What Loco-Soft Vertriebs does

Loco-Soft Vertriebs GmbH is a German software company founded in 1989 and headquartered in Lindlar, Germany, specializing in Dealer Management System (DMS) software for automotive dealerships and independent repair shops across the DACH region (Germany, Austria, Switzerland). The company's flagship product is a comprehensive DMS built as a Windows-based desktop application with optional cloud/SaaS deployment, comprising 320+ program modules covering service and parts management, vehicle sales, financial accounting, human resources/time management, and workshop scheduling. The platform supports multi-brand, multi-tenant, and multi-location operations from a single instance, and integrates certified manufacturer-specific interfaces for 28+ automotive brands including Ford, Kia, Skoda, Hyundai, Volvo, Ferrari, Maserati, Suzuki, MG, KGM, Seat, and Iveco, enabling automated data exchange for parts, labor times, vehicle orders, warranties, and service campaigns. Additional offerings include the Mein-Autohaus mobile companion app (iOS/Android), the LoKI AI Helpdesk (VoiceBot/ChatBot via Siteware partnership), TSE/E-Rechnung/RKSV regulatory compliance modules, and training services.

Loco-Soft operates on a primarily subscription-based revenue model with monthly pricing starting at €99 for the complete bundled package, using concurrent user licensing rather than per-employee licensing. Revenue streams also include one-time perpetual license purchases, cloud/SaaS hosting fees, training seminars (€39/booking), data migration services, and hardware sales (NFC vehicle chips, scanners, TSE compliance equipment). The company employs 51-100 staff and serves 3,400+ customer operations through direct field sales organized by German region (North, South, East), inside sales, and a free manufacturer-certified support hotline, supplemented by wholly-owned subsidiaries in Austria and Switzerland. Distribution is reinforced by manufacturer referral channels and the company has won the AUTOHAUS Best Brands Award (1st place, DMS category) for five consecutive cycles through 2024. The company is founder-owned (Ralf Koke, Managing Director), with no disclosed external institutional investment.

Name

Loco-Soft Vertriebs

Legal name

Loco-Soft Vertriebs GmbH

Website

https://loco-soft.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Loco-Soft Vertriebs is a German software company founded in 1989 that provides a Dealer Management System (DMS) for automotive dealerships and independent repair shops across the DACH region, serving 3,400+ operations with certified integrations for 28+ manufacturers via subscription pricing starting at €99/month.

Ownership category

akta.pro rank

Product category

Dealer Management Software (DMS) for automotive retail

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

Lease, Warranty & Maintenance Management Services (BPAEAOAL)

Keywords

• Dealer management software
• Automotive DMS solutions
• Car dealership software
• Workshop management software
• Manufacturer certified DMS

Headquarters

HQ city

Lindlar

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription (DMS): Loco-Soft distributes its Dealer-Management-System primarily as a monthly subscription (rental model). The software is provided on a rental/bailment basis with the company ensuring the latest version is always available to users. Pricing starts at €99/month for the complete package with all modules included. The subscription includes updates, support, and all available manufacturer interfaces. The company uses concurrent user licensing (not per-employee) allowing unlimited employees to have accounts while only counting simultaneous users.
2. SaaS/Cloud Hosting: The company also offers cloud-based (SaaS) deployment where the software is hosted in Loco-Soft's data center or with a contracted service provider and accessed via the internet. This is priced separately per contract.
3. Software Purchase (one-time license): A one-time perpetual license purchase option is available alongside the rental model. With full payment, customers receive unlimited usage rights to the software. The company notes that sublicensing or renting the software to third parties is not permitted unless expressly agreed.
4. Software Maintenance/Support: Annual maintenance contracts covering updates, upgrades, error corrections, and telephone support are offered as part of the subscription or as separate software maintenance agreements. Support is provided via a free hotline staffed by manufacturer-certified specialists.
5. Training Services: In-person seminars at the company headquarters in Lindlar (51789) and online web-seminars are offered at €39 per booking fee. These training sessions cover product usage, manufacturer-specific features, and process optimization.
6. Data Migration Services: Free migration of existing machine-readable legacy data is included with initial setup. Additional custom data migration support may be offered as a professional service.
7. Hardware and Accessories: The company sells POS hardware including cash registers, scanners, and NFC vehicle management chips (Loco-Location Chips LLC), as well as TSE (technical security equipment) for German compliance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Loco-Soft develops and licenses a comprehensive Dealer-Management-System (DMS) used by automotive dealerships and independent workshops to run sales, service, parts inventory, accounting, HR/time management and reporting. The software is delivered as a monthly subscription rental (€99/month for the complete package with all 320+ modules) with an optional perpetual license and cloud/SaaS hosting, and is extended by the Mein-Autohaus mobile app, AI helpdesk (LoKI), regulatory compliance modules (TSE, RKSV, E-invoicing), manufacturer-certified integrations (28+ brands) and supporting training services.

