What Licorice does

Licorice.com, operating as part of the G.O.A.T. Foods brand family, is a direct-to-consumer e-commerce specialty candy retailer selling 50+ varieties of licorice primarily sourced from Australian and Finnish suppliers. The company is headquartered in the West Palm Beach / Delray Beach, Florida area, operates with 1-10 employees, and runs its storefront on Shopify. Its product catalog spans individual licorice tubes (1 lb and 1/2 lb formats), curated sampler packs, gift boxes, customizable Build Your Gift boxes, variety bundles, and sugar-free options, with prices ranging from $16 for individual tubes to $89 for grand sampler collections.

The business generates revenue through five distinct streams: one-time e-commerce purchases on licorice.com, recurring subscription boxes (3/6/12-pack tiers with 10-25% discounts), the G.O.A.T. Club paid annual membership at $9.95/year, corporate gifting and B2B wholesale programs, and multi-recipient gift sending powered by Giftnote. The company serves two primary segments: individual licorice enthusiasts purchasing for personal consumption or gifting, and corporate clients purchasing bulk gifts for employees, clients, and events. Its go-to-market is product-led, leveraging sampler packs for customer discovery, Oprah's Favorite Things 2025 endorsement for brand credibility, and cross-selling through eight sister G.O.A.T. Foods brands (Pretzels.com, Caramels.com, Chocolate.com, Taffy.com, Truffles.com, Cookies.com, Cashews.com, EdibleSwag.com). The company is family-founded, with three founders (Sarah, Adam, Jonathan) referenced through named product favorites, and operates without disclosed venture capital, private equity, or institutional investment.

Name

Licorice

Legal name

Licorice.com

Website

https://licorice.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Gourmet Candy Retail

NAICS

Confectionery and Nut Retailers (445292)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Gourmet Popcorn & Caramel Corn Shops (THAFAGAM)

Keywords

• Gourmet licorice candy
• Specialty confectionery retail
• Candy gift boxes
• Candy subscription boxes
• Corporate candy gifting

Headquarters

HQ city

Delray Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online retail sales of licorice products through licorice.com, including individual tubes, sampler packs, bundles, and gift boxes. One-time purchase model for individual products.
2. Paid Membership (G.O.A.T. Club): Annual subscription membership offering free shipping on every order, members-only monthly deals, early access to new product releases, and first dibs on new stores. Priced at $9.95/year.
3. Subscription Boxes: Monthly subscription boxes with customizable flavors from Licorice.com and sister brands. Options include 3-Pack (10% off), 6-Pack, and 12-Pack (25% off first order, 10% off future orders). Delivered monthly with ability to cancel or pause.
4. Wholesale: B2B wholesale channel for retailers and partners with exclusive pricing and dedicated support.
5. Corporate Gifting: Corporate gifting programs for business clients, bulk orders, and events with customizable options and gift note capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Licorice.com is an online specialty retailer of premium licorice candy offering 50+ flavors sourced primarily from Australia and Finland. Core offerings include individual licorice tubes (1 lb and 1/2 lb), sampler packs, gift boxes, variety bundles, grand samplers, and sugar-free varieties, sold through licorice.com with monthly subscription options, a G.O.A.T. Club membership, and a corporate gifting program. The brand is part of the G.O.A.T. Foods family of candy e-commerce sites and cross-sells through a Mix & Match program.

Product overview

Licorice.com is an online licorice specialty retailer operated by G.O.A.T. Foods, offering 50+ licorice flavors primarily sourced from Australian and Finnish traditions. The product portfolio centers on individual licorice tubes sold in 1-pound and 1/2-pound sizes, supplemented by sampler packs (6-tube curated selections), gift boxes, and variety bundles. The company operates on a platform model with direct-to-consumer e-commerce, a subscription service (Create Your Own Subscription), a paid membership program (G.O.A.T. Club), corporate gifting services, and multi-recipient gift sending via Giftnote. The broader G.O.A.T. Foods family includes sister brands for pretzels, caramels, chocolate, taffy, truffles, cookies, cashews, and edible swag, which are cross-sold through Licorice.com's Mix & Match program.

Differentiator

Problem solved

Functional benefit

Brands

• G.O.A.T. Club: Paid membership program offering free shipping, members-only monthly deals, early access to new product releases, and first dibs on new stores.

