What Websites 360 does

Websites 360 is a cloud-based SaaS website building and hosting platform operated by Madwire, LLC, a privately held Colorado company founded by JB and Joe Kellogg. The product targets small businesses across a horizontal set of verticals — including dentists, attorneys, home services, restaurants, fitness professionals, photographers, and therapists — and enables non-technical users to create responsive, professionally designed websites via a library of more than 20 templates, a drag-and-drop editor, and built-in SEO tooling (schema.org, canonical URLs, automatic sitemaps, HTTPS/SSL). The underlying platform runs on cloud infrastructure with global CDN-backed image optimization and integrates with Google (Analytics, Maps, Custom Search, Apps), Adobe Typekit, Stripe (PCI DSS Level 1 payment processing), and Ecwid (e-commerce and omnichannel selling across Facebook, Instagram, Amazon, and eBay).

The company monetizes through tiered monthly subscriptions on two axes: a DIY (Do It Yourself) self-serve tier with optional support upgrades, and a DIFM (Do It For Me) tier that bundles concierge design services. Onboarding is product-led via a 14-day free trial with no credit card required, supplemented by phone-based sales and support. Additional revenue streams include hourly design services at $140 per four-hour block, 12-month SEO/PPC campaigns, payment processing, e-commerce subscriptions (with no transaction fees), and a SpaceCraft white-label program that lets agencies and resellers rebrand the platform under their own sub-domain. Distribution is anchored inside the broader Marketing 360 ecosystem, which cross-sells CRM, email marketing, and Top Rated Local services to the same SMB customer base.

Name

Websites 360

Legal name

Madwire, LLC

Website

https://websites360.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Websites 360 is a cloud-based SaaS website builder and hosting platform from Madwire, LLC that lets small businesses create responsive, SEO-optimized websites via templates and drag-and-drop tools, with integrated payments, e-commerce, and design services.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription Fees: Monthly subscription fees for website creation and hosting features. Two tiers: DIY (Do It Yourself) and DIFM (Do It For Me). Fees are payable monthly in advance by credit card. Annual prepayment available for discount.
2. Design Services: Additional design services provided under DIFM subscription level. Fees vary based on design services received. Also available as hourly services at $140/hr in 4-hour blocks.
3. SEO and PPC Services: Marketing services including SEO and PPC campaigns with 12-month commitment periods. Additional add-on services for increasing organic rankings and managing pay-per-click advertising.
4. Payment Processing: Payment processing services powered by Stripe partnership. PCI DSS Level 1 certified with global money transmitter licenses. No transaction fees on sales.
5. E-commerce Platform: Online store creation and management with Ecwid integration. Multi-channel selling across social marketplaces including Facebook, Instagram, Amazon and eBay. No transaction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Websites 360 is a cloud-based SaaS website builder that enables small businesses to create responsive, professionally designed websites and online stores without coding. It offers DIY and DIFM subscription tiers, professionally designed templates, drag-and-drop editing, built-in SEO tools, integrated e-commerce via Ecwid, and Stripe-powered payment processing, all sold on a monthly subscription basis.

Product overview

Websites 360 is a website building and hosting platform for small businesses, positioned within the broader Madwire Marketing 360 ecosystem. The core product is Websites 360, a do-it-yourself (DIY) and do-it-for-me (DIFM) website builder that offers professionally designed templates, drag-and-drop editing, and responsive design without requiring coding knowledge. The platform integrates with the Marketing 360 suite of tools including Marketing 360 CRM, Top Rated Local, Payments (powered by Stripe), and Shop (powered by Ecwid) for eCommerce capabilities. Additional services include SEO Services, Design Services, and the SpaceCraft white-label solution for qualified resellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites 360 Cloud-based website builder and hosting platform that enables small businesses to create responsive, professionally designed websites and online stores without coding, offering DIY and DIFM subscription tiers with templates, drag-and-drop editing, SEO tools, and integrated marketing services.
• Websites 360 Payments Payment processing solution integrated into Websites 360, powered by Stripe, enabling businesses to accept and manage payments in-store, online, and on the go with PCI DSS Level 1 security and no transaction fees on sales.
• Websites 360 Shop E-commerce module powered by Ecwid that enables businesses to create online stores, with inventory management, promotions, gift cards, shipping options, and omnichannel selling across Facebook, Instagram, Amazon and eBay, with no transaction fees.
• SEO Services Search engine optimization service delivered by Websites 360's expert team to help businesses increase organic rankings on major search engines, including structured data, schema.org support, and advanced SEO tools, on a 12-month subscription commitment.
• Design Services Creative services including data migration, customized design, and copywriting provided by Websites 360 staff to help businesses set up their websites, included with the DIFM subscription and also available at $140/hr in 4-hour blocks.
• SpaceCraft White-Label Platform White-label solution that allows qualified resellers and agencies to use the Websites 360 platform under their own branding and sub-domain, with the SpaceCraft team based in Austin, Texas providing the resell capability.

