Care-A-Lot Pet Supply
Care-A-Lot Pet Supply is a family-owned, privately held pet supply retailer founded in 1988 and based in Virginia Beach, operating four retail stores in the Hampton Roads area of Southeast Virginia and Northeast North Carolina alongside a nationwide e-commerce storefront, an Auto-Ship subscription program, and a related pet resort offering grooming, boarding, and daycare.
- Company typePrivate
- Founded1989
- HeadquartersVirginia Beach, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Care-A-Lot Pet Supply does
Care-A-Lot Pet Supply is a privately held, family-owned specialty pet supply retailer founded in 1988 (per firmographics; a 1989 founding date also appears in the company timeline; the company's own marketing references "over 37 years" of operation) and headquartered in Virginia Beach, Virginia. The company operates an omnichannel retail business across four physical store locations in the Hampton Roads metropolitan area (Virginia Beach, Norfolk, Chesapeake, Newport News) plus a 24/7 e-commerce storefront at carealotpets.com that ships nationwide. Its customer base is consumer (B2C) pet owners across six species categories: dogs, cats, birds, fish, reptiles, and small animals, with dog and cat owners representing the primary segments by breadth of catalog investment.
The company's core offering is a broad catalog of pet food (dry, wet, grain-free, all-natural formulations across multiple protein sources), treats, toys, health products (supplements, flea and tick control, dental care), grooming supplies, beds, crates, collars and leads, and species-specific supplies such as bird cages, aquariums, reptile habitats, and small-animal cages. Care-A-Lot carries more than 300 third-party brands, alongside its own Care-A-Lot private-label line, and runs a parallel service brand, Care-A-Lot Pet Resorts, providing grooming, boarding, doggie daycare, and self-serve pet baths. The technology stack is described as a standard e-commerce platform with integrated inventory management, order processing, customer accounts, subscription scheduling, local delivery scheduling, and curbside coordination, with no proprietary AI or API infrastructure disclosed.
Revenue mechanics combine one-time retail transactions across online, in-store, phone (1-800-343-7680), and curbside channels, a recurring Auto-Ship subscription program offering 5% ongoing and 25% first-order discounts, local delivery ($5 fee under $49, free at $49+), and gift cards usable across all purchase channels. Free shipping on the e-commerce site is offered at a $49 order threshold. Customer acquisition relies on the brand's long-standing local reputation, organic web traffic, email and SMS opt-ins, and monthly in-store sales flyer promotions rather than paid digital advertising at scale. The company is unencumbered by external equity, has no disclosed funding rounds, and remains family-operated with 51-100 employees.
Care-A-Lot Pet Supply firmographics
Firmographics- Name
- Care-A-Lot Pet Supply
- Legal name
- Care-A-Lot Pet Supply
- Website
- https://carealotpets.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Care-A-Lot Pet Supply is a family-owned, privately held pet supply retailer founded in 1988 and based in Virginia Beach, operating four retail stores in the Hampton Roads area of Southeast Virginia and Northeast North Carolina alongside a nationwide e-commerce storefront, an Auto-Ship subscription program, and a related pet resort offering grooming, boarding, and daycare.
- Ownership category
- akta.pro rank
Care-A-Lot Pet Supply industry classification
Industry- Product category
- Pet Supply Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (812910)
- akta.pro primary industry
- General Pet Supplies Retail (Multi-category) (CRALAHAA)
- akta.pro secondary industries
- Pet Supplies Omnichannel (CRAFAEAJ), Pet Supplies Retail (CRALAIAI)
Keywords
Where Care-A-Lot Pet Supply is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Care-A-Lot Pet Supply business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- E-commerce Sales: Online retail sales through www.carealotpets.com, available 24/7. Orders can be shipped nationally with free shipping on qualifying orders of $49 or more, or picked up in-store or via curbside.
- In-Store Retail Sales: Physical retail store sales at four store locations in the Hampton Roads area. Gift cards available for purchase in-store.
