What NewMouth does

NewMouth, operated by Dentistry Brands LLC, is a dental health information platform launched in 2019 and headquartered in Orlando, Florida. The company operates a free, web-based content platform providing medically-reviewed dental health information across oral health conditions, dental procedures, orthodontics, cosmetic dentistry, restorative dentistry, and pediatric and adult dental care. All content is reviewed by licensed dental professionals and sourced from accredited scientific literature, with references to the American Dental Association (ADA), American Association of Orthodontists (AAO), and American Academy of Periodontology (AAP), and the company states that editorial content is independent of its funding sources.

The underlying technology is a SEO-optimized web publishing platform ranking for 100K+ keywords and generating 348M+ organic impressions, with a content architecture organized by condition, procedure, specialty, and age-segment taxonomies. Beyond core articles, the platform features independent product reviews of clear aligners, whitening kits, toothbrushes, water flossers, toothpaste, and snap-on veneers; an interactive emergency dental assessment tool; a paid dental second-opinion service; and the NewMouth Podcast distributed on YouTube.

The business model is product-led content monetization with no subscription fee for users. NewMouth earns revenue through affiliate commissions on referred purchases of dental products (via Amazon Associates and direct brand partnerships with aligner, whitening, and oral care manufacturers) and through location-based advertising sold to dental practices appearing on the platform's location pages. Customer segments are horizontal across consumer dental patients, treatment shoppers, and product shoppers, with a small internal team (1-10 employees) supporting operations.

Name

NewMouth

Legal name

Dentistry Brands LLC

Website

https://newmouth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

NewMouth is a free, SEO-driven dental health information platform that serves US consumers seeking oral health guidance and treatment research, monetized through affiliate commissions on dental product referrals and advertising placements sold to dental practices.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commissions: NewMouth earns commissions when users purchase products through affiliate links on the site. Partners include dental product brands, clear aligner companies, whitening product retailers, and dental service platforms.
2. Advertising: The company offers advertising placements to dental practices and brands, appearing on location pages and targeted sections for users actively seeking dental care providers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

NewMouth is a free, medically-reviewed dental health information website that publishes editorial articles on oral health topics, dental procedures, cosmetic dentistry, orthodontics, and pediatric dentistry, alongside independent product reviews (clear aligners, whitening kits, toothbrushes, water flossers) and interactive tools such as an emergency dental assessment. The company monetizes the platform through affiliate commissions on recommended dental products and advertising placements sold to dental practices and brands.

Product overview

NewMouth is a dental health information platform structured as a content-and-reviews media property. Its core offerings include a comprehensive library of medically-reviewed dental health content organized by topic (oral health, dental procedures, cosmetic dentistry, orthodontics, restorative dentistry), a product reviews section covering clear aligners, teeth whitening products, toothbrushes, and other dental items, and interactive tools such as an emergency dental assessment and second opinion service. The NewMouth Podcast extends the brand into audio content. The platform operates on an affiliate/commission model and does not offer a SaaS product or API.

Differentiator

Problem solved

Functional benefit

Products and services

• NewMouth Dental Information Platform An informational web platform providing medically-reviewed dental health content, including oral health topics, dental procedures, cosmetic dentistry, orthodontics, and restorative dentistry information for general consumers researching oral health.
• Dental Product Reviews Independent reviews and comparisons of dental health products including clear aligners, teeth whitening kits, toothbrushes, water flossers, toothpaste, and snap-on veneers, written for consumers evaluating oral care purchases.
• NewMouth Podcast A podcast featuring expert dental insights, treatment deep-dives, and honest product reviews from the NewMouth team, distributed on the website and YouTube.
• Emergency Dental Assessment Tool A free interactive assessment tool that helps users determine if they need immediate dental care based on symptoms including pain severity, swelling, trauma, and bleeding.
• Dental Second Opinion Service A service connecting users with experienced dentists to provide secure second opinions on dental diagnoses within 48 hours.
• Dental Schools Resource Guide A comprehensive guide listing dental school clinics by state that offer low-cost dental work, sourced from CODA-accredited programs, for consumers seeking affordable dental care options.

