The event

What The event does

Avalon Agency is a Stockholm-based brand experience and storytelling agency that designs and produces live events, conferences, brand activations, and content for enterprise clients. The company operates as a subsidiary of Aura Group and serves major brand clients including WPP Media, Coca-Cola Europacific Partners Sweden, Porsche, Specsavers, Clear Channel Scandinavia, and Komm! The agency's service offering spans strategy, concept development, content production, technology implementation, experiential execution, and impact measurement, structured around an "experiences and storytelling that move people" positioning.

The company's core product surface consists of two proprietary assets: Avalon Studio, a 90-square-metre production facility in Stockholm equipped for recording, streaming, TV, and film production; and Avalon One, a distribution platform offering centralized asset libraries, customizable video and image platforms, and a full-service event platform covering live broadcasts, registration, and audience interaction. These assets provide vertical integration across the content lifecycle from strategy through distribution.

Avalon generates revenue through project-based professional services (creative strategy, concept development, content production, experience execution) on multi-year enterprise contracts, supplemented by recurring subscription revenue from the Avalon One platform. Pricing is custom and not publicly disclosed. The go-to-market model is direct enterprise sales targeting Nordic-region brand clients, with marketing channels limited to website case studies, LinkedIn, and Instagram. The team is approximately 15 members based at the Stockholm headquarters on Gävlegatan. The company has received the Guldägget industry award and is incorporated as AvalonAgency AB under Swedish law.

Name

The event

Legal name

AvalonAgency AB

Website

https://eventum.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Avalon Agency is a Stockholm-based brand experience and storytelling agency that designs live events, conferences, and content for enterprise clients. It operates Avalon Studio (production facility) and Avalon One (distribution platform) as a subsidiary of Aura Group.

Ownership category

akta.pro rank

Product category

Brand Experience & Experiential Marketing

NAICS

Motion Picture and Video Production (51211), Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Corporate Event Production & AV Services (HSACADAB), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Brand experience agency
• Creative storytelling services
• Event production agency
• Live event management
• Experiential marketing services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services and Experience Production: Project-based creative services including strategy, concept development, content production, and experience execution for enterprise clients. Revenue generated through custom client engagements for brand experiences and storytelling projects.
2. Studio Production Services: Rental and production services from Avalon Studio facility in Stockholm, serving businesses needing recording, streaming, TV, or film production capabilities.
3. Avalon One Platform Services: SaaS-style distribution platform for media assets and events, providing centralised asset library, video/image platforms, and event management with customisation options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The event crafts brand experiences and stories that combine technology with human creativity, delivering strategy, concept development, content production, broadcast and event technology, experiential production, and impact measurement for enterprise clients. Service delivery is anchored by two proprietary assets: Avalon Studio, a 90-square-metre production facility in Stockholm for recording, streaming, TV, and film production; and Avalon One, a customisable distribution platform for media assets and events covering live broadcasts, registration, and audience interaction.

Product overview

Avalon Agency is a brand experience and storytelling agency offering two core products: Avalon Studio for in-house high-quality video and film production at their Stockholm facility, and Avalon One for digital distribution and event management. The portfolio spans strategy, concept development, content creation, technology implementation (broadcast, event & tech), experiential production, and impact measurement services.

Differentiator

Problem solved

Functional benefit

Brands

• Avalon Studio: A 90-square-metre production studio in Stockholm equipped with the latest technology for creating high-quality productions including recording studio, streaming studio, TV studio, or film studio.
• Avalon One

Products and services

• Avalon Studio A 90-square-metre production studio in Stockholm equipped with the latest technology for creating high-quality productions including recording studio, streaming studio, TV studio, and film studio capabilities. Designed for businesses and organizations wanting to communicate with their target audiences through moving media.
• Avalon One A distribution platform for images, videos and events featuring a centralised asset library, customisable video and image platforms, and a full-service event platform covering live broadcasts, registration, and audience interaction. Fully customisable to fit client needs and visual identity.
• Creative Strategy and Concept Development End-to-end strategy and concept services turning business ambitions into brand-defining creative concepts, content, and experiences for enterprise clients.
• Content Production Production of brand content across formats, delivered through Avalon Studio capabilities, for enterprise brand clients seeking moving media communications.
• Experience and Broadcast Technology Services End-to-end delivery of broadcast, event, and technology services to bring concepts to life as live experiences for enterprise brand clients.
• Experiential Production Production of physical and hybrid experiences with precision and excellence for enterprise brand clients, including live events, brand activations, and corporate communications.
• Impact Measurement Measurement of brand experience impact, translating experiential campaigns into relevant effect metrics for enterprise clients.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Aura GroupparentOthersParent company of Avalon Agency. Avalon operates as part of the Aura Group portfolio of companies. Career opportunities listed on Aura Group recruitment platform.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• DEPT: Global digital creative and experience agency combining technology, content, and marketing services for enterprise brands. Comparable on the integrated content/tech/experience model Avalon offers, but at much larger scale.
• Stendahls: Swedish creative and communication agency delivering campaigns, content, and experiences for Nordic enterprise clients. Comparable on geography and on the strategy/concept/content offering.
• Sparks: Global brand experience agency (part of Havas) that designs and delivers live events, brand activations, and immersive experiences for enterprise clients. Directly comparable on the experiential/execution side of Avalon's portfolio.
• Forsman & Bodenfors: One of the most awarded Nordic creative agencies, producing campaigns and brand experiences for major global brands. Comparable on the strategy/concept/creative side of Avalon's offering, though typically larger in headcount.
• North Kingdom: Swedish digital experience and creative technology agency of comparable scale to Avalon, designing immersive brand experiences and interactive storytelling for global enterprise clients. Closely aligned in size, geography, and experiential offering.
• B-Reel: Nordic creative technology and experience agency producing interactive content, films, and digital experiences for global brands. Comparable on the creative technology, content, and experiential production dimensions.

Regional players

• Great Works: Nordic creative and content agency producing campaigns, films, and digital content for brands. Comparable on the creative/content production offering, focused primarily on the Nordics.

Broad incumbents

• TBWA\Stockholm: Local presence of global advertising network TBWA, offering creative strategy, campaigns, and brand experiences to enterprise clients. Competes with Avalon on creative strategy and brand experience work in the Nordic market.
• George P. Johnson Experience Marketing: Large global experiential marketing agency producing events, exhibits, and brand activations for enterprise clients worldwide. Directly comparable offering at significantly greater scale and geographic reach.
• Jack Morton Worldwide: Global brand experience agency (IPG) and one of the largest players in event marketing and brand experiences worldwide. Overlaps with Avalon's core offering as a much larger incumbent competing for the same enterprise RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eventum
• Instagraminstagram.com/avalonagency.nordic
• Facebookfacebook.com/EventumSverige

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The event