Middlesex County Cricket Club

What Middlesex County Cricket Club does

Middlesex County Cricket Club is a private English first-class county cricket club founded on 2 February 1864, headquartered at Lord's Cricket Ground in St John's Wood, London, with a workforce of 51-100 employees. The club fields men's and women's first XI teams competing in the Rothesay County Championship (Division Two), Vitality Blast T20, One-Day Cup, and women's T20 competitions, alongside men's Second XI, Elite Player Group (U16/U18) development squads, D40 and Super 9's disability teams, and a seniors programme. Home fixtures are split between Lord's and out-ground venues at Merchant Taylors' School (Moor Park), Radlett CC, and Richmond CC (Old Deer Park), with the Indoor Cricket School supporting year-round training.

The commercial and operational footprint spans six core revenue streams: match-day ticket sales (£5-£28 per ticket), annual and monthly direct-debit memberships (Full, Country, Junior, Teen, Student, Disability, Partner tiers), online merchandise (fulfilment via Kitlocker.com), corporate hospitality including the Plum Club and Lord's hospitality packages, sponsorship (major sponsors Dafabet, IBC, Castore, Ark), and charitable fundraising. Memberships and ticketing run through an Eventcube-powered portal (shop.middlesexccc.com) with Sage Pay handling payments and Google Analytics tracking web behaviour. The Middlesex in the Community (MITC) charity — established circa April 2023 as a wholly-owned subsidiary — delivers All Stars, Dynamos, school, street, inclusive and disability cricket across 17 London boroughs, supported by ECB, Chance to Shine, Lord's Taverners, ACE, and local-authority grants. A grassroots ecosystem of 26 leagues, 76 clubs, and 247 teams in the Middlesex County Cricket League generates approximately 45,000 annual competitive playing opportunities.

Go-to-market is hybrid: a B2C consumer funnel for fans and members via a website, social (Facebook/X/Instagram/YouTube/LinkedIn), match-day retail and direct outreach; a B2B channel for sponsorship, hospitality, and venue hire; and a fundraising channel via the Seaxe Club, 1864 Club (regular giving at multiples of the founding year), Patrons Club (£1,250/year for three years), and legacy giving. The club is GDPR-compliant, holds no disclosed patents or proprietary technology, and operates with no public M&A, restructuring, or venture funding history.

Name

Middlesex County Cricket Club

Legal name

Middlesex in the Community Ltd

Website

https://middlesexccc.com

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

51–100 employees

Short description

Middlesex County Cricket Club is a private, 1864-founded English first-class county cricket club based at Lord's Cricket Ground, operating men's, women's, disability, and youth teams, a charitable community arm across 17 London boroughs, and a commercial stack spanning memberships, ticketing, merchandise, hospitality, and sponsorships.

Ownership category

akta.pro rank

Product category

Professional Cricket Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Cricket Leagues (MPAKAAAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional cricket matches
• Cricket membership programs
• Sports hospitality services
• Cricket coaching programmes
• Community cricket development

Headquarters

HQ city

Saint Johns Wood

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Match Ticket Sales: Revenue from ticket sales for home matches at Lord's and out-ground venues including Vitality Blast, County Championship, and One-Day Cup fixtures
2. Membership Subscriptions: Annual and monthly direct debit membership packages providing access to home matches, with various tiers including Full, Country, Junior, Teen, Student, Disability, and Partner memberships
3. Merchandise Sales: Online merchandise store operated through Kitlocker.com, selling replica training gear, apparel and accessories branded with Middlesex Cricket imagery
4. Corporate Hospitality & Events: Hospitality packages including Lord's hospitality, Plum Club, and corporate event hosting at match venues
5. Charitable Donations & Fundraising: Middlesex in the Community charity receives donations through various channels including one-off gifts, regular giving (1864 Club), Patrons Club membership, individual projects, wills and legacies
6. Sponsorship: Revenue from major sponsors (Dafabet, IBC, Castore, Ark), club partners, affiliate partners and MITC-specific sponsors

Pricing tiers

Distribution channels7 records

Marketing channels9 records

Core offering

Middlesex County Cricket Club operates as a professional English first-class cricket club, fielding men's and women's teams in County Championship, Vitality Blast, and One-Day Cup competitions, primarily at Lord's Cricket Ground and out-ground venues. The club sells annual memberships, individual match tickets, branded merchandise, corporate hospitality packages, and operates a charitable community cricket programme (Middlesex in the Community) across 17 London boroughs. Sponsorship, fundraising clubs (1864 Club, Patrons Club), and grassroots development pathways round out the commercial and community offering.

