Barnum Floors

What Barnum Floors does

Barnum Floors (legal: Barnum Quality Hardwood Floors, Inc.) is a family-owned specialty flooring services company operating in Central Iowa since 1995. Headquartered in a retail showroom in Clive (Des Moines metropolitan area), the company focuses on residential hardwood flooring with a secondary builder/contractor segment. Its core offerings are new hardwood installation (new construction and replacement), complete refinishing of existing floors, less-extensive buff-n-coat and oil renewal maintenance, custom staircase design and refinishing, and custom patterns (herringbone, chevron). Underlying service technology is industry-standard specialty trade practice—dustless sanding with approximately 99% dust capture, a multi-stage finishing process aligned to NWFA sanding and finish-application guidelines, a 2-14 day hardwood acclimation protocol performed inside the customer's home, and custom color matching ("lacing in") for seamless repairs. Materials are sourced from a curated set of brand partners, with FSC-certified sustainable lumber supplied by Hickman Woods.

The business sells through a consultative, field-sales motion rather than transactional channels: team members conduct in-home visits before each project to assess space and recommend solutions, then deliver full project management from tear-out through finish and trim. Pricing is quote-based with no published tiers, billed per project (one-time installation and refinishing fees) plus recurring maintenance work (buff-n-coat and oil renewal). Distribution is regional across Des Moines and surrounding communities via the Clive showroom, in-home consultations, and phone/contact-form inquiries; there is no e-commerce. Go-to-market is supported by an extensive wood-education blog, Facebook and Instagram presence, an actively managed Google Reviews program, and earned media including a DSM Magazine CultureCast feature in collaboration with Silent Rivers Design + Build.

Revenue therefore derives from one-time project installation and refinishing fees for individual homeowners (and selected builders) plus recurring maintenance engagements on the installed base. No public revenue, funding, ownership, or headcount disclosures exist; the company has remained privately held by the founding family throughout its 30+ year history with no identified PE, VC, or M&A activity.

Name

Barnum Floors

Legal name

Barnum Quality Hardwood Floors, Inc.

Website

https://barnumfloors.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Barnum Floors is a family-owned hardwood flooring services company founded in 1995 in Clive, Iowa, serving Central Iowa residential homeowners with new hardwood installation, refinishing, custom staircase work, and maintenance services through a consultative showroom-and-in-home sales model.

Ownership category

akta.pro rank

Product category

Hardwood Flooring Services

NAICS

Flooring Contractors (238330), Flooring Contractors (23833)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Hardwood Floor Installation (HSAPAGAA)

akta.pro secondary industries

Hardwood Floor Repair & Refinishing (HSAGAFAA), Hardwood Floor Refinishing & Restoration (HSAPAGAB)

Keywords

• Hardwood floor installation
• Floor refinishing services
• Staircase installation
• Custom wood flooring
• Dustless sanding services

Headquarters

HQ city

Clive

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardwood Floor Installation: Full-service new hardwood floor installation for new construction and replacement projects. Includes in-home consultation, material selection, tear-out of existing flooring, installation, sanding, finishing, and trim work. Revenue is earned through one-time project fees based on square footage and project scope.
2. Hardwood Floor Refinishing: Complete refinishing services that restore existing hardwood floors through dustless sanding, wood repairs ('lacing in' new wood), and new finish application. Also offers less extensive buff-n-coat and oil renewal services for maintenance.
3. Maintenance Services: Ongoing services including buff and coat (non-invasive recoating), renew oil service, and complimentary cleaning kits for post-installation care.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Barnum Floors is a family-owned hardwood flooring company that provides professional installation, refinishing, and staircase services for residential customers in Central Iowa. Their offerings span new hardwood installation (including custom patterns such as herringbone and chevron), complete refinishing with dustless sanding, and ongoing maintenance services such as buff-and-coat and oil renewal. Projects are scoped through in-home consultations and delivered by a team of certified craftsmen using FSC-certified lumber and industry-standard finishing products.

Product overview

Barnum Floors is a family-owned hardwood flooring company offering a unified service portfolio centered on two core offerings: New Hardwood Installation (for new construction and replacements) and Refinishing Services (complete refinishing, buff-n-coat, and oil renewal). These core services are supported by complementary offerings including custom staircase work, pre-finished flooring options, and specialty wood types (Hickory, Maple, White Oak). The company also provides a Buff & Coat Service for non-invasive maintenance and Oil Renewal for hard wax oil finishes. Their wood education resources inform customers about wood species, installation processes, and care. The company sources from FSC-certified sustainable forests and partners with mills like Hickman Woods and Mirage Floors for materials.

