Levinson & Associates

What Levinson & Associates does

Levinson & Associates is a Florida-based Independent Marketing Organization (IMO) founded in 1972 that distributes life insurance and annuity products through a nationwide network of independent insurance agents. The company grants its 23,000+ active agents access to 90+ life insurance carriers and 30+ annuity companies, along with training, marketing tools, underwriting support, and lead generation services, operating as a distribution intermediary rather than a direct-to-consumer insurer. The firm is led by Managing Partner Bill Levinson, who joined in 1998 and has driven the company's technology-first strategy.

The company's technology stack centers on three flagship platforms: the i-Genius Sales Platform (case management), InstantUnderwriting (real-time multi-carrier underwriting that maps medical data to underwriting class and premium across carriers, including substandard classes), and InsureMeNowDirect.com (a proprietary multi-carrier, direct-to-consumer life insurance marketplace). Supporting tools include the Agency Automator CRM, e-Genius Underwriter (an automated, multi-level rules-based underwriting engine), e-Genius Requirement (post-submission requirement gathering with real-time e-signature), the Levinson Mobile App, and specialized quoting tools for term, universal life, and final expense products. The architecture is a platform-plus-modules model with i-Genius as the central hub. Automation in underwriting is rules-based and deterministic rather than machine-learning-based.

Levinson's revenue model is built primarily on override commissions from carrier relationships, with most of its 90+ life and annuity carriers passing first-year and renewal commissions directly to agents and Levinson retaining override income without intermediate MLM upline layers. Adjacent revenue streams include agent-facing technology services, exclusive lead programs (Co-Op Lead Platforms), and the SAGE Scholars tuition program covering 427 private colleges across 45 states. Pricing is not publicly disclosed; commission cycles are structured annually. The company has remained privately held and family/management-operated since founding, with no disclosed institutional investors, M&A activity, or parent-company ownership in the available sources.

Name

Levinson & Associates

Legal name

Levinson & Associates, Inc.

Website

https://carylevinson.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Levinson & Associates is a Florida-based Independent Marketing Organization serving 23,000+ independent insurance agents with access to 90+ life carriers and 30+ annuity companies, supported by proprietary technology including the i-Genius Sales Platform, InstantUnderwriting, and InsureMeNowDirect.com.

Ownership category

akta.pro rank

Product category

Insurance Marketing Organization

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM)

akta.pro secondary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Independent marketing organization
• Insurance distribution platform
• Life insurance agents
• Annuity distribution services
• Insurance underwriting tools

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance Carrier Commissions: Levinson & Associates serves as an IMO (Independent Marketing Organization) receiving commissions from 90+ life carriers and 30+ annuity companies. Most carriers pass first year and renewal commissions directly to agents, with Levinson earning overrides and facilitating the distribution relationship.
2. Agent Services and Technology: Provides technology platforms and tools to agents including i-Genius, Insure Me Now Direct, and Agency Automator to support their insurance sales operations

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Levinson & Associates is a national Independent Marketing Organization (IMO) that distributes life insurance and annuity products from 90+ life carriers and 30+ annuity companies to a network of 23,000+ independent insurance agents nationwide. The company provides proprietary technology platforms including the i-Genius Sales Platform, InstantUnderwriting, InsureMeNowDirect.com, and Agency Automator CRM, along with training, marketing tools, lead generation, and underwriting support services.

Product overview

Levinson & Associates is a national Independent Marketing Organization (IMO) operating since 1972 that provides a comprehensive suite of insurance distribution technology products for its network of 23,000+ agents. The core product ecosystem centers on the i-Genius Sales Platform for case management, combined with InstantUnderwriting for real-time multi-carrier rate generation, and InsureMeNowDirect.com as the proprietary multi-carrier direct-to-consumer marketplace. Supporting these flagship products are agent productivity tools including Agency Automator (CRM/email marketing), Levinson Mobile App, specialized quoting tools (term, UL, final expense), and e-Genius technology suite for underwriting automation and requirements management. The company also provides value-added services including lead generation platforms, agent training programs, and the SAGE Scholars tuition reward program. The architecture operates as a platform-plus-modules model where the i-Genius platform serves as the central hub, with InsureMeNowDirect.com enabling consumer-facing transactions and specialized tools addressing specific workflow needs.

