Wanderlost & Found

What Wanderlost & Found does

Wanderlost & Found, legally "The Wanderlost Shop," is a direct-to-consumer e-commerce marketplace that curates and sells ethically produced artisan-crafted goods. The company operates a Shopify-hosted online storefront at wanderlostandfound.com, offering roughly 3,700+ SKUs across home decor (artisan candles, baskets, accent pillows, rugs, wall art, handwoven plate decor, house plants), kitchen and dining (BPA, PFOA, PTFE, and Lead-free cookware and tableware), fashion accessories (clutches, purses, hats, scarves, jewelry), phone cases, leather-bound journals, tarot decks, ornaments, and gifts. The catalog blends proprietary lines — notably the Wanderlost & Found branded iPhone and Samsung cases and the Silk Rodeo fine art print collection — with curated third-party artisan brands including KAZI Goods, Nobunto, Acera, Honeysticks, Slate and Salt, Soothi, Sturdy Brothers, Brunnaco, Made Terra, Ash & Rose, Estilo Living, SMOLArt, Aerangis LLC, Allpa Peru, Anaya, Qalara, and Toby Leon collage art.

Revenue mechanics rely on one-time individual unit purchases at per-item prices (e.g., iPhone cases at $29 USD; accent pillows around $50 USD; fine art prints up to 16x24 inches), with no disclosed subscription tier. Distribution is exclusively through the company's own e-commerce storefront; a technology-source data point confirms no public or partner-facing API is exposed and no in-house developer platform exists, with all infrastructure, payments, and PCI-DSS-compliant AES-256 data storage delegated to Shopify. Geographic reach spans the US, UK, and Canada with free global shipping, carbon-offset through Grassroots Carbon, and a tree planted per item via Ecologi x Eden.

Customer acquisition is built around content marketing (an extensive blog on ethical shopping and sustainable living), an email "Fly In First" newsletter opt-in, and organic social presence across Instagram, Facebook, YouTube, Pinterest, Twitter, and LinkedIn. Press coverage in Vogue (British), Oprah Magazine, Glamour Magazine, Tatler, Good Housekeeping, and Condé Nast Traveler anchors earned media. The company is privately held with 1–10 employees, founder-operated, with no disclosed venture or private equity funding and no parent company or subsidiary structure recorded.

Name

Wanderlost & Found

Legal name

The Wanderlost Shop

Website

https://wanderlostandfound.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Wanderlost & Found is a Shopify-based direct-to-consumer e-commerce marketplace curating 3,700+ ethically produced artisan home decor, fashion accessories, kitchenware, gifts, and phone cases for global conscious consumers via free worldwide shipping.

Ownership category

akta.pro rank

Product category

Ethical Home Decor & Lifestyle Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Online Secondhand Home Furnishings Marketplaces (Home-focused) (CRAIANAO)

akta.pro secondary industry

Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats) (CRAIACAI)

Keywords

• Ethical home decor
• Artisan lifestyle goods
• Sustainable fashion accessories
• Fair trade gifts
• Eco-friendly homewares

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct-to-consumer sales of curated artisan-crafted products including home decor, furnishings, fashion accessories, phone cases, candles, kitchenware, and gifts. Products are sold at various price points with per-item unit pricing. No subscription model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wanderlost & Found is a direct-to-consumer online retailer that curates and sells ethically produced, artisan-crafted home decor, fashion accessories, kitchenware, phone cases, candles, journals, and gifts through a Shopify storefront. The assortment combines the company's own brands (Silk Rodeo fine art prints and Wanderlost & Found iPhone cases) with curated third-party artisan brands (KAZI Goods, Nobunto, Acera, Honeysticks, Slate and Salt, Soothi, Brunnaco, Tuxton Home). Every purchase includes a Buy1Give1 donation and triggers an Ecologi x Eden tree planting, with shipping carbon-offset through Grassroots Carbon.

