Irribiz
Irribiz is an Australian family-owned water solutions provider offering irrigation design, supply, installation, and service across agricultural, commercial, greenhouse, and residential segments via 6 retail stores, e-commerce, and enterprise project sales.
- Company typePrivate
- Founded1982
- HeadquartersGriffith, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Irribiz does
Irribiz is an Australian family-owned water solutions provider operating through ICI Industries Pty Ltd, headquartered at 20 Bridge Road, Griffith, NSW. Founded in 1982 when the Jones family acquired Griffith Farm Water Services, the company has grown over 40+ years into one of Australia's largest independent suppliers of modern irrigation and protected cropping systems. It serves agricultural, commercial, residential, and government customers across Australasia through a hybrid model combining 6 retail stores, a full e-commerce storefront stocking 3,800+ products, direct enterprise field sales for large projects, an authorized Valley Irrigation dealership in Riverina NSW, and a national mobile service technician network. Directors Philip and Peter Jones, the original founders, remain actively involved in day-to-day operations.
Irribiz firmographics
Firmographics- Name
- Irribiz
- Legal name
- ICI Industries Pty Ltd
- Website
- https://irribiz.com.au
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Irribiz is an Australian family-owned water solutions provider offering irrigation design, supply, installation, and service across agricultural, commercial, greenhouse, and residential segments via 6 retail stores, e-commerce, and enterprise project sales.
- Ownership category
- akta.pro rank
Irribiz industry classification
Industry- Product category
- Irrigation Systems & Water Management Solutions
- NAICS
- Water Supply and Irrigation Systems (221310), Water Supply and Irrigation Systems (22131), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Services (700), Pumps & Pumping Equipment (3561), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Irrigation System Design & Engineering (AFACAFAA)
- akta.pro secondary industries
- Sprinkler & Center Pivot Services (Setup, Nozzle Packages, Alignment) (AFACAFAF), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI), Sprinkler System Installation (New Systems) (HSAIAEAB), Irrigation Repair & Troubleshooting (Leaks, Valves, Heads) (HSAIAEAC), Irrigation, Hoses & Watering Systems Retail (CRAIAIAD), Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ), Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI)
Keywords
Where Irribiz is headquartered
LocationHeadquarters
- HQ city
- Griffith
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Irribiz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Irrigation & Water Equipment): Sale of irrigation equipment, pumps, filters, pipes, fittings, valves, sprinklers, automation, drip irrigation components, greenhouse systems, and related water management products. Revenue generated from both retail walk-in customers and project-based customers. Products sourced from world-wide trusted manufacturers and sold through retail stores and online.
- Project Design, Installation & Commissioning: End-to-end irrigation, pumping, filtration, and protected cropping project delivery including design, supply, installation, and commissioning. Revenue generated from large-scale agricultural, commercial, and greenhouse projects across Australasia. Services include certified irrigation system design, pump station design, mechanical and civil engineering.
- Service, Maintenance & Repairs: Ongoing service revenue from scheduled maintenance, upgrades, warranty repairs, breakdown services and refurbishments. Includes mobile service technicians and workshop repairs for all irrigation products and systems. Temporary pump loan programs while customer equipment is being serviced.
- Engineering Design Services: Certified design and engineering support for irrigation, pumping, water infrastructure and protected cropping systems. Advisory, due diligence, water infrastructure planning, project documentation, system upgrades, and technical troubleshooting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing - large agricultural, commercial, and protected cropping projects require custom quotes based on design, equipment, and installation scope. |
| Unit Pricing | Pay-as-you-go | Individual product pricing available on e-commerce store with standard retail pricing. |
| Unit Pricing | Pay-as-you-go | Standard shipping rate of $20 flat shipping within Australia. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Irribiz product offering
Product offeringCore offering
Irribiz is a total irrigation and water solutions company that designs, supplies, installs, and commissions irrigation systems across agricultural, commercial, residential, and protected cropping (greenhouse) applications. The company operates 6 retail stores and a full e-commerce platform selling 3,800+ irrigation, pumping, filtration, plumbing, pool, and greenhouse products, complemented by direct enterprise sales for large-scale agricultural and commercial projects. End-to-end offerings include certified engineering design, pump station construction, centre pivot and drip irrigation systems, fertigation, climate control automation, and a national service division for maintenance and repairs.