Differentiator

Problem solved

Functional benefit

Brands

• i-Genius Sales Platform: Easy-to-use, no-cost sales platform for case management.
• InstantUnderwriting
• Insure Me Now Direct.com
• Agency Automator CRM/Email Marketing
• Levinson Mobile App
• Bill Levinson Experience Podcast

Products and services

• i-Genius Sales Platform An all-in-one case management and sales platform that consolidates all case information in one place, providing licensed insurance agents with an easy-to-use interface for managing their insurance business.
• InstantUnderwriting A real-time underwriting tool that allows insurance agents to enter complex medical information and instantly view the correct insurance class and premium from multiple insurance carriers, including substandard classes.
• InsureMeNowDirect.com A proprietary multi-carrier, direct-to-consumer, multiproduct life insurance marketplace platform that allows clients to quote, apply, obtain instant approval, and print policies directly from agent websites, with the agent remaining the agent of record.
• Agency Automator A CRM and email marketing tool designed specifically for insurance agents to manage client relationships, automate marketing communications, and support prospecting activities.
• e-Genius Underwriter An automated multi-level rules-based underwriting system providing robust risk selection with underwriting class tools tied to multiple carriers and product lines, enabling real-time case underwriting and quote generation for agents.
• e-Genius Requirement A post-submission and inforce requirements gathering system that supports e-signature in real-time, eliminating paperwork and improving policy cycle times.
• Levinson Mobile App A mobile application providing insurance agents with access to quoting tools and business management capabilities while on the go.
• Term, UL & Final Expense Quoting Tools Specialized insurance product quoting tools for term life, universal life, and final expense products that help insurance agents generate accurate quotes quickly across multiple carriers.
• Co-Op Lead Platforms An exclusive lead generation platform delivering fresh, responsive sales leads to help insurance agents increase sales with flexible, cost-effective lead programs.
• SAGE Scholars Free Tuition Program A lead generation program offering up to 1 free year of tuition at 400+ colleges and universities across the country as a unique value-add benefit that agents can offer their clients.
• Agent Training & Webinars Comprehensive training programs including live webinars, podcasts, and an on-demand library of hundreds of topics designed to help insurance agents grow their insurance business.
• Insurance Carrier Access & IMO Contracts Direct access to 90+ life carriers and 30+ annuity companies with most carriers passing first year and renewal commissions directly to agents, avoiding the multiple upline layers typical in MLM-style IMO models.

Quantifiable outcome

• Over 23,000 agents served nationwide representing their carrier portfolio
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• AmeriLifecoreStrategic or Co-development Partner · 16 October 2025AmeriLife and Levinson & Associates announced a national partnership aimed at empowering agents through combined resources and solutions. The partnership combines AmeriLife's distribution network with Levinson's technology platforms and carrier relationships to enhance agent success.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Transamerica: Transamerica is a large life insurance and annuity carrier with significant IMO distribution partnerships. Comparable as a broad incumbent in the same life/annuity market, with products that Levinson actively distributes through its 90+ carrier portfolio.
• Mutual of Omaha: Mutual of Omaha is a major life and annuity carrier with substantial IMO distribution partnerships. Comparable as a broad incumbent in the same life/annuity distribution ecosystem, with products distributed through Levinson's platform.
• Foresters Financial: Foresters is a life insurance carrier that distributes largely through independent agent/IMO channels, including high-quality IUL and UL products. Operates in the same life insurance distribution ecosystem as Levinson.
• Symetra Financial: Symetra is a major life insurance and annuity carrier that distributes heavily through IMO channels, including Levinson. It is comparable as a broad incumbent in the same life/annuity ecosystem, although as a carrier rather than an IMO.

Direct peers

• Crump Life Insurance Services (Pearl Companies): Crump, part of the Pearl Companies group, is one of the largest life insurance brokerage general agencies/IMOs in the U.S., providing multi-carrier access, technology, and case design support to independent producers — directly comparable to Levinson's core IMO proposition.
• InsuranceSourcing.com: InsuranceSourcing is an IMO/FMO focused on annuity and life insurance distribution to independent producers. Directly comparable to Levinson in offering multi-carrier access and back-office support to independent agents.
• DPL Financial Partners (Kestra Financial): DPL is a leading IMO/FMO focused on annuities and life insurance distribution to financial professionals, now part of Kestra. Similar to Levinson in serving independent advisors with multi-carrier access, technology, and back-office support.
• AmeriLife: AmeriLife is the largest national Independent Marketing Organization (IMO) distributing life insurance, annuities, and health products through a large agent network. It is directly comparable to Levinson as a multi-line IMO, and is also Levinson's recent national distribution partner.

Others

• NAILBA (industry association): NAILBA is the U.S. trade association for independent life insurance brokerage agencies (IMOs/FMOs), of which Levinson is a member through its ASNG group. Comparable as the ecosystem enabler for Levinson's core distribution model.

Emerging players

• FutuLife (Futu Group): FutuLife is an emerging insurtech-enabled IMO targeting younger and digitally-native producers with modern technology and DTC capabilities. Comparable to Levinson in serving independent agents with multi-carrier access but with a more digital-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LevinsonAssoc
• YouTubeyoutube.com/channel/UCFG1cL3_kzSiP2_wUWHH0tg
• Facebookfacebook.com/LevinsonandAssociates
• LinkedInlinkedin.com/company/levinson-&-associates-inc-?trk=hb_tab_compy_id_2769353
• Instagraminstagram.com/levinsonandassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Levinson & Associates