Jindilli

What Jindilli does

Jindilli is a family-owned skincare and spa brand producing cold-pressed macadamia oil-based products from vertically integrated operations in the Northern Rivers region of New South Wales, Australia. Founded by brothers Mason Roy and Morgan Roy, the company maintains end-to-end control over its supply chain, including macadamia cultivation, a shelling factory, and a cold-pressing oil extraction facility. It sells through two channels: direct-to-consumer e-commerce at jindilli.com and a B2B wholesale portal serving spa professionals with tiered professional/retail pricing. The product portfolio centers on pure macadamia oil and macadamia-oil-dominant formulations, including Hydra~Opulence body lotion, Body Butter, Body Nourish, Walkabout Foot Scrub, Lime Blossom Body Scrub, Cleanse Bar, and the BoomaGlam massage device modeled on ancient Roman strigils and Australian boomerangs. Products are priced from $4 to $38 for consumer retail, with a culinary-grade Mac Nut oil and a hotel amenity program extending the line beyond topical skincare.

The company's technology focus is on cold-press extraction and filtration that removes detectable nut allergens while preserving palmitoleic acid (Omega 7), phytosterols, squalene, and linoleic acid — nutrients positioned as replenishing diminishing sebaceous oils in aging skin. Macadamia Integrifolia is cultivated under regenerative farming practices on bio-nutrient-rich Australian soils, and the finished products are positioned as hypoallergenic and suitable for sensitive, eczema-prone, and baby skin. Jindilli also packages eight signature spa treatment protocols (BoomaGlam Massage, Fire-stick Purify, Rainforest Cooling, Showerless Body Scrub, Walkabout Foot Love, Sacred Hands, Tribal Cloak Facial, and Macadamia Hair Repair) that integrate products with the BoomaGlam tool.

Jindilli is bootstrapped, family-controlled, and operated by 1-10 employees out of a Chicago-area headquarters with manufacturing in Australia. The company holds registered trademarks across 13 jurisdictions, received the 2016 ISPA Innovation Award for Lime Blossom Body Scrub, and maintains a named enterprise partnership with Harrah's casinos for poolside treatments. No external equity funding has been disclosed.

Name

Jindilli

Legal name

Jindilli, Inc.

Website

https://jindilli.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Jindilli is a family-owned skincare and spa brand producing cold-pressed macadamia oil-based products from vertically integrated Australian farms. It sells via DTC e-commerce and a B2B wholesale portal to spa professionals, offering oils, lotions, scrubs, and signature spa treatments.

Ownership category

akta.pro rank

Product category

Premium Natural Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Fats & Oils (2070)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Natural skincare products
• Macadamia oil skincare
• Spa treatment products
• Culinary macadamia oil
• Spa wholesale supplies

Headquarters

HQ city

Chicago Ridge

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Jindilli sells skincare products directly to consumers through their website. Products include Pure Macadamia Oil, Body Butter, Hydra~Opulence, Walkabout Foot Scrub, Cleanse Bar, and Sachet Set Holiday Special. Prices range from $10 to $38 per item.
2. Wholesale/B2B Spa Professionals: Jindilli operates a wholesale channel for spa professionals, offering products at different pricing tiers for professional body retail and wholesale categories. Spa professionals must register to access wholesale pricing and place orders.
3. Culinary Macadamia Oil: Jindilli also sells culinary-grade Mac Nut Pure Cold Pressed Macadamia Nut Oil for cooking purposes, with prices ranging from $14.99 to $24.99 for 8.5 Fl. Oz. and 16.9 Fl. Oz. sizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jindilli manufactures and sells premium skincare and body care products formulated around cold-pressed macadamia oil sourced from its own Australian farms, including Pure Macadamia Oil, Hydra~Opulence body lotion, Body Butter, Body Nourish, Walkabout Foot Scrub, Cleanse Bar, Lime Blossom Body Scrub, a culinary Mac Nut oil, and the BoomaGlam massage/exfoliation device. The company sells directly to consumers through jindilli.com and to spa and hospitality professionals through a dedicated wholesale portal offering signature treatments and bulk orders.

Product overview

Jindilli is a family-owned Australian macadamia farm and skincare brand founded by brothers Mason Roy and Morgan Roy. The company operates a vertically integrated operation encompassing macadamia tree cultivation in Northern Rivers, Australia, owns shelling factory and cold-pressing plant, ensuring quality control from paddock to pump. The core product line centers on pure macadamia oil and macadamia oil-based skincare formulations with the highest concentration of macadamia oil on the market. Product portfolio spans pure macadamia oil (available in 1 oz, 3.4 oz, 7.5 oz for skin/hair care), Hydra~Opulence body lotion (1 oz to 16.8 oz sizes), Walkabout Foot Scrub, Body Butter, Cleanse Bar, Lime Blossom Body Scrub, Body Nourish, Showerless Body Scrub treatments, BoomaGlam massage/exfoliation device, Mac Nut culinary oil (8.5-16.9 fl oz for cooking), plus professional/retail and wholesale channels for spa partners. The company also offers signature spa treatments including BoomaGlam Massage, Fire-stick Purify, Rainforest Cooling, and Showerless Body Scrub services. Jindilli products contain no detectable nut allergens making them safe for sensitive skin.