Product overview

Loco-Soft offers a comprehensive Dealer-Management-System (DMS) as its core product - a unified software solution for automotive dealerships and workshops with all-in-one functionality for sales, service, parts inventory, accounting, and customer management. The DMS includes three main integrated modules: Software für Service & Lager (Service & Storage), Software für Verkauf (Sales), and Software für Verwaltung (Administration). The portfolio is extended by the Mein-Autohaus App for mobile access, KI-Integration mit Siteware for AI capabilities, and various add-on modules including Kasse/Scanner/NFC chips (point-of-sale and hardware peripherals), TSE/E-Rechnungen/RKSV (regulatory compliance tools), Schnittstellen/Fabrikate (manufacturer-specific interfaces), and LoKI (AI-based VoiceBot & ChatBot for customer support). Training services (Seminare & Schulungen) are also offered as part of the ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Mein-Autohaus App: Mobile application for iOS and Android that provides real-time access to automotive dealership data and processes.
• LoKI

Products and services

• Dealer-Management-System (DMS) Comprehensive dealer management software for automotive dealerships and workshops covering sales, service, parts inventory, financial accounting, HR/time management and reporting; supports multi-brand, multi-tenant and multi-location operations; delivered as monthly subscription (from €99/month), optional perpetual license, or cloud/SaaS hosting.
• Mein-Autohaus App

Quantifiable outcome

• 3,400+ satisfied user operations using Loco-Soft DMS across the DACH region
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• MOTOO eGminorGTM or Marketing Partner · 11 February 2026Loco-Soft and MOTOO eG announced a cooperation in February 2026 focused on improving digital workflows for independent auto repair shops. The partnership includes joint information offerings and events—open, non-binding, and without obligation to switch systems. The goal is practical digitalization that supports independent repair shops in organization, service, and billing. MOTOO members gain an additional option to develop their processes structuredly and economically, suitable individually to their operation.
• SitewarecoreTechnology or IntegrationLoco-Soft has integrated AI capabilities through Siteware. The KI-Integration mit Siteware (AI Integration with Siteware) is offered as a product feature on the Loco-Soft website, indicating Siteware provides the AI technology that powers Loco-Soft's AI features, specifically the LoKI helpdesk tool with VoiceBot and ChatBot capabilities.
• 28+ Automotive Manufacturers (Ford, Kia, Skoda, Seat, Hyundai, Ferrari, Maserati, Volvo, Suzuki, MG, KGM, Iveco)coreStrategic or Co-development PartnerLoco-Soft holds 28 manufacturer certificates and recommendations from major automotive brands. These partnerships involve certified technical integrations with manufacturer systems for data exchange (parts catalogs, labor times, vehicle orders, invoices, warranties, service campaigns). The certifications are maintained by dedicated manufacturer specialists within Loco-Soft, with brand-specific support email addresses (e.g., [email protected], [email protected]).

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• PBS Systems: PBS Systems is a North American provider of DMS and customer management software for automotive and powersports dealerships. It is comparable to Loco-Soft as a vertical SaaS vendor with manufacturer integration depth and recurring revenue model.
• Frazer Computing: Frazer Computing provides DMS and dealer CRM software tailored to independent and franchise dealerships, with a strong footprint in the US BHPH (Buy Here Pay Here) and independent dealer segments. Comparable to Loco-Soft as a focused, mid-market dealership software vendor.
• Dominion Dealer Solutions: Dominion Dealer Solutions offers DMS, CRM, and digital marketing software to franchised automotive dealers. It is comparable to Loco-Soft in serving franchised dealer workflows and manufacturer reporting requirements, though primarily in the US market.
• Keyloop: Keyloop (formerly CDK International / DealerSocket) is an international automotive technology platform providing DMS, CRM, and digital retail solutions to dealers and OEMs across Europe, Asia, and other markets. It is one of Loco-Soft's most direct international competitors in the dealership software category.
• Reynolds and Reynolds: Reynolds and Reynolds is a major North American provider of DMS, F&I, and document services to franchised dealerships. It is a direct functional peer to Loco-Soft in the automotive DMS category, serving franchised dealer networks with similar manufacturer-integrated workflows.
• incadea: incadea is a Microsoft Dynamics-based DMS provider focused on automotive retail, with deployments across Europe, Latin America, and Asia. It is comparable to Loco-Soft as a vertical DMS vendor targeting franchised dealers and manufacturer integrations.

Broad incumbents

• Cox Automotive (Dealertrack): Cox Automotive, through Dealertrack and related brands, is a broad automotive ecosystem incumbent offering DMS, F&I, inventory, and digital marketing tools to dealers globally. It overlaps with Loco-Soft's DMS and dealer workflow capabilities as part of a much wider automotive software portfolio.
• CDK Global: CDK Global is one of the largest global providers of automotive dealer management software and integrated dealership solutions. It is comparable to Loco-Soft as a direct DMS competitor, though at vastly larger scale and with a primarily North American footprint.

Emerging players

• DealerCenter: DealerCenter provides cloud-based DMS and dealer management tools targeted at independent and small franchised dealerships. It is comparable to Loco-Soft in serving SMB dealers with an integrated software stack, though at a smaller scale and more cloud-native architecture.
• Tjekvik: Tjekvik provides customer engagement, self-service check-in, and digital retailing solutions for automotive dealers, often integrating with incumbent DMS platforms. It is comparable to Loco-Soft in serving the DACH and European dealer market, though as a specialized adjacent player rather than a full DMS competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/locosoft
• Xx.com/loco_soft
• LinkedInlinkedin.com/company/loco-soft-vertriebs-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loco-Soft Vertriebs