365 Digital
365 Digital is a Cape Town-based performance marketing agency serving African advertisers and publishers via exclusive regional partnerships with Criteo, Truecaller, SABC Digital, Smadex & Adwake, TikTok, and Meta, delivering end-to-end media strategy, precision buying, and creative services.
- Company typePrivate
- Founded1998
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 365 Digital does
365 Digital is a Cape Town-based performance marketing agency operating across Africa with exclusive regional reseller partnerships for Criteo, Truecaller (South Africa and Kenya), SABC Digital, Smadex & Adwake, TikTok, and Meta. Founded approximately 27 years ago and recognized as Africa's #1 Solution Provider (MMA Smarties Business Impact Index 2024) and a Top 3 Digital Specialist Agency in Sub-Saharan Africa (2025), the firm positions itself as a growth engine behind leading African advertisers and publishers. Headcount is reported in the 11–50 range, with a single primary office in Cape Town.
The agency's core offering is end-to-end managed media services — media strategy, precision buying, creative production, and technology integration — delivered through proprietary data-driven workflows. Its exclusive platform agreements grant advertisers direct access to premium inventory across commerce media (Criteo), mobile-first audiences (Truecaller, Smadex & Adwake), omni-channel broadcasting (SABC Digital reaching 37 million South Africans), and social (TikTok, Meta, Tinder). On the publisher side, 365 Digital connects African publishers to enterprise demand including Google AdX. The firm does not disclose a proprietary ad-tech platform; its technical capability is concentrated in campaign execution, audience intelligence, and platform integration rather than independent product development.
Revenue is generated through professional service fees on managed media, creative, and technology engagements, with pricing quoted per client engagement rather than disclosed publicly. Go-to-market is channel-partner-led, with the exclusive regional reseller relationships serving as both a marketing differentiator and the primary commercial route to advertisers and publishers across South Africa and, more recently, Kenya. Named clients span retail (Geewiz, Old Khaki), healthcare (Himalaya Drug Company), telecommunications/fintech (Vodapay), food and beverage (KFC), beauty (Garnier), education (STADIO), and advertising/media (Wavemaker SSA), with reported campaign-level outcomes including 2,491% ROAS, 708% ROAS, and 21% purchase-intent lift.
365 Digital firmographics
Firmographics- Name
- 365 Digital
- Legal name
- 365 Digital
- Website
- https://365digital.co.za
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 365 Digital is a Cape Town-based performance marketing agency serving African advertisers and publishers via exclusive regional partnerships with Criteo, Truecaller, SABC Digital, Smadex & Adwake, TikTok, and Meta, delivering end-to-end media strategy, precision buying, and creative services.
- Ownership category
- akta.pro rank
365 Digital industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where 365 Digital is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
365 Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Performance Marketing Agency Fees: 365 Digital operates as an award-winning performance marketing agency delivering end-to-end media strategies and exclusive platform partnerships to advertisers and publishers across Africa. The agency generates revenue through managed service fees for media strategy, precision buying, creative services, and technology solutions, serving as exclusive regional reseller for Truecaller Ads in South Africa and Kenya.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
365 Digital product offering
Product offeringCore offering
365 Digital is a performance marketing agency delivering end-to-end media strategies for African brands, agencies, and publishers, including media strategy, precision ad buying, creative production, and technology integration. The agency operates as the exclusive regional reseller for leading global advertising platforms including Criteo (commerce media), Truecaller Ads (South Africa and Kenya), SABC Digital (omni-channel broadcast), Smadex & Adwake (mobile growth), and runs performance media campaigns on TikTok for Business, Meta Ads, and Tinder Ads. Service fees are earned on a managed-agency basis rather than through proprietary advertising software.
Product overview
365 Digital is an award-winning performance marketing agency and Africa's top digital solution provider offering a portfolio of exclusive advertising platform partnerships. The core offering combines end-to-end performance marketing solutions with exclusive partnerships including Criteo Ads, Truecaller Ads (exclusive reseller for South Africa and Kenya), SABC Digital (omni-channel broadcasting), Smadex & Adwake (mobile growth), alongside performance media solutions on TikTok for Business, Meta Ads (Facebook/Instagram), and Tinder Ads. The company also offers consulting, media, and technology services along with publisher solutions for monetization. All services are backed by 27 years of experience, data-driven strategies, and reported metrics including R2.6 billion in attributable client revenue in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- End-to-End Performance Marketing Services Managed performance marketing service covering the entire campaign lifecycle — media strategy, precision media buying, creative production, and technology integration — for Africa's brands and agencies, spanning first-touch acquisition through long-term reactivation. The service is delivered by an in-house team of paid media specialists representing Criteo, Truecaller, SABC Digital, Smadex & Adwake, TikTok, Meta, and Tinder as performance channels.
