iCone Products

What iCone Products does

iCone Products LLC, founded in 2008 in Cato, New York, designs and sells the ConnectedTech™ suite — proprietary hardware devices (iCone smart traffic barrel, iPin, StrikeAlert, Arrow Board Kit, Flagging Baton, Hazard Light Kit) that embed GPS, radar, cellular/satellite modems, and processing chips into standard traffic-control equipment. These devices feed the company's IoR (Internet of RoadWork™) cloud platform and the R.O.A.D Database (launched 2022), which deliver real-time work-zone location and traffic-flow data to navigation apps (Waze, Google Maps, Apple Maps, HERE, TomTom), in-dash connected vehicles, and state DOT traffic-management systems. The company's primary customers are state and local Departments of Transportation (Caltrans, TxDOT, Illinois DOT, Massachusetts DOT, RTC of Southern Nevada), with adjacent sales to traffic-control contractors and fleet operators; documented outcomes include a reported up to 45% reduction in crashes on the TxDOT I-35 End-of-Queue Warning System deployment.

Revenue is generated through a mix of hardware device sales and rentals (with a 2010 example of roughly $53 per barrel per day on short-term rental), recurring data services/subscriptions on the IoR platform, and full-support leases that bundle communications, servers, and web-based delivery. Go-to-market is channel-first: iCone distributes through 30+ strategic alliance partners across the US and Canada (including Road-Tech Safety Services, Royal Truck & Equipment, Stinson ITS, and regional barricade/traffic-control dealers), complements that with OEM embed partnerships (Royal Truck integrates ConnectedTech at the factory), and pursues direct enterprise sales for government agencies. The company is privately held, bootstrapped through approximately $670,000 in cumulative NYSERDA grants and loans, and operates with a small executive team of 11–50 employees.

Name

iCone Products

Legal name

ICONE PRODUCTS LLC

Website

https://iconeproducts.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Intelligent Transportation Systems Hardware

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Computer Communications Equipment (3576), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Work Zone ITS / Smart Work Zones (Queue Warning, Travel Time, Connected Work Zone Systems) (TLAJALAJ)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)

Keywords

• Intelligent transportation systems
• Work zone safety hardware
• Smart traffic monitoring
• Connected work zone devices
• Real-time traffic data

Headquarters

HQ city

Cato

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Device Sales: Sale of ConnectedTech devices including iCone barrels, Arrow Board Kits, iPins, Flagging Batons, and StrikeAlert products. Devices can be purchased or leased through strategic partners.
2. Data Services / SaaS: Real-time traffic data streaming to navigation systems, government agencies, and the public through the IoR platform. Full support lease arrangement covers communications, servers, and web-based information delivery.
3. Rental/Leasing: Short-term rental model for events and projects. Example: $9,600 rental for 6 barrels for 2 months (approximately $53/day per barrel).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

iCone Products designs, manufactures, and sells the ConnectedTech™ suite of proprietary embedded devices (smart traffic barrels, arrow board kits, iPins, flagging batons, strike alerts, hazard light kits) that interface with existing traffic control equipment to broadcast real-time work zone data to navigation systems and in-dash connected vehicles. The company also operates the IoR (Internet of RoadWork™) cloud platform and the R.O.A.D (Real-time Accurate Data) Database, aggregating structured work zone attributes for distribution to navigation apps (Waze, Google Maps, Apple Maps, HERE, TomTom), government agencies, and the public.

Product overview

iCone Products offers the ConnectedTech™ platform—a suite of proprietary hardware devices that interface with existing traffic control equipment to connect work zones to navigation systems. The core product is the ConnectedTech iCone™ smart barrel, alongside related IoR (Internet of RoadWork™) devices including the iPin™, StrikeAlert™, Arrow Board Kit™, Flagging Baton™, and Hazard Light Kit™. The R.O.A.D Database™ cloud platform aggregates road event data from multiple sources. Together, these products enable real-time work zone data transmission to navigation apps (Waze, Google Maps, Apple Maps, TomTom, HERE), improving driver awareness and work zone safety.

Differentiator

Problem solved

Functional benefit

Brands

• ConnectedTech: A suite of technology devices that interface with existing traffic control equipment, connecting work zone data to navigation systems and connected vehicles.
• IoR - Internet of RoadWork
• R.O.A.D Database

Products and services

• ConnectedTech iCone (iBarrel) Flagship smart traffic barrel that beams real-time traffic information (GPS coordinates, vehicle speed, queue detection) over the internet to navigation systems and central websites. Crash test approved by FHWA.
• ConnectedTech iPin

Quantifiable outcome

• Up to 45% reduction in crashes with End-of-Queue Warning System deployment (TxDOT I-35 project)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature6 records

Partnerships

14 partnerships are on record, tiered major, core and standard.

