Face It Foundation
Face It Foundation is a Minnesota-based 501(c)(3) nonprofit founded in 2009 that provides free peer support groups, one-on-one peer support, retreats, and educational programming for men living with depression, supplemented by the Face It Moms program for bereaved mothers.
- Company typePrivate
- Founded2009
- HeadquartersNew Brighton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Face It Foundation does
Face It Foundation is a 501(c)(3) nonprofit organization founded in 2009 and headquartered in Shoreview, Minnesota, that delivers free peer support services to men living with depression and to selected adjacent populations. Its core service portfolio comprises bi-weekly peer-led support groups, one-on-one peer support (phone, email, or in-person), the Face It Northwoods retreat facility (a 4,000-square-foot property on 22 wooded acres acquired in January 2023, planned to host 10-15 retreats serving 150+ men annually), the 'What's the Point' mental-health podcast, paid speaking engagements on depression-related topics, and the Face It Moms program for mothers bereaved by suicide. The organization does not use proprietary technology; its delivery model is intentionally human-led and built on the principle that men who have personally experienced depression and recovery can provide support that complements clinical treatment (medication and therapy). All services are provided at no cost to participants, and there is no health insurance billing.
Revenue is generated entirely through philanthropic channels: individual donations (one-time and recurring monthly), foundation and corporate grants from a concentrated set of repeat partners (notably the O'Gara Family Foundation, Charles E. Kubly Foundation, Richard M. Schulze Family Foundation, The St. Paul Foundation's Katherine B. Andersen Fund, C.H. Robinson Foundation, and Minnesota Masons), paid speaking engagements, and planned/legacy giving. The organization employs 1-10 staff, is governed by an eight-member Board of Directors, and is supported by a six-member Medical and Scientific Advisory Board drawn from Stanford, Mayo Clinic, University of Michigan, and UT Southwestern. Operations are concentrated in the Minneapolis-St. Paul metro area with educational outreach extended nationally through speaking engagements and digital content.
Face It Foundation firmographics
Firmographics- Name
- Face It Foundation
- Legal name
- Face It Foundation
- Website
- https://faceitfoundation.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Face It Foundation is a Minnesota-based 501(c)(3) nonprofit founded in 2009 that provides free peer support groups, one-on-one peer support, retreats, and educational programming for men living with depression, supplemented by the Face It Moms program for bereaved mothers.
- Ownership category
- akta.pro rank
Face It Foundation industry classification
Industry- Product category
- Mental Health Peer Support Services
- NAICS
- Other Individual and Family Services (62419), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
- akta.pro secondary industries
- Mental Health & Crisis Support Services (BPAGAEAH), Mental Health & Crisis Support Services (BPAGACAD)
Keywords
Where Face It Foundation is headquartered
LocationHeadquarters
- HQ city
- New Brighton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Face It Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Individual Donations: Individual donors contribute one-time or recurring monthly donations to support Face It's free services. Donors can make general donations or sponsor specific initiatives like breakfasts, baseball games, or weekend retreats.
- Foundation and Corporate Grants: Community partners including The O'Gara Family Foundation, The Charles E. Kubly Foundation, The Richard M. Schulze Family Foundation, C.H. Robinson Foundation, and The Masons of Minnesota provide funding for operational expenses, retreats, educational programs, and peer support network development.
- Speaking Engagement Fees: Face It generates revenue through paid speaking engagements at workplaces, hospitals, places of worship, and community gatherings. Topics include Depression 101, Depression in Men, Depression in the Workplace, Depression and the Family, Depression and Teens, and Depression and Chronic Disease Management.
- Planned Giving: Legacy donations and planned giving options allow supporters to leave bequests to support Face It's long-term mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | All services free - no cost barrier for men seeking help |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Face It Foundation product offering
Product offeringCore offering
Face It Foundation provides free peer-led support services for men dealing with depression, including biweekly support groups, one-on-one peer support, recreational activities, and weekend retreats at the Face It Northwoods facility. The organization also offers the "What's the Point" podcast, paid speaking engagements on depression topics, and a separate Face It Moms program for mothers who have lost children to suicide. All services to participants are provided at no cost and are funded through individual donations, corporate gifts, and charitable foundation grants.
Product overview
Face It Foundation offers a portfolio of peer support services for men dealing with depression, consisting of core programs including Support Groups (peer-led groups meeting bi-weekly), One-On-One Peer Support (individual connections with trained peers), Activities and Retreats (social outings and the Face It Northwoods retreat center), "What's the Point" Podcast (mental health storytelling), Speaking Engagements (educational presentations), and Face It Moms (support for bereaved mothers). All services are provided free of charge and are grounded in the peer support model where men who have experienced depression help others facing similar challenges. The Legacy of Hope Campaign is a fundraising initiative to sustain and expand these programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Support Groups Peer-led support groups for men with depression that meet every other week, providing community, shared experiences, and mutual support among men who have faced similar mental health challenges. Groups meet at the Shoreview, MN office Monday-Thursday evenings and Sunday evenings from 6:00-8:00pm. An initial 45-60 minute in-person meeting is required before placement.
- One-On-One Peer Support Connects men in the Minneapolis/St. Paul area with peers who have battled depression for phone, email, or in-person support over coffee. Offered free of charge and free of therapist-patient power dynamics. Sponsorship cost: $15 per one-on-one session.
