What Bloomit ApS does

Bloomit Danmark ApS is a Denmark-based online flower and gift aggregator founded in 2013 and headquartered at Unsbjergvej 5, 5220 Odense SØ (CVR 35522921). The company operates a webshop at bloomit.dk where individual and business customers browse hand-bound bouquets, flower boxes, plants, gift baskets (with wine, chocolate, or beer), and standalone greeting cards or gift cards, select a delivery date, attach an optional personal card, and pay online or via invoice/EAN for corporate accounts. Order values typically range from approximately 220 kr to 1,328 kr with most SKUs offered in three size/price tiers, plus a flat 79 kr nationwide delivery fee.

The underlying technology is a standard WordPress/WooCommerce e-commerce stack, with a Gravity Forms-powered issue-report form, MobilePay/Dankort/Visa/Mastercard/Viabill/EAN payment integrations, and a deterministic homepage deadline-checker that confirms same-day delivery if an order is placed before 12:00. Rather than operating its own retail florist locations, Bloomit runs an asset-light aggregator model: orders are routed to a curated nationwide network of independent local partner florists (the "Bloomit Family") such as Den Nye Grønne in Gentofte, Clarina Blomster in Aarhus, and Christinas Blomster in Amager, who hand-bind bouquets and execute personal last-mile delivery, including specialist protocols for funeral (delivered at least one hour before ceremony), wedding (day-of only), and hospital/ward deliveries.

Bloomit serves two primary segments. The B2C channel targets private consumers ordering for personal occasions (birthdays, anniversaries, romance, sympathy, get-well, thank-you, new parents, holidays), while the dedicated B2B channel Bloomit Erhverv serves corporate and institutional customers needing invoice/EAN billing, fixed product solutions, and reliable delivery to offices, receptions, hospitals, nursing homes, and churches. Revenue mechanics combine transaction fees on bouquet and gift sales, the flat delivery fee, optional add-on card/gift-card revenue, and a marketplace take rate captured on partner-fulfilled orders. Acquisition is driven by content-led SEO across city-specific landing pages for every major Danish city, occasion/seasonal content clusters, and Trustpilot-reviewed social proof, with customer service reachable by phone and email during published hours.

Name

Bloomit ApS

Legal name

Bloomit Danmark ApS

Website

https://bloomit.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloomit Danmark ApS is a Danish online flower and gift aggregator (bloomit.dk) that routes orders to a nationwide network of curated local partner florists for hand-binding and personal same-day delivery across Denmark, serving both private consumers and corporate clients via a dedicated B2B channel.

Ownership category

akta.pro rank

Product category

Online Flower Delivery

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

SIC

Greeting Cards (2771)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

akta.pro secondary industry

Floral & Event Installations (HSACAAAC)

Keywords

• Online flower delivery
• Florist marketplace aggregator
• Same-day flower delivery
• Corporate flower gifting
• Funeral and wedding flowers

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Online flower and gift basket sales: Revenue generated from selling hand-tied bouquets, flower boxes, gift baskets with/without flowers, plants and decorative arrangements through the bloomit.dk e-commerce storefront. Order values vary by SKU (e.g., 220 kr to 1,328 kr observed). Includes tiered pricing (size variants) for most products.
2. Delivery fee: Flat delivery fee of 79 kr charged per order for personal flower delivery anywhere in Denmark (non-bridge-fixed islands delivered to ferry terminal).
3. Optional add-ons (cards and gift cards): Revenue from optional greeting cards (Pænt kort 25 kr, Printet korttekst 15 kr) and gift cards (Gavekort til blomster) purchased alongside or separately from the order.
4. B2B / Enterprise flower orders (Bloomit Erhverv): Recurring and one-off corporate orders placed through the Bloomit Erhverv business channel, paid via invoice or EAN. Includes fixed product solutions for reception, office and new-employee gifting.
5. Marketplace take rate / partner markup on florist-fulfilled orders: Bloomit operates an aggregator model: orders are routed to local partner florists who hand-bind and deliver. Bloomit captures margin on the order value and delivery fee, functioning as a marketplace between end customers and independent florists.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Bloomit ApS operates a Danish online flower and gift webshop (bloomit.dk) that aggregates orders from customers across Denmark and routes them to a curated nationwide network of local partner florists (the "Bloomit Family") who hand-bind bouquets and personally deliver them. The platform sells hand-tied bouquets, gift baskets, plants, funeral arrangements and wedding flowers, and offers a dedicated B2B channel (Bloomit Erhverv) for corporate customers with invoice or EAN payment, fixed product solutions and reliable delivery to offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand-tied Bouquets (Buketter) Hand-bound flower bouquets in multiple price tiers (e.g., 220-555 kr for standard bouquets) delivered personally by local partner florists anywhere in Denmark for occasions such as birthdays, anniversaries, romance, get-well, thank-you and "just because".
• Gift Baskets (Gavekurve) Gift baskets with or without flowers, including variants with chocolate, wine or beer, assembled by local partner florists and personally delivered to the recipient.
• Funeral Flowers (Begravelse) Funeral-specific floral arrangements including bårebuketter (coffin bouquets), båredekorationer, kranse, blomsterhjerter and kistepynt, with guaranteed delivery minimum 1 hour before the ceremony and special handling of funeral ribbons.
• Wedding Flowers (Bryllup) Wedding floral offerings including brudebuketter (bridal bouquets), knaphulsblomster (boutonnieres), brudesmykker (bridal hair flowers) and bryllupsgaver, with freshness-guaranteed day-of delivery and packaging tailored to bouquet style.
• Flower Subscription (Blomsterabonnement) Recurring flower subscription product allowing customers to receive regular bouquets, listed as a distinct navigation entry on the Bloomit storefront.
• Plants (Planter) Indoor plants (including hortensia, orkidéer, liljer and bonderoser categories) sold and delivered as an alternative to cut-flower bouquets.
• Bloomit Erhverv (B2B Corporate Channel) Separate B2B enterprise flower ordering channel with self-service business account creation, invoice or EAN payment, fixed product solutions for reception and office flowers, and reliable delivery during business hours.
• Flower Gift Cards (Gavekort til blomster) Flower gift cards that can be purchased online and redeemed against any bouquet, gift basket or arrangement in the Bloomit catalogue.
• Chocolate and Wine Gifts (Chokolade & vin) Non-flower gifting line including chokoladegaver (chocolate gifts), vingaver (wine gifts), ølgaver (beer gifts), buket-vin-og-chokolade combo packs and alkoholfri gaver (alcohol-free gifts), delivered through the same partner florist network.

