What Neuland. Gmbh does

Neuland. GmbH is a privately held B2B advertising and digital agency headquartered in Lindlar, North Rhine-Westphalia, Germany. Founded in June 2014 by Marcel Hönerbach and Marius Lubetzki, the firm operates from a 180 sqm custom-designed office in Industriepark Klause and serves consulting-intensive German Mittelstand ('hidden champion') companies across the D-A-CH region (Germany, Austria, Switzerland). The agency positions itself as a full-service external marketing department, with 14+ team members covering strategy, branding, web development, digital marketing, SEO/editorial, design, and technology functions under one roof.

The company's core service portfolio spans eight integrated disciplines—Konzept & Strategie, Website, Digitalisierung, Marketing, KI & Automation, Workshops, Systeme, and Allgemeine Agenturleistungen—supported by a proprietary agency management software platform that gives clients real-time visibility into project tasks, timelines, and team calendars. Website development is built on the Contao CMS, supporting corporate sites, career portals, intranets, and multilingual configurations. In September 2023, Neuland. expanded from pure services into productized solutions, launching mitarbeitergewinnung.io (employee recruitment), followed by branded offerings for customer acquisition (Kundengewinnung) and business websites. The agency has been fully climate-neutral since 2021 through compensation via PRIMAKLIMA e.V., and reinvests approximately 48,500 EUR annually in social contributions.

Neuland. generates revenue through customized project-based engagements with no contractual minimum commitment, using a transparent hourly-budget model rather than fixed pricing tiers. Clients receive detailed proposals (often 30+ pages) following an initial consultation, and the agency emphasizes KPI-based reporting, measurable outcomes, and 100% exclusive usage rights for deliverables. The firm sells exclusively via direct enterprise sales motions—with dedicated project managers and cross-functional execution teams—and serves a customer base of 100+ named logos across industrial manufacturing, automotive supplier, education technology, mobile sanitation, electrical services, and tax advisory verticals. Ownership is held by the founders through NEULAND. MM Holding GmbH; no external institutional investment is disclosed.

Name

Neuland. Gmbh

Legal name

NEULAND. GmbH

Website

https://neuland-agentur.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Neuland. GmbH is a private German B2B full-service digital agency founded in 2014, serving consulting-intensive Mittelstand and B2B companies in the D-A-CH region with strategy, branding, web development, performance marketing, and AI/automation services.

Ownership category

akta.pro rank

Product category

B2B Marketing Agency

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• B2B marketing agency
• Web development services
• Brand strategy consulting
• Performance marketing services
• Employer branding solutions

Headquarters

HQ city

Lindlar

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Project-based Marketing Services: NEULAND. generates revenue through customized project-based engagements. Projects span strategy, branding, websites, digitalization, marketing, and workshops. The agency uses a transparent hourly budget model where clients receive detailed proposals outlining required work and investment. Budget is planned based on clearly defined marketing goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

NEULAND. is a B2B advertising and digital agency delivering integrated marketing services for German Mittelstand companies. Core offerings span concept and strategy, branding, website development on Contao CMS, digitalization, performance marketing across Google/Microsoft/Meta channels, AI and automation, workshops, and technical systems. The agency supplements services with productized solutions such as mitarbeitergewinnung.io for employee recruitment.

Product overview

Neuland. GmbH is a B2B advertising agency offering a holistic marketing service portfolio organized under its own methodology, supplemented by branded product solutions. The core offering consists of integrated service disciplines (Konzept & Strategie, Website, Digitalisierung, Marketing, KI & Automation, Workshops, Systeme, and Allgemeine Agenturleistungen) delivered by an in-house team of specialists. In September 2023, the company expanded into productized solutions with the launch of mitarbeitergewinnung.io (employee recruitment), followed by Kunden­gewinnung (customer acquisition) and Business-Website — all marketed as distinct branded products alongside the agency's service offerings. The company operates on a transparent hourly-budget model rather than fixed packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Konzept & Strategie (Concept & Strategy) Marketing strategy development and campaign planning services for B2B clients, including branding strategy, content marketing concepts, keyword analysis, and functional layout design.
• Website (Contao CMS Development) Website design and development on the Contao CMS platform, including corporate websites, career portals, intranets, extranets, multilingual support, and custom extensions.
• Digitalisierung (Digitalization) Digital process integration into websites, including digital brand guidelines and workflow automation to modernize marketing operations.
• Marketing (Performance & Digital Marketing) Performance and digital marketing services including paid campaigns on Google Ads, Microsoft Ads, and Meta, organic SEO, conversion tracking, and campaign execution across channels.
• KI & Automation (AI & Automation) AI-driven automation services for productivity and growth, including chatbot integration, process automation, and AI-supported content optimization.
• Workshops Interactive workshop services covering marketing strategy, employer branding, and other specialized topics for B2B client teams.
• Systeme (Systems) Technical infrastructure and system solutions providing the technological foundation for sustainable growth, including monitoring and reporting systems for client marketing operations.
• Branding Brand development services including naming, logo design, brand guidelines, and campaign execution for digital brand building.
• Allgemeine Agenturleistungen (General Agency Services) Supporting agency services that strengthen project delivery, including project management, photography, and copywriting.
• mitarbeitergewinnung.io A branded product solution for employee recruitment and talent attraction, targeted at B2B companies that need qualified candidates via HR marketing and career portals.
• Kundengewinnung (Customer Acquisition Solution) A productized B2B customer acquisition solution launched in 2023 as a standalone branded offering complementing the agency's services.
• Business-Website A productized B2B business website solution launched in 2023 as part of NEULAND.'s branded product suite, designed to deliver standardized corporate websites for B2B clients.

Quantifiable outcome

• Customer testimonial: IQUL GmbH recruited approximately 15 new employees within two months through HR marketing campaign
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• WILD et al. Independent German digital agency specializing in B2B brand and digital transformation work for industrial, tech, and professional services clients. Similar scale, similar Mittelstand target, and similar strategy-through-execution offering.
• denkwerk: Independent full-service German digital agency headquartered in Cologne, serving B2B and consumer brands with strategy, design, web development, and performance marketing. Closely comparable in service breadth, target market (premium German brands), and mid-sized agency structure.
• UEBERBIT: Independent German brand and digital agency serving B2B midmarket companies with branding, web, content, and performance marketing. Near-identical positioning to NEULAND. in targeting Mittelstand 'Hidden Champions' with strategy-plus-execution offerings.
• TWT Digital Agency: German digital and innovation agency providing strategy, technology, content, and performance marketing to midmarket B2B brands. Highly comparable in service mix (strategy + web + paid media) and Mittelstand/B2B target segment.
• dot.source: German digital agency specializing in digital commerce, B2B portals, and digital transformation for midmarket and enterprise clients. Similar full-service model with comparable focus on consulting-intensive B2B offerings and D-A-CH regional coverage.
• achtung!: Hamburg-based German creative and digital agency of similar size (~150 staff), delivering brand, digital, and integrated campaigns to B2B and B2C clients including several Mittelstand accounts. Comparable full-service model with strong enterprise sales motion.
• HEIMAT: Berlin-based German creative and digital agency with strong B2B and brand-building credentials. Comparable full-service scope (strategy, branding, digital, performance) and similar enterprise sales motion targeting premium German clients.

Broad incumbents

• SinnerSchrader (Accenture Song): Long-established German digital agency acquired by Accenture Song. Overlaps in digital strategy, web, and performance marketing but as part of a global network serving enterprise clients at much larger scale.
• Plan.net (Serviceplan Group): Digital arm of Serviceplan, Germany's largest independent agency group. Offers the full range of digital, brand, and performance services to B2B and B2C clients; represents the scaled multi-discipline incumbent alternative in the D-A-CH market.
• Scholz & Volkmer (IBM iX): Pioneer German digital agency now operating inside IBM iX. Operates broadly in the same B2B digital/strategy space but as part of a much larger global portfolio; represents the scaled incumbent alternative for the same buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/neulandmedienagentur
• LinkedInlinkedin.com/company/neulandagentur
• Instagraminstagram.com/neuland.medienagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neuland. Gmbh