Older Wiser Life Services

What Older Wiser Life Services does

Older Wiser Life Services (OWLS) is a family-owned Ohio LLC that delivers nurse-managed in-home personal care and companion care to elderly clients who want to age in place across Northeast Ohio, centered on the greater Cleveland market. Service initiation is gated by a no-charge, one-hour In-Home Consultation conducted by an RN, who develops a Plan of Care and assigns caregivers matched on personality, location, and interests; ongoing RN/LPN oversight distinguishes the firm from typical companion-care agencies. The core product set comprises Personal Care Assistance, Companion Care, Respite Care, Transportation, and Nurse Medication Management, with caregivers functioning as W-2 employees (background-checked, drug-screened, bonded, and insured) rather than independent contractors.

The company bills $25-$28 per hour on a weekly invoicing cadence with a two-week service deposit retainer, generating recurring usage-based revenue against open-ended care plans that range from a few hours per week to 24-hour coverage. Underlying technology is a third-party care-coordination platform (adlware.com) that powers a Client Family Portal giving remote, often out-of-state, family members visibility into visit records, messaging, and schedule changes; caregiver training is standardized through a Relias partnership (43-credit Personal Care Attendant Certificate). Customer acquisition is predominantly referral- and word-of-mouth-driven, supported by organic social (Facebook, Twitter, Instagram) and an educational blog. No AI/ML capabilities, external institutional capital, or M&A activity are evident in the available data.

Name

Older Wiser Life Services

Legal name

Older Wiser Life Services, LLC

Website

https://olderwiserlifeservices.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Older Wiser Life Services is a family-owned, nurse-managed in-home personal care agency serving elderly clients aging in place across Northeast Ohio. It pairs clients with matched, employed caregivers under RN oversight at $25-$28 per hour.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Overnight & Short-Shift Companion Sitter Services (HSABAAAJ)

akta.pro secondary industries

Dementia & Alzheimer’s Respite Care (HSABAGAF), Elder Services & Aging Support (BPAGAEAF)

Keywords

• In-home personal care
• Elder care services
• Companion care
• Home health aides
• Aging in place

Headquarters

HQ city

Richfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. In-Home Personal Care Services: Hourly-billed in-home personal care and companion care services. Services range from a few hours per week to 24-hour care. Revenue is recurring based on ongoing service agreements with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Older Wiser Life Services (The OWLS) is a family-owned, nurse-managed in-home personal care agency that provides hourly companion care and personal care assistance to elderly clients aging in place across Northeast Ohio. Employed caregivers deliver services under RN oversight, with care plans developed following a no-charge In Home Consultation, and pricing is hourly at $25–$28 per hour.

Product overview

Older Wiser Life Services operates as a family-owned, nurse-managed in-home personal care business providing companion care and personal care assistance to individuals aging in place across northeast Ohio. The core offering is the In Home Personal Care Service, which pairs clients with compatible caregivers for periodic assistance with activities of daily living. Key service components include Personal Care Assistance, Companion Care Service, Nurse Medication Management, Transportation Services, Respite Care, and Nurse Managed Care. Services begin with a free In Home Consultation conducted by an RN, followed by Plan of Care development and ongoing caregiver visits. Clients and families access visit records and schedule management through a Client Family Portal. The company employs its caregivers directly and provides services on flexible daily, weekly, or monthly schedules, with billing at $25–$28 per hour.

Differentiator

Problem solved

Functional benefit

Products and services

• In Home Personal Care Service Nurse-managed in-home personal care service that matches elderly clients with compatible and companionable caregivers suited to their unique circumstances, providing periodic assistance to maintain safety and comfort while aging in place.
• Personal Care Assistance Assistance with activities of daily living including bathing, dressing, ambulation, laundry, light housekeeping, and meal planning and preparation, delivered by trained Personal Care Assistants.
• Companion Care Service Companion care service providing companionship, errand running, and social engagement to support clients' independence while aging in place.
• Nurse Medication Management Nurse-organized medication setup, refill management, and medication tray organization, with caregivers providing medication reminders under nurse supervision.
• Transportation Services Caregiver-provided transportation for grocery shopping, errands, and medical appointments to support client independence.
• Respite Care Temporary care services providing relief for primary family caregivers, allowing them to attend to personal activities while ensuring clients remain safely cared for.
• Nurse Managed Care RN-supervised care coordination including In Home Consultations, Plan of Care development, Supervisory Visits, and caregiver assignments managed by a Nurse Managed Care Team.

Quantifiable outcome

• Prevents hospital or nursing home admissions - research shows facility admission is a major cause of increased frailty and infection in older adults

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Right at Home: International in-home care franchise providing personal care, companionship, and specialized support for seniors and adults with disabilities. Directly comparable service portfolio and target customer.
• SYNERGY HomeCare: National franchise providing in-home personal care, companion care, and memory care services for seniors. Closely aligned with OWLS's core companion and personal care offerings.
• Always Best Care Senior Services: Franchised senior care network combining non-medical in-home care with assisted living placement services. Similar combination of companion and personal care for aging-in-place clients.
• Home Instead: Global home care franchise specializing in non-medical personal care, companionship, and Alzheimer's/dementia care for older adults. Closely mirrors OWLS's service mix of companion and personal care delivered in clients' homes.
• Senior Helpers: National in-home senior care provider offering personal care, companion care, and specialized dementia and Parkinson's care programs. Comparable service model and target demographic to OWLS.
• BrightStar Care: National franchise providing both medical and non-medical in-home care, including companion and personal care services for seniors. Directly comparable as a nurse-involved home care brand competing for the same aging-in-place customer.
• Comfort Keepers: National in-home care provider offering personal care, companionship, and respite services for seniors, with interactive caregiving as a brand-led methodology. Competes head-to-head for the same aging-in-place segment.
• Visiting Angels: Large national home care franchise providing companion care, personal care, and respite services for elderly clients. Direct competitor in non-medical in-home care for aging adults.

Broad incumbents

• Addus HomeCare: Public, multi-state home and community-based services provider offering personal care and hospice. Larger and more diversified than OWLS, but operates in overlapping non-medical personal care categories.
• Help at Home: One of the largest U.S. providers of personal care services to Medicaid and private-pay seniors in their homes. Operates at significantly greater scale than OWLS but in the same non-medical in-home personal care category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OWLShomevisit
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/owlsllc10
• LinkedInlinkedin.com/company/older-wiser-life-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Older Wiser Life Services