What ArtToFrames does

ArtToFrames (legal name Art To Frames Inc.) is a privately held, Brooklyn-based direct-to-consumer custom picture framing e-commerce company that has been operating since 1929. The company manufactures made-to-order picture frames, mats, canvas prints, acrylic prints, and a broad portfolio of adjacent home decor items out of a single warehouse and distribution facility at 770 5th Ave, Brooklyn, NY 11232. All orders are produced in 2-3 business days and shipped via USPS/FedEx/UPS, with free in-person store pickup available at the Brooklyn warehouse. The primary customer base is individual consumers ordering for personal photos, artwork, puzzles, diplomas, and memorabilia, supplemented by a secondary Business Program that serves bulk and corporate framing buyers.

The company's core technology is a web-based Custom Frame Configurator that supports JPG/JPEG image uploads up to 150MB, in-browser editing tools (crop, rotate, B&W conversion, size adjustment), and a product preview constrained to a 4x6 to 56x56 inch range. The platform is mirrored by dedicated iOS and Android mobile apps and is augmented by image ingestion integrations with Flickr, Instagram, Google, and Adorama to lower upload friction. The product catalog spans standard picture frames, matted frames, print-plus-frame bundles, collage frames, puzzle frames, Samsung TV frames, custom-cut mats, acrylic floating frames, diploma frames, gallery walls, acrylic prints, shadow box frames, replacement glass/acrylic, gift cards, canvas prints, custom printed gifts, letter art frames, oval frames, bulletin boards, and custom printed lamps — most configurable within the same underlying platform.

The revenue model is unit-priced D2C e-commerce with one-time purchases. Shipping is tiered at $8 economy, $10.97 standard, free store pickup, and $40+ for Canada. A 10% first-order coupon is offered in exchange for email newsletter signup. Marketing is primarily organic and content-driven, anchored by 31,995 customer reviews averaging 4.7/5, a content blog (The Art To Frame Magazine), and earned media coverage in BuzzFeed, Martha Stewart, CNN, NBC, People, and USA Today. The company holds BBB accreditation, is bootstrapped with no disclosed external funding, and operates with 11-50 employees under an undisclosed management team.

Name

ArtToFrames

Legal name

Art To Frames Inc.

Website

https://arttoframes.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

ArtToFrames is a privately held, Brooklyn-based direct-to-consumer e-commerce company that manufactures custom picture frames, mats, canvas prints, and related home decor on demand, serving individual consumers and small businesses via a web configurator and mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Picture Frames and Home Decor Sales: One-time purchase of custom-made picture frames, collage frames, canvas prints, acrylic prints, and related framing products. Products are handcrafted in the USA. Revenue generated through direct-to-consumer e-commerce sales with optional expedited shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

ArtToFrames manufactures and sells custom-made picture frames and related home decor products (matted frames, collage frames, canvas/acrylic prints, shadow boxes, custom mats, gallery walls) via a direct-to-consumer e-commerce platform. Customers use an online custom framing configurator to upload their own images, select frame dimensions (4x6 to 56x56 inches), mats, glass, and finishes, and the company handcrafts and ships the finished products from its Brooklyn, NY facility within 2-3 business days.

Product overview

ArtToFrames is a custom picture framing e-commerce platform that allows customers to personalize framing products with their own photos and artwork. The core platform centers on Custom Framing (Pinpix), which enables users to upload images, select custom sizes, frame styles, mats, and glass options. The product portfolio includes standard Picture Frames, Matted Frames, Print+Frame combinations, and Collage Frames as primary offerings, supplemented by specialized products such as Diploma Frames, Puzzle Frames, Samsung TV Frame, Acrylic Floating Frames, Shadow Box Frames, Canvas Prints, Acrylic Prints, Custom Cut Mats, Letter Art Frames, Oval Frames, Bulletin Boards, Custom Printed Lamps, Custom Printed Gifts, Replacement Glass & Acrylic, Gallery Walls, and Gift Cards. The platform also offers a companion mobile app for iOS and Android, with image sourcing integrations from Flickr, Instagram, Google, and Adorama.

