Phu Hung Securities
Phu Hung Securities is a Vietnam-based, foreign-invested securities company founded in 2006, offering brokerage, derivatives, custody, margin financing, and corporate finance advisory via multi-platform trading and trilingual research for retail, institutional, and foreign investors.
- Company typePrivate
- Founded2006
- HeadquartersHo Chi Minh City, Vietnam
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Phu Hung Securities does
Phu Hung Securities Corporation (PHS, legal name Công ty Cổ phần Chứng khoán Phú Hưng) is a Vietnam-based foreign-invested securities company founded in 2006 and headquartered in Ho Chi Minh City's Phu My Hung Tower, with additional branch offices in Hanoi's Thanh Xuan district and Hai Phong. The firm operates as a full-service brokerage and capital markets intermediary, supporting equities trading across HOSE, HNX, and UPCoM, derivatives on VN30 and VN100, covered warrants, bond trading and distribution, open-end fund certificates, securities custody, and corporate finance advisory including IPO support, M&A, and capital raising.
PHS runs a multi-channel trading infrastructure comprising PHS-Web Trading, PHS Elite Trading, a Home Trading desktop terminal, and PHS Mobile applications on iOS and Android. The stack uses SSO-based authentication and supports self-directed onboarding through an eKYC system, claimed to enable account opening in approximately 5 minutes. Distribution combines self-serve digital channels with a physical branch network and a customer hotline (1900 25 23 58) for retail support, alongside a dedicated research portal (research.phs.vn) publishing daily market, macroeconomic, industry, and company reports in Vietnamese, English, and Chinese with Taiwan expert support — a positioning targeted at foreign investors seeking Vietnamese market exposure. The firm offers a margin financing product, PHS Smart Margin, advertised at 9.5%, and PHS EcoTrade for cost-optimized derivatives.
PHS generates revenue primarily through transaction-based commissions on equities, derivatives, covered warrants, and bond distribution; interest income from margin financing; professional advisory fees from corporate finance engagements; and recurring custody fees. The customer mix spans individual retail investors, corporate and institutional clients, and foreign (notably Taiwan-linked) investors, with pricing publicly disclosed on a fee schedule on the corporate website. The firm is strategically backed by Taiwan-based CX Technology (CXT), whose capital foundation and Vietnam track record underpin PHS's positioning as a leading foreign-invested securities firm, currently employing 501-1,000 staff with no public revenue or market share disclosures available.
Phu Hung Securities firmographics
Firmographics- Name
- Phu Hung Securities
- Legal name
- Công ty Cổ phần Chứng khoán Phú Hưng
- Website
- https://phs.vn
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Phu Hung Securities is a Vietnam-based, foreign-invested securities company founded in 2006, offering brokerage, derivatives, custody, margin financing, and corporate finance advisory via multi-platform trading and trilingual research for retail, institutional, and foreign investors.
- Ownership category
- akta.pro rank
Phu Hung Securities industry classification
Industry- Product category
- Securities Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Equity Capital Markets Advisory (Equity Issuance Strategy & Readiness) (FSACAAAI)
- akta.pro secondary industries
- Follow-on Offerings (FPOs) (FSACAAAB), Securities & Custody Operations (Safekeeping, Corporate Actions, Settlement Support) (FSABALAG), Covered Bonds (FSACABAF)
Keywords
Where Phu Hung Securities is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices6 records
Markets served
Phu Hung Securities business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Securities Brokerage: Commission-based revenue from equity trading on HOSE, HNX, and UPCoM exchanges.
- Derivatives Trading: Commission revenue from futures and derivatives trading including VN30 and VN100 contracts.
- Covered Warrants: Revenue from issuing and trading covered warrant products.
- Bond Trading & Distribution: Fees from corporate bond trading, distribution, and advisory services.
- Corporate Finance Advisory: Advisory fees for corporate financial consulting including IPO support, M&A advisory, and capital raising.
- Open-end Fund Distribution: Revenue from distributing open-end fund certificates.
- Securities Custody & Depository: Custody fees for securities safekeeping and depository services.
- Margin Lending (Financial Support): Interest income from margin financing services with competitive rates including PHS Smart Margin at 9.5%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard brokerage fee structure published on official website |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Phu Hung Securities product offering
Product offeringCore offering
Phu Hung Securities is a foreign-invested securities company that provides a full range of securities services including securities brokerage, derivatives trading, covered warrants, bonds, margin financing, and corporate finance advisory. The firm also offers proprietary trading, securities custody and depository, and research & analysis for individual retail investors as well as corporate and institutional clients across Vietnam.
Product overview
Phu Hung Securities (PHS) operates a multi-platform securities brokerage ecosystem offering stocks, derivatives, covered warrants, bonds, and fund products. The core product suite includes PHS-Web Trading and PHS Elite Trading as the primary web-based trading platforms, complemented by PHS Mobile App for on-the-go access and Home Trading as a desktop application. PHS has expanded into premium offerings including PHS ELITE XPRO and PHS Prime as differentiated sub-brands, alongside specialized services like PHS EcoTrade for cost-optimized derivatives trading and PHS Smart Margin for leveraged financing. The ecosystem is supported by eKYC for rapid digital account opening, a Price Board for real-time market monitoring, a Customer Portal (connect.phs.vn) for portfolio management, and a tri-lingual Research & Analysis platform. The company was established in 2006 with foreign investment from Taiwan-based CX Technology (CXT) and maintains branch networks in Ho Chi Minh City, Hanoi, and Hai Phong.