- Activities and Retreats Social activities including monthly breakfasts, trips to sporting events, camping trips, and weekend-long retreats at the Face It Northwoods facility to help men reconnect with enjoyable activities and build community. Includes the annual three-day retreat program launched in 2015.
- "What's the Point" Podcast A mental health podcast featuring real men sharing their stories of depression, anxiety, and life challenges, hosted by Mark Meier, Bill Dehkes, and Mark Wick, produced by the Face It Foundation and distributed via YouTube and other podcast platforms.
- Speaking Engagements Paid educational presentations on depression topics including Depression 101, Depression in Men, Depression in the Workplace, Depression and the Family, Depression and Teens, and Depression and Chronic Disease Management, delivered by men with firsthand experience at workplaces, hospitals, places of worship, and community gatherings. Standard presentation fee: $500.
- Face It Moms Support program for mothers who have lost children to suicide, providing a community of understanding where mothers can remember, grieve, and support each other through shared experiences.
- Face It Northwoods Retreat Center A dedicated 4,000 square foot retreat facility on 22 wooded acres in Minnesota with 6 bedrooms (sleeps 13), 3 bathrooms, activity space, media room, and outdoor trails for hiking, snowshoeing, and recreation, enabling year-round retreat programming for up to 150 men annually.
Quantifiable outcome
- Over 250 men have attended Face It retreats since the program began
- +2 more outcomes
Companies that use Face It Foundation
Customer profileSegments4 records
Ideal customer profiles3 records
Face It Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Face It Foundation partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights6 records
Face It Foundation competitors and assessment
Company assessmentDirect peers
- Hope for the Day: Nonprofit focused on mental health education, suicide prevention, and peer support through community outreach and events. Comparable community-led, peer-driven mental health model targeting similar populations.
- HeadsUpGuys: Canadian men's depression resource offering self-management tools, peer stories, and an online community. Closest direct peer in the men-only mental health space with similar peer-led, community-based ethos.
- Man Therapy: Public health campaign and online resource using humor to reach men with depression and suicide-related issues. Comparable male-focused mental health positioning, but digital-first rather than peer-group based.
- The Jason Foundation: Nonprofit focused on youth and young adult suicide prevention with educational programs and parent/community resources. Comparable peer/community-based education and suicide prevention model, though oriented more toward youth than adult men.
Broad incumbents
- NAMI (National Alliance on Mental Illness): Nationwide grassroots mental health advocacy and support organization offering peer-led support groups. Comparable peer support model, but serves all demographics and is significantly larger and more established.
- Movember Foundation: Global nonprofit focused on men's health including mental health and suicide prevention. Highly comparable mission space, but operates at vastly greater scale and breadth than Face It.
- American Foundation for Suicide Prevention (AFSP): Largest U.S. nonprofit dedicated to suicide prevention, funding research, education, and survivor support. Comparable focus area (suicide/men) but with a national research and advocacy mandate rather than direct peer support delivery.
Regional players
- The Loveland Foundation: Nonprofit providing free therapy to Black women and girls. Comparable model of removing financial barriers to mental health support through community-funded programming, but with a different target demographic.
Emerging players
- 7 Cups: Online platform connecting users with trained volunteer listeners for free emotional support. Comparable free, peer-listener model, but delivered digitally and at much larger scale than Face It's in-person model.
- Buddy Project: Nonprofit pairing people as buddies to combat suicide, depression, and self-harm, with a heavy social media presence. Comparable peer-pairing model for at-risk individuals, though broader than men only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Face It Foundation social profiles
Digital presenceFace It Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Face It Foundation leadership team
Management profileNumber of profiles
Profiles15 records
Face It Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Face It Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Face It Foundation
What does Face It Foundation do?
Face It Foundation provides free peer-led support services for men dealing with depression, including biweekly support groups, one-on-one peer support, recreational activities, and weekend retreats at the Face It Northwoods facility. The organization also offers the "What's the Point" podcast, paid speaking engagements on depression topics, and a separate Face It Moms program for mothers who have lost children to suicide. All services to participants are provided at no cost and are funded through individual donations, corporate gifts, and charitable foundation grants.
Is Face It Foundation a public or private company?
Face It Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Face It Foundation founded?
Face It Foundation was founded in 2009. It employs 1 to 10 people.
Where is Face It Foundation based?
Face It Foundation is headquartered in New Brighton, United States, in the North America region.
How does Face It Foundation make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are foundation and Corporate Grants, speaking Engagement Fees and planned Giving.
Who are Face It Foundation's main competitors?
Direct peers on record are Hope for the Day, HeadsUpGuys, Man Therapy and The Jason Foundation. Broad incumbents are NAMI (National Alliance on Mental Illness), Movember Foundation and American Foundation for Suicide Prevention (AFSP). The Loveland Foundation is listed as a regional player. Emerging players are 7 Cups and Buddy Project.
Does Face It Foundation have an API?
No public API is recorded for Face It Foundation.
What industry is Face It Foundation in?
Face It Foundation's product category is Mental Health Peer Support Services. Its primary akta.pro industry code is HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services, with a secondary code of BPAGAEAH, Mental Health & Crisis Support Services. Its NAICS code is 62419 and its SIC code is 8300.