Interflora Danmark A/S (ITDK Holding ApS)
Interflora Danmark A/S, founded 1925, operates a Danish flower and gift delivery service through a network of approximately 260 local florists, serving both consumers and corporate B2B customers via interflora.dk with same-day nationwide delivery and outbound international delivery to seven countries.
- Company typePrivate
- Founded1925
- HeadquartersVallensbæk, Denmark
- Headcount—
- GTM typeB2C
- OfferingServices
What Interflora Danmark A/S (ITDK Holding ApS) does
Interflora Danmark A/S is the Danish operating entity of the Interflora international flower delivery brand, in market under the ITDK Holding ApS parent. Founded in 1925, the company runs a flower and gift delivery service in Denmark through a network of approximately 260 local florists and a direct e-commerce storefront at interflora.dk. The product portfolio spans fresh bouquets (149–849 kr), gift baskets (95–1,015 kr), plants, funeral and wedding flowers, and a growing layer of add-on categories including champagne and wine, chocolate (CHO CHO), skincare (Badeanstalten), scented candles, vases, and teddy bears. The business serves two distinct customer segments: a long-tail direct-to-consumer base purchasing for personal occasions, and a dedicated B2B ("Erhverv") vertical for corporate gifting and events.
The operating model is a hybrid marketplace: orders are routed to local florists for same-day nationwide hand-delivery, while non-floral SKUs and gift boxes are fulfilled through parcel carriers DAO and GLS. The Danish operation is embedded in the Interflora global florist network, enabling outbound delivery to Sweden, Germany, Norway, USA, France, Spain, and Italy. Monetization is purely transactional, with a flat 79 kr delivery fee on Danish orders and per-item pricing across bouquets and gift baskets; a recently introduced monthly bouquet and gift-basket subscription ("Månedens buket" / "Månedens gavekurv") introduces a recurring-billing layer on top of the core transaction flow.
The technology stack is conventional e-commerce rather than differentiated; there is no disclosed AI/ML component, proprietary recommendation or forecasting engine, or notable platform architecture beyond the interflora.dk storefront and florist-order routing layer. The competitive position rests on physical distribution density (260 florists), the licensed Interflora brand, and embedded access to the international delivery network, rather than on software or data assets.
Interflora Danmark A/S (ITDK Holding ApS) firmographics
Firmographics- Name
- Interflora Danmark A/S (ITDK Holding ApS)
- Legal name
- Interflora Danmark A/S (ITDK Holding ApS)
- Website
- https://interflora.dk
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Short description
- Interflora Danmark A/S, founded 1925, operates a Danish flower and gift delivery service through a network of approximately 260 local florists, serving both consumers and corporate B2B customers via interflora.dk with same-day nationwide delivery and outbound international delivery to seven countries.
- Ownership category
- akta.pro rank
Interflora Danmark A/S (ITDK Holding ApS) industry classification
Industry- Product category
- Online Florist Retail
- NAICS
- Florists (45931), Florists (4593), Florists (459310)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Floral & Event Installations (HSACAAAC), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Long-Distance/International Gift Shipping Coordination (HSACANAK)
Keywords
Where Interflora Danmark A/S (ITDK Holding ApS) is headquartered
LocationHeadquarters
- HQ city
- Vallensbæk
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Interflora Danmark A/S (ITDK Holding ApS) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Interflora generates revenue through the sale of flowers, bouquets, gift baskets, and related products directly to consumers and businesses. Customers pay per transaction at point of purchase on the website, with payment collected upon delivery. The company operates a network of local florists who fulfill orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bouquet and gift products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Interflora Danmark A/S (ITDK Holding ApS) product offering
Product offeringCore offering
Interflora Danmark operates an e-commerce platform for ordering hand-crafted flower bouquets, plants, and curated gift baskets (combining flowers with wine, champagne, chocolate, spirits, and specialty items) for delivery across Denmark. A network of approximately 260 local florists fulfills orders, enabling same-day delivery nationwide, with international delivery available through partner florists in Sweden, Germany, Norway, USA, France, Spain, and Italy.
Product overview
Interflora Danmark operates as a flower delivery platform connecting customers with a network of approximately 260 local florists across Denmark. The core offering centers on hand-crafted flower bouquets available in various styles (standard, premium, seasonal, summer-themed, and bouquets in gift boxes) and occasions (birthdays, weddings, funerals, anniversaries, romantic gestures). The product portfolio extends beyond flowers to include complementary gift categories: curated gift baskets with combinations of wine, champagne, spirits, chocolate, specialties, and flowers; orchids and potted plants; skincare products from Danish brand Badeanstalten; teddy bears; scented candles; and vases. Key sub-brands include Månedens buket (Bouquet of the Month) and Månedens gavekurv (Gift Basket of the Month) for seasonal offerings, Premium buketter for exclusive large-format arrangements, and Billige blomsterbuketter for budget-friendly options. Same-day and next-day delivery is available throughout Denmark via personal florist delivery and GLS/DAO courier services.