Quantifiable outcome

• Flat 79 kr delivery anywhere in Denmark
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Christinas BlomsterminorChannel Partner/ Reseller/ DistributorChristinas Blomster is listed as a Bloomit Family partner florist serving the Amager (Copenhagen) area. Named explicitly on the Amager city page as a local florist whose business customers support when ordering through Bloomit. Fulfills Bloomit orders on Amager via hand-binding and personal delivery.
• Den Nye GrønnecoreChannel Partner/ Reseller/ DistributorDen Nye Grønne (Baunegårdsvej 7H, 2820 Gentofte) is a Bloomit Family partner. A long-established Gentofte shop selling flowers, fruit/vegetables, bread and organic groceries. Hand-binds bouquets and delivers flowers locally. Phone 39 68 33 63. Open daily 08:00–19:00 including Sunday. Featured with dedicated partner page on bloomit.dk and listed as the Gentofte/Amager partner.
• Clarina BlomstercoreChannel Partner/ Reseller/ DistributorClarina Blomster (Sankt Pauls Kirkeplads 1, 8000 Aarhus) is a centrally located Aarhus Bloomit Family partner. Hand-binds bouquets, arranges gift baskets, sells wine/special beer/chocolate, dried flowers and plants. Delivers funeral flowers to all churches in Aarhus. Phone 86 12 70 90. Open Mon–Fri 09:00–17:00, Sat 09:00–13:00. Highlighted as Aarhus' partner on the Aarhus city page.
• TrustpilotminorGTM or Marketing PartnerTrustpilot (dk.trustpilot.com/review/bloomit.dk) is referenced as the third-party review platform Bloomit uses to demonstrate customer satisfaction. The Bloomit homepage and help pages link to its Trustpilot profile.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Euroflorist: Euroflorist is a pan-European online flower delivery aggregator active across multiple Nordic and continental markets, using local florist partner networks. It mirrors Bloomit's aggregator mechanics and represents the most likely European expansion benchmark or competitor.
• Interflora Denmark: Interflora operates a near-identical aggregator model in Denmark, routing online orders to a national network of local partner florists for hand-binding and delivery. It is Bloomit's most direct head-to-head competitor in the Danish online flower delivery category.
• Fleurop: Fleurop is a long-established European flower delivery network that aggregates orders across florist partners in many countries. It competes with Bloomit directly in markets where both operate, and exemplifies the multi-country aggregator playbook Bloomit aspires to replicate.

Regional players

• Blomsterlandet: Blomsterlandet is a Swedish garden centre and flower retail chain with a strong online presence. It is comparable as a regional flower retail/online operator in a neighbouring Nordic geography and could represent a partnership or expansion target for Bloomit.
• Møbel & Interiør Blomster (MIB): MIB is a Danish floral wholesale and retail supplier. It sits adjacent to Bloomit in the Danish flower value chain as a supplier/distributor rather than a direct online competitor.

Emerging players

• Bloom & Wild: Bloom & Wild is a digitally native European flower delivery brand (UK-originated) focused on letterbox flowers and direct-to-consumer gifting. It shares Bloomit's online-first, occasion-led positioning and represents a credible new-entrant threat as it expands across Europe.

Broad incumbents

• Teleflora: Teleflora is a US florist-aggregator network owned by 1-800-Flowers, operating a wire-service-style delivery model. It is comparable as an incumbent aggregator in the same product category, serving as a reference point for partnership economics.
• 1-800-Flowers: 1-800-Flowers is a large US-based online flower and gift retailer with broad gifting category coverage. It is comparable as a broad incumbent in online flower e-commerce, though it does not currently focus on the Danish market.
• FTD Companies: FTD operates one of the largest florist-aggregator networks in North America with a portfolio of consumer floral brands. It is relevant as a broad incumbent demonstrating the scaling playbook for a national florist aggregation model.

Others

• Just Eat (gifting and flower category): Just Eat Denmark operates a broad food and gifting delivery marketplace with merchant-aggregator mechanics. While not a flower specialist, it is comparable as a marketplace operator with national delivery logistics in Denmark that could expand into gifting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bloomit.dk
• LinkedInlinkedin.com/company/bloomit

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomit ApS