Media Lodge

What Media Lodge does

Media Lodge is a private digital media platform, content studio, and advertising sales representation company serving the outdoor recreation, hunting, firearms, and shooting sports industries. Founded in 2013 and headquartered in Atlanta, Georgia, the company operates a network of more than 300 exclusive websites (including GetZone.com, GetZoneHunting.com, ArmoryTV, TheGUN.Forum, and the GunUp Digital Network) that collectively reach more than 40 million monthly users, generate over 100 million monthly pageviews, and deliver 250+ million monthly social and email impressions. The company produces original video series — notably the annual "What's Hot at SHOT Show," "In the Hunt," "At the Range," and "Maggie's Mission" — and distributes content across web, seven major OTT platforms, and broadcast TV reaching 59 million TV homes.

Underlying technology comprises a digital media distribution platform, content management system, video streaming infrastructure, email marketing platform, and programmatic ad-serving capabilities, with first-party data targeting positioned as a differentiator in a cookie-less advertising environment. The company also operates The Bunker, an e-commerce marketplace for firearms, tactical, and hunting gear, and manages moderated community forums that provide an alternative to mainstream platforms where firearms content is restricted.

Media Lodge monetizes through five revenue streams: digital advertising (banner, display, sponsored content, video pre-roll), email marketing to ~6 million opt-in subscribers, video content sponsorships of original series, influencer marketing with vetted creators (Sootch00, Maggie Reese Voigt, Gun Stock Reviews), and commerce solutions including e-commerce overlays. Pricing is negotiated through a small direct sales team with no public pricing tiers. The company is led by CEO Jeff Siegel (formerly SVP at ESPN), President Christen Everly, and a bench of sales and marketing directors, and serves an enterprise customer base that includes Ruger, Beretta, Mossberg, FN America, Daniel Defense, Hornady, Federal Ammunition, Burris, ATN, Armscor, and SCCY Firearms.

Name

Media Lodge

Legal name

Media Lodge

Website

https://medialodge.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Lodge is a private digital media platform and content studio that connects outdoor, hunting, and firearms brands with more than 40 million monthly enthusiast consumers through 300+ exclusive websites, original video series, OTT and broadcast distribution, and a six-million-subscriber email list.

Ownership category

akta.pro rank

Product category

Outdoor Industry Digital Advertising & Media

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (541840), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)

akta.pro secondary industries

Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

• Digital advertising platform
• Outdoor media network
• Video content distribution
• Shooting sports marketing
• Influencer content partnerships

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Advertising: Banner ads, display advertising, sponsored content, video pre-roll, and custom advertising programs across Media Lodge's network of 300+ websites reaching outdoor enthusiasts.
2. Email Marketing Services: Dedicated email campaigns, e-newsletters, and email marketing solutions reaching nearly 6 million opt-in subscribers across various outdoor enthusiast segments.
3. Video Content Sponsorships: Brand sponsorships of original video series such as 'What's Hot at SHOT', 'Maggie's Mission', 'In the Hunt', gift guides, and product showcases. Includes product placement opportunities.
4. Influencer Marketing: Partnerships with vetted content creators and social influencers to market brands through authentic content to engaged outdoor enthusiast audiences.
5. Commerce Solutions: E-commerce overlays and ad banner implementations linking to purchase options, driving conversions for advertisers.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Media Lodge is a digital distribution platform, content studio, and advertising sales representation company that sells digital advertising, sponsored video content, email marketing, and influencer campaigns to outdoor and shooting-sports brands. The company monetizes a network of 300+ exclusive websites (anchored by GetZone.com) reaching 40+ million monthly outdoor enthusiasts through web, OTT, broadcast TV (59 million TV homes), email (nearly 6 million opt-in subscribers), and social channels (4+ million followers). Custom advertising programs include banner ads, sponsored video series (e.g., What's Hot at SHOT, Maggie's Mission, In the Hunt), dedicated e-newsletters, and influencer partnerships.

Product overview

Media Lodge is a digital distribution platform, content creation studio, and advertising sales representation company serving the outdoor and shooting sports industries. The core product is the GetZone.com video platform (GetZoneHunting.com for hunting), which distributes original video series including Maggie's Mission/Maggie's Minutes, In the Hunt, At the Range, At the Ranch, The Good Fight, Finding Fearless, American Nomads, New Gear and Guns, Bullet Points, and the annual What's Hot at SHOT Show product showcase series. The company also operates The Bunker e-commerce marketplace, ArmoryTV video network, TheGUN.Forum community, and Gun Stock Reviews channel. Marketing services include digital advertising with technology-based ad delivery, email marketing (millions of opt-in subscribers), influencer marketing, original video content production with product placement, and OTT/broadcast distribution across seven major platforms reaching 59 million TV homes. The network comprises 300+ exclusive websites delivering 40+ million unique monthly visitors and 250+ million monthly impressions. Sootch00 Gift Guides and Get Stocked Sweepstakes are seasonal promotional products.

Differentiator

Problem solved

Functional benefit

Brands

• GetZone.com: Premier video platform for hunting, firearms, and shooting sports content with original series and influencer partnerships.
• GunUp Digital Network

Products and services

• GetZone.com Video Platform GetZone.com is a video platform dedicated to hunting, firearms, and shooting sports, offering original video series, product reviews, tips, industry news, and how-to content with user-moderated social feedback. It serves as the flagship content destination for outdoor enthusiasts and the primary platform for Media Lodge's sponsored video series.
• Digital Advertising Solutions Technology-based ad delivery to custom-built audiences via the 300+ site network, with ad placements while users are immersed in content, performing keyword searches, or inside geo-fences. Includes purpose-specific pixels for conversion and lead tracking across web, social, OTT, and broadcast channels.
• Email Marketing Services Email marketing services including dedicated email blasts and e-newsletters across outdoor and shooting-sports audience segments, reaching nearly 6 million opt-in subscribers.
• Influencer Marketing Vetted influencer partnerships with social creators (e.g., Sootch00, Maggie Reese Voigt, Gun Stock Reviews, ArmoryTV creators) to produce authentic branded content distributed across the Media Lodge platform.
• Original Video Content Production End-to-end content production of original video series featuring Emmy Award-winning creators with product placement and brand sponsorships, distributed across web, OTT, and broadcast platforms.
• OTT and Broadcast Distribution Multi-platform video distribution across seven major OTT platforms and broadcast TV, reaching 59 million TV homes for hunting content, product showcases, and branded programming.
• What's Hot at SHOT Show Video Series Annual product showcase video series featuring new pistols, shotguns, rifles, holsters, hunting firearms and gear, self-defense, and tactical accessories from the SHOT Show, with category round-up videos and brand sponsorships.
• Maggie's Mission (Ruger American New Shooter Academy) Firearms training video series hosted by professional shooter Maggie Reese Voigt, teaching inexperienced new shooters firearm handling and safety with a focus on safety and fun. Presented by Ruger.
• In the Hunt Hunting video series covering all aspects of the hunt from preparation to kill, currently in its third season and featuring whitetail and hog hunts on various ranches and hunting locations.
• At the Range Firearms training and fundamentals video series covering ownership, use, and maintenance of firearms, including how to clean handguns, read ammo boxes, and proper scope mounting. Season 2 is presented by Beretta.
• Bullet Points Virtual video series featuring industry influencers, new products, industry news, reviews, and top companies in approximately 20-minute episodes.
• Sootch00 Gift Guides Annual gift guide video series hosted by Sootch00 featuring firearms and accessory recommendations for Father's Day and the winter holiday season across Handgun, Long Gun, and Gear editions.
• Personal Defense Platform Concealed-carry and personal-defense content platform reaching tens of millions of users via web, social, and OTT channels, including USA Carry resources and dedicated advertising solutions for personal-defense brands.
• The Bunker Online Marketplace Online marketplace for firearms, tactical and hunting gear, gun parts, and accessories, operated as a sister site to ArmoryTV and TheGun.Forum within Media Lodge's Outdoors Digital Platform.
• GetZoneHunting.com Dedicated hunting destination site housing hundreds of articles and videos, including hunting tips, gear reviews, and original hunting series such as In the Hunt and At the Ranch.
• Get Stocked Sweepstakes Monthly GetZone.com sweepstakes program offering firearms and accessories as prizes to drive user engagement and brand exposure for sponsoring manufacturers.