Product overview

Middlesex County Cricket Club operates as a unified sports organization offering cricket competitions and community engagement across multiple tiers. The club provides professional cricket through Men's and Women's teams competing in County Championship (Division Two), Vitality Blast (T20), and One-Day Cup formats, supplemented by Disability Cricket, Youth Cricket, and Elite Player Group development pathways. Commercial operations center on Membership programs, Match Tickets, Merchandise (via Kitlocker.com), and Hospitality packages (Plum Club, Lord's Hospitality). The charitable arm, Middlesex in the Community (MITC), delivers community programs including All Stars and Dynamos Cricket, school cricket, disability cricket, and coach development. The Seaxe Club provides supporters' funding for young player development, while the 1864 Club and Patrons Club offer fundraising channels for community initiatives. The club's digital ecosystem includes match centre streaming, ticket sales, and membership management through Eventcube.

Differentiator

Problem solved

Functional benefit

Brands

• Seaxe Club: Official supporters club for Middlesex Cricket that provides player awards, coaching support, kit donations, and bursaries for youth cricketers
• 1864 Club
• Patrons Club
• Middlesex in the Community

Products and services

• Middlesex Cricket Membership Annual subscription programme granting members access to Middlesex home matches across County Championship, Vitality Blast, and One-Day Cup fixtures at Lord's and out-ground venues. Available in multiple tiers (Full, Country, Junior, Teen, Student, Disability, Partner) with monthly direct debit or annual payment options. Country Membership is offered to residents living more than 50 miles from Lord's, and Disability Membership includes a 50% discount with a complimentary Personal Assistant Pass.
• Match Tickets Single-match ticket sales for Middlesex home fixtures including County Championship, One-Day Cup, and Vitality Blast matches at Lord's, Merchant Taylors' School, Radlett Cricket Club, and Richmond Cricket Club. Pricing tiers include Adults (£28), Over 65s (£20), and Under 16s (£5). Parking is sold separately at £4 for members and £6 for non-members.
• Middlesex Merchandise Store Online merchandise store operated by Kitlocker.com selling replica training gear, apparel, accessories, and personalised items branded with Middlesex Cricket imagery. Orders include print and embroidery embellishment, with a 3-week production and delivery timeframe. Payments are processed through Sage Pay with 256-bit SSL encryption.
• Lord's Hospitality Premium corporate hospitality at Lord's Cricket Ground providing matchday dining, private boxes, and premium seating experiences for businesses entertaining clients or hosting corporate events during Middlesex and major match-day fixtures.
• Plum Club Premium hospitality package offering exclusive access, dining experiences, and enhanced matchday viewing for members and guests at Middlesex matches across the season.
• Player Supporter Packages Sponsorship packages that link individual supporters directly with named Middlesex players, providing recognition and benefits tied to player performance throughout the season.
• All Stars Cricket National ECB introductory cricket programme for children aged 5-8, delivering fundamental movement skills and basic cricket through fun, interactive sessions at clubs and schools across Middlesex. Cost approximately £40 per child, with free bursary places available via the Seaxe Club for families in financial need.
• Dynamos Cricket Progression programme for children aged 8-11 building on All Stars skills with more structured cricket activities, match-play opportunities, and continued skill development at clubs and schools.
• Patrons Club Annual charitable donation programme at £1,250 per year for a three-year period, supporting Middlesex in the Community. Members receive an annual Patrons Dinner/Lunch invite, name on the Patrons Board, a bespoke leather gift annually, and entry into a draw for two England match tickets at Lord's. The club reported 19 Patrons Club members after one year.
• 1864 Club Regular Giving Monthly regular giving programme celebrating Middlesex CCC's 1864 founding year, with donations starting at £18.64 per month (or multiples of founding-year figures). Members receive a bespoke leather gift after cumulative contributions exceed £500. £25 funds one hour of specialist coaching for community programmes.

Quantifiable outcome

• 45,000 opportunities for individuals to play competitive cricket annually through MCCL
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

18 partnerships are on record, tiered major, core, significant and minor.

• DafabetmajorOthersMajor sponsor of Middlesex Cricket with branding displayed prominently on club communications and merchandise platforms.
• CastoremajorOthersOfficial kit supplier and sponsor providing sports apparel and training gear for Middlesex Cricket.
• ArkmajorOthersMajor sponsor of Middlesex Cricket with branding on club platforms and communications.
• IBCmajorOthersMajor sponsor of Middlesex Cricket featured on club communications and digital platforms.
• England and Wales Cricket Board (ECB)coreStrategic or Co-development PartnerGoverning body partnership for domestic cricket structure, funding through Middlesex in the Community grants, and regulatory oversight of professional and community cricket.
• Chance to ShinecoreStrategic or Co-development PartnerGrant funding enabling delivery of cricket programmes to Primary Schools across Middlesex. Core stakeholder for community outreach.
• Lord's TavernerscoreStrategic or Co-development PartnerGrant funding supporting delivery of cricket to young people with disabilities through Lord’s Taverners Super 1 Hubs.
• ACE (Afro-Caribbean Engagement)coreStrategic or Co-development PartnerFunding focused on encouraging young people from the Afro-Caribbean community to play cricket in Middlesex.
• SkysignificantStrategic or Co-development PartnerFounding partner of Hounslow Community Cricket Partnership alongside MITC, Sport Impact, and Hounslow Council.
• Sport ImpactsignificantStrategic or Co-development PartnerFounding partner of Hounslow Community Cricket Partnership alongside MITC, Sky, and Hounslow Council.
• Hounslow CouncilsignificantStrategic or Co-development PartnerLocal authority partner in Hounslow Community Cricket Partnership working to make cricket accessible for children in the borough.
• TotalGivingminorChannel Partner/ Reseller/ DistributorThird-party donation platform enabling online fundraising and charitable giving to Middlesex in the Community.
• Kitlocker.comminorChannel Partner/ Reseller/ DistributorThird-party merchandise provider managing the Middlesex online store with 3-week production and delivery timeframe.
• Merchant Taylors' SchoolsignificantOthersRegular out-ground venue host for Middlesex Vitality Blast matches and double-headers with women's cricket.
• Radlett Cricket ClubsignificantOthersOut-ground venue for Middlesex fixtures including women's cricket matches.
• Richmond Cricket ClubsignificantOthersOut-ground venue at Old Deer Park for Middlesex fixtures.
• William SturgesminorStrategic or Co-development PartnerCorporate partner supporting Middlesex in the Community Disability Squads with funding and resources.
• Aspinal of LondonminorStrategic or Co-development PartnerLeather goods supplier providing bespoke gifts for 1864 Club and Patrons Club members.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Others

• Marylebone Cricket Club (MCC): Owner and operator of Lord's Cricket Ground and Middlesex's landlord; a membership cricket organisation closely intertwined with Middlesex but functioning as venue owner rather than a competing county.

Direct peers

• Surrey County Cricket Club: Neighbouring London first-class county cricket club playing at The Oval; directly comparable in structure, competitions (County Championship, Blast) and membership/ticketing model.
• Yorkshire County Cricket Club: Major English first-class county club competing in the same domestic competitions with comparable revenue streams (memberships, tickets, sponsorship).
• Warwickshire County Cricket Club (Edgbaston): First-class county club operating a venue, memberships and community programmes; directly comparable business model to Middlesex.
• Durham County Cricket Club: First-class English county club with the same domestic competition structure, membership and community programme model.
• Lancashire County Cricket Club: First-class English county cricket club with the same league structure, membership, hospitality and community-charity model as Middlesex.
• Somerset County Cricket Club: First-class county cricket club with the same league participation, membership and ticketing model.
• Hampshire Cricket (Utilita Bowl): First-class county club that also owns its venue; comparable competitions and commercial operations to Middlesex.
• Essex County Cricket Club: South-East England first-class county club with similar competition portfolio, membership base and community outreach.
• Kent County Cricket Club: Neighbouring first-class county club competing in the same domestic formats with an equivalent commercial and community structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Middlesex_CCC
• YouTubeyoutube.com/channel/UCj8uKvxoOpYEXE4SzZRtlgw
• Facebookfacebook.com/MiddlesexParticipation
• LinkedInlinkedin.com/company/middlesex-cricket
• Instagraminstagram.com/middlesexcricket

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Middlesex County Cricket Club