Trafik Sigortası

What Trafik Sigortası does

Sigortix (legal entity behind the Trafik Sigortası product line) is a privately-held Turkish digital insurance platform operating as a marketplace and directory that connects consumers seeking insurance with registered insurance agents across all 81 provinces of Turkey. Founded on November 3, 2013 and headquartered in Bakırköy, Istanbul, the platform lists 2,159+ agents and integrates with 47+ insurance carriers. Its core product is a searchable agent directory with filters by province, district, neighborhood, insurance branch (Trafik Sigortası, Kasko, DASK, supplementary health, home, business, and 15+ other lines), and carrier. Supporting features include a Quick Quote request form, a Priority (ACİL) callback routing system, an On-Duty Agent (Nöbetçi Acente) service for off-hours requests, and a digital showcase/profile service for agents.

Underlying technology consists of a web-based directory and lead-routing platform powered via a technology partnership with Hangiacente.com. The platform has accumulated substantial SEO equity — a Domain Rating of 72, 35,000+ indexed pages, 378K+ organic backlinks, and 200,000+ monthly visitors — making it the leading organic search destination for insurance agent discovery in Turkey. No mobile app, developer API, or AI/ML capabilities are disclosed.

The business model combines three revenue streams: (1) agent referral and lead generation fees on phone and web inquiries routed to registered agents, (2) digital marketing and SEO services for VIP-tier agents seeking enhanced search visibility, and (3) VIP agent subscription memberships offering premium placement. Pricing to end consumers is not controlled by the platform; instead, agents provide personalized quotes directly. GTM is exclusively channel-partner driven, relying on agent onboarding and organic search acquisition rather than direct consumer advertising or paid media at scale.

Name

Trafik Sigortası

Legal name

Sigortix

Website

https://sigortix.com

Company type

Private

Founded year

2013

Operating status

Operating

Ownership category

akta.pro rank

Product category

Insurance Marketplace

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Leads, Introducers & Referral Networks (FSAEAMAB)

akta.pro secondary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance marketplace
• Insurance agent directory
• Traffic insurance
• Insurance lead generation
• Insurance comparison platform

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Agent Referral/Lead Generation: Phone call referrals directed to registered insurance agents based on customer preferences and proximity
2. Digital Marketing Services for Agents: Website linking and SEO referral services for VIP agents to improve their search engine rankings
3. VIP Agent Membership: Premium placement and additional marketing features for VIP-certified insurance agents

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sigortix is a Turkish digital insurance marketplace that connects individual insurance buyers with a nationwide network of 2,159+ insurance agents across 81 provinces and 47+ insurance companies. The platform organizes listings across six insurance branches — traffic (Trafik), comprehensive vehicle (Kasko), health, home, life, and earthquake (DASK) — and earns revenue through agent lead referrals, VIP agent subscriptions, and digital marketing services for insurance professionals.

Product overview

Sigortix is a comprehensive insurance platform that operates as a directory and marketplace connecting customers with insurance agents across Turkey. The platform features 2,159+ registered agents across 81 provinces, partnering with 47+ insurance companies. The core product is the agent directory with filtering by location, specialization (Trafik Sigortası, Kasko, DASK, health insurance, etc.), and company. Supporting services include on-duty agent matching, quick quote forms, and a digital showcase for agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Sigortix Insurance Marketplace Platform Web-based insurance marketplace connecting Turkish consumers with 2,159+ licensed insurance agents across 81 provinces and 47+ insurance companies, covering six insurance branches (traffic, comprehensive vehicle, health, home, life, earthquake/DASK). Free for consumers to browse and submit inquiries.
• VIP Agent Membership Premium paid subscription for insurance agents, offering enhanced visibility, priority placement in the directory, and additional lead-generation features within the Sigortix platform.
• Digital Marketing Services for Insurance Agents Professional services for insurance agents offered through the platform, including digital marketing support to help agents acquire customers, build online presence, and compete with larger brokerages.

Quantifiable outcome

• 200K+ monthly visitors
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Hangiacente.comcoreTechnology or IntegrationHangiacente.com provides technology infrastructure powering the Sigortix platform, enabling its insurance agent directory and comparison services.

Scale indicators8 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Hangiacente.com: Insurance agent directory and platform serving the Turkish market. Direct functional peer to Sigortix, connecting consumers with insurance agents; notably also disclosed as a technology/infrastructure partner to Sigortix, making the comparison especially close.
• Sigortamcepte.com: Turkey-based online insurance platform offering comparison and policy purchase across multiple insurance lines. Directly comparable to Sigortix as a digital insurance distribution channel in Turkey.
• Sigortam.net: Turkey's largest insurance comparison and aggregator platform, allowing users to compare quotes across multiple carriers and insurance lines. Directly comparable to Sigortix as a digital insurance intermediary in the Turkish market, though Sigortam.net is more quote-comparison focused and Sigortix is more agent-directory focused.

Emerging players

• PolicyBazaar (PB Fintech): India's leading insurance aggregator and comparison platform operating a digital marketplace model analogous to Sigortix. Comparable as a category-defining insurance aggregator in an emerging market, though geographically distinct and at vastly greater scale.
• EverQuote: US-based online insurance lead generation marketplace connecting consumers with insurance carriers and agents. Directly comparable to Sigortix's lead-generation/affiliate referral revenue model, though at larger scale and focused on auto/home in the US.
• The Zebra: US insurance comparison marketplace that compares auto, home, and life quotes across carriers. Comparable to Sigortix as a digital insurance comparison/distribution platform, though operating in the US and focused on quote comparison rather than agent directories.

Regional players

• Compare the Market: UK-headquartered insurance and financial services comparison platform owned by BGL Group. Comparable to Sigortix as a category-leading insurance comparison aggregator, though operating primarily in the UK and Australia rather than Turkey.

Broad incumbents

• Allianz Sigorta: One of Turkey's largest insurance carriers, offering motor, health, life, and property policies through both direct and agent channels. Comparable to Sigortix as a partner carrier (one of the 47+ on the platform) and as a potential disintermediator via its own D2C channels.
• Anadolu Sigorta: Major Turkish insurance carrier offering a broad portfolio across motor, health, and property lines through agent and direct channels. Comparable to Sigortix as a partner carrier and competitor for end-customer attention via its own branded distribution.
• AXA Sigorta: Major Turkish insurance carrier (subsidiary of AXA Group) offering personal and commercial lines through agent and digital channels. Comparable to Sigortix as a partner carrier on the platform and as a broader incumbent in Turkish insurance distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trafik Sigortası