Wake Up
Wake Up Formación is a Spanish corporate training and HR consultancy providing customized training programs, e-learning platforms, and Fundae-subsidized courses to enterprise and mid-market clients across diverse industries throughout Spain.
- Company typePrivate
- Founded2013
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Wake Up does
Wake Up Formación, S.L. is a privately-held Spanish corporate training and HR consultancy founded in 2013 and headquartered in Madrid (CIF B86891926). The company delivers customized training programs and HR consulting services to enterprise and mid-market clients across Spain, operating from seven regional offices covering Madrid, Andalucía, Castilla y León, Comunidad Valenciana, and Islas Canarias. Its named client base spans professional services, telecommunications, beverage, airlines, airport management, retail, healthcare, hospitality, real estate, automotive, and financial services, with logos including PwC, Vodafone, Heineken, Iberia, AENA, Carrefour, Sanitas, Grupo Barceló, Air Europa, CBRE, and KONE.
The company's core products fall into two pillars: HR Consulting (Consultoría RRHH) covering competency identification, assessment centers, performance evaluation, onboarding, and employee engagement; and Customized Training (Formación a Medida) built on differentiated methodologies including LEGO Serious Play, escape room challenges, theatrical techniques, music-based learning, gamification, and robotics. Underlying technology consists of a Moodle-based virtual campus with custom branding, a student management application with role-based access and automated enrollment, and an in-house content development team producing HTML5/Angular/JavaScript/CSS3 interactive digital content, supported by a proprietary audiovisual studio. Adjacent product lines include a gamified English language course, a custom course digitization service, and an online training catalog delivered through the virtual campus.
The revenue model combines professional services for bespoke consulting and training engagements with subscription-style digital platform fees and government-subsidized training channeled through Fundae (covering 50-90% of costs, with some courses eligible for 100% bonificación). Wake Up operates a sales-led, direct enterprise GTM with administrative subsidy management positioned as a value-add for prospective clients, marketed via website content and displayed enterprise logos as social proof. Legal name: WAKE UP FORMACIÓN, S.L., Madrid, Spain. No parent company, subsidiaries, institutional investors, or funding rounds are disclosed.
Wake Up firmographics
Firmographics- Name
- Wake Up
- Legal name
- WAKE UP FORMACIÓN, S.L.
- Website
- https://wakeupformacion.es
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wake Up Formación is a Spanish corporate training and HR consultancy providing customized training programs, e-learning platforms, and Fundae-subsidized courses to enterprise and mid-market clients across diverse industries throughout Spain.
- Ownership category
- akta.pro rank
Wake Up industry classification
Industry- Product category
- Corporate Training Services
- NAICS
- Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Corporate Team-Building & Offsite Services (HSACADAF)
Keywords
Where Wake Up is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices7 records
Markets served
Wake Up business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Training Programs: Bespoke training programs designed for individual client needs. Programs can be delivered in-person or digitally and are eligible for Fundae subsidies covering 50-90% of costs.
- Subsidized Training (Fundae): Government-subsidized professional training where companies receive 50-90% bonification from public administration. Wake Up handles all administrative procedures for obtaining subsidies.
- E-learning Platform & Content: Virtual campus platform services and custom digital content creation for clients' online training needs.
- Gamified English Courses: Online gamified English language training courses available as standalone offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fundae Subsidized Training (50-90% bonification) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Wake Up product offering
Product offeringCore offering
Wake Up Formación provides corporate training and HR consulting services for Spanish businesses, with two main service pillars: HR Consulting (competency assessment, assessment centers, performance evaluation, onboarding, engagement) and Custom Training Programs (in-person and digital formats covering leadership, management, interpersonal, sales, productivity, and wellness skills). All programs can be subsidized through Spain's Fundae government training foundation (50–90% bonification), and delivery is supported by a Moodle-based virtual campus, custom e-learning platform deployments, and bespoke digital course digitization.
Product overview
Wake Up Formación is a Spanish corporate training company offering a portfolio of services centered on two core pillars: HR Consulting (Consultoría RRHH) and Customized Training (Formación a Medida). These are supported by subsidized training programs (Formación Bonificada para Empresas) that leverage Fundae government subsidies. The company also provides a digital ecosystem comprising a Virtual Campus (Campus Virtual) LMS powered by Sipadan's GIF software, a Custom E-learning Platform built on Moodle, a Student Management Application, and a Course Digitization service using HTML5, Angular, JavaScript, and gamification. The offering is rounded out by an Online Training Catalog (Catálogo E-learning) and a Gamified English product (Inglés Gamificado). All programs can be delivered in-person or online, and most can be subsidized through Fundae for active workers.
Differentiator
Problem solved
Functional benefit
Products and services
- Consultoría RRHH (HR Consulting) External HR consulting service providing support and advisory for people development from the HR department, including competency identification, assessment centers, performance evaluation, onboarding design, and employee engagement projects. Targeted at HR departments of Spanish companies.
- Formación a Medida (Custom Training Programs) Bespoke training programs built with the student at the center of the learning process, designed to meet the specific needs of companies and individuals, available in both in-person and online formats across leadership, management, interpersonal, sales, productivity, and wellness skills areas.
