Autoprofi

What Autoprofi does

Autoprofi (legally AUTOPROFI CZ, s.r.o.) is a privately held Czech e-commerce retailer headquartered in Liberec, operating since approximately 1993. The company sells automotive accessories, electronics, tools, and equipment through its primary storefront autoprofi.cz, powered by the third-party Shoptet e-commerce platform. Its catalog spans more than 25 product categories including car cameras, car refrigerators, diagnostic tools, car audio systems, LED lighting, multimedia, roof racks and carriers, hands-free kits, radar detectors, motorcycle electronics, smart home devices, security cameras, gate openers, power and hand tools, garden equipment, and outdoor sports gear. Brands carried include Alpine, Blaupunkt, FOCAL CAR, GENEVO, JBL, Kenwood, Pioneer, Thule, and Yakima, among others.

The business combines an online storefront with a single physical showroom and installation center (branded Aprofi.cz) in Liberec, where customers can obtain expert product advice and professional installation services for complex items such as towbars, roof racks, parking cameras, and car audio systems. Distribution is executed through a Czech logistics partner network — Zásilkovna, DPD, GLS, Česká pošta, and WeDo — providing access to more than 9,000 parcel pickup points nationwide. Pricing is unit-based, publicly listed in Czech Koruna with VAT, and supplemented by cashback promotions on selected items and gift-with-purchase incentives above 5,000 CZK order thresholds.

Autoprofi serves primarily individual consumers, including car owners seeking accessories and upgrades, DIY and home/garden enthusiasts, and outdoor/sports consumers. A secondary persona covers automotive professionals seeking diagnostic and workshop tools. Revenue is generated almost exclusively through one-time product sales with no disclosed subscription, recurring, or contract-based streams. The firm is privately held with no institutional investors, parent entity, funding history, or M&A activity referenced; operations are supported by an estimated 1-10 employees, third-party logistics and marketing vendors, and an active social media presence across Facebook, Twitter/X, Instagram, and YouTube.

Name

Autoprofi

Legal name

AUTOPROFI CZ, s.r.o.

Website

https://autoprofi.cz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Autoprofi is a Czech e-commerce retailer, founded in 1993 and based in Liberec, selling automotive accessories, electronics, tools, home/garden equipment, and sports gear through its autoprofi.cz storefront and a physical showroom with installation services, serving individual consumers nationwide.

Ownership category

akta.pro rank

Product category

Automotive Accessories Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Automotive accessories retail
• Car electronics
• Vehicle installation services
• Power tools
• Home garden equipment

Headquarters

HQ city

Liberec

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Primary revenue stream from selling automotive accessories, electronics, tools, and equipment through their e-commerce platform. Products include car cameras, refrigerators, diagnostic tools, car audio systems, LED bulbs, multimedia systems, safety equipment, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Autoprofi retails consumer goods, electronic products, and accessories for automobiles, caravans, home, and sports markets through the e-commerce platform autoprofi.cz. The company complements its online store with a physical showroom and professional installation center in Liberec where customers can receive expert advice and mounting services for towbars, roof racks, parking cameras, and car audio systems.

Product overview

Autoprofi is a Czech e-commerce retailer (AUTOPROFI CZ, s.r.o.) offering a diverse portfolio of automotive accessories, home electronics, garden equipment, power tools, and sporting goods. The product range spans multiple categories: AUTO MOTO (car cameras, refrigerators, diagnostics, audio systems, LED bulbs, multimedia, carriers, accessories, hands-free kits, motorcycle electronics, truck products), DOMÁCÍ ELEKTRO (audio/video, smart home, powerbanks), DŮM A ZAHRADA (security cameras, gate openers, garden equipment, camping gear), NÁŘADÍ A STROJE (power tools, hand tools, measuring equipment, special tools), and SPORT (backpacks, cycling gear, paddleboards). The company operates both as an online store and maintains a physical retail and installation center in Liberec, offering professional mounting services for products like towbars, roof racks, parking cameras, and car audio systems. Key brands sold include Alpine, Blaupunkt, Deramax, FOCAL CAR, GENEVO, JBL, Kenwood, Pioneer, Thule, Yakima, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Aprofi.cz: Related domain/brand for the company's physical store and installation service center in Liberec.