Differentiator
Problem solved
Functional benefit
Brands
- PHS Elite Trading: Professional trading platform for stocks and derivatives
- PHS Prime
- PHS ECOTrade
- PHS Smart Margin
- PHS Elite XPro
- PHS Mobile Trading
Products and services
- Securities Brokerage (Equities)
Companies that use Phu Hung Securities
Customer profileSegments3 records
Ideal customer profiles3 records
Phu Hung Securities technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Phu Hung Securities partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Phu Hung Securities competitors and assessment
Company assessmentDirect peers
- VNDirect Securities Corporation: One of Vietnam's largest online-led retail brokerages offering equities, derivatives and proprietary digital platforms; directly comparable to PHS on product breadth, multi-platform trading and digital onboarding strategy in the Vietnamese retail brokerage segment.
- SSI Securities Corporation: Vietnam's largest securities firm with full-service brokerage, proprietary trading, ECM advisory and custody; comparable to PHS in spanning the same product mix (cash equities, derivatives, bonds, custody, margin) across the same Vietnamese exchanges.
- FPT Securities (FPTS): Technology-affiliated Vietnamese broker-dealer with a strong digital platform and full product range including derivatives; closely comparable to PHS on technology-led retail brokerage and product breadth within Vietnam.
- Mirae Asset Securities (Vietnam): Foreign-invested (Korea) Vietnamese securities company with retail brokerage, derivatives and margin offerings; directly comparable to PHS given the shared foreign-invested model, multi-platform digital stack and focus on serving both retail and foreign-investor clients.
- Bao Viet Securities (BVSC): Mid-sized Vietnamese securities firm offering brokerage, advisory and asset management; comparable to PHS in product mix and target retail/institutional segments, providing a like-for-like scale benchmark in Vietnam.
- Ho Chi Minh City Securities Corporation (HSC): Established Vietnamese broker-dealer offering brokerage, advisory, custody and margin services; comparable to PHS as a traditional full-service securities firm serving retail and institutional clients in Vietnam.
- KIS Vietnam Securities Corporation: Korea Investment & Securities' Vietnam entity offering brokerage, derivatives and institutional research; comparable to PHS as another foreign-invested, technology-forward Vietnamese broker competing for retail flow and foreign-investor mandates.
- Maybank Kim Eng Securities (Vietnam): Foreign-invested (Malaysia) Vietnamese brokerage with institutional and retail focus plus ECM advisory; comparable to PHS as a foreign-backed broker leveraging cross-border institutional relationships to serve Vietnamese and ASEAN investor demand.
Broad incumbents
- Vietcombank Securities (VCBS): Bank-affiliated Vietnamese securities company offering brokerage, custody and corporate finance with parent-bank distribution; broader and more bank-distribution-heavy than PHS but directly comparable on product scope and target market.
- ACB Securities (ACBS): Bank-affiliated Vietnamese broker leveraging Asia Commercial Bank's retail base for brokerage and margin; broader incumbent than PHS but directly comparable on Vietnamese retail brokerage and margin-financing offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Phu Hung Securities social profiles
Digital presencePhu Hung Securities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phu Hung Securities leadership team
Management profileNumber of profiles
Profiles1 record
Phu Hung Securities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phu Hung Securities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phu Hung Securities
What does Phu Hung Securities do?
Phu Hung Securities is a foreign-invested securities company that provides a full range of securities services including securities brokerage, derivatives trading, covered warrants, bonds, margin financing, and corporate finance advisory. The firm also offers proprietary trading, securities custody and depository, and research & analysis for individual retail investors as well as corporate and institutional clients across Vietnam.
Is Phu Hung Securities a public or private company?
Phu Hung Securities is a private company. It is classified as unknown and is currently operating.
When was Phu Hung Securities founded?
Phu Hung Securities was founded in 2006. It employs 501 to 1,000 people.
Where is Phu Hung Securities based?
Phu Hung Securities is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Phu Hung Securities make money?
Eight revenue lines are on record. Securities Brokerage is the primary driver. The others are derivatives Trading, covered Warrants, bond Trading & Distribution, corporate Finance Advisory, open-end Fund Distribution, securities Custody & Depository and margin Lending (Financial Support).
Who are Phu Hung Securities's main competitors?
Direct peers on record are VNDirect Securities Corporation, SSI Securities Corporation, FPT Securities (FPTS), Mirae Asset Securities (Vietnam), Bao Viet Securities (BVSC), Ho Chi Minh City Securities Corporation (HSC), KIS Vietnam Securities Corporation and Maybank Kim Eng Securities (Vietnam). Broad incumbents are Vietcombank Securities (VCBS) and ACB Securities (ACBS).
Does Phu Hung Securities have an API?
No public API is recorded for Phu Hung Securities.
What industry is Phu Hung Securities in?
Phu Hung Securities's product category is Securities Brokerage. Its primary akta.pro industry code is FSACAAAI, Equity Capital Markets Advisory (Equity Issuance Strategy & Readiness), with a secondary code of FSACAAAB, Follow-on Offerings (FPOs). Its NAICS code is 5231 and its SIC code is 6211.