Navigate
Navigate AG is a Karlsruhe-based internet agency specializing in technically demanding web applications using TYPO3, Weblication, and other CMS platforms, serving the German Mittelstand with custom database publishing, multilingual websites, and e-commerce solutions across manufacturing, government, and public-sector verticals.
- Company typePrivate
- Founded2000
- HeadquartersKarlsruhe, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Navigate does
Navigate AG is a Karlsruhe, Germany-based internet agency founded in 2000, specializing in technically demanding web applications for the German Mittelstand and public-sector clients. The company operates with approximately 12-13 employees and has completed over 700 projects since inception, maintaining long-tenured client relationships (some exceeding 15-20 years) across manufacturing, energy, research, government, healthcare, and education verticals. Core customers include EnBW, Fraunhofer ISI, HAURATON, KNX Association, Bad Reichenhaller, and Stadt Karlsruhe.
The agency's technical core is multi-CMS implementation, with deep specialization in Weblication CMS (top-customer status) and TYPO3, alongside WordPress, Contao, and HubSpot CMS Hub. Its distinctive capability is database publishing — dynamically generating multilingual websites (up to 42 languages) and custom PDF catalogs from central databases, often integrated with PIM and ERP systems. The proprietary product suite includes Cookie-Navigator (GDPR cookie consent), Managed Matomo (hosted analytics), presenc.io (presence management), brandbox, and Memtime. Service offerings span responsive web design, Progressive Web Apps, e-commerce (WooCommerce, Shopware), AI consulting, and security testing.
Revenue derives from a mix of project-based web development, recurring maintenance and hour-block retainers (Stundenkontingente), consulting/workshops, and managed services (notably Managed Matomo). The go-to-market is consultative, enterprise sales-led, leveraging a free initial consultation as the primary lead conversion mechanism, supplemented by referrals from long-term clients, content marketing, and industry events. The company is privately held, operates as a German Aktiengesellschaft, and is part of the AppSphere Group network with operational ties to sister company qwertiko GmbH for green hosting.
Navigate firmographics
Firmographics- Name
- Navigate
- Legal name
- Navigate AG
- Website
- https://navigate.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Navigate AG is a Karlsruhe-based internet agency specializing in technically demanding web applications using TYPO3, Weblication, and other CMS platforms, serving the German Mittelstand with custom database publishing, multilingual websites, and e-commerce solutions across manufacturing, government, and public-sector verticals.
- Ownership category
- akta.pro rank
Navigate industry classification
Industry- Product category
- Web Development and Digital Agency Services
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
- akta.pro secondary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Navigate is headquartered
LocationHeadquarters
- HQ city
- Karlsruhe
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Navigate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Project-based Web Development: Custom website design, programming, and CMS implementation projects billed on a project basis. Services include responsive design, mobile-first approaches, UX design, customer-centric development, and CI-compliant implementations.
- Maintenance and Support Contracts: Ongoing system maintenance contracts providing minor updates with timely installation for continued security. Includes hour blocks (Stundenkontingente) for comprehensive project support including content management and handling at fixed conditions.
- Consulting Services: Advisory services including workshops for clarifying design and technology requirements, system selection consulting (CMS, Shop, Newsletter), and KPI/goals consulting for website optimization.
- Managed Services: Managed Matomo hosting and support services, along with Managed Matomo product offerings for web analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Navigate product offering
Product offeringCore offering
Navigate AG is a full-service internet agency that designs, develops, and maintains technically demanding web applications, including CMS-based corporate websites, multilingual product catalogs, e-commerce shops, and progressive web apps. The agency implements and customizes TYPO3, Weblication, WordPress, Contao, and HubSpot CMS Hub, integrates customer databases and PIM systems, and offers proprietary tools such as Cookie-Navigator, Managed Matomo, and presenc.io alongside recurring maintenance, consulting, and AI training services.
Product overview
Navigate AG is a Karlsruhe-based internet agency offering a comprehensive portfolio of web design, development, and digital marketing services. The core offering centers on multi-CMS implementation — specializing in TYPO3 CMS, Weblication CMS, WordPress CMS, Contao CMS, and HubSpot CMS Hub — supplemented by e-commerce solutions (WooCommerce, Shop Systeme), newsletter/email marketing (HubSpot Marketing Hub, Evalanche), and web analytics (Managed Matomo, Google Analytics). The agency's proprietary product suite includes Cookie-Navigator (cookie consent management), Managed Matomo (managed analytics), presenc.io (web presence), brandbox (brand asset management), and Memtime (time tracking), alongside specialized tools such as YellowMap SmartMaps, dynamic organizational charts, custom PDF catalogs, and event calendars. Key service capabilities span responsive web design, programming, database publishing (supporting up to 42 languages), Progressive Web Apps (PWA), and AI consulting and training. The offering is structured as an agency services model rather than a unified software platform, combining third-party CMS platforms, proprietary tools, and bespoke development to serve technically demanding web applications for B2B and public-sector clients.
Differentiator
Problem solved
Functional benefit
Brands
- Cookie-Navigator: A tool that enables users to manage tracking technologies placed on a website and control their use to meet data protection requirements.
