FUNERAL Innovations
Funeral Innovations is a US-based, privately held SaaS company that sells the Growth Engine marketing-automation platform and related digital-marketing services to funeral homes, cemeteries, and crematories, with an annual-billing subscription model and a partnership-led go-to-market anchored in major death-care industry associations.
- Company typePrivate
- Founded2008
- HeadquartersLafayette, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FUNERAL Innovations does
Funeral Innovations is a privately held, US-based (Lafayette, CO; secondary address West Des Moines, IA) digital marketing and software company that serves the death-care industry. Founded around 2008 and operating with 1-10 employees, the company sells a marketing-automation platform called Growth Engine alongside a stack of connected products — websites and online arrangers, Social Media Copilot, Email Copilot for Newsletters, Magic Videos (via a Tukios partnership), Healing Registry for sympathy gifts, and Remembrance Codes (QR-code obituaries) — to funeral homes, cemeteries, and crematories. The platform's stated methodology — Attract, Understand, Nurture, Convert — combines social-media, email, SMS, and direct-mail campaigns to generate pre-planning and at-need leads, with a documented case study showing $46,815 in revenue from $300 in Facebook ad spend for Forest Lawn.
The business model is primarily SaaS subscription on an annual billing cadence, augmented by recurring website services and project-based creative services; pricing is not publicly disclosed and requires direct sales contact. Go-to-market is sales-led, leveraging an extensive partnership ecosystem (~20+ named partners on the website) including the NFDA, CANA, ICCFA, and OGR industry associations, a Facebook Business Marketing Partner designation, and integration links to funeral-home management software (Passare, Gather, Osiris, SRS Computing) and ancillary services (LendingUSA financing, Matthews Aurora, Atlantic Coast Life). Customer base spans SMB independents (Carson & Son, Eric Keyser's firm) and mid-market multi-location operators (Forest Lawn, Ferncliff Cemetery and Crematory).
Strategically the company is positioned as a vertical specialist: it has compounded domain knowledge, proprietary death-care-specific tooling (notably Remembrance Codes, an industry-first QR-code obituary product launched in 2013), and a content library of 36+ original articles and eBooks for funeral audiences. No external funding rounds, acquisitions, regulatory actions, or executive hires beyond the co-founder team (Zack Garbow; CEO Greg Young per leadership data), Marketing Director Heather Mierzejewski, and VP of Sales Alex McCracken are recorded.
FUNERAL Innovations firmographics
Firmographics- Name
- FUNERAL Innovations
- Legal name
- Funeral Innovations
- Website
- https://funeralinnovations.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Funeral Innovations is a US-based, privately held SaaS company that sells the Growth Engine marketing-automation platform and related digital-marketing services to funeral homes, cemeteries, and crematories, with an annual-billing subscription model and a partnership-led go-to-market anchored in major death-care industry associations.
- Ownership category
- akta.pro rank
FUNERAL Innovations industry classification
Industry- Product category
- Death care marketing automation software
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
Keywords
Where FUNERAL Innovations is headquartered
LocationHeadquarters
- HQ city
- Lafayette
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FUNERAL Innovations business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Growth Engine Software Subscriptions: SaaS platform subscription for digital marketing automation, social media management, email campaigns, and lead nurturing for funeral homes and cemeteries.
- Website Services: Custom website design and development for funeral homes, cemeteries, and crematories.
- Digital Marketing Services: Additional services including Google Ads, SMS/text marketing, hourly specialty services, print services, and direct mail campaigns.
- Creative Services: Professional content creation, campaign design, and marketing consultation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | New pricing and packages available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
FUNERAL Innovations product offering
Product offeringCore offering
Funeral Innovations sells the Growth Engine marketing automation platform and a suite of managed digital marketing services exclusively to funeral homes, cemeteries, and crematories. Offerings include social media management, automated email and SMS campaigns, custom website design with online arrangers, memorial video creation, QR-code remembrance linking, and digital aftercare, all built around an Attract-Understand-Nurture-Convert methodology that helps firms capture preplan and at-need leads.