• TRAFCON IndustriesmajorStrategic or Co-development Partner · 4 May 2022MoU signing for R.O.A.D Database supplier partnership. TRAFCON arrow boards now plug & play with iCone's ConnectedTech products through integrated power harness.
• Horizon Signal TechnologiesmajorStrategic or Co-development Partner · 21 April 2022MoU signing for R.O.A.D Database supplier partnership. Horizon Signal manufactures the most powerful portable traffic signals and will supply data to iCone's cloud-based database.
• Skip-Line LLCmajorStrategic or Co-development Partner · 10 January 2022International expansion partnership for Digital Notification of Pavement Marking Operations. Skip-Line manufactures pavement marking controls and devices that log location, diagnostics, and system parameters data.
• PSS (Plastic Safety Systems)majorStrategic or Co-development Partner · 7 January 2021Purchase agreement to deploy ConnectedTech smart devices with PSS's RoadQuake Temporary Portable Rumble Strips handling equipment for real-time geo-location in short duration work zones.
• SolarTech (Solar Technology Inc.)majorStrategic or Co-development Partner · 31 July 2020Collaboration to enhance arrow boards with smart technology. SolarTech is a premier manufacturer of high-tech specialized construction equipment for traffic management in work zones.
• Royal Truck & EquipmentcoreOEM/ Whitelabel/ Licensing Partner · 26 June 2020OEM partnership where Royal adds ConnectedTech devices to every arrow board on their TMA and Traffic Control trucks. Royal is the nation's leading TMA truck manufacturer committed to safety standards.
• GEWImajorTechnology or Integration · 20 April 2018Smart Work Zone solution partnership. GEWI's transportation software combined with iCone's work zone data creates off-the-shelf system for North America and worldwide markets.
• WazecoreTechnology or Integration · 2 January 2017Data-sharing partnership through Waze's Connected Citizens Program. iCone provides real-time construction zone data to Waze, which distributes it to drivers and traffic professionals. Two-way data exchange where Waze also shares anonymous incident and slow-down information.
• Royal Innovative SolutionscoreChannel Partner/ Reseller/ DistributorPremier reseller for ConnectedTech Arrow Board Kit, offering retrofit options for existing arrow boards in the industry.
• HERE NavigationcoreTechnology or IntegrationPartnership to demonstrate smart work zone system at ITS America. HERE is a major navigation platform receiving iCone's work zone data.
• Road-Tech Safety Services, Inc.coreChannel Partner/ Reseller/ DistributorLong-term strategic partner and distributor since iCone's beginning. Shapes organizational goals for implementing work zone ITS and ConnectedTech products.
• Stinson ITSmajorChannel Partner/ Reseller/ DistributorStrategic alliance partner serving Canadian market (based in Canada).
• Royal Truck & EquipmentcoreChannel Partner/ Reseller/ DistributorStrategic alliance and OEM partner manufacturing TMA trucks with integrated ConnectedTech.
• 360ns, AWP, Colorado Barricade, Iowa Plains, Northwest Barricade, Road Safe, SiteSafe, Trafficade, Triton Traffic, Street Smart Rental, Work Safe, Traffic Pro BedsstandardChannel Partner/ Reseller/ DistributorStrategic alliance network of regional distributors and equipment rental companies across the United States and Canada offering iCone products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kapsch TrafficCom: Kapsch TrafficCom operates in tolling, urban traffic, and connected vehicle infrastructure, including work zone and V2X categories. A large incumbent in the same intelligent transportation systems space as iCone.
• Iteris: Iteris provides broader transportation and ITS solutions including traffic management, sensor systems, and smart work zone analytics for state DOTs. Overlaps with iCone's customer base and asset monitoring capabilities but at larger scale and broader scope.
• INRIX: INRIX provides traffic data, road analytics, and work zone information services that feed navigation and DOT systems. Competes on the data/analytics layer used by the same navigation platforms (Waze, Google Maps) that iCone supplies.
• Cubic Transportation Systems: Cubic provides intelligent transportation and traffic management solutions to public agencies at city, state, and federal level. Broad incumbent touching on work zone ITS through larger transportation programs.
• Siemens Mobility: Siemens Mobility is a global incumbent in traffic management, ITS, and connected infrastructure serving DOTs and cities. Has dedicated work zone and adaptive traffic products that compete with iCone's enterprise-level offerings.

Emerging players

• Rekor Systems: Rekor builds AI-driven traffic intelligence, ALPR, and connected vehicle data products, including road work zone and incident detection. Overlaps with iCone's work zone monitoring data strategy using different sensor and computer vision techniques.
• GEWI: GEWI provides transportation data and software platforms including work zone data aggregation, listed as an iCone partner. A niche peer in the work zone data software layer rather than hardware.

Direct peers

• Waycare: Waycare is an AI-based traffic management platform that ingests work zone, incident, and probe data for proactive traffic management, partnering with DOTs and navigation providers. Already referenced as a co-deployment partner with iCone in Las Vegas.
• HAAS Alert: HAAS Alert provides connected safety and collision prevention alerts for work zones and emergency vehicles, transmitting location data to navigation apps and in-dash systems. Most direct competitor in the work zone alerting category.
• Ver-Mac: Ver-Mac manufactures intelligent work zone ITS equipment including smart message boards, arrow boards, and connected work zone devices. Competes directly with iCone for the same DOT and traffic control contractor buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/iconeproducts
• LinkedInlinkedin.com/company/icone-products-llc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iCone Products