Quantifiable outcome

• Ruger sponsorship of 'Ruger American New Shooter Academy' earned more than 10 million impressions and 2.5 million video views
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• The BunkercoreGTM or Marketing Partner · 18 January 2022The Bunker (bunkerpg.com), sister site to ArmoryTV and TheGun.Forum, is a new online marketplace in the firearms and outdoor space for firearms, tactical and hunting gear, gun parts, and accessories. Partnership expands Media Lodge Firearms Network and offers enhanced advertising options including banner ads, sponsored content, video pre-roll, and e-commerce overlays.
• ArmoryTVcoreGTM or Marketing Partner · 1 December 2021ArmoryTV is the firearms and outdoor influencer TV digital network. Partnership adds to Media Lodge's video content, viewers, and advertising options. Acts as force multiplier for influencers extending audience reach beyond traditional social media channels.
• TheGUN.ForumcoreGTM or Marketing Partner · 1 December 2021The largest and most active community forum for firearm and outdoor enthusiasts. Adds 1.5 million new monthly users to Media Lodge's existing reach of 40 million enthusiasts. Media Lodge offers advertiser access through video, banner display, and email marketing.
• USA CarrycoreGTM or Marketing Partner · 28 October 2020USA Carry has provided essential concealed carry resources to firearms enthusiasts since 2007. Partnership establishes Media Lodge's Personal Defense Platform with video advertising, display ads, email marketing, social media, and commerce solutions. Adds 366,000 social media followers.
• Armory ForumsminorGTM or Marketing Partner · 11 March 2020Free online community of outdoor enthusiasts founded by Robert Cain in 2019. Adds nearly 250,000 daily visitors to Media Lodge network. Partnership provides video advertising, display ads, email marketing, social media, and commerce solutions.
• Patriot Gun NewsminorGTM or Marketing Partner · 26 February 2020Essential 2A lifestyle news site reaching firearms enthusiasts. Partnership adds 500,000 names to Media Lodge's email offerings, bringing total reach to nearly 6 million opt-in emails. Highly responsive subscribers with regular newsletters.
• Auction ArmorycoreGTM or Marketing Partner · 15 January 2020Firearms social marketplace reaching millions monthly through social network, email list, and firearms marketplace. Adds nearly 2 million daily visitors. Partnership provides video advertising, email marketing, social media, and commerce solutions.
• GATDailyminorGTM or Marketing Partner · 11 December 2018Trusted source for news on Guns, Ammo, Tactical and Survival Gear. Partnership includes 700,000-subscriber email list, strong social following, and custom programs. Media Lodge handles advertising and sponsorship sales for GunUp Digital Network.
• HuntStandminorGTM or Marketing Partner · 6 November 2018The #1 Hunting and Land Management App with over 1.5 million unique active users and millions of downloads. HuntStand adds hunting-category depth. Media Lodge handles advertising and sponsorship sales for app, website, and 750,000-subscriber email list.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Firearm Blog: Niche firearms content platform covering products, accessories, and industry news to an enthusiast audience; comparable to Media Lodge's GetZone.com on audience targeting and advertiser value proposition.
• AmmoLand Shooting Sports News: Independently owned firearms/outdoor media outlet covering news, product reviews, and shooting sports; monetizes via display advertising, sponsored content, and an online store — a comparable vertical play with similar OEM advertiser mix.
• Recoil Magazine: Firearms lifestyle publication and digital platform that monetizes through advertising, sponsored content, and merchandise — same end-customer (shooting sports enthusiast) and same OEM advertiser base as Media Lodge.
• Guns.com: Firearms-focused digital marketplace and editorial property that sells both merchandise and advertising — direct competitive overlap with Media Lodge's guns-and-outdoor vertical and e-commerce ambitions (The Bunker).

Broad incumbents

• Field & Stream: Long-running hunting/outdoor media brand (print + digital + video) reaching the same enthusiast demographic and competing for the same OEMs' outdoor and hunting-category ad spend as Media Lodge.
• Outdoor Sportsman Group: Operates Outdoor Channel, Sportsman Channel, and World Fishing Network alongside digital properties serving the same firearms/hunting/outdoor enthusiast audiences Media Lodge targets — same advertisers, same viewer, similar ad-supported model.
• Outdoor Life: Established hunting, fishing, and outdoor recreation media brand operating digital, print, and video; targets overlapping enthusiast audiences and competes for the same outdoor category advertisers.

Others

• GunBroker.com: Largest online firearms marketplace — adjacent rather than direct: shares Media Lodge's enthusiast end-customer and overlapping advertiser universe, but monetizes transactions rather than advertising inventory.
• NSSF (National Shooting Sports Foundation): Firearms industry trade association that produces research, content, and events (including SHOT Show) used by the same OEMs; an ecosystem participant that influences where category ad dollars flow rather than a direct ad-network competitor.
• Sportsman's Guide: Outdoor/hunting retailer with an integrated media and content arm targeting enthusiast buyers; less direct ad-network overlap but competes for end-attention and a slice of category ad spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/media_lodge

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Lodge