Products and services

• Individual Licorice Tubes Single-flavor premium licorice sold in 1-pound or 1/2-pound tubes, available in 50+ varieties including Australian Red, Australian Black, Australian Mix, Strawberry Sour Twists, Finnish Red, and Finnish Black. Designed for individual consumers and gift purchasers.
• Sampler Packs Pre-curated 6-tube multi-flavor collections (1/2 lb each) designed for customers to explore variety, including Assorted, Red, Black, and Sour Licorice Samplers. Targets individual consumers and gift givers.
• Gift Boxes Curated licorice selections packaged in gift-ready boxes, often with gift notes, including the Australian Assortment Gift Box, Best Sellers Sampler 6 Gift Box, and Sugar Free Gift Box. Designed for personal and corporate gifting.
• Variety Bundles Multi-tube bundles of related flavors at discounted pricing, including Best Sellers Bundle, Red Licorice Lover, Australian Assortment 6 Pack, Sugar Free Bundle, Founders' Favorites, and themed collections. Targets individual consumers seeking variety.
• Grand Samplers Large-format curated collections featuring Licorice.com's best flavors alongside products from sister brands, including the Licorice Grand Sampler, Classic Grand Sampler, and 250th Anniversary Grand Sampler.
• Sugar Free Licorice Licorice varieties made without added sugar using sugar substitutes like maltitol, including Sugar Free Finnish Red, Sugar Free Finnish Black, Sugar Free Finnish Mango, and Sugar Free Bundle. Targets health-conscious consumers, diabetics, and those reducing sugar intake.
• Create Your Own Subscription Monthly subscription service where customers choose 3, 6, or 12 flavors per month from Licorice.com and sister brands. Includes 25% off the first 12-pack, 10% off future orders, free shipping, and early access to new products. Cancel or pause anytime.
• G.O.A.T. Club Membership Paid annual membership priced at $9.95/year providing free shipping on every order, members-only monthly deals, early access to new product releases, and first dibs on new brand launches across the G.O.A.T. Foods family.
• Corporate Gifting B2B gifting service for companies to send customized licorice gift boxes to employees, clients, or event attendees. Includes customizable packaging, gift notes, bulk ordering, dedicated support, and exclusive pricing.
• Build Your Gift Box Customizable gift box builder allowing customers to select preferred flavors, tube sizes (1 lb or 1/2 lb), quantity (3, 6, or 12 tubes), and optional gift bands. Starts at $54 for 3 full-size tubes.
• Multi-Recipient Gift Sending Service powered by Giftnote that enables customers to send gifts to multiple recipients with imported contact lists and scheduled delivery dates, accessed at gifts.licorice.com.
• Wholesale Program B2B wholesale channel for retailers and partners offering exclusive pricing and dedicated support for stocking premium licorice products.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lolli & Pops: Multi-format specialty candy retailer combining physical and online channels with premium positioning, comparable to Licorice.com's specialty candy assortment strategy.
• M&M's (Mars): Mass-market confectionery incumbent with deep retail distribution, included as a broad incumbent benchmark for the confectionery retail category Licorice.com competes within.
• See's Candies: Iconic legacy confectionery brand with broad assortments and strong gifting franchise, serving as a broad incumbent benchmark for the premium gifting confectionery space Licorice.com operates in.
• Hershey's: Largest U.S. confectionery incumbent with extensive DTC, gifting, and subscription programs, included as a broad incumbent benchmark for category scale and channel reach.

Direct peers

• Nuts.com: Long-running specialty snack e-commerce retailer with deep catalog, gift assortments, and subscription mechanics, sharing Licorice.com's premium DTC specialty-food positioning.
• Candy Club: Subscription-based premium candy retailer offering curated monthly assortments, directly comparable to Licorice.com's monthly 3/6/12-pack subscription model.
• Dylan's Candy Bar: Multi-channel specialty candy retailer with strong gift assortment and brand-led positioning, comparable in DTC + gifting focus and SKU breadth to Licorice.com.
• Hammond's Candies: Heritage craft candy brand with strong gift box assortment and DTC channel, comparable to Licorice.com's curated gift box and sampler strategy.
• Baked by Melissa: DTC bite-size confection brand with strong gifting, corporate, and limited-edition drops, comparable to Licorice.com's curated sampler packs and corporate gifting motion.
• Sugarfina: Premium DTC candy retailer selling curated, gift-ready confectionery assortments with strong gifting and corporate channels, directly comparable to Licorice.com's premium gifting and DTC model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/licoricedotcom
• Instagraminstagram.com/licoricedotcom
• Pinterestpinterest.com/licoricedotcom
• LinkedInlinkedin.com/company/licorice-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Licorice