Differentiator

Problem solved

Functional benefit

Products and services

• New Hardwood Installation Full-service new hardwood floor installation for new construction or replacement projects, including tear-out of existing flooring, material selection, installation, sanding, finishing, and trim work. Targeted at residential homeowners in the Central Iowa market.
• Refinishing Services Hardwood floor refinishing services that restore existing floors to like-new condition, including dustless sanding, wood repairs (lacing in new wood), trowel filling, and application of water-based polyurethane, oil-modified polyurethane, or hard wax oil finishes. Targeted at residential homeowners.
• Staircase Services Custom hardwood staircase design, build, installation, and refinishing, including stair tread construction. Offered alongside floor installation and refinishing for residential customers.
• Buff & Coat Service Maintenance service that buffs the floor and applies two coats of polyurethane to extend floor life without the disruption of a full refinishing. Targeted at existing residential hardwood floor owners.
• Oil Renewal Service Rejuvenates the protective oil on hard wax oil-finished hardwood floors, maintaining the finish and appearance over time. Targeted at residential customers with oil-finished floors.
• Custom Patterns Custom hardwood floor design options including herringbone and chevron patterns, custom colors, and inlays. Offered to residential customers as part of new installation projects.
• Hickory Flooring Hickory hardwood flooring option featuring contrasting colors, natural knots, and distinct grain patterns. Marketed as one of the most durable domestic hardwood choices and the second-hardest flooring type in the country.
• Maple Hardwood Flooring Maple hardwood flooring option known for its natural light finish, subtle grain pattern, and density that resists dents. Suited for large open spaces.
• White Oak Hardwood Flooring White oak hardwood flooring with a natural neutral color and tight grain, durable enough for traffic throughout the home and positioned as a more affordable option than walnut or cherry.
• Pre-Finished Hardwood Flooring Factory-finished hardwood flooring that arrives ready for installation, eliminating on-site sanding and finishing work. Offered to residential customers seeking faster installation timelines.

Quantifiable outcome

• Hardwood floors can increase home value by 2.5-5% according to Realtor.com and CNN reporting
• +5 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Hickman WoodscoreStrategic or Co-development PartnerSustainably sourced hardwood lumber partner. Hickman Woods is a Forest Stewardship Council (FSC) certified forester. Barnum guarantees sustainably forested hardwood flooring with every new installation through this partnership.
• Mirage FloorscoreTechnology or IntegrationPre-finished hardwood flooring brand partner offering factory-finished flooring options that Barnum installs for customers.
• Rubio MonocoatcoreTechnology or IntegrationHard wax oil finish partner providing eco-friendly finishing products that Barnum uses for hardwood floor projects.
• WD FlooringminorChannel Partner/ Reseller/ DistributorHardwood flooring manufacturer/distributor partner providing flooring materials for Barnum installations.
• Lockwood FlooringminorChannel Partner/ Reseller/ DistributorHardwood flooring manufacturer/distributor partner providing flooring materials for Barnum installations.
• Masters Craft Flooring CompanyminorChannel Partner/ Reseller/ DistributorHardwood flooring manufacturer partner providing specialty flooring products for Barnum installations.
• Provenza FloorsminorChannel Partner/ Reseller/ DistributorHardwood flooring brand partner offering designer flooring options for Barnum installations.
• DuChateauminorChannel Partner/ Reseller/ DistributorLuxury hardwood flooring brand partner providing high-end flooring options for Barnum projects.
• DM FlooringminorChannel Partner/ Reseller/ DistributorLocal/regional flooring distributor partner providing materials for Barnum installations.
• Grill WorksminorOthersPartner company shown in trusted partners section, relationship not clearly defined.
• Daniel AntesminorOthersPartner company shown in trusted partners section, relationship not clearly defined.
• Silent Rivers Design + BuildminorStrategic or Co-development PartnerCollaboration partner for DSM Magazine's CultureCast video series. The video highlights the art of woodworking performed daily at Barnum Floors, featuring Silent Rivers' design expertise combined with Barnum's craftsmanship.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Empire Today: National direct-to-consumer flooring installation company offering in-home consultations and next-day installation. Directly comparable go-to-market (field sales + in-home) and service portfolio, though broader category coverage than Barnum's hardwood-only focus.
• N-Hance Wood Floor Refinishing: National wood floor refinishing franchise using dustless processes and quick-cure finishes. Directly competes with Barnum's refinishing services on technology, speed, and craftsmanship positioning.
• Mr. Sandless: Wood floor refinishing franchise offering dustless sanding and refinishing services to homeowners. Comparable refinishing-only positioning and dustless technology claim.
• 50 Floor: In-home flooring sales and installation company focused on residential customers across multiple U.S. markets. Comparable consultative sales motion and residential hardwood/carpet/tile installation services.
• Floor Coverings International: Franchise-based flooring retailer offering in-home consultations and mobile showroom experience. Same consultative, in-home sales motion as Barnum, with multi-category flooring offerings.

Others

• Mirage Floors: Pre-finished hardwood flooring manufacturer and a strategic supplier to Barnum. Comparable in the sense that it is a hardwood brand operating in the same category, but its role vis-à-vis Barnum is supplier/channel partner, not competitor.
• Hickman Woods: FSC-certified forester and hardwood lumber supplier serving Barnum. Ecosystem participant in the same hardwood value chain rather than a competing installer.

Broad incumbents

• LL Flooring (formerly Lumber Liquidators): Large national flooring retailer selling hardwood, laminate, vinyl and tile with optional professional installation. Represents the DIY / value-priced competition rather than Barnum's premium-craft segment.
• Shaw Industries (Shaw Floors): One of the largest U.S. flooring manufacturers, including hardwood. Operates as a broad incumbent in flooring materials rather than a local installer; relevant as a strategic supplier and as a benchmark for category scale.
• Home Depot Flooring Installation: Big-box retailer offering in-store flooring purchases plus booked installation services. Represents the lower-cost, convenience-oriented competitor for the same residential homeowner buying cycle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/barnumfloors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnum Floors