Differentiator

Problem solved

Functional benefit

Products and services

• Jindilli Pure Macadamia Oil Pure cold-pressed macadamia oil sourced from sustainably grown Australian trees, with no detectable nut allergens, that replenishes Omega 7 (palmitoleic acid) for use in cleansing, anti-aging, hair care, and massage.
• Jindilli Hydra~Opulence Body Lotion Cold-pressed hypoallergenic macadamia oil and aloe vera body lotion providing fast hydration and relief for dry, irritated skin, formulated with over 96% natural ingredients for eczema and psoriasis-prone skin.
• Jindilli Walkabout Foot Scrub 100% natural foot scrub made with sustainably harvested sugar, Australian tea tree and eucalyptus essential oils, and cold-pressed macadamia oil to exfoliate, deodorize, and hydrate feet.
• Jindilli Body Butter Butter-rich body moisturizer with one of the highest macadamia oil contents in the Jindilli line, including a proprietary macadamia wax for barrier protection on dry areas such as elbows, knees, heels, and hands.
• Jindilli Cleanse Bar Facial and body cleanser bar extracted from macadamia nut kernels grown in Eastern Australia's rainforest region, gentle enough for daily use on face, body, and sensitive skin.
• Mac Nut Pure Cold Pressed Macadamia Nut Oil (Culinary) 100% Australian cold-pressed, unrefined culinary macadamia nut oil with a high smoke point and mild buttery flavor, intended for grilling, roasting, sautéing, marinades, salad dressings, and dips.
• Showerless Body Scrub Starter Kit Professional spa treatment kit containing 33.8 oz each of oil, hydra lotion, lime blossom body scrub, body nourish, and BoomaGlam for showerless body treatment protocols in dry rooms, poolside, or massage upgrades.
• Jindilli BoomaGlam Massage and Exfoliation Device Multi-use massage implement modeled after ancient Roman strigils and native Australian boomerangs, designed for deep muscle therapy and to scrape away excess product and dead skin after treatments.
• Jindilli Body Nourish Soufflé-like cream with cold-pressed macadamia oil that cools, calms, and replenishes dry skin, beneficial after sun exposure and for irritated skin.
• Jindilli Lime Blossom Body Scrub iSpa award-winning showerless body scrub made with sustainably harvested sugar, cold-pressed macadamia oil, and lime scent, designed for dry-room, poolside, and massage service upgrades.
• Sachet Set Holiday Special Holiday gift set featuring Jindilli skincare products in sachet format, offered at $22.00 for consumer purchase.
• Jindilli Hydra~Opulence 3.4 oz Case (12) — Hotel/Spa Amenity Pack Case of 12 travel-sized (3.4 oz) Hydra~Opulence body lotion units formulated for hotel and spa guest amenities, providing fast hydration for dry, irritated skin.
• Signature Spa Treatments (BoomaGlam Massage, Fire-stick Purify, Rainforest Cooling, Tribal Cloak Facial for Men, Showerless/Waterless Body Scrub, Sacred Hands, Walkabout Foot Love, Macadamia Hair Repair) Set of branded spa treatment protocols built around Jindilli products and the BoomaGlam device, offered to spa and hospitality partners (e.g., Harrah's poolside treatments) for use with their guests.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Harrah'sminorStrategic or Co-development PartnerHarrah's and Jindilli partnered to offer poolside treatments at Harrah's casinos. This exotic treatment experience combines spa services with the casino/hospitality environment.
• International Spa Association (ISPA)coreOthersJindilli products have been recognized by ISPA, winning the 2016 ISPA Awards for Spa Innovations. Jindilli participates in ISPA events and trade shows.
• LNE & Spa MagazineminorGTM or Marketing PartnerLNE & Spa Magazine featured Jindilli in their 'New for ICES Miami Beach 2024' coverage. Media partnership for product visibility in spa industry.
• wellspa360.comminorGTM or Marketing PartnerWellspa360.com featured Jindilli's Pure Macadamia Oil as an all-in-one product for skin and hair. Media coverage partner for product promotion.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Josie Maran Cosmetics: Single-ingredient (argan oil) natural skincare and beauty brand with similar 'pure oil from nature' value proposition. Comparable scale and clean-beauty positioning to Jindilli's macadamia-led line.
• Trilogy Natural Products: Rosehip-oil-led natural skincare brand with international distribution, DTC, and a single-hero-ingredient story analogous to Jindilli's macadamia positioning.
• MOROCCANOIL: Built a global brand around a single hero natural oil (argan), sold through professional salon channels as well as direct-to-consumer. Mirrors Jindilli's single-ingredient, spa/professional-first, premium oil positioning with strong international trademark footprint.
• Naturopathica: Natural skincare and wellness brand with deep spa and esthetician roots, plus DTC and treatment-menu presence. Overlaps Jindilli in natural ingredient story and professional spa distribution.
• Eminence Organic Skin Care: Handmade organic, natural-ingredient professional skincare brand sold primarily through spas and estheticians with a parallel consumer e-commerce channel. Closest analog in channel mix and natural-ingredient positioning.
• BABOR: German professional skincare company with extensive spa and aesthetician distribution worldwide. Directly comparable on the B2B spa-professional channel and premium natural formulation positioning.

Broad incumbents

• Hempz: Body care brand built around a single hero natural ingredient (hemp seed oil), sold through salons, spas, and retail. Directly analogous single-hero-ingredient body care model, though at broader distribution scale.
• Drunk Elephant: Clean, ingredient-focused skincare brand that built a cult consumer following through Sephora and DTC. Relevant as a clean-beauty comparable that scaled the natural-ingredient thesis to mass-premium reach.
• L'Occitane en Provence: Established global natural-beauty brand with plant-based hero ingredients, international retail footprint, and spa partnerships. Comparable in international trademark reach and natural ingredient positioning, but at far larger scale.

Emerging players

• Kahina Giving Beauty: Premium single-ingredient (argan) natural skincare brand with a smaller distribution footprint than MOROCCANOIL or Josie Maran. Comparable in scale and clean-beauty hero-ingredient positioning to Jindilli.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/jindilli
• Facebookfacebook.com/jindilli
• LinkedInlinkedin.com/company/jindilli-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jindilli