ACB Securities
ACBS is a Vietnamese full-service securities firm wholly owned by ACB Bank, offering brokerage, derivatives, covered warrants, margin lending, proprietary trading, and investment banking to retail and institutional clients across 11 branches and the proprietary ACBS SMART digital platform.
- Company typePrivate
- Founded2000
- HeadquartersHo Chi Minh City, Vietnam
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What ACB Securities does
ACBS (Công ty TNHH Chứng khoán ACB) is a Vietnamese full-service securities firm wholly owned by ACB Bank (Ngân hàng TMCP Á Châu), founded June 29, 2000, with headquarters at Lêman Luxury Building, 117 Nguyễn Đình Chiểu, Ho Chi Minh City. It holds a State Securities Commission license covering eight business lines - brokerage, proprietary trading, securities underwriting, investment advisory, derivatives trading and clearing, covered warrant issuance, and depository/custody - and ranks among the top three brokers historically on both HOSE and HNX by market share. The company generates revenue from brokerage commissions on equities/derivatives/covered warrants/bonds/fund certificates, margin lending interest, proprietary trading P&L, underwriting fees on IPOs and bond issuances, and custody/depository services, with a tiered fee schedule and active promotions (e.g., 0 VND fees for returning customers through end-2026). Pricing is transaction-based with marginal rates declining as daily trading volume rises, ranging from 0.35% (advisory, sub-100M VND/day) down to 0.075-0.15% (self-serve, 750M+ VND/day).
The customer base spans individual retail investors (primary), affluent/priority HNW clients, corporate clients, and institutional investors. Distribution combines a proprietary digital stack (ACBS SMART mobile app on iOS/Android, web trading at smart.acbs.com.vn, S-eyes eKYC onboarding with NFC chip-ID verification, and AI SMARTY GenAI assistant for investment analysis) with a physical branch network covering all major Vietnamese economic regions (HCMC, Hanoi, Da Nang, Can Tho, Hai Phong, Nha Trang, Vung Tau), hotline trading, and ACB One super-app integration that enables joint bank-securities account opening.
By year-end 2025, ACBS had grown registered capital to VND 11,000 billion (up from VND 4,000 billion in 2023) and equity above VND 13,900 billion, with VND 39,000 billion in total assets and a 49% YoY rise in net profit after tax to VND 1,018 billion. Technology buildouts under way include the Salesforce Data 360 customer-data platform (with Gimasys, launched July 2026) and STOCK SPIKE real-time price alerts (June 2026). Strategic focus in 2026 is wealth management for priority/affluent customers, expanded derivative issuance, and AI-augmented retail trading - executed under a leadership team led by Chairman Do Minh Toan (former 9-year CEO of ACB Bank) and General Director Nguyen Duc Hoan.
ACB Securities firmographics
Firmographics- Name
- ACB Securities
- Legal name
- Công ty TNHH Chứng khoán ACB
- Website
- https://acbs.com.vn
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ACBS is a Vietnamese full-service securities firm wholly owned by ACB Bank, offering brokerage, derivatives, covered warrants, margin lending, proprietary trading, and investment banking to retail and institutional clients across 11 branches and the proprietary ACBS SMART digital platform.
- Ownership category
- akta.pro rank
ACB Securities industry classification
Industry- Product category
- Securities Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (52315)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)
- akta.pro secondary industries
- Block Trades & Accelerated Bookbuilds (ABB) (FSACAAAE), Fixed Income Electronic Trading Platforms (Bonds/Credit) (FSAFANAB)
Keywords
Where ACB Securities is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices12 records
Markets served
ACB Securities business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Securities Brokerage Commission: Commission income from securities brokerage services including equities, derivatives, covered warrants, bonds, and fund certificates, charged as a percentage of daily trading value per account.
- Proprietary Trading (Self-dealing): Profits from proprietary trading of securities held in ACBS's own account, including equities, bonds, and derivatives.
- Securities Underwriting & Issuance: Fees from guarantee and distribution of securities issuance including IPO underwriting, bond issuance, and covered warrant (CW) issuance.
- Margin Lending (Financial Services): Income from margin lending (leverage) provided to customers for purchasing securities, charged at competitive interest rates.
- Depository & Custody Services: Fees from securities depository and custodian services, including account management and securities transfer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Brokerage fee tiers by daily trading value with advisory service |
| Transaction based/ take rate | Pay-as-you-go | Lower brokerage fee tiers for self-directed/active traders |
| Transaction based/ take rate | Pay-as-you-go | Bond trading fees |
| Transaction based/ take rate | Pay-as-you-go | Securities transfer and withdrawal fees |
| Usage-based | Pay-as-you-go | Margin lending interest and extension fees |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
ACB Securities product offering
Product offeringCore offering
ACB Securities (ACBS) is a Vietnam-based, full-license securities company that provides brokerage and trading of equities, derivatives, covered warrants, bonds, and fund certificates/ETFs for retail and institutional investors, along with margin lending, securities custody, investment advisory, and investment banking services. Distribution is hybrid: 11 branch offices for advisory-assisted trading, the proprietary ACBS SMART mobile and web trading platform for self-serve, hotline phone trading, and dedicated investment banking coverage for corporate clients. Account opening is fully digital via NFC chip eKYC on the ACBS SMART app, with the AI SMARTY GenAI assistant supporting investment analysis inside the platform.
Product overview
ACBS (Công ty TNHH Chứng khoán ACB) operates as a comprehensive securities company offering a full suite of investment products and services. The core product portfolio centers on the ACBS SMART multi-functional trading platform (available as both mobile app and web trading), complemented by stocks, derivatives, covered warrants, bonds, fund certificates/ETFs, margin trading, and securities custody services. AI-powered capabilities are delivered through the AI SMARTY virtual assistant using GenAI technology. The company also provides investment banking services for institutional clients, an Analysis Center with market research reports, and investor education through the ACBS Academy and investment seminars. The product architecture follows a platform-plus-services model where the ACBS SMART platform serves as the unified gateway for retail trading, with specialized services (investment advisory, custody, margin) delivered through the same ecosystem. S-eyes enables online account opening via eKYC, while the Analysis Center and Investment Seminars support investor decision-making with research and education.
Differentiator
Problem solved
Functional benefit
Brands
- ACBS SMART: Multi-functional securities trading platform for web and mobile trading with real-time stock quotes, portfolio management, and AI-powered investment assistance
- AI SMARTY
- S-eyes
- The Next Broker
Products and services
- ACBS SMART Mobile App Comprehensive iOS/Android mobile trading application for placing securities orders, monitoring portfolios, and accessing real-time market data with one-touch functionality and integrated AI SMARTY virtual assistant. Targeted at individual retail and active traders, including priority/affluent customers using the same app.
- ACBS Web Trading Platform Browser-based securities trading platform at smart.acbs.com.vn offering intuitive interface, quick operations, and integrated analysis tools for placing orders anytime. Targeted at self-directed/pro-active retail investors who prefer desktop trading.
- Stocks (Equity Trading) Equity trading product allowing flexible short-term and sustainable long-term investment in Vietnamese listed equities, with transparent data, diverse analysis tools, and rapid information access. Targeted at retail and institutional investors.
- Derivatives Trading Derivatives trading enabling profit maximization through leveraged positions with bidirectional benefits, day-trading capabilities, high leverage, and risk hedging. Targeted at active retail and institutional investors seeking leveraged and hedging instruments.
- Covered Warrants Securities with underlying-asset guarantee issued by the securities company, offering high returns with limited risk and small initial-capital requirements. ACBS issues its own covered warrants and provides secondary-market trading. Targeted at retail investors seeking leveraged exposure with capped risk.
- Bonds (Government and Corporate Bonds) Bond investment products including listed government bonds and privately placed corporate bonds, offering portfolio diversification, attractive regular income, low risk, and stability. Targeted at retail and institutional investors seeking fixed-income exposure.
- Fund Certificates and ETFs Professionally managed investment funds and ETFs offering stable, low-risk investment suitable for beginners and all investor types. Targeted at retail investors who prefer diversified, professionally managed vehicles.
- Margin Trading Leveraged trading service where ACBS provides loans for securities purchases based on collateral, with competitive lending rates and simple procedures. Promotional rates of 8.5% p.a. (January 2026) and 9.5% p.a. (summer 2026). Targeted at active investors seeking to amplify positions.
- Securities Custody Safe, transparent, and effective asset-management service ensuring securities protection, clear information updates, and automatic dividend and rights processing. Fees apply for outbound transfers (0.5 VND per share per transfer) and withdrawals (100,000 VND per file). Targeted at all retail and institutional customers holding positions with ACBS.
- Investment Advisory Professional investment consulting service with in-depth analysis and effective investment strategies from the ACBS advisory team. Targeted at advisory-assisted retail customers, priority/affluent customers, and institutional clients seeking personalized investment guidance.
- AI SMARTY Virtual Assistant GenAI-powered virtual assistant integrated into the ACBS SMART application that provides investment analysis support and conversational AI assistance in Vietnamese for investors. Targeted at self-directed and active retail investors using the ACBS SMART app.
- Investment Banking Services Corporate finance and capital-markets services for institutional and corporate clients, including capital markets advisory, debt markets, ECM/DCM, proprietary capital trading, and corporate bond distribution (including IPO underwriting). Targeted at listed companies, private enterprises, business groups, and institutional clients.
Quantifiable outcome
- Net profit after tax in 2025 reached VND 1,018 billion, up 49% YoY
- +4 more outcomes
Companies that use ACB Securities
Customer profileSegments4 records
Ideal customer profiles2 records
ACB Securities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature6 records
ACB Securities partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- GimasyscoreACBS and Gimasys officially launched the Salesforce – Data 360 project in July 2026 to implement a comprehensive customer data management and CRM system, aiming to unify customer data across all ACBS channels and enhance customer relationship management capabilities.
