. Raptive Advertising: Advertising through Raptive (CMI Marketing, Inc.) for placing advertising on the site. Raptive collects and uses data for advertising purposes.
3. Amazon.com Affiliate Program: Earns income from qualifying purchases made via affiliate links displayed on the site linking to Amazon.com.
4. Walmart.com Affiliate Program: Earns income from qualifying purchases made via affiliate links displayed on the site linking to Walmart.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Animated-Teeth.com is a free consumer-facing educational website that publishes dentist-authored information about dental conditions, oral surgery, dental procedures (extractions, root canals, crowns, veneers, implants, orthodontics), cosmetic dentistry, dentures, costs/insurance, prevention, and home care. It also offers interactive dental topic quizzes for students and consumers and free embeddable infographics on topics such as water fluoridation and dental sealants. The site is owned and operated by WMDS, Inc., a Missouri corporation founded by Dr. Paul Cotner.

Product overview

Animated-Teeth.com is an educational content website providing consumer-oriented information about dental conditions, treatments, and procedures. The website offers a comprehensive suite of educational materials including interactive dental quizzes for both consumers and students, infographics on dental topics such as fluoridation and dental sealants, product reviews for electric toothbrushes (Sonicare and Oral-B), and extensive written content covering oral surgery, cosmetic dentistry, preventive care, and dental procedures. The site was founded in September 2000 by Dr. Paul Cotner and is owned by WMDS, Inc. The content is primarily created by Dr. Cotner with a focus on explaining dentistry in accessible language for dental consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Animated-Teeth.com Website Free consumer-facing educational website providing dentist-authored information about dental conditions, treatments, and procedures. Topics span oral surgery, basic procedures, cosmetic dentistry, orthodontics, whitening, dentures, dental costs/insurance, oral conditions, and home care/prevention. Content is open-access with no registration or paywall.
• Dental Topic Quizzes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Raptive (CMI Marketing, Inc.)coreGTM or Marketing PartnerRaptive is the advertising partner for Animated-Teeth.com, placing advertising on the site. Raptive collects and uses certain data for advertising purposes. This partnership replaced previous Google AdSense arrangements and is described as the primary advertising relationship.
• Amazon.comminorGTM or Marketing PartnerAmazon affiliate program participant. Site displays affiliate links to Amazon.com and earns income from qualifying purchases made via these links. Currently limited to direct affiliate links that direct visitors to Amazon's website.
• Walmart Inc.minorGTM or Marketing PartnerWalmart affiliate program participant. Site displays affiliate links to Walmart.com and earns income from qualifying purchases. Currently limited to direct affiliate links that direct visitors to Walmart's website.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NewMouth: Dental consumer education platform covering oral health topics, dental procedures, and provider-directory services. Operates as a more commercially oriented direct peer in the consumer dental content niche.
• Authority Dental: Dental consumer-information website focused on helping patients find dentists, understand procedures, and navigate insurance and costs. Direct competitor for long-tail informational dental queries, with a more clinic-referral monetization model.
• MouthHealthy (American Dental Association): ADA\u2019s official consumer dental education site covering procedures, conditions, and oral hygiene across all major topics. Closest functional analog: also free, dentist-vetted, content-driven consumer dental education competing for the same search queries.
• Dentaly.org: Independent dental consumer education site covering procedures, costs, insurance, and product reviews with international orientation. Competes for many of the same procedure and cost-related queries as Animated-Teeth.com.

Broad incumbents

• Crest Oral-B Dental Care Resources: Brand-affiliated educational portal from Crest and Oral-B providing consumer information on procedures, conditions, and product usage. Funded by P&G and overlaps with Animated-Teeth.com\u2019s topic coverage and product-review content.
• Colgate.com Oral Care Center: Brand-backed consumer dental education resource from one of the largest oral care manufacturers, offering procedure explainers and product recommendations. Overlaps significantly on educational content but is funded by a major CPG brand, not direct consumer monetization.
• Healthline Dental Health: Large medically-reviewed health publisher covering consumer dental conditions, treatments, and product guidance. Operates as part of a broader health network, sharing traffic and authority that a single-niche site must match organically.
• WebMD Dental Health Center: General health publisher with a deep dental vertical section providing medically reviewed consumer content on dental conditions and procedures. Competes for organic search traffic on many of the same informational queries Animated-Teeth.com targets.

Emerging players

• Philips Sonicare Education: Brand-owned content hub for Sonicare electric toothbrushes including brushing technique, oral hygiene education, and product education. Adjacent content competitor focused on the home-care segment Animated-Teeth.com covers.
• DentalCare.com (Crest+ADA): Joint Crest and ADA continuing education and patient education resource, primarily serving dental professionals with patient handouts also consumable by consumers. Partial overlap on patient-facing content with broader scope into professional CE.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/animatedteeth
• Facebookfacebook.com/Animated.Teeth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animated-Teeth.com