What Bao Viet Securities does

Bao Viet Securities Joint Stock Company (BVSC, ticker BVS on HNX) is a Vietnam-headquartered securities brokerage and financial services firm founded on November 26, 1999 as the country's first securities company, established under license No. 01/GPHĐKD from the State Securities Commission with Vietnam Insurance Corporation (now Bao Viet Group, a Ministry of Finance-affiliated financial-insurance conglomerate) as founding shareholder. The company is publicly listed on the Hanoi Stock Exchange, operates a charter capital base of 722.3 billion VND, and runs 8 trading offices across Hanoi and Ho Chi Minh City with a headcount in the 51-100 band.

BVSC's core technology stack is a proprietary multi-channel trading ecosystem anchored by BWise (a web-based trading platform with six flexible price boards, conditional orders, and sub-account management) and BVSC Invest (a mobile app launched August 2024 with Smart OTP, biometric login, and real-time market data), supplemented by eKYC for online account opening, CBond for corporate bond trading, BVS@Bloomberg for institutional terminal integration, BVS@Bank'sGateway for banking connectivity, BVS@ContactCenter for telephone order placement, and BVS@LiveBoard for real-time market data. An in-house Research Center delivers macro, corporate, and bond market reports including the BVS-80 product covering 80 listed enterprises representing approximately 70% of Vietnamese market capitalization.

Revenue is generated through standardized transaction-fee brokerage (0.15% per trade), tiered margin lending (9.5-10% per annum with a 14.5% T+5 introductory product), investment banking advisory fees (capital markets, debt issuance, M&A, corporate restructuring), securities custody and depository fees, distribution of open-end mutual funds and ETFs, and investment research content. The go-to-market motion is sales-led, combining dedicated relationship managers for institutional and IB clients, an inside-sales call center (1900 1018), a referral program offering up to 25% of net revenue, self-serve digital onboarding via eKYC, and a Next Gen university recruitment program that builds a talent and brand pipeline. Customer segments span individual investors (primary retail), institutional and corporate clients, and IB clients across Vietnam, with no disclosed operations outside the domestic market.

Name

Bao Viet Securities

Legal name

Công ty Cổ phần Chứng khoán Bảo Việt

Website

https://bvsc.com.vn

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Bao Viet Securities (BVSC) is Vietnam's first securities company (founded 1999, HNX-listed ticker BVS) offering retail and institutional brokerage, margin lending, investment banking, custody, and research through proprietary digital platforms (BWise, BVSC Invest, CBond) and an 8-office network across Hanoi and Ho Chi Minh City.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Securities Brokerage: Commissions from buying and selling stocks, bonds, and other securities for individual and institutional clients through multiple trading platforms.
2. Margin Lending: Interest income from margin/leveraged trading. Margin rates range from 9.5% to 14.5% per annum with preferential rates for high-balance clients.
3. Investment Banking: Advisory fees from capital market services (equity/debt issuance), corporate restructuring, and M&A transactions.
4. Securities Custody & Depository: Custody fees and depository services for securities, including asset management services and distribution of mutual funds and ETFs.
5. Investment Research & Advisory: Revenue from providing analysis reports including macro-market reports, corporate reports, bond market reports, and sector-specific research.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Bao Viet Securities (BVSC) is a Vietnamese securities company providing comprehensive brokerage, margin lending, investment banking, securities custody, mutual fund distribution, and investment research services. The company serves both individual and institutional clients through proprietary digital trading platforms (BWise web platform and BVSC Invest mobile app) and a physical network of trading offices in Hanoi and Ho Chi Minh City. Additional offerings include corporate bond trading (CBond), Bloomberg-integrated institutional trading (BVS@Bloomberg), and online eKYC account opening.

