Professional Audio Visual

What Professional Audio Visual does

Professional Audio Visual Ltd. (Pro AV) is a Saskatchewan-based audiovisual integration and event production company founded in 1983, operating from a 9,500 sq ft headquarters at 1370 Cornwall Street in Regina and a branch office at 701 Cynthia Street in Saskatoon (opened September 2003). The company employs approximately 20 AV professionals and serves corporate, government, institutional, hospitality, education, and nonprofit clients exclusively within Saskatchewan, positioning itself as the in-house AV provider for most meeting facilities in the province.

Pro AV's offering is organized around three revenue streams: (1) equipment sales and system integration of authorized brands including Polycom, Crestron, Shure, QSC, TOA, Kramer, Bose, Philips, Da-Lite, 3M, Wilson, and Dictaphone across boardrooms, classrooms, houses of worship, and live event venues; (2) equipment rentals and event staging for meetings, conventions, galas, and fundraisers of up to 5,000 attendees, using concert-grade line-array audio, digital mixing, stage lighting, LED video walls, projection mapping, and IMAG camera packages; and (3) installation, training, and preventative maintenance delivered through an authorized service center holding parts inventory and operating a Polycom-equipped boardroom available for client booking. Adjacent service lines include IP-based CCTV and access control (HD/PTZ cameras, NVRs with off-site backup, basic video analytics, and biometric/card readers) and end-to-end digital signage networks with browser-based content management.

The go-to-market is sales-led and field-based, with account managers providing free on-site assessments and multi-year maintenance contracts. Pricing is uniformly quote-based with no publicly disclosed tiers. The company relies on its website, organic social media (Facebook, YouTube, Twitter/X), and direct phone/email outreach for demand generation, supplemented by facility partnership referrals from its embedded venue presence.

Name

Professional Audio Visual

Legal name

Professional Audio Visual Ltd.

Website

https://proavltd.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Professional Audio Visual (Pro AV) is a Saskatchewan-based AV integrator and event production company founded in 1983, serving corporate, government, education, hospitality, and nonprofit clients across the province with equipment sales, system integration, rentals, live event staging, and ongoing service from offices in Regina and Saskatoon.

Ownership category

akta.pro rank

Product category

Audio Visual Integration Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)

Keywords

• Audio visual integration
• Video conferencing solutions
• Event staging services
• Digital signage systems
• CCTV security systems

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales & System Integration: Sale of AV equipment including microphones, mixing consoles, projectors, displays, control systems, and full video conferencing suites. Includes system design and installation services for boardrooms, classrooms, houses of worship, and live event venues.
2. Equipment Rentals & Event Staging: Rental of visual, audio, and presentation equipment for meetings, conferences, conventions, galas, and special events. Includes technical support and staging services with well-maintained inventory.
3. Service, Installation & Maintenance: Installation, training, and preventative maintenance agreements on systems sold. Authorized service center handling repairs with parts inventory and decades of installation experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Professional Audio Visual (Pro AV) sells, rents, installs, and services audio visual equipment for corporate, government, and institutional clients across Saskatchewan. The portfolio spans boardroom video conferencing, digital signage and LED video walls, IP-based CCTV and access control systems, and full live event production and staging for conventions, galas, and corporate events. Operating from a 9,500 sq ft facility in Regina with a Saskatoon branch, the company serves as a one-stop AV partner combining equipment sales, system integration, rentals, and ongoing preventative maintenance.

Product overview

Professional Audio Visual (Pro AV) is a services-based company offering a unified portfolio of audio visual solutions organized around three core pillars: Sales & Integration, Rentals & Staging, and Service & Support. The offering spans multiple specialized service lines including Video Conferencing & Bridging (powered by Polycom), Digital Signage & LED Video Walls, CCTV & Access Control, and Live Production & Event Staging. Pro AV operates as an authorized dealer and integrator for major brands including Polycom, Crestron, Shure, QSC, TOA, Kramer, Bose, and 3M. The company provides end-to-end capability from equipment supply and system design through installation, maintenance, and event production, serving corporate, government, and hospitality clients across Saskatchewan from its Regina head office and Saskatoon branch.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales & System Integration Authorized sales and integration of professional AV systems, including pro audio (microphones, mixing consoles, DSP, amplification, speakers), video and projection, control systems, and video conferencing suites, designed and delivered for boardrooms, classrooms, houses of worship, and live event venues.
• Rentals & Staging Rental of presentation, audio, and staging equipment with technician support, available from small meeting rooms to large 5,000-person conventions.
• Service & Support Installation, training, and preventative maintenance agreements covering public address systems, background music, teleconferencing, and boardroom and training room design, delivered by an authorized service centre with an extensive parts inventory.
• Live Production & Event Staging End-to-end live event production for galas, conventions, festivals, and corporate events, including concert-grade sound systems, digital mixing, stage lighting, LED video walls, projection mapping, IMAG camera packages, and complete event staging.
• Digital Signage & LED Video Walls End-to-end digital signage networks including indoor commercial-grade LED and LCD displays, seamless multi-screen video walls, outdoor IP-rated LED displays, stadium scoreboards, and browser-based content management systems.
• Video Conferencing & Bridging High-definition video conferencing using Polycom technology with multi-site bridging capability. The company's fully equipped boardroom is available for client booking for hybrid meetings.
• CCTV & Access Control IP-based CCTV and video surveillance systems with HD and PTZ cameras, network video recorders with off-site backup, remote viewing, and analytics (motion zones, line crossing, people counting), paired with access control solutions including card, fob, keypad, mobile credential, and biometric readers, with free on-site assessments offered.

