Unicab

Name

Unicab

Legal name

Unicab

Website

https://unicab.co.za

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Ground Transportation Services

NAICS

Limousine Service (485320), Taxi and Limousine Service (4853), Taxi and Ridesharing Services (485310), Scenic and Sightseeing Transportation, Land (48711), All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Chauffeur / Black Car & Executive Car Services (TLAFAHAD)

akta.pro secondary industries

Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD), Chauffeured / Black Car & Executive Car Services (THACAIAC), Private Transportation & Chauffeur-Hosted Experiences (THAJALAD)

Keywords

• E-hailing services
• Airport transfer services
• Private tour services
• Corporate staff transport
• Chauffeur services

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tours & Experiences: Curated private tours and travel experiences in Cape Town including day tours, safari, wine tours, and specialized experiences. Priced per person with minimum 2 passengers required. Revenue is transaction-based per tour booking.
2. E-hailing / On-demand Transport: 24/7 on-demand cab service in Cape Town. Instant booking through mobile app with executive vehicles. Revenue based on metered fares with transparent upfront pricing.
3. Chauffeur Services: Premium chauffeur service with dedicated professional drivers for business meetings, events, or leisure. Hourly or daily rates with luxury vehicles.
4. Staff Transport Solutions: Corporate transportation for employees including daily commute services, flexible fleet options, and customized corporate packages. B2B revenue stream with 100+ company clients.
5. Airport Transfers: Professional airport transfer service with meet and greet, luggage assistance, and comfortable transfers to accommodations.
6. Vehicle Charter / Fleet Rental: Custom vehicle charter with professional driver-guide for private tours. Flexible itinerary based on customer preferences with dedicated consultant support.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Unicab is a Cape Town-based transport solutions company that provides four integrated services: 24/7 e-hailing cab service via a TaxiCaller-powered mobile app, curated private tours and travel experiences (city, township, winelands, Cape Point, safari, spa), corporate staff transport solutions, and premium chauffeur and airport transfer services. The offering is backed by a fleet ranging from executive sedans (Mercedes, BMW) to 22-passenger minibuses, with professional vetted drivers and transparent upfront pricing.

Product overview

Unicab is a Cape Town-based transportation company offering a unified portfolio of travel and transport services. The core offering consists of three integrated service lines: (1) Tours & Experiences — curated private tours and travel experiences including city tours, township tours, wine country tours, wildlife safaris, spa days, and adventure experiences; (2) E-hailing Service — 24/7 on-demand cab service powered by a mobile app with fare estimation and live booking; and (3) Staff Transport Solutions — corporate employee transportation with flexible fleet options. Supporting these services is a premium vehicle fleet (executive sedans, SUVs, minivans, and coaches), professional chauffeur services, and airport transfers. The company operates a mobile app for ride booking and has over 30 years of experience serving Cape Town travelers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 5,000+ happy clients served
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• TaxiCallercoreTechnology or IntegrationTaxiCaller provides the live booking system powering Unicab's e-hailing service. The system enables real-time vehicle availability tracking and secure ride booking. This technology integration is fundamental to Unicab's mobile app functionality.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Uber Cape Town: Global rideshare giant operating the largest e-hailing service in Cape Town. Directly competes with Unicab's e-hailing segment on price, driver supply, and app experience, though it lacks the premium fleet, tours, and corporate transport focus.
• Bolt: European-headquartered rideshare competitor with strong Cape Town market share and aggressive driver incentives. Competes head-to-head with Unicab's e-hailing service for the same urban, point-to-point demand.
• Holiday Taxis: Global airport-transfer and private-hire booking platform operating in Cape Town. Directly competes with Unicab's airport transfer and chauffeur services, and is a marketplace peer in the international tourist channel.
• Springbok Atlas Tours & Safaris: Long-standing South African tour and safari operator with a similar Cape Town tour + chauffeur + group transport offering. Closest comparable in the curated-tour and safari segments where Unicab competes for inbound tourist spend.
• African Eagle Day Tours: Cape Town and Western Cape day-tour operator offering Cape Point, Winelands, and township tours. Closely comparable to Unicab's per-person priced private tour products on itinerary design and target tourist.
• Thomson's Africa: Established South African tour operator offering Cape Town day tours, safaris, and private guided experiences. Directly comparable to Unicab's Tours & Experiences portfolio on itineraries, target customer, and price points.
• City Sightseeing Cape Town: Hop-on, hop-off sightseeing bus operator in Cape Town competing for the same inbound tourist ground-transport demand. Comparable in the tour segment though using a different delivery model (fixed route bus vs. private guided tour).

Regional players

• Care Hire Chauffeur Drive: South African chauffeur and corporate transport provider. Comparable to Unicab's chauffeur and staff transport segments, with overlap in the B2B corporate market in Cape Town and other South African cities.

Others

• TaxiCaller: Technology vendor whose live booking platform powers Unicab's e-hailing app. As a deep platform dependency, TaxiCaller is the most material enabling/ecosystem peer and a strategic counterpart in Unicab's digital operations.

Broad incumbents

• TripAdvisor Experiences: Global tours-and-experiences marketplace where Unicab is listed. Functions both as a distribution channel for Unicab and as a competitive surface where other Cape Town tour operators acquire the same inbound customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/unicabct

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unicab