Quantifiable outcome

• Over 3.5 million users found NewMouth through organic search
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• AmazoncoreGTM or Marketing PartnerNewMouth participates in the Amazon Associate program, earning commissions from qualifying purchases made through affiliate links on the site. This is a standard performance-based affiliate arrangement common for content publishers.
• NewSmilecoreGTM or Marketing PartnerClear aligner company reviewed on NewMouth with affiliate partnership. NewMouth provides product reviews and comparative content, earning commissions for referred customers.
• CandidminorGTM or Marketing PartnerClear aligner brand with affiliate relationship. NewMouth publishes Candid reviews and receives referral commissions for customer acquisitions.
• AuraGlowminorGTM or Marketing PartnerTeeth whitening product brand reviewed on NewMouth with affiliate partnership for product referrals.
• Snow CosmeticsminorGTM or Marketing PartnerTeeth whitening brand with affiliate partnership. Reviewed in NewMouth's whitening product comparisons.
• BokaminorGTM or Marketing PartnerOral care brand featured in NewMouth reviews, particularly for fluoride-free toothpaste alternatives.
• ColgateminorGTM or Marketing PartnerMajor oral care brand with affiliate relationship. Products reviewed in tooth whitening and toothpaste comparisons.
• CrestminorGTM or Marketing PartnerOral care brand with products reviewed in whitening strips and toothpaste comparisons.
• HiSmileminorGTM or Marketing PartnerTeeth whitening brand reviewed extensively in NewMouth with affiliate partnership for PAP+ whitening strips.
• ZocdocminorChannel Partner/ Reseller/ DistributorDental appointment booking platform partner. NewMouth refers users to Zocdoc for scheduling dental appointments with providers.
• SesameminorChannel Partner/ Reseller/ DistributorDental care marketplace partner for appointment scheduling and dental service referrals.
• DentalPlans.comminorChannel Partner/ Reseller/ DistributorDental savings plans marketplace. NewMouth refers users seeking affordable dental care options.
• SmileDirectClubminorGTM or Marketing PartnerClear aligner company reviewed on NewMouth with affiliate partnership for customer referrals.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Healthline: Large-scale consumer health information publisher with medically reviewed content. Overlaps on editorial model, medically-reviewed content positioning, and SEO-driven acquisition, but covers all health verticals rather than specializing in dental.
• Colgate.com (Oral Care Resource Center): Brand-owned oral care content hub with medically-reviewed articles. Overlaps with NewMouth in dental content and product education, but is funded and operated by an oral-care CPG manufacturer rather than an independent publisher.
• Crest.com (Oral Care Resources): Brand-owned dental information and product-education site. Comparable in educating consumers on oral hygiene and products, but is operated by a major CPG brand with the marketing budget and authority that exceeds an independent affiliate publisher.
• WebMD: Major consumer health information portal. Comparable on trusted medical content and ad-supported monetization, though it spans all health topics rather than focusing on dental.

Direct peers

• Dentaly.org: Independent dental information site covering treatments, costs, and product reviews, with affiliate monetization. Directly comparable in audience (consumers researching dental care and products), content model, and revenue mechanics.
• Authority Dental: Dental health information and product-review website that similarly monetizes through affiliate partnerships (aligners, whitening, oral care) and provider referrals. Closely comparable in topic scope, SEO-led GTM, and product-review focus.
• 1Dental: Dental information site paired with a dental savings plan marketplace. Comparable as an independent dental consumer-facing platform with content and referral monetization.
• DentalPlans.com: Dental savings plan marketplace that also publishes dental content and provider referrals. Overlaps with NewMouth in consumer-facing dental information and marketplace referral revenue.

Emerging players

• Zocdoc: Online appointment-booking marketplace for dental (and other) providers. NewMouth already refers some users to Zocdoc; comparable in connecting dental-intent consumers to providers, but operates in transactional booking rather than editorial content.
• Sesame: Healthcare marketplace including dental services, with whom NewMouth has a referral partnership. Comparable in monetizing dental-intent consumers through provider/service referrals rather than editorial depth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/new_mouth
• YouTubeyoutube.com/@NewMouthPodcast-de8nt
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/newmouth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewMouth