Logo Design NYC

What Logo Design NYC does

Logo Design NYC is a family-owned, custom graphic design agency founded in 2007 and currently headquartered in Beacon, NY, though it retains a New York City brand identity and primary market. The firm offers custom logo and brand identity design as its core service, structured around five tiered logo packages ranging from $795 (AI Logo Fix) to $2,495 (Enterprise), each varying by number of initial concepts, revision rounds, and included deliverables such as logo systems, mockups, and brand guidelines. Adjacent service lines include CPG packaging design (labels, pouches, boxes), restaurant branding packages, vector redraw services, and ancillary graphic design work such as pitch decks, brochures, business cards, and stationery.

The underlying production model is human-driven and explicitly anti-AI: designs are created from scratch using Adobe Illustrator and InDesign, with final assets delivered as editable vector files plus Google Workspace-compatible source files. The firm's technology differentiation rests on manual vector tracing, comprehensive logo system architecture (icon/brandmark variants, color variants, alignment variants, text-only versions), and structured brand guideline documentation. There is no proprietary software platform, AI/ML pipeline, or API-based product; the company operates as a service agency.

Commercially, Logo Design NYC runs a direct-to-consumer e-commerce model with transparent pricing, supported by phone and email sales handled directly by designers rather than commissioned sales staff. Customers are predominantly small and medium businesses across more than 16 verticals (Food & Beverage, Beauty, Contractors, Financial, Legal, Medical, Tech, Real Estate, Non-Profit, Logistics, Sports/Fitness, etc.), served primarily in the NYC metro area but with global delivery claims. Revenue combines one-time project fees with growing monthly subscription tiers (Brand Vault $29/mo, Brand Steward $99/mo, Brand Partner $299/mo) and pre-paid retainer blocks (12, 32, or 65 hours). The firm is privately held with no external funding, 1-10 employees, and is led by co-founders Joe Jensen and Megan Church.

Name

Logo Design NYC

Legal name

Logo Design NYC

Website

https://logodesignnyc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Logo Design NYC is a family-owned graphic design agency offering custom logo, brand identity, CPG packaging, and restaurant branding services to small and medium businesses, primarily in the New York metro area, via tiered project packages and subscription retainers.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

akta.pro industry

PRIMARYBPAFAEAC

Visual Identity & Brand Design Systems

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAFAEAG

Packaging & Product Brand Design

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Custom logo design
• Brand identity design
• CPG packaging design
• Restaurant branding
• Vector redraw services

Headquarters

HQ city

Beacon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Logo Design Services: One-time project fees for custom logo design packages ranging from $795 to $2,495. Packages include initial concepts, revision rounds, logo systems, and brand guidelines depending on tier. Additional services include AI Logo Fix and Vector Redraw services.
2. Branding Retainers: Pre-paid creative retainer blocks (12 hours $1,500; 32 hours $3,750; 65 hours $7,500) for ongoing heavy-lifting design projects. Retainer hours must be utilized within 12 months of purchase.
3. Brand Management Subscriptions: Monthly subscription tiers for ongoing brand protection: Brand Vault ($29/mo) for secure asset library; Brand Steward ($99/mo) adds hourly design support; Brand Partner ($299/mo) includes up to 4 hours of micro-design tasks and priority delivery.
4. Graphic Design Services: One-time fees for brand collateral including pitch decks ($2,995-$3,995), brochures ($1,995-$2,495), business cards ($695), stationery ($595+), and marketing materials.
5. CPG Packaging Design: Consumer packaged goods packaging design services including label design, pouch design, and box design. SKU variations available at additional cost ($295-$595 per variation).
6. Restaurant Branding: Comprehensive restaurant branding packages (Pop-Up $3,250; Flagship $4,500) plus individual services for packaging sets, menus, and merchandise design.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Logo Design NYC is a family-owned graphic design agency that creates 100% custom, human-crafted logos and brand identity systems for small businesses and consumer brands. Its core offering is a tiered set of logo design packages (priced $795 to $2,495) covering initial concepts, revision rounds, mockups, vector files, and brand guidelines, complemented by CPG packaging design, restaurant branding, vector redraw services, and ongoing brand management subscriptions.

Product overview

Logo Design NYC is a family-owned graphic design agency (operating since 2007, now in Beacon, NY) offering a comprehensive suite of custom design services centered around logo and brand identity creation. The core product line consists of five logo design packages (AI Logo Fix at $795 through Enterprise at $2,495) that differ in initial concepts, revision rounds, and included deliverables like mockups and brand guides. These core packages are complemented by specialized services including CPG Packaging Design (label, pouch, box), Restaurant Branding Design (packaging bundles and menu design), Vector Redraw Services (converting non-printable files to production-ready vectors), Graphic Design Services (pitch decks, brochures, business cards, stationery), and Branding Retainers/Brand Management subscriptions. The architecture functions as a service-based agency model rather than a software platform, where clients purchase project-based packages or subscription tiers for ongoing brand maintenance and collateral creation.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Logo Fix

Quantifiable outcome

• 100% original, custom designs with no templates, AI, or clip-art
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Designhill: Online design marketplace offering logo design contests and direct designer hire, plus AI-powered logo tools. Competes directly with Logo Design NYC for SMB logo and branding work.
• 99designs: Global logo design marketplace connecting SMBs with freelance designers via contests and direct hire. Directly competes with Logo Design NYC in custom logo services, though relies on a crowdsourced designer pool rather than in-house team.
• CrowdSpring: Logo and branding design marketplace using crowdsourced contests. Similar SMB-focused custom logo value proposition, though crowdsourced model differs from Logo Design NYC's in-house boutique approach.
• The Logo Company: U.S.-based custom logo design agency offering tiered logo packages to SMBs. Closely comparable business model with in-house designers, package-based pricing, and similar target customer.
• Logoworks: Custom logo design agency offering tiered packages to small businesses since 2001. Long-established direct competitor in the custom logo package segment with similar SMB customer base.

Emerging players

• Looka: AI-powered logo and brand identity generator targeting SMBs. Represents the AI-driven disruption to custom logo design that Logo Design NYC explicitly positions against.
• Tailor Brands: AI-driven branding platform offering automated logo design and brand identity tools for SMBs. Competes on price and speed; represents commoditization risk for human design agencies.

Broad incumbents

• Fiverr: Global freelance services marketplace with thousands of logo designers offering services from $5 to thousands. Operates at a much larger scale with broad freelance categories beyond design.
• Canva: Mass-market DIY design platform with AI-powered logo maker targeting SMBs and individuals. Reaches a much larger user base but at lower price points and with self-service template/AI model.
• Pentagram: Established design agency serving major enterprise brands with logo, brand identity, and broader design services. Operates at a much higher price tier and serves large corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwj69CYU2m3SiXKpKcu4flQ
• Facebookfacebook.com/LogoDesignNYC
• LinkedInlinkedin.com/company/logo-design-nyc
• Instagraminstagram.com/LogoDesignNYC
• Xx.com/logodesignnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logo Design NYC