Product overview

Bao Viet Securities (BVSC) operates as a comprehensive securities brokerage and financial services firm offering an integrated platform-plus-modules architecture. The core product ecosystem consists of BWise (web-based trading platform) and BVSC Invest (mobile trading application) as the primary customer-facing trading platforms, supplemented by specialized modules including BVS@ContactCenter (phone trading), BVS@Bloomberg (institutional trading), and BVS@Bank'sGateway (banking integration). Supporting services include eKYC (digital account opening), CBond (corporate bond trading), margin trading, securities custody, and open-end fund distribution (BVFED, VFMVF series, DFVN series). The company also provides investment banking services (capital markets, debt markets, M&A advisory) and a Research Center offering macro-market, corporate, and bond market analysis reports. AI and digital technologies are integrated throughout the ecosystem to automate processes and enhance customer experience.

Differentiator

Problem solved

Functional benefit

Brands

• BWise: Online trading platform provided via website for securities trading, order placement, and portfolio management.
• BVSC Invest
• CBond
• BVS@ContactCenter
• BVS@Bloomberg
• BVS@Bank'sGateway
• eKYC
• Tích Điểm Giao Dịch – Gia Tăng Đặc Quyền

Quantifiable outcome

• Successfully advised over 100 enterprises to list on Vietnamese stock exchanges
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Bao Viet Life Corporation (BVL)coreStrategic or Co-development Partner · 8 May 2026On May 8, 2026, BVSC and Bao Viet Life Corporation (BVL) officially signed a Memorandum of Understanding (MoU) marking a new step in strengthening internal linkages and promoting the financial ecosystem of Bao Viet Group. The cooperation aims to build a comprehensive financial-insurance ecosystem for customers.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Bao Viet Holdings: BVSC's parent conglomerate and the parent company's broader financial-insurance business. Operates insurance and investment businesses that overlap with BVSC's brokerage and custody services under a wider portfolio, and serves as the controlling shareholder and ecosystem partner.

Direct peers

• FPT Securities (FPTS): Vietnamese securities firm with strong technology backing from FPT Group. Directly comparable in digital platform capabilities and competes with BVSC in the retail and SME brokerage segments.
• SSI Securities Corporation: Vietnam's largest securities firm by market share, offering brokerage, IB, margin lending, and proprietary trading. Directly comparable to BVSC across retail brokerage, institutional IB, and digital platform competition in the Vietnamese market.
• MB Securities (MBS): Bank-affiliated securities firm under Military Commercial Joint Stock Bank (MB). Comparable to BVSC in retail brokerage, margin lending, and IB, with similar bank-distribution dynamics.
• VNDirect Securities Corporation: A leading digital-first Vietnamese broker with strong mobile/web trading platforms. Comparable to BVSC in brokerage and margin lending, and a key competitor in the retail digital onboarding space.
• Mirae Asset Securities (Vietnam): Foreign-affiliated Vietnamese securities firm offering brokerage, IB, and wealth management. Competes with BVSC particularly in institutional and high-net-worth segments, with global distribution support from its Korean parent.
• Vietcombank Securities (VCBS): Bank-affiliated securities firm under Vietcombank, providing full brokerage, IB, and custody services. Comparable to BVSC's diversified offering and benefits from parent-bank customer cross-sell similar to BVSC's Bao Viet Group relationship.
• Saigon-Hanoi Securities (SHS): Mid-sized Vietnamese securities firm offering brokerage, IB, and investment advisory. Comparable to BVSC in scale and product breadth, and competes in the same institutional and retail pools.
• ACB Securities (ACBS): Securities subsidiary of Asia Commercial Bank (ACB) providing brokerage, IB, and advisory services. Comparable to BVSC as a mid-sized Vietnamese broker with parent-bank customer access.
• Ho Chi Minh City Securities Corporation (HSC): One of Vietnam's leading securities firms with full-service brokerage, IB, and research coverage. Competes head-to-head with BVSC in retail and institutional segments and serves the same HOSE/HNX-listed universe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bao-viet-securities-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bao Viet Securities