Differentiator
Problem solved
Functional benefit
Products and services
- Flower Bouquets (Blomsterbuketter)
Quantifiable outcome
- Delivery capability nationwide in Denmark
- +1 more outcomes
Companies that use Interflora Danmark A/S (ITDK Holding ApS)
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Interflora Danmark A/S (ITDK Holding ApS) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Interflora Danmark A/S (ITDK Holding ApS) partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Local Florist Network (260 florists)coreInterflora's core distribution model relies on a network of 260 local florists across Denmark who fulfill orders and provide same-day delivery. These independent florists operate under the Interflora brand umbrella.
- International Interflora NetworkscoreInternational flower delivery partnerships with Interflora affiliates in Sweden, Germany, Norway, USA, France, Spain, and Italy enabling cross-border delivery services.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Interflora Danmark A/S (ITDK Holding ApS) competitors and assessment
Company assessmentEmerging players
- BloomNation: Online marketplace that connects consumers directly with local florists, bypassing brand-aggregator intermediaries. Competes for the same Danish-style florist-network value chain with a marketplace model that threatens traditional aggregators like Interflora.
- The Bouqs Co. Farm-to-door online flower delivery brand emphasizing sustainable sourcing and subscription models. Represents the digital-native, vertically-integrated challenger to legacy florist-aggregator brands like Interflora.
- UrbanStems: US-based direct-to-consumer online flower and plant delivery brand with curated designs and same-day delivery. Comparable product and occasion-based positioning; representative of the digital-native competitive set.
- Bloom & Wild: UK-founded letterbox-flower delivery brand operating across several European countries with a digitally-native, design-led positioning. Comparable in European flower e-commerce category and direct competition for digital flower orders.
Broad incumbents
- 1-800-Flowers.com: Large US publicly-traded online flower and gift retailer offering branded direct sourcing plus florist-network fulfillment. Comparable in product breadth (flowers, gift baskets, plants, gourmet food) and occasion-driven purchase occasions.
- ProFlowers: Long-standing online flower and gift retailer with broad assortment (flowers, plants, gift baskets, gourmet). Direct comparable in product breadth, delivery model, and target occasions.
- Interflora (Global Brand): The parent global Interflora brand and network of affiliated florist-delivery services across multiple countries. Directly comparable as the umbrella brand under which the Danish entity operates, with shared operating model and cross-border referral flows.
Direct peers
- Teleflora (USA): US-based florist network delivery service under the same heritage model: a brand platform that aggregates and routes orders to a network of independent local florists. Same business architecture and category as Interflora Denmark.
- Euroflorist: European online flower and gift delivery platform operating across multiple countries with a local florist fulfillment model. Closest direct comparable to Interflora Denmark by virtue of overlapping pan-European footprint, similar network-based fulfillment, and identical product category focus.
- FTD (Florists' Transworld Delivery): Historic American florist-network delivery service, restructured multiple times. Direct analogue of Interflora's network-fulfillment model and core flower-and-gifts category.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Interflora Danmark A/S (ITDK Holding ApS) social profiles
Digital presenceInterflora Danmark A/S (ITDK Holding ApS) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interflora Danmark A/S (ITDK Holding ApS) leadership team
Management profileNumber of profiles
Profiles1 record
Interflora Danmark A/S (ITDK Holding ApS) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interflora Danmark A/S (ITDK Holding ApS) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interflora Danmark A/S (ITDK Holding ApS)
What does Interflora Danmark A/S (ITDK Holding ApS) do?
Interflora Danmark operates an e-commerce platform for ordering hand-crafted flower bouquets, plants, and curated gift baskets (combining flowers with wine, champagne, chocolate, spirits, and specialty items) for delivery across Denmark. A network of approximately 260 local florists fulfills orders, enabling same-day delivery nationwide, with international delivery available through partner florists in Sweden, Germany, Norway, USA, France, Spain, and Italy.
Is Interflora Danmark A/S (ITDK Holding ApS) a public or private company?
Interflora Danmark A/S (ITDK Holding ApS) is a private company. It is classified as unknown and is currently operating.
When was Interflora Danmark A/S (ITDK Holding ApS) founded?
Interflora Danmark A/S (ITDK Holding ApS) was founded in 1925.
Where is Interflora Danmark A/S (ITDK Holding ApS) based?
Interflora Danmark A/S (ITDK Holding ApS) is headquartered in Vallensbæk, Denmark, in the Europe region.
How does Interflora Danmark A/S (ITDK Holding ApS) make money?
One revenue line is on record: product Sales.
Who are Interflora Danmark A/S (ITDK Holding ApS)'s main competitors?
Emerging players on record are BloomNation, The Bouqs Co., UrbanStems and Bloom & Wild. Broad incumbents are 1-800-Flowers.com, ProFlowers and Interflora (Global Brand). Direct peers are Teleflora (USA), Euroflorist and FTD (Florists' Transworld Delivery).
Does Interflora Danmark A/S (ITDK Holding ApS) have an API?
No public API is recorded for Interflora Danmark A/S (ITDK Holding ApS).
What industry is Interflora Danmark A/S (ITDK Holding ApS) in?
Interflora Danmark A/S (ITDK Holding ApS)'s product category is Online Florist Retail. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAAAC, Floral & Event Installations. Its NAICS code is 45931.