Products and services

• Automotive Camera Systems Dashboard cameras and parking cameras for vehicle security and recording, sold to individual car owners and automotive professionals in the Czech Republic.
• Car Refrigerators Compressor and thermoelectric portable refrigerators for vehicles, camping, and travel, sold to individual vehicle owners and outdoor enthusiasts in the Czech Republic.
• Vehicle Diagnostics Tools Diagnostic tools, accessories, and adapters for vehicle troubleshooting and maintenance, targeting automotive professionals and individual car owners.
• Car Audio and Radio Systems Car stereos, DAB radio tuners, speakers, USB/AUX/Bluetooth adapters, and amplifiers from brands such as Alpine, Blaupunkt, JBL, Kenwood, and Pioneer, sold to individual car owners in the Czech Republic.
• Roof Racks and Cargo Carriers Roof racks, bike carriers, cargo boxes, and ski carriers from brands such as Thule and Yakima, sold to individual vehicle owners for transport and outdoor use.
• Car Accessories Wide range of car accessories including window controls, electrical materials, horns, caravan equipment, voltage converters, tire pressure gauges, chargers, animal repellers, parking systems, fuses, switches, seat heaters, security systems, and dimming mirrors.
• Hands-Free Phone Kits Universal and OEM hands-free systems, inductive charging, and phone mounts for in-car calling and device charging, sold to individual vehicle owners in the Czech Republic.
• Automotive LED Lighting LED car bulbs, automatic light switches, halogen and HID lights, OSRAM LED bulbs, and special lighting products sold to individual vehicle owners for automotive lighting upgrades.
• Car Multimedia and Navigation Systems Adaptive OEM navigation, car navigation, CD/DVD/USB/DVB-T players, multimedia adapters, and in-car screens, sold to individual vehicle owners.
• Radar Detectors and Jammers Portable radar detectors, laser jammers, and related accessories, sold to individual vehicle owners.
• Warning Devices and Beacons LED warning predators, roof ramps, light alleys, beacons, and sound systems, targeting commercial vehicle and truck operators.
• Motorcycle Electronics DVR for motorcycles, speakers, LED turn signals, alarms, switches, and USB/CL accessories, sold to motorcycle owners.
• Car Cosmetics and Chemicals Car care products, cleaning chemicals, motor oils, and fuel additives for vehicle maintenance, sold to individual car owners.
• Power Tools Cordless drills, batteries, grinders, chisels, hammers, compressors, polishers, saws, and impact wrenches, sold to DIY homeowners and professional workshops.
• Hand Tools Bits, abrasives, workshop furniture, pliers, wrenches, tool cases, knives, screwdrivers, vices, and thread cutters for automotive and home workshop use.
• Special Workshop Tools Brake tools, exterior and body tools, interior tools, cranes and presses, air conditioning tools, engine tools, torque multipliers, hoists, and chassis tools for professional automotive workshops.
• Measuring Equipment Ammeters, voltmeters, laser measures, length gauges, levels, thermometers, and endoscopes for workshop and home measurement use.
• Garden Equipment Brushcutters, trimmers, pumps, heaters, saws, lawn mowers, cultivators, garden shears, and irrigation equipment for home garden care.
• Security Cameras and Smart Home Devices IP cameras, trail cameras, hidden cameras, smart lighting, smart plugs, sensors, and controllers for home security and home automation.
• Gate Openers Automatic gate opening systems for residential and industrial use, sold to homeowners and small businesses.
• Professional Vehicle Installation Services Professional in-house installation and mounting services for towbars, roof racks, parking cameras, and car audio systems, offered at the physical showroom and installation center in Liberec for individual customers who purchase compatible products.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ShoptetcoreTechnology or IntegrationShoptet a.s. operates the e-commerce platform powering autoprofi.cz. They provide the underlying e-commerce technology, website infrastructure, and platform services necessary for the online store operations.
• Logistics Partners (Zásilkovna, DPD, GLS, Česká pošta, WeDo)coreChannel Partner/ Reseller/ DistributorPartnership with Czech logistics companies enabling nationwide delivery and access to over 9,000 pickup points across the Czech Republic for customer convenience.
• Web7master s.r.o.minorGTM or Marketing PartnerMarketing agency responsible for website development and digital marketing services for autoprofi.cz.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Alza.cz: Alza.cz is the largest e-commerce retailer in the Czech Republic, offering a deep assortment of automotive accessories, electronics, tools, and sporting goods alongside broad general merchandise. Directly comparable to Autoprofi on product categories (car audio, dashcams, lighting, tools, garden) but significantly larger in scale and breadth.
• Mall.cz: Mall.cz is a major Czech online marketplace and retailer offering automotive accessories, electronics, garden tools, and sporting goods. Comparable to Autoprofi across multiple non-automotive categories and in competing for the same Czech consumer basket online.
• Conrad Electronic: Conrad is a European electronics, tools, and accessories retailer with strong Czech presence, selling LED lighting, hand tools, measuring equipment, and automotive electronics. Overlaps with Autoprofi's home electronics, tools, and measuring/instrumentation lines.
• HORNBACH Česká republika: HORNBACH is a pan-European DIY/home improvement retailer with a Czech e-commerce site selling power tools, hand tools, measuring equipment, and garden equipment. Competes with Autoprofi's DIY, tools, measuring, and garden categories for the same home-improvement customer basket.