- Managed Matomo
- presenc.io
- brandbox
- Memtime
Quantifiable outcome
- Over 700 successfully completed internet projects since 2000
- +2 more outcomes
Companies that use Navigate
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Navigate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature6 records
Navigate partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- qwertiko GmbHcoreNavigate AG's sister company providing hosting and domain services. The qwertiko shop specializes in pfSense solutions. Navigate's website is hosted green by qwertiko in Germany. Close operational integration between the two companies for hosting infrastructure.
- AppSphere GroupminorPart of the AppSphere Group network of companies. Collaborative relationship for digital agency services and event participation.
- TYPO3 AssociationcoreCertified expertise and active implementation partner for TYPO3 CMS, one of the primary content management platforms used by Navigate AG for enterprise clients.
- Weblication (Scholl Games GmbH)corePremier implementation partner for Weblication CMS with extensive track record. Recognized as 'Weblication Top Customer' status for certain clients. Primary CMS platform alongside TYPO3.
- HubSpotcoreCertified partner for HubSpot CMS Hub and Marketing Hub implementations, using HubSpot tools for their own marketing automation and contact form management.
- Bundesverband Green Software e.V.minorNavigate AG is a founding member (Gründungsunternehmen) of the German Federal Association for Green Software, demonstrating commitment to sustainable software development practices.
- CyberForum e.V.minorActive participant in the CyberForum CO2-Challenge initiative for decarbonizing software, demonstrating environmental responsibility.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Navigate competitors and assessment
Company assessmentDirect peers
- Werkraum GmbH: Karlsruhe-based digital agency specializing in TYPO3 and SilverStripe CMS implementations. Direct geographic and product overlap with Navigate AG.
- neuland GmbH: German full-service digital agency focused on TYPO3, e-commerce and complex web platforms for industrial and B2B clients. Comparable mid-market manufacturing customer base and CMS specialization.
- TWT Digital Group: German digital agency offering web design, CMS implementation, and digital strategy for enterprise and mid-market clients. Comparable service portfolio and customer segment focus.
- dkd Internet Service GmbH: Frankfurt-based full-service TYPO3 agency with deep enterprise content management expertise, serving German mid-market and enterprise clients. Directly comparable to Navigate as a CMS-specialized German internet agency.
Broad incumbents
- denkwerk GmbH: Cologne-based digital agency offering web platforms, CMS, and digital product development for German enterprise and mid-market clients. Comparable in scale-up segment but with broader creative and tech offering.
- Valtech (Germany): Global digital agency with German operations delivering CMS, e-commerce and digital experience platforms. Comparable enterprise web delivery, but with global scale and broader service portfolio.
- nexum AG: Larger German digital agency with broader service portfolio across strategy, content, technology, and platforms. Comparable in CMS implementation and B2B client focus but operates at a much larger scale.
- Aperto (IBM iX): Major German digital agency (now part of IBM iX) delivering CMS, e-commerce, and digital transformation for enterprise clients. Overlaps in CMS and web platform delivery but at substantially larger scale and broader scope.
Emerging players
- Webflow (DIY no-code platform): Visual no-code website builder with growing AI capabilities, increasingly competing for the SMB end of the web project market. Represents the structural threat Navigate faces from low-code/no-code alternatives.
- Sitecore Partner Agencies (e.g., OSF Digital): Global digital commerce and CMS implementation partners serving enterprise customers. Comparable in delivering complex enterprise CMS platforms, though focused on different CMS stacks (Sitecore/Adobe) than Navigate's TYPO3/Weblication core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Navigate social profiles
Digital presenceNavigate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Navigate leadership team
Management profileNumber of profiles
Profiles1 record
Navigate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Navigate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Navigate
What does Navigate do?
Navigate AG is a full-service internet agency that designs, develops, and maintains technically demanding web applications, including CMS-based corporate websites, multilingual product catalogs, e-commerce shops, and progressive web apps. The agency implements and customizes TYPO3, Weblication, WordPress, Contao, and HubSpot CMS Hub, integrates customer databases and PIM systems, and offers proprietary tools such as Cookie-Navigator, Managed Matomo, and presenc.io alongside recurring maintenance, consulting, and AI training services.
Is Navigate a public or private company?
Navigate is a private company. It is classified as unknown and is currently operating.
When was Navigate founded?
Navigate was founded in 2000. It employs 11 to 50 people.
Where is Navigate based?
Navigate is headquartered in Karlsruhe, Germany, in the Europe region.
How does Navigate make money?
Four revenue lines are on record. Project-based Web Development is the primary driver. The others are maintenance and Support Contracts, consulting Services and managed Services.
Who are Navigate's main competitors?
Direct peers on record are Werkraum GmbH, neuland GmbH, TWT Digital Group and dkd Internet Service GmbH. Broad incumbents are denkwerk GmbH, Valtech (Germany), nexum AG and Aperto (IBM iX). Emerging players are Webflow (DIY no-code platform) and Sitecore Partner Agencies (e.g., OSF Digital).
Does Navigate have an API?
No public API is recorded for Navigate.
What industry is Navigate in?
Navigate's product category is Web Development and Digital Agency Services. Its primary akta.pro industry code is HDAEAGAH, Enterprise Search, Indexing & Content Discovery, with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 541512 and its SIC code is 7373.