homfi
- Company typePrivate
- Founded2011
- HeadquartersKraków, Poland
- Headcount251–500
- GTM typeB2C
- OfferingServices
homfi firmographics
Firmographics- Name
- homfi
- Legal name
- Homfi spółka z ograniczoną odpowiedzialnością
- Website
- https://homfi.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where homfi is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices15 records
Markets served
homfi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Sales Brokerage: Commission-based brokerage on property sales through exclusive agency agreements. Commission rate is not lower than 3.69% of the gross transaction sale price. Additional promotional offers include free notary services (Notariusz Gratis) and free energy certificates (Certyfikat Energetyczny Gratis) to incentivize clients.
- Real Estate Rental Brokerage: Commission-based brokerage on rental transactions. Commission rate is not lower than 123% of the gross monthly rent price.
- Lettings and Rental Management: Property lease management services with commission of not lower than 14% of the gross rent indicated in the lease agreement plus VAT. Includes tenant screening, rent collection, property maintenance coordination, and insurance coverage (with simpl.rent partner).
- Start Light Warranty Service: Monthly contribution-based warranty service where landlords pay 20% of monthly rent for the first 12 months (2.5% thereafter) in exchange for coverage of tenant default or property damage up to 120% of monthly rent. Includes 25% refund of contributions if no claims are made during the lease term.
- Short-term Letting Management: Management of short-term rental properties with higher yield returns, handling guest management, cleaning, and listing optimization across rental platforms.
- Ancillary Services: Interior design, energy certificates, real estate financing (mortgage brokering), insurance solutions, internet and TV setup, and business consulting for developers — sold as standalone or bundled add-on services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Real Estate Sales Brokerage: minimum commission of 3.69% of gross property sale price |
| Transaction based/ take rate | One time/ perpetual license | Real Estate Rental Brokerage: minimum commission of 123% of gross monthly rent |
| Subscription | Monthly | Property Lease Management: minimum commission of 14% of gross rent plus VAT |
| Subscription | Monthly | Start Light Warranty Service: 20% of monthly rent for first 12 months, then 2.5% per month |
| Transaction based/ take rate | One time/ perpetual license | Referral Bonus Program: 25% of homfi's commission received, capped at PLN 10,000 gross per referral |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
homfi product offering
Product offeringCore offering
Homfi is a full-service Polish real estate agency that brokers property sales and rentals, manages rental properties, and offers short-term letting management through 14 branch offices and a digital platform. Core revenue is generated through transaction-based commissions (minimum 3.69% on sales, 123% of monthly rent on rentals) and recurring rental management fees (minimum 14% of rent plus VAT), supplemented by ancillary services including mortgage brokering, insurance, interior design, energy certificates, and developer sales/marketing.
Product overview
Homfi is a Polish real estate agency operating as a full-service brokerage platform with a network of 14 branches across major Polish cities. The offering is structured as a platform-plus-services model centered around core property transaction services (buying, selling, renting) complemented by property management modules (short-term letting, rental management) and supporting add-on services (financing, insurance, interior design, energy certificates, internet/TV setup). For developers, dedicated services cover investment sales, marketing, and business consulting. The platform also provides digital tools including online property valuation, guaranteed purchase, and a risk-free rental package with tenant screening. Additional features include promotional offerings (free notary, energy certificates), a referral program, and an environmental initiative. The company operates under two brands: homfi and Private House Brokers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Guaranteed property purchase within 7 days
- +3 more outcomes
Companies that use homfi
Customer profileSegments2 records
Ideal customer profiles2 records
homfi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
homfi partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Autopay S.A.coreAutopay S.A. (headquartered in Sopot, KRS: 0000320590) provides online payment processing services for homfi's website, enabling payment cards (Visa, Visa Electron, Mastercard, Mastercard Electronic, Maestro) and bank transfers. The service is free for customers and processes transactions in Polish zloty (PLN) only. Complaints handled by Autopay within 30 days.