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and secondary.

• PolycomcoreTechnology or IntegrationAuthorized partner providing video conferencing solutions. Polycom-certified rooms, bridging technology, and hybrid meeting solutions. The company operates a Polycom-equipped boardroom available for client booking.
• CrestroncoreTechnology or IntegrationAuthorized partner for Crestron control systems and AV integration solutions for boardrooms, classrooms, and commercial installations.
• ShurecoreTechnology or IntegrationAuthorized partner for professional microphones including wired and wireless options, mixing consoles, and audio equipment.
• QSCcoreTechnology or IntegrationAuthorized partner for audio amplification, digital signal processing (DSP), and commercial audio solutions.
• TOAcoreTechnology or IntegrationAuthorized partner for public address systems, background music systems, and commercial audio solutions.
• KramercoreTechnology or IntegrationAuthorized partner for video processing, signal distribution, and AV infrastructure solutions.
• BosesecondaryTechnology or IntegrationAuthorized partner for professional audio products including speakers and sound systems.
• PhilipssecondaryTechnology or IntegrationAuthorized partner for commercial displays and video wall solutions.
• Da-LitesecondaryTechnology or IntegrationAuthorized partner for projection screens and display solutions.
• 3MsecondaryTechnology or IntegrationAuthorized partner providing projection and display technology solutions.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• AVI-SPL: Largest AV systems integrator globally, focused on enterprise boardrooms, video conferencing, digital signage, and managed services. Directly comparable to Pro AV's Sales/Integration and Service/Support pillars with Crestron/Polycom deployments, but with national coverage and recurring managed-services revenue.
• Production Resource Group (PRG): Global provider of event production, AV equipment rental, and entertainment technology services. Comparable to Pro AV's live production and concert-grade staging capabilities (line array, LED video walls, projection mapping), but operating at international scale.
• Freeman (Encore Event Technologies): One of the world's largest event production and AV rental companies; Encore (formerly PSAV) is the dominant North American hotel and convention-center AV partner. Comparable to Pro AV across rentals, event staging, and AV integration, but at vastly larger scale and national footprint.
• PSAV (now Encore, part of Freeman): Hotel and venue AV partner serving meetings, conferences, and events globally (now operating as Encore under Freeman). Comparable to Pro AV's in-house facility-provider model, which is the same channel through which PSAV built its dominant market position.

Direct peers

• CCS Presentation Systems: North American AV integrator specializing in boardroom, classroom, and house-of-worship AV deployments. Comparable to Pro AV's Sales/Integration pillar with Crestron/Polycom-based installations and similar mid-market customer profile.
• Advanced Audio Visual Sales & Rentals: Toronto-based Canadian AV sales, rental, and event staging firm serving corporate, government, and institutional clients. Closely comparable to Pro AV's three-pillar model (sales, rental, service) and customer mix, though operating in Ontario rather than Saskatchewan.
• AVS Group (Audio Visual Services): Canadian AV integration and event services provider offering sales, rentals, and staging across multiple provinces. Comparable to Pro AV's full-service model with similar customer segments in corporate, government, and education.

Regional players

• Matrix Video Communications Corp (MVCC): Western Canadian AV integrator and event production company offering boardroom systems, digital signage, and live event services. Direct regional comparable to Pro AV's Sales/Integration and Rentals/Staging pillars across the Prairies.
• Genesis Integration: Western Canada-based AV integration and event technology provider (Alberta HQ). Closest geographic comparable to Pro AV in terms of regional services model, AV integration work, and live event support for corporate and government clients in the Prairies.
• Showtime Event & Display: Western Canadian event production and AV rental company. Directly comparable to Pro AV's rental and staging business for conventions, galas, and corporate events, with similar equipment inventory and live-event service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/proavltd
• YouTubeyoutube.com/channel/UC7WiO1jPBjA0t3Nm1HJmRhA
• Facebookfacebook.com/proavsask
• LinkedInlinkedin.com/company/pro-audio-visual

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Audio Visual