MKJ Marketing
MKJ Marketing is a 40-year-old, deathcare-vertical marketing agency serving 3,000+ SMB funeral homes and cemeteries with custom websites, video, social media, SEO, behavioral marketing, and staff training, operating as a Premier Partner brand of Tribute Technology.
- Company typePrivate
- Founded1983
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MKJ Marketing does
MKJ Marketing is a privately held, deathcare-vertical marketing agency founded in 1982 and headquartered in Brentwood, Tennessee. The firm exclusively serves funeral homes and cemeteries, offering a bundled service portfolio that includes custom website development, video production (including award-winning pre-produced TV ads exclusively licensed by market), social media management, SEO and paid search/display advertising, behavioral marketing, market research drawn from 900+ proprietary North American studies, and the Advance U on-demand training subscription platform. Underlying delivery is anchored by a 2022 Premier Partner relationship with Tribute Technology, whose platform provides MKJ clients integrated ecommerce, personalization, payment processing, and management software.
MKJ Marketing firmographics
Firmographics- Name
- MKJ Marketing
- Legal name
- MKJ Marketing
- Website
- https://mkjmarketing.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MKJ Marketing is a 40-year-old, deathcare-vertical marketing agency serving 3,000+ SMB funeral homes and cemeteries with custom websites, video, social media, SEO, behavioral marketing, and staff training, operating as a Premier Partner brand of Tribute Technology.
- Ownership category
- akta.pro rank
Where MKJ Marketing is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MKJ Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Marketing Services: Full-service digital marketing including websites, video production, social media management, SEO and display advertising, and behavioral marketing for funeral homes and cemeteries.
- Training Programs (Advance U): On-demand training platform for funeral and cemetery professionals, offering courses on various areas of focus for licensed and non-licensed staff members.
- Video Production: Custom video concept and production services including television spots, radio ads, and online videos. Also includes pre-produced branded TV ads licensed by market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom marketing strategies tailored to funeral home needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
MKJ Marketing product offering
Product offeringCore offering
MKJ Marketing is a specialized digital marketing agency serving funeral homes and cemeteries, providing custom marketing strategies backed by over 900 proprietary research studies. Its core offerings include custom website design, video production (custom and pre-produced TV ads), social media management, SEO and display advertising, behavioral marketing, and an on-demand staff training platform called Advance U. Services are delivered as consultative, custom-built marketing programs for individual deathcare businesses.
Product overview
MKJ Marketing is a specialized marketing firm serving the funeral home and cemetery (death care) industry, offering a comprehensive suite of digital marketing services. The portfolio centers on marketing strategy development backed by over 900 research studies, complemented by four core digital products: Custom Websites (built on Tribute Technology's platform), Video Production (including Custom TV and Branded TV Ads), Social Media Services (Facebook marketing), and SEO & Display advertising (Google Ads/PPC). Additional offerings include Behavioral Marketing for targeted family outreach, Market Research, and Advance U training platform. The company operates primarily as a service-based marketing agency rather than a software platform, with the Tribute Technology partnership providing underlying website and technology infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Advance U: Online on-demand training platform for funeral and cemetery professionals offering courses on various areas of focus.
Quantifiable outcome
- Over 3,000 clients served internationally
- +3 more outcomes
Companies that use MKJ Marketing
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
MKJ Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MKJ Marketing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Tribute TechnologycoreIn 2022, MKJ joined forces with Tribute Technology as a Premier Partner. This partnership provides MKJ clients direct access to Tribute's unified platform including software tools, ecommerce capabilities, personalization products, payment processing, and management software designed for funeral homes and cemeteries. Courtney Gould Miller bridges the two organizations connecting strategy, technology, and service delivery.
- NFDA (National Funeral Directors Association)minorMKJ Marketing is a proud affiliate of NFDA, a major industry association for funeral directors.
- ICCFA (International Cemetery, Cremation and Funeral Association)minorMKJ Marketing holds affiliate status with ICCFA, serving cemetery and funeral professionals.