Product overview
Funeral Innovations provides a digital marketing platform and suite of software tools specifically designed for funeral homes, cemeteries, and crematories. The core product is Growth Engine, a marketing automation platform that coordinates social media (via Social Media Copilot), email marketing (via Email Copilot for Newsletters), websites, online arrangement tools, and digital aftercare services into a unified system. Supporting sub-products include Magic Videos (memorial video creation, via Tukios partnership), Remembrance Codes (QR code obituary linking), the Mobile Healing Registry (sympathy flower/gift purchasing), and Creative Services. The platform's four-step methodology — Attract, Understand, Nurture, Convert — guides funeral homes through acquiring leads, tracking behavior, delivering personalized content, and closing preplan contracts.
Differentiator
Problem solved
Functional benefit
Brands
- Growth Engine: Digital marketing and lead nurturing software platform for funeral homes and cemeteries
- Growth Engine Elite
- Magic Videos
- Remembrance Codes
- Social Media Copilot
- Email Copilot for Newsletters
- Healing Registry
- Social Media Copilot
Products and services
- Growth Engine Marketing automation platform for funeral homes, cemeteries, and crematories that attracts, understands, nurtures, and converts community members through integrated social media, email marketing, SMS, direct mail, and Facebook campaigns, tracking user behavior to help firms close more preplan and at-need contracts.
- Magic Videos Web-based memorial video creation tool for funeral directors that generates tribute videos from obituary photos in minutes, with royalty-free music selection, drag-and-drop photo uploads, and automatic publishing to the online obituary (also burnable to DVD).
- Remembrance Codes QR-code based product that Funeral Innovations pioneered; codes placed on funeral stationery (and available on granite/bronze memorials) auto-generate upon case creation and link scanners directly to the online obituary where families can check in, leave condolences, and upload photos.
- Mobile Healing Registry Mobile-optimized sympathy flower and gift purchasing experience embedded in obituary pages, allowing visitors to buy tribute gifts directly from a phone and generating revenue for funeral homes.
- Funeral Home Websites Custom website design and development services for funeral homes and cemeteries, including obituary listings, interactive slideshows, custom blogs, Facebook integration, and online arrangers; sites are differentiated from traditional funeral-home aesthetics.
- Digital Aftercare Post-service digital engagement tools that strengthen bonds with community members through relevant, timely, personalized content delivered via email, SMS, and direct mail, including grief support content.
- Online Arrangement Tools Web-based tools that let families begin the full arrangement process directly on a funeral home's website; completed arrangements automatically import into case-management systems, eliminating double data entry.
- Digital Marketing Services Managed marketing services for funeral homes and cemeteries including Google Ads, SMS/text marketing, hourly specialty services, print services, and direct mail campaigns.
- Creative Services Professionally designed creative assets for funeral home marketing campaigns, including custom ad designs, planning guides, and other marketing collateral used in Growth Engine campaigns.
Quantifiable outcome
- Forest Lawn Omaha achieved $46,815 in preplanning revenue with 15,900% ROI on Facebook ad spend ($300 investment generated 102 contacts)
- +3 more outcomes
Companies that use FUNERAL Innovations
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
FUNERAL Innovations technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
FUNERAL Innovations partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Johnson Consulting GroupcoreFuneral home strategy and consulting firm, listed as working partner providing business development expertise to Funeral Innovations clients.
- TukioscoreMemorial video solution partnership allowing funeral homes to create tribute videos integrated with Funeral Innovations website platform. Includes royalty-free music library and automatic photo/video sync to obituaries.
- LendingUSAminorFinancing partner helping funeral homes offer payment plans to families for preplanning and at-need services.
- NFDAcoreNational Funeral Directors Association - world's largest funeral organization. Partnership provides industry credibility, conference presence, and access to thousands of member funeral homes.
- CANAcoreCremation Association of North America - industry association partner for cremation-focused marketing and education.
- ICCFAcoreInternational Cemetery, Cremation and Funeral Association - industry partnership for cemetery and funeral marketing solutions.
- OGRcoreIndependent Funeral Homes of America - association partnership for independent funeral home marketing.
- Selected Independent Funeral HomescoreAssociation of independent funeral homes - partnership for marketing solutions to member firms.
- FacebookcoreFacebook Business Marketing Partner - certified agency partner for Facebook advertising services to funeral homes.