Emerging players

• RockAuto: RockAuto is a US-based online retailer of automotive parts and accessories serving DIY and professional customers with a deep catalog. Useful comparable for Autoprofi's e-commerce-led aftermarket model and breadth of SKUs across makes/models.
• Kfzteile24 (kfzteile.com): Kfzteile24 is a German online auto parts and accessories retailer (part of the ATU group) serving German-speaking and broader European markets. Comparable business model to Autoprofi (e-commerce plus installation partnerships) on automotive aftermarket SKUs and DIY consumer targeting.
• AHIFI.cz: AHIFI.cz is a Czech specialist retailer focused on car audio, multimedia, and hands-free systems, with strong overlap on Alpine, Kenwood, Pioneer, and JBL brands Autoprofi carries. Directly competes in the higher-AOV car hifi and multimedia sub-category.

Direct peers

• AUTODOC: AUTODOC is Europe's leading online retailer for automotive parts and accessories, operating across CEE including the Czech Republic with a Shoptet-style pure e-commerce model. Closest direct competitor to Autoprofi on automotive aftermarket SKUs, logistics, and target customers (DIY vehicle owners and pros).

Regional players

• Autokelly.cz: Autokelly.cz is a long-standing Czech online retailer specializing in auto parts, accessories, oils, and workshop supplies for both consumer and professional buyers. Direct competitor with overlapping assortment (carriers, electrical accessories, car care) and shared DIY+pro customer segments.
• Autodoplnky.cz: Autodoplnky.cz is a Czech regional online retailer of car accessories, lighting, carriers, and interior add-ons. Direct overlap with Autoprofi on the long tail of small-ticket auto accessories sold to Czech car owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AUTOPROFICZ
• YouTubeyoutube.com/channel/UCQKSsl1CmK1FT_Q1ieHdpIw/featured
• Facebookfacebook.com/autoprofi
• Instagraminstagram.com/autoproficz
• LinkedInlinkedin.com/company/autoprofi-cz-s-r-o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoprofi