Omnifi

What Omnifi does

Omnifi is a London-based hospitality technology company that built a cloud-based mobile ordering and payment platform branded as Orderbee (also referred to as Order & Pay). The solution enables restaurants, bars, cafes, hotels, and visitor attractions to deploy fully branded, white-label mobile ordering workflows that allow guests to order and pay directly from their own devices, with the stated goals of increasing sales, improving speed of service, and enhancing the guest experience. Founded in 2014 and operating with a small team (11-50 employees), Omnifi was acquired by The Access Group in September 2021 and integrated into Access Hospitality, the group's hospitality-focused software division. Within Access Hospitality, Order & Pay functions as one module in an integrated suite of more than 11 cloud-based solutions that spans EPoS, CRM, HR, procurement, booking systems, menu engineering, property maintenance, and ordering.

The product is sold on a quote-based SaaS subscription with monthly billing and no publicly disclosed pricing; commercial engagement runs through "Book Demo" and "Contact us" channels operated by Access Hospitality's enterprise direct-sales organisation. Access Hospitality's broader base of 3,600+ hospitality customers — spanning high-street restaurant brands, rural F&B independents, wet-led venues, hotels, and visitor attractions — provides the distribution backbone for the Order & Pay product. A documented customer outcome at Loungers (50%+ of transactions routed through the solution post-lockdown) illustrates the platform's operational embedding in venue workflows.

Following the acquisition, Omnifi no longer operates as a standalone entity; it functions as a product line within Access Hospitality, a division of the privately-held UK software group The Access Group. The company has no standalone revenue disclosure, no funding events post-acquisition, and limited independent product-launch cadence in the public record.

Name

Omnifi

Website

https://omnifi.co.uk

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

11–50 employees

Short description

Omnifi is a London-based hospitality technology firm offering a cloud-based mobile ordering and payment platform (Orderbee / Order & Pay). Founded in 2014 and acquired by The Access Group in September 2021, it now operates as a product line within Access Hospitality's 11+ solution suite serving 3,600+ hospitality customers.

Ownership category

akta.pro rank

Product category

Hospitality Mobile Ordering Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industries

Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL), Omnichannel Acquirers (Unified In-store + Online) (FSAMABAH)

Keywords

• Hospitality mobile ordering
• Order and pay software
• Digital ordering platform
• Restaurant mobile payments
• Hospitality SaaS solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Order & Pay): Cloud-based software subscription model for Order & Pay digital ordering solution. Revenue generated through recurring subscription fees from hospitality operators. Part of Access Hospitality's integrated suite of 11+ cloud-based solutions.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Omnifi develops and sells Orderbee (also branded 'Order & Pay'), a fully branded, cloud-based hospitality mobile ordering and payment system that lets guests order and pay directly from their mobile devices at restaurants, bars, cafes, hotels, and visitor attractions. Since being acquired by The Access Group in September 2021, the solution is positioned and distributed within Access Hospitality's integrated suite of 11+ cloud-based hospitality software products, targeting operators seeking contactless, self-service ordering and improved speed of service.

Product overview

Omnifi operates as a single unified product known as Orderbee (also referred to as Order and Pay), which is a hospitality-focused mobile ordering and payment platform. Originally an independent company, Omnifi was acquired by The Access Group in September 2021 and integrated into Access Hospitality. The product is a white-label mobile ordering solution designed for restaurants, bars, cafes, and hospitality venues, enabling digital ordering and payment without the need for staff involvement at each table. It forms part of a broader ecosystem of hospitality software solutions offered by Access, which includes EPoS, CRM, HR software, procurement, booking systems, menu engineering, and checklists, but Omnifi itself functions as a standalone ordering and payment module.

Differentiator

Problem solved

Functional benefit

Brands

• Order & Pay: Order and pay system - a fully branded design hospitality mobile ordering system that enables operators to increase sales, speed of service and enhance the guest experience by offering a simple way to order and pay digitally.

Products and services

• Orderbee (Order and Pay) A fully branded hospitality mobile ordering system that enables restaurant and venue operators to increase sales, speed of service, and enhance the guest experience by offering digital ordering and payment capabilities directly from guests' mobile devices; it requires no staff involvement at each table and supports contactless ordering and payments. The product is part of Access Hospitality's integrated suite of 11+ cloud-based hospitality software solutions serving 3,600+ customers including high-street restaurant brands, rural F&B independents, wet-led venues, hotels, and visitor attractions.

Quantifiable outcome

• Over 50% of transactions made through Order & Pay solution at Loungers venues post-lockdown

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• The Access GroupcoreStrategic or Co-development Partner · 1 September 2021The Access Group acquired Omnifi in September 2021 to expand its hospitality software portfolio. Omnifi's Order & Pay product has been integrated into Access Hospitality, forming part of an integrated hospitality offering with over 11 cloud-based solutions serving 3600+ customers.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• TouchBistro: iPad-based POS and ordering platform for restaurants and hospitality venues including digital ordering and payment functionality. Directly comparable to Omnifi in cloud-enabled in-venue ordering.
• Toast: Cloud-based restaurant POS and digital ordering platform serving hospitality operators with order-and-pay, payments and back-office tools. Most directly comparable to Omnifi in core order & pay functionality, with substantially larger scale and a broader product suite.
• Lightspeed Restaurant: POS and integrated order-and-pay solution for hospitality and restaurant operators. Direct competitor to Omnifi/Orderbee in the digital ordering and guest experience layer for restaurants and bars.
• Zonal Ltd: UK hospitality technology provider offering EPoS, online ordering and integrated customer engagement solutions to UK pubs, restaurants and hotels. Highly comparable to Omnifi given shared UK hospitality focus and overlap in digital ordering and payments.
• Square (Block): Provides POS hardware, software and integrated order/pay solutions for restaurants and hospitality venues. Direct competitor in mobile ordering and payment processing for SMB hospitality operators.

Broad incumbents

• OpenTable: Restaurant-tech incumbent offering reservations, guest management and digital ordering tools for hospitality operators. Comparable to Omnifi in the digital guest-experience layer though broader in scope and stronger in reservations.
• Fourth (Infor Hospitality): Hospitality software suite providing inventory, labour and POS-adjacent solutions for restaurants and hotel F&B. Comparable to Omnifi as part of the broader integrated hospitality software stack concept, anchored in UK hospitality.

Regional players

• BookaTable / DesignMyNight: UK-focused restaurant discovery and booking platforms extending into digital ordering. Comparable to Omnifi in adjacent digital guest-experience services for UK hospitality operators.

Emerging players

• Resy (American Express): Restaurant reservation and digital ordering platform acquired by American Express; comparable to Omnifi in the digital guest-ordering stack though differentiated towards reservation-led experiences.
• Deliverect: Order-aggregation platform linking restaurant POS systems to delivery marketplaces and digital channels. Comparable to Omnifi in the digital-ordering layer though focused on delivery channel integration rather than in-venue mobile order/pay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/omnifiltd
• Facebookfacebook.com/omnifiltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnifi