Scritta
Scritta is a privately held, São Paulo-based boutique corporate communications agency founded in 1992, serving enterprise, association, and government clients across pharma, aviation, tourism, and audit sectors with press relations, content production, social media management, and media training services, plus two owned B2B media portals.
- Company typePrivate
- Founded1992
- HeadquartersSanto Amaro, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Scritta does
Scritta – Comunicação Corporativa is a privately held, Brazilian boutique corporate communications agency founded in 1992 and headquartered in the Campo Belo district of São Paulo. The firm employs 11-50 people and is led by senior executives Paulo Piratininga (40+ years in corporate communication) and Leandro Luize (nearly 30 years), with the broader team described as multidisciplinary. Its service portfolio is organized around four core offerings: Assessoria de Imprensa (press relations, building strategic media contacts to position clients as sector reference sources), Produção de Conteúdo (e-books, newsletters, magazines, and print/digital materials aligned to client positioning), Gestão de Mídias Sociais (social media management and influencer relationship programs, where the firm claims to be a pioneer in Brazil), and Media Training (spokesperson preparation for interviews and crisis situations).
The business generates revenue through professional services engagements, with pricing delivered via quote-based budgets requested through WhatsApp, phone, and email rather than any published rate card. Its client base spans pharmaceutical retail (Abrafarma since 1998, Epharma since 2008, Pague Menos, VitaMedic from 2024), aviation (Avianca, Copa Airlines from 2024), tourism and destinations (Atlantica Hotels, Porto de Galinhas, Rio Quente, Riviera Nayarit, São Paulo Convention), audit/consulting (BDO, 2003-2020), automotive rental (Sindloc, Avis), associations, and a foreign government client (Québec, Canada, since 2007). Beyond agency services, Scritta operates two owned B2B news portals — Panorama Farmacêutico (launched 2017) for the Brazilian pharmaceutical retail sector and Panorama PetVet (launched 2022) for the pet and veterinary market — which function as vertical-specific media assets and sector intelligence hubs.
Distribution is consultative and direct, supported by a content marketing footprint that includes an active corporate blog, LinkedIn and Instagram presence, and the "Boletim Media Training" newsletter. The firm has no disclosed external funding, no parent company, no subsidiaries, and no public filings; ownership appears to be founder-/management-held. There is no disclosed proprietary technology platform, no API or SDK, no AI/ML capabilities, and no certifications or partnerships listed, characterizing Scritta as a traditional, relationship-driven professional services firm whose defensibility rests on brand reputation, senior practitioner expertise, and long-tenure client relationships rather than technology.
Scritta firmographics
Firmographics- Name
- Scritta
- Legal name
- Scritta – Comunicação Corporativa
- Website
- https://scritta.com.br
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Scritta is a privately held, São Paulo-based boutique corporate communications agency founded in 1992, serving enterprise, association, and government clients across pharma, aviation, tourism, and audit sectors with press relations, content production, social media management, and media training services, plus two owned B2B media portals.
- Ownership category
- akta.pro rank
Scritta industry classification
Industry- Product category
- Corporate Communications / Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
- akta.pro secondary industries
- Social Media & Community Management (PR-led) (BPAFADAM), Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Scritta is headquartered
LocationHeadquarters
- HQ city
- Santo Amaro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Scritta business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Corporate Communication Services: Scritta generates revenue through professional services in corporate communication, including press relations (assessoria de imprensa), content production (e-books, newsletters, magazines, print and digital materials), social media management, and media training for spokespersons.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Scritta product offering
Product offeringCore offering
Scritta is a boutique corporate communications agency that sells 360° communication services to companies, industry associations, and government entities. Its core offerings are press relations, content production (e-books, newsletters, magazines, print and digital materials), social media management with influencer programs, and Media Training for spokespersons in interviews and crisis situations. The agency also owns and operates two B2B news portals — Panorama Farmacêutico and Panorama PetVet — that serve as sector reference media in the Brazilian pharmaceutical retail and pet/veterinary markets.
Product overview
Scritta is a 360-degree boutique corporate communication agency offering an integrated suite of services centered on four core offerings: press relations (Assessoria de Imprensa), content production (Produção de Conteúdo), social media management (Gestão de Mídias Sociais), and spokesperson training (Media Training). The agency also operates two owned digital media platforms—Panorama Farmacêutico (launched 2017) and Panorama PetVet (launched 2022)—which serve as content hubs for specific B2B sectors. These products work together as a comprehensive communication ecosystem designed to build brand authority, visibility, and reputation across media channels.