- eFuneralminorFuneral service marketplace and technology partner.
- Matthews AuroraminorFuneral products and services distributor partner.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
FUNERAL Innovations competitors and assessment
Company assessmentEmerging players
- CaringBridge: CaringBridge provides personal health update and memorial/condolence websites used by families during health journeys. It overlaps with Funeral Innovations' Healing Registry and tribute/aftercare features in serving families around end-of-life moments, though it is a nonprofit platform.
- SRS Computing: SRS Computing delivers ERP and management software for funeral homes and cemeteries and partners with Funeral Innovations. It competes indirectly by absorbing marketing/website functions into its broader funeral home back-office platform.
- Osiris Software: Osiris provides management software for funeral homes and cemeteries and is also listed as an integration partner. Like SRS, it represents an adjacent incumbent that could bundle marketing capabilities over time.
- Tukios: Tukios is a memorial video creation platform for funeral homes and is a listed technology partner of Funeral Innovations. It overlaps partially on tribute videos and obituary media, but is narrower than Funeral Innovations' full marketing suite.
Direct peers
- eFuneral: eFuneral operates an online funeral planning marketplace and consumer directory that competes with Funeral Innovations' online arranger and family-attraction marketing services for the same at-need and preplanning consumers.
- Gather: Gather provides funeral home websites and family engagement tools that compete directly with Funeral Innovations' website and aftercare offerings, and is even listed as a technology integration partner.
- FrontRunner Professional: FrontRunner Professional provides marketing automation, websites, and CRM software specifically to funeral homes. It competes head-to-head with Funeral Innovations for the same funeral home customers with comparable SaaS+services bundles.
- Passare: Passare is a funeral home arrangement and case management software platform that also connects families to funeral homes online. It overlaps with Funeral Innovations on the website and online-arranger products and targets the same SMB and mid-market funeral home segment.
Broad incumbents
- HubSpot: HubSpot offers broad marketing automation, CRM, and website tools that overlap with Funeral Innovations' Growth Engine and website products. While HubSpot does not specialize in death care, larger mid-market funeral groups could build comparable stacks in-house on HubSpot.
- Constant Contact: Constant Contact (owned by Intuit/Capital Group affiliates) is a general-purpose email marketing and small-business automation platform. Funeral homes evaluating DIY alternatives to Funeral Innovations' Email Copilot and Growth Engine frequently use Constant Contact.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
FUNERAL Innovations social profiles
Digital presenceFUNERAL Innovations financial estimates
Financial estimateRevenue estimate
Valuation estimate
FUNERAL Innovations leadership team
Management profileNumber of profiles
Profiles4 records
FUNERAL Innovations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FUNERAL Innovations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FUNERAL Innovations
What does FUNERAL Innovations do?
Funeral Innovations sells the Growth Engine marketing automation platform and a suite of managed digital marketing services exclusively to funeral homes, cemeteries, and crematories. Offerings include social media management, automated email and SMS campaigns, custom website design with online arrangers, memorial video creation, QR-code remembrance linking, and digital aftercare, all built around an Attract-Understand-Nurture-Convert methodology that helps firms capture preplan and at-need leads.
Is FUNERAL Innovations a public or private company?
FUNERAL Innovations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FUNERAL Innovations founded?
FUNERAL Innovations was founded in 2008. It employs 1 to 10 people.
Where is FUNERAL Innovations based?
FUNERAL Innovations is headquartered in Lafayette, United States, in the North America region.
How does FUNERAL Innovations make money?
Four revenue lines are on record. Growth Engine Software Subscriptions are the primary driver. The others are website Services, digital Marketing Services and creative Services.
Who are FUNERAL Innovations's main competitors?
Emerging players on record are CaringBridge, SRS Computing, Osiris Software and Tukios. Direct peers are eFuneral, Gather, FrontRunner Professional and Passare. Broad incumbents are HubSpot and Constant Contact.
Does FUNERAL Innovations have an API?
No public API is recorded for FUNERAL Innovations.
What industry is FUNERAL Innovations in?
FUNERAL Innovations's product category is Death care marketing automation software. Its primary akta.pro industry code is MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 54181 and its SIC code is 7310.