Product overview

Wanderlost & Found is a global e-commerce marketplace of curated ethical treasure, operating as a single unified Shopify-based platform with no modular product structure. The portfolio spans multiple product categories including home decor (artisan candles, baskets, pillows, rugs, furniture, wall art, house plants), kitchen and dining (non-toxic dinnerware, cookware, drinkware, linens), fashion accessories (clutches, purses, hats, scarves), phone cases, jewelry, journals, and toys. The company curates products from both its own branded offerings (Wanderlost & Found iPhone cases, Silk Rodeo fine art prints) and third-party artisan brands including KAZI Goods, Nobunto, Acera, Honeysticks, Slate and Salt, Soothi, Sturdy Brothers, and Brunnaco. All products are positioned as ethically produced with fair trade and fair profit principles, with the company's core value proposition being ethicaluxe treasures that are bold, vibrant, and sustainable.

Differentiator

Problem solved

Functional benefit

Products and services

• Wanderlost & Found Branded iPhone Cases Own-brand artistic and ethically made phone cases featuring bold, colorful collage art designs (Lemon Lime, Dragon's Den, Labyrinth), sold at $29 USD per unit.
• Wanderlost & Found Samsung Cases Own-brand artistic phone cases for Samsung devices featuring surreal collage art designs, sold per unit.
• Silk Rodeo Fine Art Prints and Stationery Own-brand fine art prints, phone and tablet cases, and stationery available in multiple sizes from 4x6 inches to 16x24 inches.
• KAZI Goods Handwoven Baskets and Wall Decor Fair trade artisan handwoven baskets, woven plate wall decor, fruit baskets, discs, and modern art pieces sourced from global craftspeople.
• Nobunto Hand-Painted Candles Hand-painted artisan candles crafted by artisans; ships to USA only.
• Acera Ceramic Travel Mugs and Carafe Sets Ceramic travel mugs, tumblers, and carafe sets for sustainable dining on the go, sourced from brand partner Acera.
• Honeysticks Beeswax Candles and Crayons Handmade natural and non-toxic beeswax candles and crayons from brand partner Honeysticks.
• Slate and Salt Fair Trade Jewelry Fair trade ethical fashion jewelry including necklaces, rings, and bracelets sourced from Cambodia and other regions.
• Soothi Handmade Leather-Bound Journals Handcrafted leather-bound journals with quotes and zodiac designs from brand partner Soothi.
• Sturdy Brothers Artisan Accessories and Home Goods Handcrafted accessories and home goods from artisan maker Sturdy Brothers, featured as a Wanderlost Fave.
• House Plants Live house plants including bromeliads, succulents, cacti, anthuriums, snake plants, and dracaena delivered to customer doors, with seed packets also offered.
• Non-Toxic Dinnerware and Cookware BPA, PFOA, PTFE, and Lead-free cookware and tableware options including family sets, including Tuxton Home non-toxic kitchen goods.
• Artisan Candles and Home Decor Handcrafted candles, holders, vases, pots, planters, and home decor items from artisan makers including Aerangis LLC, Ash & Rose, Estilo Living, Made Terra, SMOLArt, and KAZI Goods.
• Fashion Accessories Clutches, purses, handbags, totes, hats, and scarves featuring ethical and artisan craftsmanship.
• Furnishings (Pillows, Rugs, Linens) Accent pillows, rugs, and home textiles including organic table linens and placemats.
• Handwoven Artisan Baskets Handwoven artisan baskets for storage and home decor.
• Holiday Ornaments and Decorative Pieces Holiday ornaments and decorative pieces.
• Collage Art by Toby Leon Surreal collage art prints and wall decor by artist Toby Leon.
• Brunnaco Ethical Fashion and Sustainable Decor Nature-based couture fashion and sustainable decor items from brand partner Brunnaco, including alpaca wool fashion items from Peru via Allpa Peru.

Quantifiable outcome

• 4000+ five-star reviews from customers across the globe
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

23 partnerships are on record, tiered core and minor.