Product overview
Irribiz is a multi-channel water solutions business combining retail, distribution, and direct sales operations across Australia. The core portfolio spans three integrated divisions: Irrigation Solutions (residential, commercial, and agricultural irrigation systems including drip, sprinkler, and centre pivot technologies with associated pumps, filtration, valves, and automation); Protected Cropping (greenhouse systems encompassing growing gutters, climate control, fertigation, monitoring/control systems from Priva and Galcon, and Grodan substrate products); and Water Treatment (household and irrigation filtration, pool/spa equipment, and home heating). The company operates as both a solutions provider offering design-through-installation services and as a distributor of third-party brands including Valley, Rain Bird, Puretec, Water Witch, Quoss, and Thermacell. Following the 2023-2024 merger with AIS Greenworks, all operations now unified under the Irribiz brand with an online store and 6 retail locations nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural Irrigation Large-scale irrigation project delivery for horticulture, broadacre, and intensive agriculture including pump stations, filtration, drip irrigation, centre pivot (Valley), automation, and control systems. Includes certified in-house design, project management, installation, and commissioning for farms with permanent plantings, broadacre crops, and intensive horticulture.
- Commercial Irrigation Design, supply, installation, maintenance, and repair of irrigation and water management systems for golf courses, landscapers, parks, playing fields, sports grounds, and commercial nurseries. Includes water treatment, water transfer, pump stations, and wastewater re-use solutions.
- Residential Irrigation Water solutions for homeowners including controllers, drip irrigation, garden and home filtration, valves, and pop-up sprinklers. Available through retail stores and online with design consultation and installation services for DIY and trade customers.
- Protected Cropping Systems Complete controlled environment horticulture solutions for commercial growers of vegetables, flowers, herbs, and medicinal cannabis. Includes greenhouses equipped with growing gutters, irrigation, fertigation, climate control, monitoring systems, and growing media. Offers design, installation, sales, and service for greenhouse technology.
- Service Division Nationwide after-sales service including scheduled maintenance, system upgrades, warranty repairs, breakdown services, refurbishments, and mobile on-site support. Includes temporary pump loan programs while customer equipment is being serviced and workshop repairs for all irrigation products and systems.
- Engineering Services Certified irrigation system design, pump station design, and mechanical and civil engineering services for irrigation, water infrastructure, and protected cropping systems. Includes advisory, due diligence, water infrastructure planning, project documentation, system upgrades, and technical troubleshooting.
Quantifiable outcome
- 30-50% less water consumption through rockwool substrate irrigation in strawberry cultivation
- +3 more outcomes
Companies that use Irribiz
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Irribiz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Irribiz partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Valley Irrigation (Valmont Industries)coreIrribiz is an authorised Valley dealer in the Riverina, NSW region. Delivers Valley centre pivot irrigation equipment with complete project support including design, supply, installation, and ongoing service. Valley technology options including AgSense365 are integrated as part of overall irrigation projects.
- PrivacorePriva climate solutions and systems are integrated into Irribiz greenhouse and protected cropping offerings. Products include climate computers (Cygnus-CH), Priva Neutraliser pH stabiliser, fertigation systems, and water storage solutions.
- Galcon SystemscoreGalcon climate and irrigation control systems are supplied through Irribiz for greenhouse applications. Includes Galileo and Fertimix systems for climate and irrigation control, Galcon GSI Irrigation Controller, and proportional dosing systems.
- GrodancoreGrodan rockwool substrates (Delta 4 blocks, slabs) and GroSens 2.2 substrate monitoring systems are distributed through Irribiz. Used extensively in strawberry and protected cropping applications for inert, pH neutral growing media.
- AIS Greenworks (now merged into Irribiz)coreAIS Greenworks, acquired by the Jones family in 2005, was merged into Irribiz in April 2023. Both irrigation and greenhouse businesses now operate under the Irribiz brand. AIS Greenworks specialises in protected cropping greenhouse solutions including growing gutters, climate control, irrigation and monitoring systems.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Irribiz competitors and assessment
Company assessmentDirect peers
- Rain Bird: Global irrigation manufacturer distributed by Irribiz (Rain Bird rotors, valves, RC2 controllers). Comparable product portfolio across residential, commercial, and agricultural segments with overlapping customer base in Australian golf courses, landscapes, and farms.
- Hunter Industries: Manufacturer of irrigation components for residential, commercial, and golf course applications. Competes with Irribiz across the same commercial and high-end residential customer segments with comparable product breadth in rotors, controllers, and valves.
- Toro Company: Major manufacturer of irrigation equipment for residential, commercial, and agricultural markets with a strong Australian presence. Directly competes with Irribiz in commercial and residential irrigation categories where Toro's OEM brand power and product breadth overlap with Irribiz's distribution.
- Total Eden (Elders Limited): Australian irrigation retailer and project specialist (now part of Elders), with comparable end-to-end offerings across agricultural, commercial, and residential irrigation plus pumps and water management. Direct competitor in Australian irrigation project tenders and retail.
- NaanDanJain Irrigation: Drip and micro-irrigation specialist whose products Irribiz specifies on enterprise projects (e.g., Rombola almonds, Curto prunes). Direct competitor on agricultural and horticultural drip system design and supply across Australia and globally.
- Davey Water Products: Australian-headquartered manufacturer of pumps, water treatment, and irrigation equipment, used by Irribiz on enterprise projects (e.g., Curto Hanwood). Comparable mid-market positioning in Australia across residential, commercial, and agricultural pump/irrigation categories.
Broad incumbents
- Netafim: Global leader in drip and micro-irrigation, used by Irribiz on enterprise projects (e.g., Ludica table grapes used Netafim Uniram). Comparable in serving agricultural, greenhouse, and landscaping customers with similar technology, and a direct competitor on large enterprise bids.
- Reece Limited: Australia and New Zealand's largest plumbing, bathroom, and irrigation products distributor with hundreds of branches. Overlaps with Irribiz's retail distribution and DIY/residential irrigation business at much greater scale, serving similar trade and consumer customers.
- Valley Irrigation (Valmont Industries): Global leader in centre pivot irrigation equipment manufacturing and a strategic partner of Irribiz (authorized dealer in Riverina NSW). Irribiz integrates Valley pivots and AgSense365 technology into enterprise projects, making Valley both supplier and competitor on larger direct accounts.
Emerging players
- Priva: Dutch climate and process control specialist for horticulture and protected cropping, partnered with Irribiz for distribution in Australia. Comparable in greenhouse automation, fertigation, and water systems integration, with partial overlap in protected cropping project delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Irribiz social profiles
Digital presenceIrribiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Irribiz leadership team
Management profileNumber of profiles
Profiles2 records
Irribiz subsidiaries and ownership
Company hierarchySubsidiaries1 record
Irribiz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Irribiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Irribiz
What does Irribiz do?
Irribiz is a total irrigation and water solutions company that designs, supplies, installs, and commissions irrigation systems across agricultural, commercial, residential, and protected cropping (greenhouse) applications. The company operates 6 retail stores and a full e-commerce platform selling 3,800+ irrigation, pumping, filtration, plumbing, pool, and greenhouse products, complemented by direct enterprise sales for large-scale agricultural and commercial projects. End-to-end offerings include certified engineering design, pump station construction, centre pivot and drip irrigation systems, fertigation, climate control automation, and a national service division for maintenance and repairs.
Is Irribiz a public or private company?
Irribiz is a private company. It is classified as family owned and is currently operating.
When was Irribiz founded?
Irribiz was founded in 1982. It employs 51 to 100 people.
Where is Irribiz based?
Irribiz is headquartered in Griffith, Australia, in the Oceania region.
How does Irribiz make money?
Four revenue lines are on record. Product Sales (Irrigation & Water Equipment) is the primary driver. The others are project Design, Installation & Commissioning, service, Maintenance & Repairs and engineering Design Services.
Who are Irribiz's main competitors?
Direct peers on record are Rain Bird, Hunter Industries, Toro Company, Total Eden (Elders Limited), NaanDanJain Irrigation and Davey Water Products. Broad incumbents are Netafim, Reece Limited and Valley Irrigation (Valmont Industries). Priva is listed as an emerging player.
Does Irribiz have an API?
No public API is recorded for Irribiz.
What industry is Irribiz in?
Irribiz's product category is Irrigation Systems & Water Management Solutions. Its primary akta.pro industry code is AFACAFAA, Irrigation System Design & Engineering, with a secondary code of AFACAFAF, Sprinkler & Center Pivot Services (Setup, Nozzle Packages, Alignment). Its NAICS code is 221310 and its SIC code is 700.