- Auto-Ship Subscription: Recurring delivery subscription service offering automatic delivery of pet food and supplies. Provides 5% ongoing discount on Auto-Ship items, plus 25% off first Auto-Ship order with promo code AUTOSHIP25. Excludes certain brands (Acana, Orijen, Fromm, Royal Canin, ShoreWay).
- Local Delivery: Local delivery service to select locations in Southeast Virginia and Northeast North Carolina. Free delivery for orders $49+, $5 delivery fee for orders under $49. Available Monday-Friday, typically 1-3 day delivery.
- Curbside Pick-up: Contactless order pickup at store locations. Orders placed before 2 PM Monday-Friday typically ready same day.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for pet supplies, food, treats, and toys |
| Subscription | Monthly | Auto-Ship subscription discount tier |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Care-A-Lot Pet Supply product offering
Product offeringCore offering
Care-A-Lot Pet Supply is a family-owned omnichannel pet supply retailer selling food, treats, toys, health products, grooming supplies, beds, crates, collars, and accessories for dogs, cats, birds, fish, reptiles, and small animals across more than 300 brands. The company operates four physical stores in the Hampton Roads area of Southeast Virginia and Northeast North Carolina alongside a national e-commerce site offering shipping, local delivery, curbside pickup, and an Auto-Ship subscription program. A related entity, Care-A-Lot Pet Resorts, offers in-person grooming, boarding, dog daycare, and self-serve pet bath services.
Product overview
Care-A-Lot Pet Supply is a family-owned pet supply retailer operating primarily as an e-commerce platform with physical store locations in Southeast Virginia and Northeast North Carolina. The company offers a comprehensive portfolio of pet supplies organized by animal type: dogs, cats, birds, fish, reptiles, and small animals. Core product categories include pet food (dry, wet, grain-free, all-natural formulations across multiple protein sources), treats, toys, health products (supplements, flea/tick control, dental care), grooming supplies, beds and bedding, crates and containment, collars and leashes, and specialized supplies for each animal category. The company provides additional services including an Auto-Ship subscription delivery program with discounts, local delivery, and curbside pickup options. Care-A-Lot Pet Resorts, a related entity, offers in-person services including grooming, boarding, doggie daycare, and self-serve pet baths. The company carries hundreds of third-party brands alongside its own private-label products.
Differentiator
Problem solved
Functional benefit
Products and services
- Pet Food Dry, wet, grain-free, all-natural, and specialized pet foods for dogs, cats, birds, fish, reptiles, and small animals across protein sources including chicken, beef, fish, lamb, turkey, pork, duck, and venison.
- Pet Treats Assorted treats including biscuits, bones, dental care, grain-free, jerky, organic, training treats, frozen, and yogurt treats for dogs and cats.
- Pet Toys Toys for dogs and cats including balls, chew toys, dental toys, disks, interactive toys, plush toys, rope toys, rubber/latex toys, treat dispensing toys, catnip toys, mousers, and scratchers.
- Pet Health Products Health supplies including allergy relief, arthritis and pain management, calming products, dental care, dewormers, ear care, eye care, flea and tick control, vitamins, supplements, hip and joint support, and skin and coat care.
- Pet Beds and Bedding Beds, orthopedic beds, pillows, pads, mats, heated beds, cool beds, cuddlers, bolsters, blankets, and throws for dogs and cats.
Companies that use Care-A-Lot Pet Supply
Customer profileSegments6 records
Care-A-Lot Pet Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Care-A-Lot Pet Supply partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Care-A-Lot Pet Supply competitors and assessment
Company assessmentBroad incumbents
- Petco: National specialty pet retailer with stores, e-commerce, and services (grooming, training, veterinary). Directly comparable to Care-A-Lot's combined retail-plus-Pet Resorts model, but operating at national scale with owned private-label brands.
- PetSmart: National specialty pet retail chain combining physical stores with e-commerce and services (grooming, boarding, training). Competes with Care-A-Lot on retail assortment and with Care-A-Lot Pet Resorts on grooming/boarding services, but at significantly larger scale.