- Formación Bonificada para Empresas (Subsidized Corporate Training) Government-subsidized corporate training programs enabling companies to receive Fundae subsidies covering 50–90% (and up to 100%) of training costs in areas such as business management, digital marketing, workplace safety, and HR. Wake Up handles all administrative procedures for obtaining subsidies on behalf of clients.
- Campus Virtual (Virtual Campus LMS) Online learning platform (powered by Sipadan's GIF software) providing 24x7x365 availability for online course delivery, student management, enrollment, progress tracking, and automated diploma issuance. Used to deliver Wake Up's digital training programs to enrolled learners.
- Plataforma E-learning Personalizada (Custom Moodle E-learning Platform) Custom Moodle-based e-learning platform built with the client's corporate branding and colors, deployed under a customized domain and administered by Wake Up's own team, providing 24x7x365 availability, role-based access control, segmentation, automated enrollment, progress dashboards, completion reminders, and diploma issuance.
- Aplicación de Gestión de Alumnos (Student Management Application) Student management application with role-based access control, student segmentation, automated enrollment and key delivery, dashboards with course and progress information, automated completion reminders, and diploma issuance capabilities.
- Digitalización de Cursos a Medida (Custom Course Digitization Service) Custom course digitization service using in-house programmers and scriptwriters, built with HTML5, Angular, JavaScript, and CSS3; includes interactive multimedia screens with voice-overs, illustrations, cartoons, animations, practical exercises, emulators, and gamification elements (avatars, milestones, badges, rankings).
- Inglés Gamificado (Gamified English Training) Standalone gamified English language training applying game mechanics to language learning, incorporating immersive videos, skill development using the Do, Play, Learn! method, interactive grammar and vocabulary exercises, memory games, A.B.C. Word Game spelling challenges, and trophy rewards.
- Catálogo Online (E-learning Catalog) Online training catalog featuring video lessons, interactive content, activities, and final evaluations, designed under high pedagogical quality standards and delivered through the company's virtual campus.
Companies that use Wake Up
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Wake Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wake Up partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fundae (Fundación Estatal para la Formación en el Empleo)coreFundae is the Spanish State Foundation for Employment Training. Wake Up leverages Fundae to help companies access government subsidies covering 50-90% of training costs. Wake Up handles all administrative procedures for their clients to obtain these subsidies, positioning this as a core service offering.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Wake Up competitors and assessment
Company assessmentDirect peers
- Euroforum: Spanish business education and corporate training provider offering in-company programs, executive development, and events — overlapping with Wake Up's custom training and experiential learning offerings for Spanish enterprises.
- Cegos: Global leader in corporate training and development with a strong Spanish presence, offering custom programs in leadership, management, and soft skills — directly overlapping Wake Up's core Formación a Medida offering and HR consulting practice.
- Grupo P&A: Spanish corporate training and HR consultancy offering custom programs, leadership development, and Fundae-subsidized courses — a close domestic peer competing for the same Spanish enterprise clients.
- Dale Carnegie Training: International training provider specializing in leadership, communication, and interpersonal skills — the same soft-skills domains Wake Up targets through its experiential methodologies (LEGO Serious Play, theatrical techniques, etc.).
- Berlitz: Global language and intercultural training company; directly comparable to Wake Up's gamified English learning product and corporate language training delivery, serving similar enterprise clients.
Broad incumbents
- Adecco Training & Consulting: Spanish arm of the Adecco Group providing subsidized corporate training (formación bonificada) through Fundae — directly comparable to Wake Up's flagship subsidized training product, with deeper resources but less specialization.
- ManpowerGroup (Training & Workforce Solutions): Global workforce solutions provider with substantial corporate training and upskilling offerings; competes in the same enterprise L&D space but as part of a much broader staffing/recruitment portfolio.
Emerging players
- OBS Business School: Online-focused Spanish business school offering executive education and corporate programs; overlaps with Wake Up's digital/virtual training delivery and L&D offerings for enterprise clients in Spain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wake Up social profiles
Digital presenceWake Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wake Up leadership team
Management profileNumber of profiles
Wake Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wake Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wake Up
What does Wake Up do?
Wake Up Formación provides corporate training and HR consulting services for Spanish businesses, with two main service pillars: HR Consulting (competency assessment, assessment centers, performance evaluation, onboarding, engagement) and Custom Training Programs (in-person and digital formats covering leadership, management, interpersonal, sales, productivity, and wellness skills). All programs can be subsidized through Spain's Fundae government training foundation (50–90% bonification), and delivery is supported by a Moodle-based virtual campus, custom e-learning platform deployments, and bespoke digital course digitization.
Is Wake Up a public or private company?
Wake Up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wake Up founded?
Wake Up was founded in 2013. It employs 101 to 250 people.
Where is Wake Up based?
Wake Up is headquartered in Madrid, Spain, in the Europe region.
How does Wake Up make money?
Four revenue lines are on record. Custom Training Programs are the primary driver. The others are subsidized Training (Fundae), E-learning Platform & Content and gamified English Courses.
Who are Wake Up's main competitors?
Direct peers on record are Euroforum, Cegos, Grupo P&A, Dale Carnegie Training and Berlitz. Broad incumbents are Adecco Training & Consulting and ManpowerGroup (Training & Workforce Solutions). OBS Business School is listed as an emerging player.
Does Wake Up have an API?
No public API is recorded for Wake Up.
What industry is Wake Up in?
Wake Up's product category is Corporate Training Services. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 61143 and its SIC code is 8200.