Quantifiable outcome

• 14-day free trial with no credit card required
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is the payment processing partner for Websites 360's e-commerce and payment services. The partnership provides PCI DSS Level 1 certification, SSAE18/SOC 1 and 2 compliance, money transmitter licenses across the US, AFSL in Australia, E-Money License in Europe, and registered MSB in Canada. PSD2 and Strong Customer Authentication (SCA) compliant.
• Adobe TypekitcoreTechnology or IntegrationAdobe Typekit partnership provides access to over 100 web-safe fonts ranging from traditional to modern styles. Fonts can be added to websites in a snap through the design panel.
• EcwidcoreTechnology or IntegrationEcwid powers the e-commerce functionality on Websites 360, providing seamless shopping, inventory management, promotions, gift cards, and shipping options. Supports omnichannel selling across Facebook, Instagram, Amazon and eBay.
• GooglecoreTechnology or IntegrationGoogle integration includes Custom Search for website search functionality, Google Maps for location integration, Google Apps for email addresses, Google Analytics support, and webmaster tools verification for SEO.
• SpaceCraftcoreOEM/ Whitelabel/ Licensing PartnerSpaceCraft (founded by Adam Moore and Dan Isaacs) allows businesses to use the Websites 360 platform with their own branding and sub-domain. The SpaceCraft team is based in Austin, Texas and provides white-label website building capabilities to partners.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Weebly: Weebly (owned by Block/Square) is a DIY website builder with integrated e-commerce targeting SMBs - directly comparable to Websites 360 on functionality, pricing model, and customer profile.
• Squarespace: Squarespace is a premium DIY website builder targeting SMBs, creators, and small online merchants with design-forward templates, integrated commerce, and member areas - directly overlapping Websites 360's DIY value proposition.
• Wix: Wix is the leading direct-to-SMB DIY website builder with drag-and-drop editing, templates, e-commerce, and a mobile app. It competes head-to-head with Websites 360 on the same SMB customer segment with very similar functionality.
• Shopify: Shopify competes directly with Websites 360 Shop on SMB e-commerce. While Shopify focuses more deeply on commerce, its transaction-fee-based pricing is the explicit foil to Websites 360's no-transaction-fee positioning.
• GoDaddy Website Builder: GoDaddy's Website Builder is aimed at the same micro-SMB and solopreneur segment Websites 360 targets, with integrated domains, marketing tools, and a freemium entry point via the GoDaddy ecosystem.
• WordPress.com: WordPress.com offers hosted website building for SMBs and bloggers with themes, plugins, and e-commerce add-ons. It competes for the same DIY SMB segment as Websites 360, especially among users who want more flexibility than a pure drag-and-drop tool.
• Webflow: Webflow is a no-code website builder targeting designers, agencies, and SMBs that want more design control and CMS flexibility. It overlaps with Websites 360 on the DIY/SMB segment and shares the agency/reseller appeal that Websites 360 addresses via SpaceCraft.
• Duda: Duda is a white-label website building platform purpose-built for agencies and SaaS companies to offer website services under their own brand - directly comparable to Websites 360's SpaceCraft white-label offering.

Broad incumbents

• Constant Contact: Constant Contact is an established SMB digital marketing platform with website builder, email, social, and ecommerce offerings. It competes with the Websites 360 + Marketing 360 bundle for the same small business customer base.
• HubSpot: HubSpot is a broad all-in-one CRM and marketing platform with CMS Hub that targets SMBs and mid-market customers. It competes at the integrated marketing-website platform layer where Websites 360 plus Marketing 360 also plays, but with a much larger portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Websites360

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Websites 360