- Amazon (Pet Supplies): Mass-market e-commerce platform with a deep pet supplies category and Subscribe & Save subscription program. Competes with Care-A-Lot on price, assortment, and shipping for online pet purchases.
Direct peers
- Pet Supplies Plus: Franchise-based specialty pet retail chain with neighborhood store formats and an emphasis on convenience and local service. Closely comparable to Care-A-Lot's multi-store regional strategy and broad multi-category assortment.
- Hollywood Feed: Regional multi-store pet supply retailer operating across the Southeast and Midwest U.S. with curated assortment, in-store events, and strong local brand positioning — closely analogous to Care-A-Lot's regional multi-store specialty retail model.
- Chewy: Largest pure-play online pet supplies retailer in the U.S. Direct competitor on the e-commerce side of Care-A-Lot's business, offering the same core categories (food, treats, toys, health) with nationwide shipping and the Autoship subscription program that directly competes with Care-A-Lot's Auto-Ship.
- Petland: Franchise-based specialty pet retail chain offering pet supplies, grooming, and training across multiple U.S. locations. Comparable to Care-A-Lot's combination of multi-store retail plus service offerings.
- Mud Bay: Pacific Northwest-based regional pet supply retailer operating multiple neighborhood stores with curated natural/holistic product focus and strong in-store expertise — directly comparable regional multi-store pet specialty format.
- Kriser's Natural Pet: Multi-store natural pet supply retailer with grooming and self-wash services attached to retail locations — directly comparable to Care-A-Lot's combined Pet Supply + Pet Resorts model.
Emerging players
- Wag.com (Chewy-owned): Online pet supplies storefront operated by Chewy — directly comparable to Care-A-Lot's e-commerce channel as a pure-play digital competitor for customers shopping online for pet supplies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Care-A-Lot Pet Supply social profiles
Digital presenceCare-A-Lot Pet Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care-A-Lot Pet Supply leadership team
Management profileNumber of profiles
Care-A-Lot Pet Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care-A-Lot Pet Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care-A-Lot Pet Supply
What does Care-A-Lot Pet Supply do?
Care-A-Lot Pet Supply is a family-owned omnichannel pet supply retailer selling food, treats, toys, health products, grooming supplies, beds, crates, collars, and accessories for dogs, cats, birds, fish, reptiles, and small animals across more than 300 brands. The company operates four physical stores in the Hampton Roads area of Southeast Virginia and Northeast North Carolina alongside a national e-commerce site offering shipping, local delivery, curbside pickup, and an Auto-Ship subscription program. A related entity, Care-A-Lot Pet Resorts, offers in-person grooming, boarding, dog daycare, and self-serve pet bath services.
Is Care-A-Lot Pet Supply a public or private company?
Care-A-Lot Pet Supply is a private company. It is currently operating.
When was Care-A-Lot Pet Supply founded?
Care-A-Lot Pet Supply was founded in 1989. It employs 51 to 100 people.
Where is Care-A-Lot Pet Supply based?
Care-A-Lot Pet Supply is headquartered in Virginia Beach, United States, in the North America region.
How does Care-A-Lot Pet Supply make money?
Five revenue lines are on record. E-commerce Sales are the primary driver. The others are in-Store Retail Sales, auto-Ship Subscription, local Delivery and curbside Pick-up.
Who are Care-A-Lot Pet Supply's main competitors?
Broad incumbents on record are Petco, PetSmart and Amazon (Pet Supplies). Direct peers are Pet Supplies Plus, Hollywood Feed, Chewy, Petland, Mud Bay and Kriser's Natural Pet. Wag.com (Chewy-owned) is listed as an emerging player.
Does Care-A-Lot Pet Supply have an API?
No public API is recorded for Care-A-Lot Pet Supply.
What industry is Care-A-Lot Pet Supply in?
Care-A-Lot Pet Supply's product category is Pet Supply Retail. Its primary akta.pro industry code is CRALAHAA, General Pet Supplies Retail (Multi-category), with a secondary code of CRAFAEAJ, Pet Supplies Omnichannel. Its NAICS code is 45991.