Differentiator

Problem solved

Functional benefit

Products and services

• Picture Frames Standard custom picture frames available in various sizes and styles for framing photos and artwork.
• Matted Frames Custom frames with single or double matting options for enhanced presentation of photos and artwork.
• Print + Frame Combined print and frame packages where customers can order photos printed and framed together.
• Collage Frames Multi-opening custom frames designed to display multiple photos in a single frame arrangement.
• Custom Framing Service (Pinpix) Core custom framing service allowing customers to upload photos, select frames, mats, and glass options for personalized framing; supports sizes from 4x6 to 56x56 inches with 2-3 business day production time.
• Puzzle Frames Custom frames specifically designed to frame completed puzzle artwork.
• Samsung TV Frame Custom frames designed to surround Samsung Frame TVs and make them look like traditional artwork frames.
• Custom Cut Mats Custom-sized mats cut to fit customer-specified photo and frame dimensions.
• Acrylic Floating Frames Frames with acrylic front and floating display effect for artwork and photos.
• Diploma Frames Custom frames specifically designed for displaying diplomas and academic credentials.
• Gallery Walls Curated collections and custom framing solutions for creating gallery wall arrangements.
• Acrylic Prints Custom photo prints mounted on acrylic panels for a modern, glossy display.
• Shadow Box Frames Deep custom frames designed to display three-dimensional items and keepsakes.
• Replacement Glass & Acrylic Replacement glass and acrylic panels sold for existing frames.
• Gift Cards Gift cards available for purchase to give as presents for framing services.
• Canvas Prints Custom photo prints wrapped around canvas frames for a gallery-style display.
• Custom Printed Gifts Personalized gift items with custom printing options.
• Letter Art Frames Custom frames featuring artistic letter and typography designs.
• Oval Frames Custom frames with oval-shaped openings for photos and artwork.
• Bulletin Boards Pinboard-style custom frames for displaying and organizing items.
• Custom Printed Lamps (Art Shade Lighting) Customizable lamp shades with printed designs via the design-your-own lamp feature.
• Custom Framing iOS App Companion mobile app on iOS enabling on-the-go custom framing ordering and design.
• Custom Framing Android App Companion mobile app on Android enabling on-the-go custom framing ordering and design.
• Business Program (Bulk and Corporate Framing) Dedicated business service for bulk and corporate framing needs, volume pricing, and professional coordination for offices, galleries, and commercial spaces.

Quantifiable outcome

• 2-3 business days production time with premium packaging
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CanvasPop: CanvasPop is an online custom canvas print retailer offering photo-to-canvas and framed canvas products. It directly competes with ArtToFrames' Canvas Prints, Acrylic Prints, and Print+Frame bundles.
• Simply Framed: Simply Framed is an online custom framing retailer offering made-to-order frames with curated styles and a streamlined online configurator. It competes head-to-head with ArtToFrames for the same digitally-savvy consumer looking to frame art, photos, and posters without visiting a framing shop.
• Level Frames: Level Frames is an online custom picture frame retailer offering pre-designed frame styles, mat options, and acrylic/glass choices. It targets the same DTC custom framing customer as ArtToFrames with similar configurator-based ordering.
• Great Big Canvas: Great Big Canvas is an online retailer specializing in canvas prints and framed wall art from user-uploaded images and licensed artwork. It directly overlaps with ArtToFrames' canvas/print and frame offerings.
• Mixtiles: Mixtiles offers lightweight, easy-to-hang photo tiles and wall décor sold direct-to-consumer via a mobile-first configurator. It competes for the same home-decor framing/display use case, particularly for casual photo printing and gallery walls.
• Artifact Uprising: Artifact Uprising produces premium photo prints, albums, and framed prints via a direct-to-consumer e-commerce model. It overlaps with ArtToFrames' Print+Frame and Canvas Prints categories, targeting a similar aesthetic-conscious customer segment.
• Framebridge: Framebridge is a direct-to-consumer custom framing company offering online design and mail-in/oversize framing services. It is the closest direct competitor to ArtToFrames in the online custom framing category with a similar value proposition centered on convenience and price versus traditional framers.
• Bay Photo: Bay Photo is a professional and consumer custom photo lab offering prints, metal prints, canvas wraps, and framed prints. It competes with ArtToFrames' Print+Frame, Acrylic Prints, and Canvas Prints offerings, particularly for photo enthusiasts and professional photographers.

Broad incumbents

• West Elm: West Elm (Williams-Sonoma) is a national home furnishings retailer with a significant picture frame assortment in-store and online. It competes with ArtToFrames for consumer wall décor and custom framing purchases, though its core business is broader furniture and home goods.
• Shutterfly: Shutterfly is a large, publicly-traded custom photo products platform offering prints, framed prints, photo books, and home décor. It overlaps with ArtToFrames' Print+Frame, Canvas Prints, and Acrylic Prints categories but operates as a broad incumbent with much larger scale and marketing budget.

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/arttoframes
• LinkedInlinkedin.com/company/arttoframes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArtToFrames