Re/Max Preferred Realty
Re/Max Preferred Realty, operating as The Sign of Experience Real Estate Team, is a RE/MAX-affiliated residential and commercial real estate brokerage team serving home buyers and sellers across Windsor & Essex County, Ontario, generating revenue through transaction commissions.
- Company typePrivate
- Founded-
- HeadquartersAmherstburg, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Re/Max Preferred Realty does
Re/Max Preferred Realty, operating as The Sign of Experience Real Estate Team, is a privately held regional real estate brokerage team affiliated with the RE/MAX franchise network under RE/MAX Capital Diamond Realty. Headquartered in Amherstburg, Ontario, the team serves home buyers and sellers across the Windsor & Essex County region, covering nine municipalities including Windsor, Lakeshore, Tecumseh, Essex, Kingsville, LaSalle, Leamington, Amherstburg, and Tilbury. The firm employs 101-250 people, consisting of a multi-agent team (Jason, Justin, Mitch, Mitchell among others) supported by administrative and operational staff, and operates from a primary office in Windsor.
The team's service portfolio spans the full real estate transaction lifecycle, including property listing, buyer representation, negotiation, and closing support, across multiple property types: residential, commercial, multi-family, farm, condo, and waterfront. The product offering combines agent-mediated full-service brokerage with a layer of digital self-service tools, including a mortgage calculator, land transfer tax calculator, mortgage pre-approval tool, free home evaluation, new listing notification system, map-based property search, and online scheduling. Distribution is driven by a direct-to-consumer model through the team website, lead-capture forms, and an active social media presence on Facebook, Instagram, and YouTube, supplemented by traditional referral and agent-driven outreach.
Revenue is generated exclusively through real estate transaction commissions, a percentage of property sale price, at standard industry rates for RE/MAX brokerages in Ontario. The team has earned multiple RE/MAX awards (Diamond Award, Hall of Fame Award, RE/MAX Lifetime Award, Torchbear Award), signaling sustained individual agent performance. The firm is privately held, with no disclosed funding, M&A activity, or revenue figures, and operates as a fee-based, transaction-driven business with limited proprietary technology and no disclosed AI/ML capabilities.
Re/Max Preferred Realty firmographics
Firmographics- Name
- Re/Max Preferred Realty
- Legal name
- The Sign of Experience Real Estate Team
- Website
- https://jasonlaframboise.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Re/Max Preferred Realty, operating as The Sign of Experience Real Estate Team, is a RE/MAX-affiliated residential and commercial real estate brokerage team serving home buyers and sellers across Windsor & Essex County, Ontario, generating revenue through transaction commissions.
- Ownership category
- akta.pro rank
Where Re/Max Preferred Realty is headquartered
LocationHeadquarters
- HQ city
- Amherstburg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Re/Max Preferred Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology
Revenue model
- Real Estate Commission: The team earns revenue through real estate transaction commissions on property sales and purchases in the Windsor and Essex County region. Standard industry commission rates apply, typically a percentage of the property sale price.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Re/Max Preferred Realty product offering
Product offeringCore offering
Re/Max Preferred Realty operates as a RE/MAX-affiliated real estate brokerage team ("The Sign of Experience Real Estate Team") under RE/MAX Capital Diamond Realty, providing full-service residential and commercial property buying and selling representation across Windsor and Essex County, Ontario. The team handles transactions for residential, commercial, multi-family, farm, condo, and waterfront properties, supported by digital tools such as property search, mortgage calculators, pre-approval assistance, and home evaluations.
Product overview
The Sign of Experience Real Estate Team is a RE/MAX-affiliated real estate brokerage providing integrated property buying and selling services across Windsor & Essex County, Ontario. The offering consists of core real estate transaction services (buying and selling assistance) supplemented by digital tools including mortgage calculators, tax estimators, property search functionality, and appointment scheduling. The portfolio includes residential, commercial, multi-family, farm, condo, and waterfront property listings searchable by neighborhood across nine municipalities. The service is positioned as a full-service brokerage with agent-mediated transactions supported by online self-service tools for preliminary calculations, property matching, and meeting scheduling.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Buying Services Full-service real estate buying assistance with agent-guided property search, viewing coordination, offer preparation, and closing support for residential and commercial buyers in the Windsor and Essex County region.
- Real Estate Selling Services Comprehensive listing and selling services including property valuation, marketing, staging advice, and negotiation support for homeowners in the Windsor and Essex County area.
- Property Listings Search Searchable database of residential, commercial, multi-family, farm, condo, and waterfront properties across multiple neighborhoods including Windsor, Lakeshore, Tecumseh, Essex, Kingsville, LaSalle, Leamington, Amherstburg, and Tilbury.
- Free Home Evaluation Service providing homeowners with estimated market value assessments of their properties to inform selling decisions.
Companies that use Re/Max Preferred Realty
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Re/Max Preferred Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Re/Max Preferred Realty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RE/MAX Capital Diamond RealtycoreThe Sign of Experience Real Estate Team operates as a RE/MAX franchise affiliated with RE/MAX Capital Diamond Realty. They operate under the RE/MAX brand which provides the brokerage infrastructure, brand recognition, and support for their real estate operations in Windsor and Essex County.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Re/Max Preferred Realty competitors and assessment
Company assessmentDirect peers
- eXp Realty Canada: Cloud-based brokerage operating in Canada with a low-overhead, commission-split model that competes with traditional franchise teams on agent economics and consumer offering.
- Right at Home Realty: Independent Ontario-focused brokerage with significant presence in Southwestern Ontario. Directly comparable in target customer, residential brokerage model, and geographic overlap with Windsor-Essex region.
- Coldwell Banker Canada: Canadian arm of the global Coldwell Banker franchise network, providing residential brokerage services across Ontario. Closely mirrors the RE/MAX franchised model for serving local home buyers and sellers.
- Royal LePage: One of Canada's largest residential real estate brokerages with a franchised model and extensive Ontario footprint. Directly comparable to RE/MAX Preferred Realty in serving Canadian buyers and sellers through commission-based brokerage services.
- Century 21 Canada: Major Canadian franchise brokerage network operating under a similar franchise model as RE/MAX. Competes for the same residential and commercial transaction flow in Ontario markets including Windsor-Essex.
- Sotheby's International Realty Canada: Luxury-leaning Canadian brokerage operating via franchise network; competes for higher-end residential and waterfront listings within Ontario markets where RE/MAX Preferred Realty is active.
- Keller Williams Realty Canada: Agent-centric franchise brokerage with a growing presence in Ontario. Competes directly for agent recruitment and consumer mind share in the same residential brokerage category as RE/MAX teams.
Broad incumbents
- Compass: Tech-forward residential brokerage expanding into Canada; while primarily U.S.-focused, it represents the broader incumbent model integrating technology, agent support, and brokerage services - relevant to benchmarking digital strategy.
Emerging players
- iPro Realty: Ontario-based low-commission brokerage leveraging a cloud/remote model. Targets cost-conscious sellers and competes directly with full-service franchises like RE/MAX on commission structure.
- PropertyGuys.com: Canadian discount and flat-fee real estate platform enabling sellers to bypass traditional full-service brokerages. Represents an emerging model competing for the same Windsor-Es County residential seller pool.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Re/Max Preferred Realty social profiles
Digital presenceRe/Max Preferred Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Re/Max Preferred Realty leadership team
Management profileNumber of profiles
Profiles1 record
Re/Max Preferred Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Re/Max Preferred Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Re/Max Preferred Realty
What does Re/Max Preferred Realty do?
Re/Max Preferred Realty operates as a RE/MAX-affiliated real estate brokerage team ("The Sign of Experience Real Estate Team") under RE/MAX Capital Diamond Realty, providing full-service residential and commercial property buying and selling representation across Windsor and Essex County, Ontario. The team handles transactions for residential, commercial, multi-family, farm, condo, and waterfront properties, supported by digital tools such as property search, mortgage calculators, pre-approval assistance, and home evaluations.
Is Re/Max Preferred Realty a public or private company?
Re/Max Preferred Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Re/Max Preferred Realty founded?
Re/Max Preferred Realty was founded in -1. It employs 101 to 250 people.
Where is Re/Max Preferred Realty based?
Re/Max Preferred Realty is headquartered in Amherstburg, Canada, in the North America region.
How does Re/Max Preferred Realty make money?
One revenue line is on record: real Estate Commission.
Who are Re/Max Preferred Realty's main competitors?
Direct peers on record are eXp Realty Canada, Right at Home Realty, Coldwell Banker Canada, Royal LePage, Century 21 Canada, Sotheby's International Realty Canada and Keller Williams Realty Canada. Compass is listed as a broad incumbent. Emerging players are iPro Realty and PropertyGuys.com.
Does Re/Max Preferred Realty have an API?
No public API is recorded for Re/Max Preferred Realty.