- simpl.rent (simpl sp. z o.o.)coresimpl.rent is homfi's partner for tenant verification and screening services. Tenants who obtain a positive certificate from simpl.rent qualify homfi to include an insurance policy for the lessor as part of the rental management or letting service. The verification checks tenant identity, payment history, credit history, and earnings.
- NOTUS Finanse S.A.minorNOTUS Finanse S.A. is a credit services partner. With user consent, homfi shares personal data from the property reservation form with credit service providers (including NOTUS Finanse S.A.) to establish contact and provide a credit offer. Detailed privacy information available at notus.pl.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
homfi competitors and assessment
Company assessmentOthers
- OLX Nieruchomości: Major classifieds platform with a real estate vertical that aggregates listings across Poland. Functions as an alternative discovery channel that competes indirectly with homfi's online property search portal.
- Otodom: Poland's largest real estate listing portal owned by OLX Group. Not a direct brokerage competitor but a key distribution channel that homfi's listings depend on, and a potential disintermediation threat if Otodom expands into agent services.
Direct peers
- Engel & Völkers Poland: International real estate franchise with Polish operations focused on premium residential and commercial properties. Multi-city presence comparable to homfi and offers both brokerage and adjacent services.
- WGN Nieruchomości: Major Polish real estate agency with nationwide branch network and broad service offering including brokerage, rental management, and developer services. Comparable multi-city scale and full-service positioning to homfi.
- Re/Max Polska: International real estate franchise with substantial presence in Poland. Competes directly with homfi in residential sales and rentals through a multi-office franchise model with similar commission-based revenue structure.
- Coldwell Banker Polska: International real estate franchise operating in Poland with multi-city offices offering brokerage and property management services. Direct competitor in the same Polish urban markets as homfi.
- Metrohouse: One of Poland's largest real estate agency chains with multi-city presence and full-service brokerage offerings. Direct competitor to homfi in residential sales, rentals, and property management across major Polish metros.
- Knight Frank Poland: International real estate consultancy with Polish offices offering residential and commercial brokerage, property management, and consulting services. Comparable full-service positioning across major Polish cities.
Broad incumbents
- Cushman & Wakefield Poland: Global commercial real estate services firm with Polish operations offering brokerage, property management, and consulting. Overlaps with homfi's commercial property and developer services but with a primarily commercial/enterprise focus.
Emerging players
- Cruso: Polish proptech startup offering a modern real estate platform with online tools and brokerage services. Similar tech-enabled approach to homfi's digital tools (online valuation, booking) but with earlier-stage scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
homfi social profiles
Digital presencehomfi compliance and trust
Trust signalCompliance1 record
homfi financial estimates
Financial estimateRevenue estimate
Valuation estimate
homfi leadership team
Management profileNumber of profiles
homfi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
homfi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about homfi
What does homfi do?
Homfi is a full-service Polish real estate agency that brokers property sales and rentals, manages rental properties, and offers short-term letting management through 14 branch offices and a digital platform. Core revenue is generated through transaction-based commissions (minimum 3.69% on sales, 123% of monthly rent on rentals) and recurring rental management fees (minimum 14% of rent plus VAT), supplemented by ancillary services including mortgage brokering, insurance, interior design, energy certificates, and developer sales/marketing.
Is homfi a public or private company?
homfi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was homfi founded?
homfi was founded in 2011. It employs 251 to 500 people.
Where is homfi based?
homfi is headquartered in Kraków, Poland, in the Europe region.
How does homfi make money?
Six revenue lines are on record. Real Estate Sales Brokerage is the primary driver. The others are real Estate Rental Brokerage, lettings and Rental Management, start Light Warranty Service, short-term Letting Management and ancillary Services.
Who are homfi's main competitors?
Others on record are OLX Nieruchomości and Otodom. Direct peers are Engel & Völkers Poland, WGN Nieruchomości, Re/Max Polska, Coldwell Banker Polska, Metrohouse and Knight Frank Poland. Cushman & Wakefield Poland is listed as a broad incumbent. Cruso is listed as an emerging player.
Does homfi have an API?
No public API is recorded for homfi.