Piranha Swim Team

SportsEngine Motion is a cloud-based class management software platform serving swim clubs, dance studios, cheer gyms, gymnastics clubs, and martial arts studios with attendance tracking, automated billing, registration, scheduling, and mobile app features.

Company typePrivate
Founded1967
HeadquartersPalm Springs, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Piranha Swim Team does

The provided company label is "Piranha Swim Team," a community swim program referenced in the source material as a customer of the underlying platform. The substantive data, however, describes SportsEngine Motion, the class-management software operated by SportsEngine, LLC (a Versant Media subsidiary, formerly GoMotion and TeamUnify), on which Piranha Swim Team's site is hosted. SportsEngine Motion serves class-based sports organizations, including swim clubs, dance studios, cheer gyms, gymnastics clubs, and martial arts studios, with attendance tracking that auto-assigns makeup credits, automated billing (credit card and ACH), online registration, class scheduling, a customizable website builder, a member-facing mobile app, and communication tools. The platform operates inside the broader SportsEngine ecosystem alongside HQ (clubs/leagues), Play (live streaming/directory), Tourney (tournament brackets), and AES (volleyball events), and integrates NCSI background screenings, SquadLocker apparel, ClubBuy group purchasing, and insurance/waivers services. Revenue is generated via subscription-based SaaS pricing billed annually; specific tiers are not publicly disclosed.

Piranha Swim Team firmographics

Firmographics

Name: Piranha Swim Team
Legal name: SportsEngine, LLC
Website: https://teamunify.com
Company type: Private
Founded year: 1967
Operating status: Operating
Headcount range: 11–50 employees
Short description: SportsEngine Motion is a cloud-based class management software platform serving swim clubs, dance studios, cheer gyms, gymnastics clubs, and martial arts studios with attendance tracking, automated billing, registration, scheduling, and mobile app features.
Ownership category
akta.pro rank

Piranha Swim Team industry classification

Industry

Product category: Aquatics Training
NAICS: Sports and Recreation Instruction (61162)
akta.pro primary industry: Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
akta.pro secondary industry: Aqua Fitness Classes (HSADABAL)

Keywords

Swim team training
Aquatics instruction
Competitive swimming
Youth swim coaching
Swim lessons

Where Piranha Swim Team is headquartered

Location

Headquarters

HQ city: Palm Springs
HQ country: United States
HQ region: North America

Markets served

Piranha Swim Team business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations

Revenue model

Subscription Software: Class management software subscription for sports organizations including swim clubs, dance studios, gymnastics clubs, and similar class-based businesses. Includes platform access, mobile app, website, registration, and billing features.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Platform access with core class management features

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Piranha Swim Team product offering

Product offering

Core offering

Piranha Swim Team is a community-based aquatics training program that provides swim instruction for athletes ranging from beginners to national-level competitors. Founded in 1967 and based in Palm Springs, USA, the team delivers structured swim coaching services across multiple skill levels to its members.

Product overview

SportsEngine Motion is a class management software platform designed for class-based sports organizations, swim clubs, and swim schools. The platform operates as a unified system offering core features including class/lesson scheduling, online registration, website customization, mobile app access, financial/billing management, and membership accounts. SportsEngine Motion is part of the broader SportsEngine product suite alongside SportsEngine HQ (clubs, teams, and leagues management), SportsEngine Play (live event streaming), SportsEngine Tourney (tournament and bracket management), and SportsEngine AES (volleyball competitions). The platform also integrates with complementary services such as Background Screenings, Discount Purchasing, Apparel & Uniforms, Insurance & Waivers, and Custom Websites.

Differentiator

Problem solved

Functional benefit

Brands

SportsEngine Motion: Class management software for dance studios, cheer gyms, gymnastics clubs, swim clubs, and swim schools

Products and services

Beginner Aquatics Training Entry-level swim instruction program for novice swimmers, teaching foundational aquatic skills and water safety.
Competitive Swim Training Intermediate to advanced competitive swimming training program for developing competitive swimmers progressing through structured competition preparation.
National-Level Athlete Training Elite aquatics training program preparing athletes for national-level competition.

Quantifiable outcome

50% time savings on billing alone
+4 more outcomes

Companies that use Piranha Swim Team

Customer profile

Named customers12 records

Segments5 records

Ideal customer profiles1 record

Piranha Swim Team technology and API

Technology

Technology focussed No

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Piranha Swim Team partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

USA SwimmingcoreStrategic or Co-development PartnerUSA Swimming is a national governing body partner that trusts SportsEngine products. SportsEngine Motion supports swimming-specific class management including swim clubs and swim schools with features for team membership, meet fees, and class scheduling.
USASF (USA Cheer)coreStrategic or Co-development PartnerUSASF (USA Cheer) is a national governing body partner using SportsEngine. The platform supports All Star Cheer and cheerleading gym management with class and membership features.
SoccerShotscoreChannel Partner/ Reseller/ DistributorSoccerShots is a franchise customer and partner utilizing SportsEngine Motion for their soccer program operations across their franchise network.
USA CheercoreStrategic or Co-development PartnerUSA Cheer national governing body partner with SportsEngine products. Platform supports cheerleading organizations with class management needs.
HomefieldminorStrategic or Co-development PartnerHomefield KC is a gymnastics facility customer testimonial partner. SportsEngine Motion's main value for them was ease of use for instructors, coaches, and parents for transactions and program management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Piranha Swim Team competitors and assessment

Company assessment

Others

U.S. Masters Swimming: National governing body for adult recreational and competitive swimming. Comparable membership-based aquatics organization serving swimmers across skill levels, with overlap in adult programming that Piranha could expand into as a growth lane.
USA Swimming: National governing body for competitive swimming in the United States. Piranha Swim Team operates within USA Swimming's member-club ecosystem, where USA Swimming sanctions competitions, certifies coaches, and provides athlete development pathways.

Regional players

Canyons Aquatics Club: Competitive age-group swim club based in Southern California (Santa Clarita area). Comparable community-based aquatics program training beginner through elite youth swimmers in a similar regional market.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks3 records

Key highlights4 records

Customer concentration

Piranha Swim Team financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Piranha Swim Team leadership team

Management profile

Number of profiles

Profiles1 record

Piranha Swim Team funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Piranha Swim Team M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piranha Swim Team

What does Piranha Swim Team do?

Is Piranha Swim Team a public or private company?

Piranha Swim Team is a private company. It is classified as unknown and is currently operating.

When was Piranha Swim Team founded?

Piranha Swim Team was founded in 1967. It employs 11 to 50 people.

Where is Piranha Swim Team based?

Piranha Swim Team is headquartered in Palm Springs, United States, in the North America region.

How does Piranha Swim Team make money?

One revenue line is on record: subscription Software.

Who are Piranha Swim Team's main competitors?

Others on record are U.S. Masters Swimming and USA Swimming. Canyons Aquatics Club is listed as a regional player.

Does Piranha Swim Team have an API?

Yes. SportsEngine provides API access through its Developer portal (dev.sportsengine.com) for API hub and developer resources. Specific API details, type (REST/GraphQL/webhooks), authentication methods, rate limits, and versioning are not specified in the source material.

What industry is Piranha Swim Team in?

Piranha Swim Team's product category is Aquatics Training. Its primary akta.pro industry code is EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding), with a secondary code of HSADABAL, Aqua Fitness Classes. Its NAICS code is 61162.