- PFDI (Professional Funeral Directors Inc.)minorMKJ Marketing is a proud affiliate of PFDI organization.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MKJ Marketing competitors and assessment
Company assessmentOthers
- Foundation Partners Group: Foundation Partners Group is one of the largest funeral home and cemetery operators/roll-ups in North America and a direct current or prospective customer of MKJ's marketing services, making it strategically relevant as both a client and a signal of industry consolidation.
Direct peers
- Tribute Technology: Tribute Technology is the parent/strategic partner that provides the website, ecommerce, and management software platform MKJ integrates with and markets for. It is the closest comparable because it sits at the intersection of deathcare technology and marketing services for the same funeral home and cemetery customer base.
- Ring Ring Marketing: Ring Ring Marketing focuses on phone-driven lead generation and marketing services for funeral homes and small businesses, overlapping with MKJ's behavioral marketing and lead generation offerings for the same deathcare vertical.
- Frazer Consultants: Frazer Consultants is a deathcare-specialized marketing and technology firm offering websites, video, and consulting for funeral homes and cemeteries, competing head-to-head with MKJ across multiple product lines for the same SMB vertical.
- FrontRunner Professional: FrontRunner Professional provides websites, marketing, and business tools specifically for funeral homes, directly overlapping with MKJ's website, social media, and digital marketing offerings for the same vertical customer base.
- Funeral Innovations: Funeral Innovations provides digital marketing services — including websites, social media, and online branding — tailored to funeral homes, making it a directly comparable specialized agency competing for the same customer segment.
Broad incumbents
- Batesville: Batesville is a large, established deathcare products and services provider serving the same funeral home customers as MKJ. While not a marketing agency, it offers adjacent technology and services and represents the kind of broader deathcare incumbent that competes for funeral homes' wallet share.
- Service Corporation International (SCI): SCI is the largest publicly traded funeral, cemetery, and cremation operator in North America. While it typically handles marketing in-house at scale, it represents the consolidated end of MKJ's customer base and a competitive benchmark for vertical depth.
Emerging players
- Websy (formerly Websoft Enterprises): Websy is a deathcare-focused digital marketing and website provider for funeral homes that competes with MKJ in the same niche, representing a smaller, emerging specialist alternative.
Regional players
- Consolidated Funeral Directors (CFD) / Independent Funeral Directors Group: CFD and similar deathcare buying/marketing groups serve independent funeral homes with shared marketing and procurement services. They are regional peers because they compete with agencies like MKJ for the same independent funeral home marketing budgets, often at a regional level.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Customer concentration
MKJ Marketing social profiles
Digital presenceMKJ Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
MKJ Marketing leadership team
Management profileNumber of profiles
Profiles1 record
MKJ Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MKJ Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MKJ Marketing
What does MKJ Marketing do?
MKJ Marketing is a specialized digital marketing agency serving funeral homes and cemeteries, providing custom marketing strategies backed by over 900 proprietary research studies. Its core offerings include custom website design, video production (custom and pre-produced TV ads), social media management, SEO and display advertising, behavioral marketing, and an on-demand staff training platform called Advance U. Services are delivered as consultative, custom-built marketing programs for individual deathcare businesses.
Is MKJ Marketing a public or private company?
MKJ Marketing is a private company. It is classified as corporate owned and is currently operating.
When was MKJ Marketing founded?
MKJ Marketing was founded in 1983. It employs 11 to 50 people.
Where is MKJ Marketing based?
MKJ Marketing is headquartered in Nashville, United States, in the North America region.
How does MKJ Marketing make money?
Three revenue lines are on record. Marketing Services are the primary driver. The others are training Programs (Advance U) and video Production.
Who are MKJ Marketing's main competitors?
Foundation Partners Group is listed as an others. Direct peers are Tribute Technology, Ring Ring Marketing, Frazer Consultants, FrontRunner Professional and Funeral Innovations. Broad incumbents are Batesville and Service Corporation International (SCI). Websy (formerly Websoft Enterprises) is listed as an emerging player. Consolidated Funeral Directors (CFD) / Independent Funeral Directors Group is listed as a regional player.
Does MKJ Marketing have an API?
No public API is recorded for MKJ Marketing.