Differentiator
Problem solved
Functional benefit
Brands
- Panorama Farmacêutico: News portal created by Scritta in 2017, currently the leading media outlet for the Brazilian pharmaceutical retail sector.
- Panorama PetVet
Products and services
- Assessoria de Imprensa (Press Relations) Press relations service that builds strategic bridges with the press using established contacts to guarantee media visibility and position the client company or entity as a strategic source of industry analysis and information. Targeted at companies and entities seeking media visibility and reference status in their sectors.
- Produção de Conteúdo (Content Production)
- Gestão de Mídias Sociais (Social Media Management)
- Media Training
- Panorama Farmacêutico Owned B2B news portal serving as the main media outlet for the national pharmaceutical retail sector, publishing the most comprehensive annual report of the sector. Targeted at pharmaceutical retail industry professionals and associations.
- Panorama PetVet Owned B2B news portal dedicated to the pet and veterinary markets — described as the only B2B media in that vertical. Targeted at pet and veterinary industry professionals.
Companies that use Scritta
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles3 records
Scritta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Scritta partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Scritta competitors and assessment
Company assessmentBroad incumbents
- Weber Shandwick Brasil: Weber Shandwick is a global communications network with a Brazil office, providing integrated PR, content, and social media services. Comparable to Scritta in corporate communications focus but with global reach and larger resource base.
- Golin Brasil: Golin is a global PR and integrated communications network with a significant Brazilian presence. It serves large enterprises with broad PR, social media, influencer, and content capabilities — broader portfolio than Scritta but overlapping in core services.
- Edelman Brasil: Edelman is a global PR firm with operations in Brazil, offering corporate communications, crisis management, and content production. Overlaps with Scritta on press relations and corporate communications but at much larger scale and broader service scope.
- FleishmanHillard Brasil: FleishmanHillard is a global PR network with a Brazil office, offering corporate communications, media relations, and integrated marketing. Overlaps with Scritta's core press relations and content production services but operates at network scale.
- Burson Brasil: Burson (formed via BCW merger) is a major global PR agency with Brazilian operations offering press relations, public affairs, and content production. Comparable to Scritta's core services but at significantly larger scale and broader geographic reach.
Direct peers
- FSB Comunicações: FSB is one of Brazil's largest homegrown PR and corporate communications firms, offering press relations, content production, and integrated communications to enterprise clients across sectors — directly comparable to Scritta's core service mix and Brazilian client base.
- LF Comunicação: LF Comunicação is a Brazilian PR and corporate communications firm offering press relations, content production, and media training. Comparable to Scritta as a boutique-to-mid-size Brazilian agency serving enterprise and association clients.
- Approach Comunicação: Approach is a Brazilian integrated communications agency with strong press relations, content production, and media training capabilities, serving enterprise and government clients — directly overlapping with Scritta's service offering and domestic market.
- CDN Comunicação Corporativa: CDN is a Brazilian corporate communications agency providing press relations, content, and social media services to corporations and trade associations. Comparable to Scritta in boutique-level corporate communication focus and multi-sector client portfolio.
- Idealocom Comunicação: Idealocom is a Brazilian corporate communications agency focused on assessoria de imprensa, content, and digital media for B2B and enterprise clients — a direct competitor in Brazil's boutique PR segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Scritta social profiles
Digital presenceScritta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scritta leadership team
Management profileNumber of profiles
Profiles3 records
Scritta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scritta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scritta
What does Scritta do?
Scritta is a boutique corporate communications agency that sells 360° communication services to companies, industry associations, and government entities. Its core offerings are press relations, content production (e-books, newsletters, magazines, print and digital materials), social media management with influencer programs, and Media Training for spokespersons in interviews and crisis situations. The agency also owns and operates two B2B news portals — Panorama Farmacêutico and Panorama PetVet — that serve as sector reference media in the Brazilian pharmaceutical retail and pet/veterinary markets.
Is Scritta a public or private company?
Scritta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scritta founded?
Scritta was founded in 1992. It employs 11 to 50 people.
Where is Scritta based?
Scritta is headquartered in Santo Amaro, Brazil, in the Latin America region.
How does Scritta make money?
One revenue line is on record: corporate Communication Services.
Who are Scritta's main competitors?
Broad incumbents on record are Weber Shandwick Brasil, Golin Brasil, Edelman Brasil, FleishmanHillard Brasil and Burson Brasil. Direct peers are FSB Comunicações, LF Comunicação, Approach Comunicação, CDN Comunicação Corporativa and Idealocom Comunicação.
Does Scritta have an API?
No public API is recorded for Scritta.
What industry is Scritta in?
Scritta's product category is Corporate Communications / Public Relations Services. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541820 and its SIC code is 7310.