- EFG HermesminorACBS signed a cooperation agreement with EFG Hermes on May 20, 2007 (appears in the company history timeline). Nature of cooperation not detailed in available sources.
Scale indicators7 records
Recent moves19 records
Expansion highlights7 records
ACB Securities competitors and assessment
Company assessmentOthers
- ACB Bank (Ngân hàng TMCP Á Châu): The parent company of ACBS and one of Vietnam's leading joint-stock commercial banks. Not a direct competitor but a key ecosystem partner providing customer referrals, the ACB One super-app integration, and capital injections that fund ACBS's growth.
Direct peers
- VNDirect Securities: One of Vietnam's largest brokerages with strong digital trading platform (DStock) and investment banking capabilities. Directly comparable on brokerage, margin lending, derivatives, and IB products, with a more tech-forward positioning.
- Bao Viet Securities (BVSC): Subsidiary of Bao Viet Holdings, providing full-service brokerage, margin, and IB in Vietnam. Comparable full-service model with insurance parent cross-sell dynamics similar to ACBS-ACB Bank relationship.
- SSI Securities Corporation: Vietnam's largest securities firm by market share, offering full-service brokerage, proprietary trading, investment banking, and asset management. Directly comparable to ACBS as a full-range retail and institutional brokerage operating on HOSE/HNX with similar product suites (equities, derivatives, covered warrants, bonds).
- Vietcap Securities: Leading mid-to-large Vietnamese brokerage with strong investment banking franchise and digital trading platform (Vietcap Pro). Comparable on equities, derivatives, margin, and IB advisory with similar full-service positioning.
- Mirae Asset Securities (Vietnam): Subsidiary of Korea's Mirae Asset, providing retail brokerage, margin, and investment banking in Vietnam. Comparable as a foreign-affiliated full-service brokerage with overlapping digital platform and product suite.
- Yuanta Securities Vietnam: Taiwan-affiliated Vietnamese brokerage with retail brokerage and margin products. Comparable retail-focused brokerage with foreign parent backing and digital platform offering.
- Ho Chi Minh City Securities Corporation (HSC): Long-established Vietnamese brokerage (founded 2003) with full-spectrum brokerage, investment banking, and proprietary trading. Directly comparable in product breadth, retail/institutional dual-channel model, and HOSE/HNX trading focus.
- Phu Hung Securities (PHS): Vietnamese mid-size brokerage with retail brokerage and investment banking focus. Comparable in scale and product offering, especially on retail margin and bond distribution.
- Kafi Securities (formerly KB Securities Vietnam): Korean-affiliated Vietnamese brokerage offering equities, derivatives, and margin trading. Directly comparable in retail brokerage focus; notably relevant given ACBS CEO Nguyen Duc Hoan previously served as KB Securities CEO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ACB Securities social profiles
Digital presenceACB Securities compliance and trust
Trust signalCompliance1 record
ACB Securities financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACB Securities leadership team
Management profileNumber of profiles
Profiles5 records
ACB Securities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACB Securities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACB Securities
What does ACB Securities do?
ACB Securities (ACBS) is a Vietnam-based, full-license securities company that provides brokerage and trading of equities, derivatives, covered warrants, bonds, and fund certificates/ETFs for retail and institutional investors, along with margin lending, securities custody, investment advisory, and investment banking services. Distribution is hybrid: 11 branch offices for advisory-assisted trading, the proprietary ACBS SMART mobile and web trading platform for self-serve, hotline phone trading, and dedicated investment banking coverage for corporate clients. Account opening is fully digital via NFC chip eKYC on the ACBS SMART app, with the AI SMARTY GenAI assistant supporting investment analysis inside the platform.
Is ACB Securities a public or private company?
ACB Securities is a private company. It is classified as corporate owned and is currently operating.
When was ACB Securities founded?
ACB Securities was founded in 2000. It employs 251 to 500 people.
Where is ACB Securities based?
ACB Securities is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does ACB Securities make money?
Five revenue lines are on record. Securities Brokerage Commission is the primary driver. The others are proprietary Trading (Self-dealing), securities Underwriting & Issuance, margin Lending (Financial Services) and depository & Custody Services.
Who are ACB Securities's main competitors?
ACB Bank (Ngân hàng TMCP Á Châu) is listed as an others. Direct peers are VNDirect Securities, Bao Viet Securities (BVSC), SSI Securities Corporation, Vietcap Securities, Mirae Asset Securities (Vietnam), Yuanta Securities Vietnam, Ho Chi Minh City Securities Corporation (HSC), Phu Hung Securities (PHS) and Kafi Securities (formerly KB Securities Vietnam).
Does ACB Securities have an API?
No public API is recorded for ACB Securities.
What industry is ACB Securities in?
ACB Securities's product category is Securities Brokerage. Its primary akta.pro industry code is BPAHAOAL, Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory), with a secondary code of FSACAAAE, Block Trades & Accelerated Bookbuilds (ABB). Its NAICS code is 5231 and its SIC code is 6211.