- Criteo Advertising Solutions Exclusive performance and retail media advertising solution powered by Criteo's commerce data and AI, connecting advertisers' products to shoppers at every stage of the customer journey, tailored for the African market.
- Truecaller Advertising Solutions Mobile-first advertising solution delivered as the exclusive regional reseller for South Africa and Kenya, giving agencies and brands access to Truecaller's premium mobile audiences and innovative ad formats that reach users at the moment of engagement.
- SABC Digital Advertising Solutions Omni-channel advertising solution offering advertisers access to SABC's digital network of 37 million South Africans across live TV, radio, news, and entertainment inside a brand-safe, data-driven digital ecosystem.
- TikTok for Business Advertising Solutions Social media advertising solution on TikTok for Business, helping brands navigate the platform through astute marketing practices and drive engagement across African audiences.
- Meta Ads (Facebook & Instagram) Advertising Solutions Precision advertising service across Facebook and Instagram that transforms paid social into a conversion engine guided by deep audience intelligence and personalized campaign building at every stage of the customer journey.
- Smadex & Adwake Mobile Advertising Solutions Privacy-first mobile growth offering covering app downloads, user acquisition, CTV, and retargeting with transparent targeting and optimized creative strategies for results-driven mobile campaigns.
- Tinder Advertising Solutions Advertising on the Tinder dating and lifestyle platform giving brands access to tens of millions of active consumers in a focused, distraction-free environment for brand messaging.
- Publisher Monetization Solutions Publisher monetization service connecting African publishers to premium enterprise demand (including Google AdX) and supporting ad operations to help publishers maximize ad revenue from their content audiences.
Quantifiable outcome
- R2.6 billion (~$154M) in attributable client revenue generated in 2025
- +9 more outcomes
Companies that use 365 Digital
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
365 Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
365 Digital partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Truecallercore365 Digital serves as the exclusive regional reseller for Truecaller Ads in South Africa and Kenya. This partnership provides brands and agencies direct access to Truecaller's premium mobile-first audiences and innovative ad placements. The partnership is part of Truecaller's strategy to build a diversified, scalable global advertising business through regional sales partners.
- Criteocore365 Digital holds an exclusive partnership with Criteo, the commerce media platform. As exclusive partner, 365 Digital provides access to Criteo's commerce intelligence-powered retail media and performance advertising, connecting brands to shoppers at every stage of the journey.
- SABC Digitalcore365 Digital holds an exclusive partnership with the South African Broadcasting Corporation (SABC) Digital. Through this partnership, 365 Digital offers advertisers access to SABC's omni-channel network reaching 37 million South Africans across live TV, radio, news, and entertainment within a brand-safe, data-driven digital ecosystem.
- Smadex & Adwakecore365 Digital holds an exclusive partnership with Smadex & Adwake, delivering privacy-first mobile growth campaigns including app downloads, user acquisition, CTV, and retargeting. The partnership provides transparent targeting and optimized creative strategies for advertisers seeking results-driven mobile campaigns.
- TikTokcore365 Digital pioneered TikTok for Business in South Africa, launching the platform in 2021. As the market's most experienced TikTok partner, 365 Digital helps brands leverage astute marketing practices to navigate the platform and drive engagement.
- Meta (Facebook & Instagram)core365 Digital delivers precision Meta Ads campaigns across Facebook and Instagram, transforming advertising into a conversion engine guided by deep audience intelligence and personalized campaign building at every stage of the customer journey.
- Tinderminor365 Digital enables brands to showcase on Tinder, providing access to tens of millions of active consumers in a focused, distraction-free environment for brand messaging.
- Googleminor365 Digital connects African publishers to Google AdX enterprise demand, helping publishers maximize ad revenue through access to premium programmatic demand.
- AnyMind GroupminorAnyMind Group is appointed as Truecaller's exclusive reseller for Ghana, Nigeria, MENA, and Southeast Asia — a parallel regional reseller partnership to 365 Digital's South Africa and Kenya territory. Both are part of Truecaller's global reseller network.
