Daily

What Daily does

Quotidiana (operated by Daily / EdiMedia Srl, a subsidiary of Gruppo Conet) is an Italian physical-media network that transforms traditional newsstands (edicole) into experiential marketing venues for enterprise brands. Founded in 2020 and headquartered in Milan, the company operates 10 kiosk locations across Italy — 8 in Milan (including Corso Magenta, Via Bocconi, Piazzale Lavater, Porta Genova, Piazza Giovine Italia), 1 in Venice (Cannaregio), and 1 in Naples (South Market, via partnership with South Kiosk) — and describes itself as one of the largest newsstand networks in Italy.

The core product is the Quotidiana Network itself: branded activations, product launches, cultural events, and integrated promo-commercialization campaigns executed at prime urban locations. Service offerings span concept creation, integrated communication plans, event staffing, and photo/video production. There is no proprietary technology platform; the asset is physical real estate combined with cultural positioning derived from the heritage of Italian newsstands. Revenue is generated on a project-based, professional-services model with bespoke pricing per activation (undisclosed publicly), targeting enterprise marketing teams across fashion, food and beverage, entertainment, beauty, pharma, aviation, publishing, and travel verticals. Named brand clients include Disney, Nike, Max Mara, Ray-Ban, Campari, Parmalat, Panini, Motta, Caudalie, Sobi Italia, and EVA Air.

The go-to-market is event-driven: direct sales outreach to brand managers, supported by a public portfolio of activations on the company website and referral business from existing enterprise relationships. Distribution is single-channel (own kiosk network, domestic Italy only). The company is undertaking a reserved capital increase closing December 31, 2025 to fund continued network expansion, and has entered new cities in 2026 via both direct openings (Venice) and channel-partner models (Naples/South Kiosk). The company is privately held with no external institutional investor disclosures.

Name

Daily

Legal name

EdiMedia Srl

Website

https://quotidiana.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Quotidiana (Daily / EdiMedia Srl) operates a 10-kiosk Italian newsstand network that runs brand activation and experiential marketing campaigns for enterprise clients across fashion, F&B, entertainment, and consumer verticals. Revenue is project-based, generated through bespoke activations at premium urban locations in Milan, Venice, and Naples.

Ownership category

akta.pro rank

Product category

Experiential Marketing and Out-of-Home Brand Activation

NAICS

Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

Keywords

• Experiential marketing services
• Brand activation network
• Out-of-home advertising
• Promo-commercializzazione urbana
• Newsstand media network

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Promo-commercializzazione (Brand Activation): Quotidiana generates revenue by hosting branded activations, events, product launches, and experiential marketing campaigns at their network of kiosks. Brands pay for access to high-traffic urban locations, custom temporary installations, and the ability to engage directly with consumers in iconic city locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Quotidiana operates a network of 10 transformed newsstands (edicola) across Milan, Venice, and Naples, repurposed as experiential media spaces for enterprise brand activations, promotional campaigns, product launches, and cultural events. The company delivers full-service promo-commercializzazione, including concept creation, integrated communication plans, event staffing, and photo/video production, enabling brands to engage directly with consumers in iconic Italian urban locations.

Product overview

Quotidiana is a unified platform offering a network of 10 transformed newsstands (edicola) in Milan, Venice, and Naples, repositioned as experiential media spaces for promo-commercialization. The core product is the Quotidiana Network of physical kiosks, supplemented by full-service promo-commercialization capabilities including brand activation, event management, and integrated communication campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Quotidiana Network A network of 10 transformed newsstands (edicola) across Italian cities (Milan, Venice, Naples) operating as experiential media spaces for brand activation, events, and promo-commercialization campaigns. Brands gain access to the network's iconic urban locations for campaigns.
• Promo-Commercializzazione Services Full-service promo-commercialization offering that enables brands to engage consumers in physical urban spaces via Quotidiana kiosks. Includes concept creation, integrated communication plans, event staffing, and photo/video production services.