• Ecologi x EdencoreStrategic or Co-development PartnerTree planting partnership where Ecologi x Eden plants a tree for every item in the customer's cart, supporting reforestation and environmental initiatives.
• Buy1Give1coreStrategic or Co-development PartnerGiving baked in through Buy1Give1 program where every purchase includes a charitable component, enabling customers to give back while shopping ethically.
• Grassroots CarbonminorStrategic or Co-development PartnerCarbon offset partnership connecting the company with landowners to store carbon in natural ecosystems, helping to neutralize the environmental impact of free global shipping.
• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting the online store, providing payment processing, inventory management, and site infrastructure.
• KAZI GoodsminorOthersArtisan brand partner providing handwoven baskets and decorative items, sold through the Wanderlost marketplace.
• NobuntominorOthersArtisan brand partner providing hand-painted candles (17 products), sold through the Wanderlost marketplace.
• SMOLArtminorOthersArtisan brand partner whose products are featured in the collection.
• Made TerraminorOthersArtisan brand partner providing sustainable home decor items including wicker planters.
• Ash & RoseminorOthersArtisan brand partner providing candle products (5 products in collection).
• Estilo LivingminorOthersArtisan brand partner providing candle products (6 products in collection).
• Aerangis LLCminorOthersArtisan brand partner providing products in the collection.
• QalaraminorOthersCurated brand featured as Founder's Favourites, offering ethically sourced artisan products.
• SoothiminorOthersBrand partner providing handmade leather-bound journals with quotes, featured as a Wanderlost Fave.
• Sturdy BrothersminorOthersArtisan brand partner whose products are featured in the collection.
• Tuxton HomeminorOthersBrand partner providing non-toxic kitchen goods, featured as a Wanderlost Fave.
• AceraminorOthersBrand partner providing ceramic travel mugs, tumblers, and carafe sets.
• HoneysticksminorOthersBrand partner providing handmade beeswax crayons and candles.
• Toby LeonminorOthersArtist partner providing collage art, phone cases (iPhone and Samsung), and laptop cases.
• Slate and SaltminorOthersFair trade fashion brand partner providing jewelry and accessories.
• BrunnacominorOthersBrand partner providing ethical fashion and sustainable decor items under Nature Based Couture.
• Allpa PeruminorOthersBrand partner providing alpaca wool fashion items from Peru.
• AnayaminorOthersBrand partner providing artisan furniture and home decor items.
• Silk RodeominorOthersWanderlost & Found's own brand collection featuring fine art prints, phone cases, and stationery (9 products).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Etsy: Massive online marketplace for handmade, vintage, and artisan goods including home decor, jewelry, and gifts. Competes at scale for conscious and gift-buyer search traffic with a much broader and less curated inventory.
• Uncommon Goods: Established online retailer of unique, design-forward gifts, home decor, and kitchenware from independent makers. Larger scale and broader assortment, but overlapping customer base of gift-buyers seeking distinctive, story-rich products.

Emerging players

• Anchal Project: Fair-trade lifestyle brand offering artisan-made home textiles, accessories, and apparel with a strong impact narrative. Smaller, more fashion-focused but overlaps on ethical artisan marketplace positioning.
• Under the Canopy: Style-driven home textiles and lifestyle brand with a focus on organic, fair-trade, and artisan-crafted products. Adjacent in ethical home category with some overlap in customer profile.

Direct peers

• NOVICA: Online marketplace for artisan-made home decor, jewelry, and gifts sourced from artisans worldwide. Mirrors Wanderlost & Found's marketplace structure, ethical positioning, and global shipping capabilities.
• Goodee: B2B- and consumer-focused ethical home goods marketplace featuring artisan-made decor, kitchen, and lifestyle products. Comparable on mission, curated assortment, and DTC plus wholesale distribution.
• The Little Market: Non-profit fair-trade store selling handcrafted home goods, accessories, and gifts from artisan co-ops worldwide. Directly comparable on ethical marketplace structure and curated global artisan assortment.
• Made Trade: Ethical and sustainable online marketplace curating home goods, fashion, and accessories from vetted fair-trade makers. Direct competitor on curated ethical assortment and conscious-consumer targeting.
• The Citizenry: Direct-to-consumer home decor and textiles brand built around ethically produced artisanal goods with globally distributed artisan partnerships. Highly comparable in mission, pricing, and curated marketplace feel.
• Ten Thousand Villages: Long-standing fair-trade retailer of artisan-crafted home decor, kitchenware, gifts, and accessories sourced from global maker partnerships. Closely comparable to Wanderlost & Found's curated ethical marketplace model and global shipping proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubewanderlostandfound.com/pages/wanderlost-found-on-youtube
• Facebookwanderlostandfound.com/pages/wanderlost-found-on-facebook
• Instagramwanderlostandfound.com/pages/wanderlost-found-on-instagram
• Pinterestwanderlostandfound.com/pages/wanderlost-found-on-pinterest
• LinkedInlinkedin.com/company/wegetwanderlost

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanderlost & Found