- Integrated Media TechminorIntegrated Media Tech is appointed as Truecaller's exclusive reseller for India — a parallel regional reseller partnership to 365 Digital's South Africa and Kenya territory. Both are part of Truecaller's global reseller network.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
365 Digital competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe Africa: Global advertising network with significant Sub-Saharan African operations through Publicis Africa, Starcom, and Digitas. Competes with 365 Digital for large enterprise advertisers (KFC, Garnier-tier brands) but operates a broader portfolio model rather than a performance-marketing specialist focus.
- Dentsu Africa: Dentsu operates Merkle, iProspect, and Dentsu Creative across Africa with strong performance marketing and data capabilities. Competes for the same regional blue-chip advertisers and global platform partnerships as 365 Digital, though within a broader global network portfolio.
- VML South Africa: Global VML network (merged from VMLY&R and Wunderman Thompson) with South African operations spanning brand, digital, and commerce. Competes for enterprise digital campaign budgets across SSA and operates similar full-funnel performance capabilities as 365 Digital.
- GroupM Africa: WPP-owned media investment group managing Mindshare, Wavemaker (a 365 Digital client), and MediaCom in Africa. GroupM's central media-buying and programmatic scale in Africa directly overlaps with 365 Digital's precision buying and exclusive platform reseller positioning.
- Ogilvy South Africa: WPP-owned global creative and performance agency with deep African presence. Ogilvy's South African operations include performance media and digital buying that compete with 365 Digital for tier-1 advertiser budgets across Meta, TikTok, and programmatic channels.
- WPP (Mindshare / GroupM SSA): WPP operates media agencies (Mindshare, MediaCom) and digital agencies across Sub-Saharan Africa. GroupM's SSA operations are a direct competitor for enterprise media spend and platform relationships; WPP's global scale is the principal incumbent threat to 365 Digital's exclusive positioning.
Direct peers
- Rogerwilco: South Africa-based digital performance agency focused on SEO, paid media, content, and conversion-rate optimisation for African brands. Targets similar mid-market and enterprise advertisers with multi-channel performance campaigns, overlapping with 365 Digital's media buying and precision targeting offering.
- Brave Group (Brave Holdings): Leading South African digital and creative agency offering performance marketing and integrated campaigns across Africa. Competes for similar enterprise clients and platform relationships, making it one of the closest direct competitors to 365 Digital in the regional performance marketing space.
Regional players
- Joe Public United: Large independent South African advertising group with strong creative and digital capabilities. Serves enterprise clients across retail, FMCG, and telco - many of the same verticals as 365 Digital's KFC, Garnier, and Old Khaki book - though with a more creative-led than performance-platform-led model.
- M&C Saatchi Abel: Independent creative and digital agency group headquartered in Johannesburg with African expansion. Offers performance marketing and brand work for enterprise clients in South Africa and select African markets, overlapping with 365 Digital on advertiser relationships though less focused on exclusive platform reselling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
365 Digital social profiles
Digital presence365 Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
365 Digital leadership team
Management profileNumber of profiles
365 Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
365 Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 365 Digital
What does 365 Digital do?
365 Digital is a performance marketing agency delivering end-to-end media strategies for African brands, agencies, and publishers, including media strategy, precision ad buying, creative production, and technology integration. The agency operates as the exclusive regional reseller for leading global advertising platforms including Criteo (commerce media), Truecaller Ads (South Africa and Kenya), SABC Digital (omni-channel broadcast), Smadex & Adwake (mobile growth), and runs performance media campaigns on TikTok for Business, Meta Ads, and Tinder Ads. Service fees are earned on a managed-agency basis rather than through proprietary advertising software.
Is 365 Digital a public or private company?
365 Digital is a private company. It is classified as unknown and is currently operating.
When was 365 Digital founded?
365 Digital was founded in 1998. It employs 11 to 50 people.
Where is 365 Digital based?
365 Digital is headquartered in Cape Town, South Africa, in the Africa region.
How does 365 Digital make money?
One revenue line is on record: performance Marketing Agency Fees.
Who are 365 Digital's main competitors?
Broad incumbents on record are Publicis Groupe Africa, Dentsu Africa, VML South Africa, GroupM Africa, Ogilvy South Africa and WPP (Mindshare / GroupM SSA). Direct peers are Rogerwilco and Brave Group (Brave Holdings). Regional players are Joe Public United and M&C Saatchi Abel.
Does 365 Digital have an API?
No public API is recorded for 365 Digital.
What industry is 365 Digital in?
365 Digital's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 54183 and its SIC code is 7311.