FleishmanHillard Brasil

Name

FleishmanHillard Brasil

Legal name

FleishmanHillard Brasil

Website

https://fleishmanhillard.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Strategic Communication Consulting

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

PR, Corporate Communications & Crisis Management (BPAFAAAL), Media Relations & Press Office Services (BPAFADAF), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Strategic communication consulting
• Public relations services
• Reputation management
• Public affairs consulting
• Crisis management advisory

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communication Consulting: Professional services revenue generated through retainer-based and project-based consulting engagements for reputation management, public relations, public affairs, crisis management, and thought leadership positioning for corporate and government clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

FleishmanHillard Brasil is a strategic communications consultancy providing reputation management, public relations, public affairs, thought leadership, crisis management, internal communications, and brand publishing services to enterprises, governments, and NGOs in Brazil. The firm sells retainer- and project-based advisory engagements supported by proprietary research and analytics (TRUE Global Intelligence, Authenticity Gap, Painel do Poder) and certified crisis frameworks (A.R.C.™).

Product overview

FleishmanHillard Brasil is a strategic communication consultancy offering an integrated portfolio of services organized around three core pillars: Public Relations (cultivating consistent narratives), Thought Leadership (positioning), and Public Affairs (government relations). The portfolio includes specialized offerings such as TRUE Global Intelligence (research and insights), Task Force (reputation and crisis management), Tech Lab (Web3 and emerging technologies), FH Talks (webinar series), and newsletters including Destino COP30 and The Incoming Brief. Additional services span internal communications, brand publishing, crisis management (A.R.C.™), and research instruments like Painel do Poder. The firm operates as a consultancy rather than a software platform, delivering services through integrated teams rather than product modules.

Differentiator

Problem solved

Functional benefit

Brands

• The Incoming Brief: Monthly newsletter on business, investments and influence between Brazil and the United States
• Destino COP30
• FH Talks
• The Intersection

Products and services

• Public Relations (Relações Públicas) Core public relations service focused on cultivating consistent narratives and strategic communications to build and maintain brand reputation for enterprise and government clients.
• Thought Leadership (Liderança de Pensamento) Service to position companies and executives as relevant voices in important industry and societal conversations through content, speaking opportunities, and strategic platforms.
• Public Affairs Government relations and public affairs consulting providing intelligence-driven action in legislative and regulatory environments that shape the business landscape, including legislative monitoring via the Painel do Poder instrument.
• Crisis Management (A.R.C.™) Certified crisis management service for high-risk situations including recalls, environmental incidents, labor issues, and community conflicts, delivered by the certified Crisis A.R.C.™ team and including crisis training and preparedness programs.
• Task Force Integrated strategic consultancy focused on reputation management, crisis management, and professional training, offering solutions for risk management, crisis prevention, compliance awareness programs, and crisis response.
• TRUE Global Intelligence Research and analytics division conducting proprietary studies on brand authenticity, consumer behavior, and reputation, producing the annual Authenticity Gap report analyzed across multiple countries including Brazil.
• Painel do Poder Political research instrument assessing the parliamentary environment, monitoring the legislative agenda and identifying regulatory risks through quarterly surveys with key congressional leaders in Brazil, developed in partnership with Congresso em Foco.
• Tech Lab Learning laboratory focused on Web3, Metaverso, and emerging digital platforms, providing a hands-on exploration environment to help brands understand the impact of emerging technologies and digital media platforms.
• Internal Communications Strategic internal communication services including editorial production, internal magazines, internal TV, event support, and internal marketing campaigns to engage geographically dispersed teams (e.g., Mundipharma engagement).
• Brand Publishing Content strategy and publishing services that create relevant content for target audiences through multiple channels, incorporating data-driven publishing, contextual advertising, and strategic media partnerships (e.g., Mulher.com.br platform for Johnson & Johnson).

Quantifiable outcome

• GM achieved 16.8% total market share in Brazil following internal engagement campaign.
• +6 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Grupo In PresscoreStrategic or Co-development PartnerFleishmanHillard Brasil is an agency of the Grupo In Press holding company, which has 30 years of activities in Brazil. Grupo In Press operates multiple specialized PR and marketing agencies (InPress Porter Novelli, Brodeur Partners Brasil) and is responsible for the local operation of FleishmanHillard. The partnership provides local market intelligence, multidisciplinary team access, and cross-agency client referrals.
• Omnicom Group (DAS Group of Companies)coreStrategic or Co-development PartnerFleishmanHillard is part of the DAS Group of Companies within Omnicom Group, one of the world's largest communications networks. This provides global network resources, global intranet access, training programs, and cross-border client service capabilities.
• LIDE – Grupo de Líderes Empresariais (New York e Washington)flagshipGTM or Marketing PartnerJoint partnership for 'The Incoming Brief' newsletter — a monthly publication covering business, investment, and influence on the Brazil-US route. LIDE NY and Washington contribute business network access and editorial curation, while FleishmanHillard Brasil provides communication expertise.
• GIN (Global International Network)flagshipGTM or Marketing PartnerGIN (Global International Network) serves as the curator for the 'The Incoming Brief' newsletter, contributing international network perspectives and editorial oversight for the Brazil-US business content.
• AegeaminorGTM or Marketing PartnerAegea supports the 'The Incoming Brief' newsletter as a backing partner, contributing to the initiative's reach and stakeholder engagement.
• InPress Porter NovelliflagshipStrategic or Co-development PartnerInPress Porter Novelli co-created the 'Destino COP30' newsletter with FleishmanHillard Brasil, Brodeur Partners Brasil, and Mirá Sustentabilidade — a strategic communication initiative focused on climate and COP30 positioning for Brazilian companies.
• Brodeur Partners BrasilflagshipStrategic or Co-development PartnerBrodeur Partners Brasil co-created the 'Destino COP30' newsletter alongside FleishmanHillard Brasil, InPress Porter Novelli, and Mirá Sustentabilidade to provide strategic climate communication advisory for COP30.
• Mirá SustentabilidadeflagshipStrategic or Co-development PartnerMirá Sustentabilidade partnered on the 'Destino COP30' initiative providing sustainability expertise and methodology for evaluating corporate participation strategies in COP30 aligned with sustainable development goals.
• Future ClimateminorStrategic or Co-development PartnerFleishmanHillard partnered with Future Climate — Brazil's leading platform for corporate climate solutions and shared value creation — to develop the 'Marco Legal do Carbono' e-book analyzing the Brazilian carbon market law.
• Congresso em FococoreStrategic or Co-development PartnerFleishmanHillard developed the 'Painel do Poder' (Power Panel) research instrument in partnership with Congresso em Foco, leveraging their parliamentary expertise to conduct scientific polling among Brazil's most influential legislative leaders across four annual waves.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ketchum Brasil: Direct peer and global network competitor (Omnicom vs. IPG/DAS sibling) offering corporate communications, public affairs, and reputation management in Brazil. Competes head-to-head for multinational enterprise clients and operates with similar global network leverage.
• InPress Porter Novelli: Direct domestic peer operating within the same Grupo In Press holding company, offering PR and corporate communications services in Brazil with overlapping client segments. Sibling agency that competes for the same enterprise clients and shares talent/referral pipelines.
• Edelman Brasil: Direct peer operating as the Brazilian arm of Edelman, the world's largest independently-owned PR firm. Competes directly for enterprise reputation management, public affairs, and crisis communications mandates in the Brazilian market.
• Burson Cohn & Wolfe (BCW) Brasil: Direct peer offering integrated corporate communications, public affairs, and crisis services in Brazil as part of WPP's global PR network. Competes for the same multinational enterprise mandates across sectors.
• Weber Shandwick Brasil: Direct peer operating within IPG's global PR network, providing corporate communications, public affairs, and digital engagement in Brazil. Targets similar enterprise and government clients with comparable integrated service offerings.
• FSB Comunicação: Brazilian-founded direct peer and one of the largest local PR agencies, with strong public affairs and government relations capabilities. Competes for the same enterprise and government clients with deep local political intelligence.
• Hill+Knowlton Brasil: Direct peer offering public affairs, corporate communications, and crisis management as part of the WPP/H+K global network. Targets similar multinational clients with cross-border public affairs mandates.
• Brodeur Partners Brasil: Sibling agency within the same Grupo In Press holding, specializing in technology and B2B PR. Direct peer for technology-sector clients and emerging-tech mandates, also partnering on the Destino COP30 initiative.

Regional players

• G&A Comunicação: Brazilian-focused direct peer with strong corporate communications and public affairs capabilities, serving enterprise clients across multiple sectors. Comparable mid-to-large Brazilian PR firm competing for similar mandates without global network leverage.

Broad incumbents

• Omnicom PR Group: Parent network and broad incumbent providing corporate communications, public affairs, and reputation management globally through multiple agency brands. Owns FleishmanHillard and provides both strategic alignment and competitive benchmark for the Brazil entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/FleishmanHillardBrasil
• LinkedInlinkedin.com/company/fleishmanbr
• Xtwitter.com/fleishman
• Facebookfacebook.com/fleishmanbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FleishmanHillard Brasil