Named customers15 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• South KioskcoreChannel Partner/ Reseller/ Distributor · 1 June 2026South Kiosk operates the South Market location in Naples. Quotidiana partnered with South Kiosk to expand the network into Naples, establishing a presence at the South Market complex.
• PRS MediagROUPmajorStrategic or Co-development Partner · 1 June 2026PRS MediagROUP supports Quotidiana's commercial operations in Naples, providing promotional and media expertise for the new market entry.
• Gruppo ConetcoreStrategic or Co-development Partner · 1 May 2026Gruppo Conet is the parent company of EdiMedia Srl, which owns the Quotidiana network. Conet provides strategic direction and resources for the evolution and expansion of newsstands in Italy.
• Hangar Design GroupminorStrategic or Co-development Partner · 1 May 2026Hangar Design Group collaborated with Quotidiana during Design Week to transform the Corso Magenta kiosk into an experiential space showcasing Taiwanese ceramics brand Acera.
• Casa FacileminorStrategic or Co-development Partner · 1 May 2026Casa Facile magazine partnered with Quotidiana during Milan Design Week (Fuorisalone) to create the 'Magic Box' experiential space at Piazzale Lavater.
• The MilaneserminorGTM or Marketing Partner · 1 June 2024The Milaneser (local Milan media/ifestyle brand) collaborated with Quotidiana for a Campari Soda activation at Porta Genova kiosk.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• IGPDecaux: Italy's leading out-of-home advertising operator (a joint venture between IGP and JCDecaux), offering street furniture, transit, and place-based media across Italian cities. Directly comparable to Quotidiana as a domestic OOH network monetizing urban real estate, though at vastly larger scale and with a broader format mix.
• Wavemaker: Global media agency within WPP focused on media planning and buying across all channels, including OOH and place-based. Comparable to Quotidiana as a counterparty for the same enterprise brand budgets on the agency/buying side, rather than as a direct OOH asset competitor.
• Clear Channel Outdoor: One of the world's largest OOH media companies, with significant Italian presence across classic and digital billboards, transit, and place-based networks. Comparable to Quotidiana as an OOH competitor for brand budgets, though with a much broader and more digitized inventory.
• JCDecaux: Global number-one outdoor advertising company, present in Italy through IGPDecaux. Comparable to Quotidiana in monetizing high-footfall urban locations, but operating at global scale across street furniture, transit, and digital OOH rather than boutique cultural activations.

Direct peers

• Armando Testa: One of Italy's leading independent advertising agencies, with a long track record of brand campaigns for major Italian and international companies. Comparable to Quotidiana in serving enterprise brand marketing needs in Italy, with a much broader creative/advertising scope but a less place-based, physical-network positioning.
• The Community: Milan-based creative and brand experience agency, working with global brands on advertising, content, and live/experiential campaigns. Comparable to Quotidiana in the Italian enterprise brand activation space, particularly for premium and fashion clients, though without a proprietary physical media network.
• Caffeina: Italian independent digital and brand experience agency working with major brands on digital, content, and experiential marketing. Comparable to Quotidiana in providing brand activation and event-style campaigns for enterprise clients, with similar Italian-market focus but a digital-led, agency model rather than physical network.
• Pikasso: OOH media company operating in Italy, France, and emerging markets, focused on premium and digital outdoor advertising. Comparable to Quotidiana in the OOH space, although Pikasso is a much larger generalist OOH operator while Quotidiana specializes in place-based kiosk activations.
• Doing: Italian creative agency with a strong presence in brand experience, events, and integrated marketing campaigns. Comparable to Quotidiana in the brand activation and experiential marketing space, working with similar enterprise clients but without owning a physical OOH network.
• Urban Point: Italian street and field marketing agency executing brand activation campaigns in urban environments (storefronts, transit, events). Comparable to Quotidiana in the B2B brand activation / promo-commercializzazione space within Italy, with overlapping enterprise client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/quotidiana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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